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Hub You - So What is SEO?
When I first got started online, I found it very difficult to master search engine techniques, pay-per-click and many of the other traffic strategies that I was presented with. So one day I got an email from someone that was promoting an e-book about Article Marketing, something that I had never heard of before. So I purchased the e-book, applied what I learned and never looked back.Many people seem to think that Article Marketing is dead, but in my opinion, Article Marketing is still one of the best free ways to get free traffic to your website.There is always a need for fresh new content online, so why not be the person that provides it.Writing articles is also a good way to get one way links back to your website. Your articles will rank higher in Search engines than ones with fewer links back to them, therefore making it lot easier for people to find you. This is great advertising for your website allowing you to gain credibility in your area of expertise if you wr
Google claimed that the change was all part of their continued efforts to improve their search engine results
Some people thought however that it was an over optimization penalty, others a bug perhaps. Whatever it was, Google had upset a lot of people in the process
Apparently, Google understands the fact that people's businesses rely on Google results. Craig Nevill-Manning, Google's Senior Research Scientist, said, for what it's worth, "I apologize for the roller coaster. We're aware that changes in the algorithm affect people's livelihoods. We don't make changes lightly."
Needless to say that the Florida update caught a good many search engine professionals and online business owners off guard demoting previously high-ranking sites and relegating them to the netherworld of Google's search results
The moral of this is to monitor your rankings constantly, do not attempt half-baked spammy optimisation techniques - instead fill your pages with real content and every so often go check out Google'
We could go deeper if we wanted to, but... What we've got is we've got 100 things that you know about fitness. And I think we could do the same things with vitamins, the same thing with natural health, the same thing with food. So you've got ten areas of food or natural food that you know something about and then you've got ten things that you could teach about each of those ten things that you know about food and then you could probably take it one step lower. You could have ten steps to doing each of those ten things that you know.You really could probably, if you spent an afternoon doing some brainstorming and kind of writing out some little trees or using a database or something, you could probably come up with a thousand things that you know about fitness, a thousand things that you know about vitamins. I don't want to scare anybody off, let's just leave this at ten things that you know about fitness, and then ten things that you know about each one of those things. Could you w
Indeed, I'm sure if you trawl through a search on Google for the term SEO you will probably find countless entries on the subject and herein lies both the explanation and the ensuing problem
Confronted by a vast number of websites to pursue one's search further, an average searcher will click on perhaps 20 websites to find what he/she is looking for at best
So what happens if your website is ranked from say 30 or 40 or a 100 upwards? The chances are you will be one of the very lucky ones if your website receives any traffic worth mentioning at all
SEO at it's very core if applied correctly is designed to rank a website/webpage, for a pre-defined set of keywords, at the very top of the search engine thereby ensuring that a particular website has more chance of being clicked on than that of its' competitor's ranked below it
This then should mean that a website having been thus optimised naturally rises to the top of the search rankings for those specific keywords. Alas if only life was so simple!
Notice, I did say if correctly applied but how do you know what to optimise and how much to do?
Badly cobbled together webpages with too much optimisation or indeed too little unfortunately end up being either buried in the deep recesses of the results or get shelved by the search engines altogether
WHY IS IT SO IMPROTANT?
Imagine that you have a shop selling ice-cream on a very busy high street full of other ice-cream sellers, each one offering pretty much the same thing that you are
How do you go about attracting customers over your competitors. The answer is that in the real world it is much harder to jostle for the number 1 spot without spending a fortune on advertising, marketing and company branding
Fortunately, in cyberspace given the same scenario the playing field is somewhat easier and a whole lot cheaper too
The secret is getting your webpages right the first time around so that you can take full advantage of table topping rankings and great traffic as a result
But don't worry if you haven't enjoyed much success with your website to date, existing webpages can be tweaked and manipulated to become more search engine and visitor friendly
On page and off page SEO techniques can be applied to catapult your rankings to the very top of the free search engines bringing much needed traffic and more importantly an increase in revenue
Finally, there is also another knock on effect to better rankings but more on that at a later date...
