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Hub You - The Five Key Steps to Naming an Internet Business
It’s the same old story. You don’t spend as much time together as you used to. You’re trying to get that “loving feeling” back, but, as usual, you’ve got too much on your plate. There are leads to follow, faxes to send and business trips to plan. It doesn’t leave room for much else.Fortunately, it doesn’t have to be that way. You can fall in love all over again – with your business. And doing that means that you’ll be able to spend more time at what you’re really good at – which means you’ll also be making more money! And isn’t that the whole point? But in order to do that, you’re going to need to free up some time.Here are a few tricks:· Put systems in place to save you time. Even looking for passwords or addresses can eat up valuable hours. A system can be as simple as getting into the habit of always sending new customers a thank you note. To be certain the system will work, make sure you get in
• Focusing on a key attribute (Priceline.com)
• Focusi
There are a variety of options open to you for air transport. You will find that these options are very versatile in several ways. They all use the principals of flying but they also allow for some of the most amazing types of air transport out there. Getting around has never been grander and more and more people are taking advantage of flying in various air transport mechanisms.While just a decade ago many people would tell you that they had not had the opportunity to be in any sort of air transport, now they will tell you differently. Air transport has become an important part of life and life’s adventures.Air transport is capable of many things. While we think of airplanes as transportation for people to get back and forth, we also know that it is a way of flying all sorts of equipment and supplies from place to place as well. But, do you realize the large part that air transport plays in protect
1. Decide if you are building a business or a brand.
I mention this since many online entrepreneurs are focused on short-term goals. They want to get their site up fast, get ranked high and start making money. This all sounds good but it leaves a business vulnerable in a number of ways. Short term thinking usually leads to literal names that will (supposedly) rank well with the search engines. In addition, literal/functional names are thought to better inform visitors about what products and services are provided.
While descriptive names do convey a sense of what you do, they fall short in creating an identity, a sense of how you do what you do. So you end up in a sea of sound-alike companies. LendingTree.com (a metaphor) is much more memorable than e-loan.com, loansfast.com or loan-place.com. Amazon.com (another metaphor) brings richer imagery to mind than BooksAMillion.com.
Unless you own a primary domain name with a lot of natural type-in traffic, descriptive names usually fall flat in the long run. You may make a decent living, but it would be difficult to grow a long lasting company called MensDressShoes.com. It would always sound generic and descriptive and would rely heavily on the ever-changing algorithms of the search engines. Most descriptive names rely on web surfers typing the search term into the web address box as a .com, hoping to find a relevant company. But what if this changes and consumers turn more and more to using search engines? What if the search engines change their valuation of having keywords in the domain name? You have then built a company that relies on the unpredictable nature of Internet search engines to make you profitable.
Having said all that, even if you wanted a generic short word, it's probably now beyond most businesses' price range. Diamonds.com recently sold for 7.5 million dollars. Best advice -- build a brand name and then point generic/descriptive names to the main website address.
2. Come up with a naming strategy.
Go to a directory such as Yahoo.com or dmoz.org and look up competitors in your field. Examine the most common naming methods they use (i.e. proper names, key attributes, metaphors, etc.). If you discover your industry heavily utilizes one form of naming, avoid it and use another. If half of the companies are using the evocative theme of discovery (i.e. Internet Explorer, Netscape, Safari, etc.), then try something different such as an analogy (i.e. Firefox). Map out a list of your competitors' names and see how your names compare against them. Consider such naming techniques as:
• Focusing on a key attribute (Priceline.com)
• Focusin
The best marketing tip you will ever hear is to advertise your product or business. In fact, any marketing tip you hear or see will be related to some form of advertising. In this article, we will go over several marketing tips and the reason you should use them.One great marketing tip is to use an auto responder. Autoresponders automatically send out emails to people on your mailing lists or to people who have been to your website. You can then send out advertisements of your business or service. This is a great marketing tip because it is often inexpensive and sometimes free to use an autoresponder.A second marketing tip you may enjoy is the use of slogans or logos. This is an excellent marketing tip. People will always remember a clever logo or slogan. Many people find it best to use a funny slogan because it brings people happy thoughts when they think of your business. Try to think one up.y. This all sounds good but it leaves a business vulnerable in a number of ways. Short term thinking usually leads to literal names that will (supposedly) rank well with the search engines. In addition, literal/functional names are thought to better inform visitors about what products and services are provided.