THE 3 THINGS THAT YOU MUST DO?
This section applies to every website owner be it well-established or a fledgling start up
1. Evaluate - Always put yourself in the shoes of your potential site visitor. Looking at it from their perspective ask yourself these questions: Does your website/webpage have the necessary content to attract and keep their attention? Is your message clear, well thought-out? Do you have a strong call to action?
At first this may seem a rather difficult or tedious process, but I always advise my clients to spend some time on it simply because even if you do enjoy top rankings it doesn't always necessarily follow that your sales will also increase as a result
In time however, this will become a part of your thinking process naturally and will stand you in good stead when you decide to launch a new product online or a new website etc;
The key here is to provide the client with what they came to your website for in the first place and in so doing stimulate their buying interest at the same time
2. Monitor - In cyberspace a lot can happen very quickly. I'm sure that almost everyone must be aware of utter havoc created by the Google Florida updates in November of last year
Just to quickly recap, Google started enforcing their guidelines and had grown tired of those website owners using "spammy optimization" techniques and having little or no real content
Google claimed that the change was all part of their continued efforts to improve their search engine results
Some people thought however that it was an over optimization penalty, others a bug perhaps. Whatever it was, Google had upset a lot of people in the process
Apparently, Google understands the fact that people's businesses rely on Google results. Craig Nevill-Manning, Google's Senior Research Scientist, said, for what it's worth, "I apologize for the roller coaster. We're aware that changes in the algorithm affect people's livelihoods. We don't make changes lightly."
Needless to say that the Florida update caught a good many search engine professionals and online business owners off guard demoting previously high-ranking sites and relegating them to the netherworld of Google's search results
The moral of this is to monitor your rankings constantly, do not attempt half-baked spammy optimisation techniques - instead fill your pages with real content and every so often go check out Google's
Some webmasters use web marketing tricks thinking they can fool the search engines. But the search engines are smarter than you think! It can determine the methods or tricks you are trying to play with it. These methods can radically pull your website’s rank down! These methods may be tempting in some ways but be warned for they may be more of a threat than a help!These methods can do nothing good to your website so avoid them at all times. They can have your website penalized by the search engines and if this happens, you just wasted all your efforts in building your site. So to save your site from the worst fate, remember to avoid these methods:• Tolerate Missing PagesAlways make it a point to check the pages of your website. Don’t allow missing pages on your site. Check every page of your website for completeness in all its elements.• Depend on Free Web HostingIn terms of credibility and visibility, websites not using free web hosting perfor
This then should mean that a website having been thus optimised naturally rises to the top of the search rankings for those specific keywords. Alas if only life was so simple!
Notice, I did say if correctly applied but how do you know what to optimise and how much to do?
Badly cobbled together webpages with too much optimisation or indeed too little unfortunately end up being either buried in the deep recesses of the results or get shelved by the search engines altogether
WHY IS IT SO IMPROTANT?
Imagine that you have a shop selling ice-cream on a very busy high street full of other ice-cream sellers, each one offering pretty much the same thing that you are
How do you go about attracting customers over your competitors. The answer is that in the real world it is much harder to jostle for the number 1 spot without spending a fortune on advertising, marketing and company branding
Fortunately, in cyberspace given the same scenario the playing field is somewhat easier and a whole lot cheaper too
The secret is getting your webpages right the first time around so that you can take full advantage of table topping rankings and great traffic as a result
But don't worry if you haven't enjoyed much success with your website to date, existing webpages can be tweaked and manipulated to become more search engine and visitor friendly
On page and off page SEO techniques can be applied to catapult your rankings to the very top of the free search engines bringing much needed traffic and more importantly an increase in revenue
Finally, there is also another knock on effect to better rankings but more on that at a later date...
THE 3 THINGS THAT YOU MUST DO?
This section applies to every website owner be it well-established or a fledgling start up
1. Evaluate - Always put yourself in the shoes of your potential site visitor. Looking at it from their perspective ask yourself these questions: Does your website/webpage have the necessary content to attract and keep their attention? Is your message clear, well thought-out? Do you have a strong call to action?