While descriptive names do convey a sense of what you do, they fall short in creating an identity, a sense of how you do what you do. So you end up in a sea of sound-alike companies. LendingTree.com (a metaphor) is much more memorable than e-loan.com, loansfast.com or loan-place.com. Amazon.com (another metaphor) brings richer imagery to mind than BooksAMillion.com.
Unless you own a primary domain name with a lot of natural type-in traffic, descriptive names usually fall flat in the long run. You may make a decent living, but it would be difficult to grow a long lasting company called MensDressShoes.com. It would always sound generic and descriptive and would rely heavily on the ever-changing algorithms of the search engines. Most descriptive names rely on web surfers typing the search term into the web address box as a .com, hoping to find a relevant company. But what if this changes and consumers turn more and more to using search engines? What if the search engines change their valuation of having keywords in the domain name? You have then built a company that relies on the unpredictable nature of Internet search engines to make you profitable.
Having said all that, even if you wanted a generic short word, it's probably now beyond most businesses' price range. Diamonds.com recently sold for 7.5 million dollars. Best advice -- build a brand name and then point generic/descriptive names to the main website address.
2. Come up with a naming strategy.
Go to a directory such as Yahoo.com or dmoz.org and look up competitors in your field. Examine the most common naming methods they use (i.e. proper names, key attributes, metaphors, etc.). If you discover your industry heavily utilizes one form of naming, avoid it and use another. If half of the companies are using the evocative theme of discovery (i.e. Internet Explorer, Netscape, Safari, etc.), then try something different such as an analogy (i.e. Firefox). Map out a list of your competitors' names and see how your names compare against them. Consider such naming techniques as:
• Focusing on a key attribute (Priceline.com)
• Focusi
The very name "advertainment" sends thrilling vibrations up the spine of anyone with marketing in their blood or communication in their genes. And it produces a strong shiver of disgust from many of my colleagues in the music industry."I don't want my songs to be involved in advertising," they say, forgetting entirely that by wearing branded running shoes, a t-shirt hawking Fender guitars and a baseball cap emblazoned with the Peavey logo, their very lives are involved in advertising. Plus, if they attend an awards show, they happily state the brand and designer names of everything they're wearing.They further ignore the fact that radio itself is a form of advertainment. What gets played has little to do with musical accomplishment or artistic merit, but is directly related to the backing of large corporate distributors. I have been told to budget anywhere from a quarter of a million dollars to $350,000 i
Unless you own a primary domain name with a lot of natural type-in traffic, descriptive names usually fall flat in the long run. You may make a decent living, but it would be difficult to grow a long lasting company called MensDressShoes.com. It would always sound generic and descriptive and would rely heavily on the ever-changing algorithms of the search engines. Most descriptive names rely on web surfers typing the search term into the web address box as a .com, hoping to find a relevant company. But what if this changes and consumers turn more and more to using search engines? What if the search engines change their valuation of having keywords in the domain name? You have then built a company that relies on the unpredictable nature of Internet search engines to make you profitable.
Having said all that, even if you wanted a generic short word, it's probably now beyond most businesses' price range. Diamonds.com recently sold for 7.5 million dollars. Best advice -- build a brand name and then point generic/descriptive names to the main website address.
2. Come up with a naming strategy.
Go to a directory such as Yahoo.com or dmoz.org and look up competitors in your field. Examine the most common naming methods they use (i.e. proper names, key attributes, metaphors, etc.). If you discover your industry heavily utilizes one form of naming, avoid it and use another. If half of the companies are using the evocative theme of discovery (i.e. Internet Explorer, Netscape, Safari, etc.), then try something different such as an analogy (i.e. Firefox). Map out a list of your competitors' names and see how your names compare against them. Consider such naming techniques as:
• Focusing on a key attribute (Priceline.com)
• Focusi
Promotional items have been proven to be an effective part of the marketing mix, and as such can play a key role in driving your business. Whether it’s a mug or a mousemat, a keyring or a pen, promotional items are generally much appreciated by the recipient. Everyone likes to receive a free gift – it reminds us of the feeling we had as a child when we found a free toy inside the cereal packet. Most promotional items are useful, which means they tend to be kept and used. This in turn means that your name, logo or message benefits from repeated exposure without any further cost. There are many ways in which promotional items can be successfully employed to create brand awareness and drive up sales.For example, advertising campaigns and direct mail tend to see better response rates when they are supported by promotional items. Corporate gifts encourage customer goodwill towards a company and its sales force, and c
Having said all that, even if you wanted a generic short word, it's probably now beyond most businesses' price range. Diamonds.com recently sold for 7.5 million dollars. Best advice -- build a brand name and then point generic/descriptive names to the main website address.
2. Come up with a naming strategy.
Go to a directory such as Yahoo.com or dmoz.org and look up competitors in your field. Examine the most common naming methods they use (i.e. proper names, key attributes, metaphors, etc.). If you discover your industry heavily utilizes one form of naming, avoid it and use another. If half of the companies are using the evocative theme of discovery (i.e. Internet Explorer, Netscape, Safari, etc.), then try something different such as an analogy (i.e. Firefox). Map out a list of your competitors' names and see how your names compare against them. Consider such naming techniques as:
• Focusing on a key attribute (Priceline.com)
• Focusi
We are all aware that establishing a good name in the business is a hard thing to do. There are lots of factors you need to consider in order for you to be successful in what you do. On the contrary, establishing a business name in the market can be a smooth transaction or it could be an awkward citation.With the many business entrepreneurs that are sprouting at present it is yet indeed hard to make a name. The many campaign propaganda used at present can help to significantly establish a good name and a branding identity to mark in your client’s minds.Making use of business cards is very much advantageous for the reason that they are economical, portable and handy to be carried anywhere you go. However in distributing your cards you need to be smart in presenting them. The following are ways on how you can successfully get in touch with your clients without ending up being ignored and trashed1.Be
• Focusing on a key attribute (Priceline.com)
• Focusing on a key attribute (Priceline.com)
• Adding a suffix (Travelocity.com)
• Creating an invented name (Expedia.com)
• Utilizing an evocative word (Orbitz.com)
• Mixing words in new combinations (HotWire.com)
The more strategies you employ, the more naming options you will have at your disposal. Be careful of misspelled names since they will create one more obstacle when it comes to finding your domain name. Some companies can manage this because they have large budgets (i.e. Cingular.com); but as much as possible, focus on names that can be clearly stated, understood and spelled.
3. Search to see if the names on your list are available.
A great place to start is DomainTools.com. They will not only allow you to look up a domain name to see if it's available, but they also have a link for domain suggestions when the desired domain in not available. While these suggestions are not always the most creative, they may spark some additional ideas. Plus they show related names that are for sale or at auction on other sites. Another good site is BuyDomains.com. Unlike DomainTools.com, which simply lists whether domains are available or not, BuyDomains.com actually owns its own inventory of over 675,000 names. They will not be available for the $6.95 that GoDaddy.com would charge for an unregistered name, but they do have a good supply of names for between $2,000 to $4,000. Considering the importance of a good domain name, this is relatively inexpensive. In addition to BuyDomains.com, there are sites such as Afternic.com and Sedo.com that also offer a wide selection of domain names, many of which are searchable by category.
You can also broaden your opportunities by adding a good prefix or suffix. Avoid the trite "online" or "cyber" endings. In the case of my naming company, I added the intensifier "Pure to the light bulb filament "Tungsten" to form the domain name PureTungsten.com. Other prefixes and suffixes include "My," "Go," "Now," and "USA."
4. If you can't get the .com, then move on.
Starting a new business has enough challenges already. So why add to it by starting with the .net version of your name? I've had a number of naming clients come to me with this issue. What they thought would be no big deal turned out to be very painful. Consumers default to the .com address; and without it, you will be constantly reminding customers to use the .net or .info or .us extension
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