At first this may seem a rather difficult or tedious process, but I always advise my clients to spend some time on it simply because even if you do enjoy top rankings it doesn't always necessarily follow that your sales will also increase as a result
In time however, this will become a part of your thinking process naturally and will stand you in good stead when you decide to launch a new product online or a new website etc;
The key here is to provide the client with what they came to your website for in the first place and in so doing stimulate their buying interest at the same time
2. Monitor - In cyberspace a lot can happen very quickly. I'm sure that almost everyone must be aware of utter havoc created by the Google Florida updates in November of last year
Just to quickly recap, Google started enforcing their guidelines and had grown tired of those website owners using "spammy optimization" techniques and having little or no real content
Google claimed that the change was all part of their continued efforts to improve their search engine results
Some people thought however that it was an over optimization penalty, others a bug perhaps. Whatever it was, Google had upset a lot of people in the process
Apparently, Google understands the fact that people's businesses rely on Google results. Craig Nevill-Manning, Google's Senior Research Scientist, said, for what it's worth, "I apologize for the roller coaster. We're aware that changes in the algorithm affect people's livelihoods. We don't make changes lightly."
Needless to say that the Florida update caught a good many search engine professionals and online business owners off guard demoting previously high-ranking sites and relegating them to the netherworld of Google's search results
The moral of this is to monitor your rankings constantly, do not attempt half-baked spammy optimisation techniques - instead fill your pages with real content and every so often go check out Google'
What is OPGI?There's another term for it, but I prefer OPGI for three reasons:1. Nobody's ever heard of it and it arouses curiosity,2. I think it's more complimentary to the people involved,3. It's less likely to turn people off than "swipe" file.So what DOES OGPI stand for?It stands for Other People's Good Ideas.Let me ask you a blunt question. Just how creative are you? Do you believe that you can write exciting, order pulling ads off the top of your head? Sure you can, but are there other people doing it more effectively than you could? Really, just how good are you at that sort of stuff?(Aside here: If you are really great at it, have I got a deal for you! Now back to the rest of us.)I'M WILLING TO TELL YOU THAT I'M NOT THAT GOOD AT IT!Most of us are not that great at creating effective ads and ad copy. Simple fact. Even if we have the basic talent, there's going to be a lot of trial and error before we get it right.per too
The secret is getting your webpages right the first time around so that you can take full advantage of table topping rankings and great traffic as a result
But don't worry if you haven't enjoyed much success with your website to date, existing webpages can be tweaked and manipulated to become more search engine and visitor friendly
On page and off page SEO techniques can be applied to catapult your rankings to the very top of the free search engines bringing much needed traffic and more importantly an increase in revenue
Finally, there is also another knock on effect to better rankings but more on that at a later date...
THE 3 THINGS THAT YOU MUST DO?
This section applies to every website owner be it well-established or a fledgling start up
1. Evaluate - Always put yourself in the shoes of your potential site visitor. Looking at it from their perspective ask yourself these questions: Does your website/webpage have the necessary content to attract and keep their attention? Is your message clear, well thought-out? Do you have a strong call to action?
At first this may seem a rather difficult or tedious process, but I always advise my clients to spend some time on it simply because even if you do enjoy top rankings it doesn't always necessarily follow that your sales will also increase as a result
In time however, this will become a part of your thinking process naturally and will stand you in good stead when you decide to launch a new product online or a new website etc;
The key here is to provide the client with what they came to your website for in the first place and in so doing stimulate their buying interest at the same time
2. Monitor - In cyberspace a lot can happen very quickly. I'm sure that almost everyone must be aware of utter havoc created by the Google Florida updates in November of last year
Just to quickly recap, Google started enforcing their guidelines and had grown tired of those website owners using "spammy optimization" techniques and having little or no real content
Google claimed that the change was all part of their continued efforts to improve their search engine results
Some people thought however that it was an over optimization penalty, others a bug perhaps. Whatever it was, Google had upset a lot of people in the process
Apparently, Google understands the fact that people's businesses rely on Google results. Craig Nevill-Manning, Google's Senior Research Scientist, said, for what it's worth, "I apologize for the roller coaster. We're aware that changes in the algorithm affect people's livelihoods. We don't make changes lightly."
Needless to say that the Florida update caught a good many search engine professionals and online business owners off guard demoting previously high-ranking sites and relegating them to the netherworld of Google's search results
The moral of this is to monitor your rankings constantly, do not attempt half-baked spammy optimisation techniques - instead fill your pages with real content and every so often go check out Google'
Admittedly, I have not seen your advertising flyer. Then again, I probably don't have to. I have reviewed hundreds, if not thousands, of advertising flyers for small businesses. After 30 years I have found that nearly every small business ad flyer contains the same mistakes and missed opportunities. Avoid these seven common mistakes, and your advertising flyer - and your marketing in general - will be stronger for it.Advertising flyer mistake #1: A Blah Headline (Your Company’s Name)Remember, your flyer is an ad. It needs to SELL. Your potential customers aren't interested in your name. They're not even interested in what you do. Sounds cruel? Well, it is but that’s life. Get over it!Prospective customers are interested in their own needs and wants. So, hit them with a headline they can't ignore, because it addresses their needs.Instead of:Sheri’s Pet GroomingTry: Smelly Pet Stinking Up The House?Or:We Treat Your Cat Like The Royalty The
At first this may seem a rather difficult or tedious process, but I always advise my clients to spend some time on it simply because even if you do enjoy top rankings it doesn't always necessarily follow that your sales will also increase as a result
In time however, this will become a part of your thinking process naturally and will stand you in good stead when you decide to launch a new product online or a new website etc;
The key here is to provide the client with what they came to your website for in the first place and in so doing stimulate their buying interest at the same time
2. Monitor - In cyberspace a lot can happen very quickly. I'm sure that almost everyone must be aware of utter havoc created by the Google Florida updates in November of last year
Just to quickly recap, Google started enforcing their guidelines and had grown tired of those website owners using "spammy optimization" techniques and having little or no real content
Google claimed that the change was all part of their continued efforts to improve their search engine results
Some people thought however that it was an over optimization penalty, others a bug perhaps. Whatever it was, Google had upset a lot of people in the process
Apparently, Google understands the fact that people's businesses rely on Google results. Craig Nevill-Manning, Google's Senior Research Scientist, said, for what it's worth, "I apologize for the roller coaster. We're aware that changes in the algorithm affect people's livelihoods. We don't make changes lightly."
Needless to say that the Florida update caught a good many search engine professionals and online business owners off guard demoting previously high-ranking sites and relegating them to the netherworld of Google's search results
The moral of this is to monitor your rankings constantly, do not attempt half-baked spammy optimisation techniques - instead fill your pages with real content and every so often go check out Google'
There is a huge shortage, which effects franchises costs in labor, availability of labor and quality of workmanship. For instance 80,000 Americans are in Oil Lube Facilities alone and over 50% are franchised lube centers. Companies like; Jiffy Lube, Lube Pros, Grease Monkey, All-Tune and Lube, Oil Can Henry, etc.Automotive maintenance franchise issues continue as technician shortages increase. We are seeing issues in the automotive aftermarket service sector, which makes it tough on Automotive repair and service franchises. This effects mobile auto service companies as much as fixed site operations. Mobile unit automobile repair teams, which require two technicians per unit on the road for personal cars and up to 4 technicians for fleet on-site oil changing and Heavy Equipment are feeling the pain as much or more than large automotive repair stations. Car Dealerships entering the auto lube business too are feeling the pinch and work hard to maintain enough mechanics on staff and still
Google claimed that the change was all part of their continued efforts to improve their search engine results
Some people thought however that it was an over optimization penalty, others a bug perhaps. Whatever it was, Google had upset a lot of people in the process
Apparently, Google understands the fact that people's businesses rely on Google results. Craig Nevill-Manning, Google's Senior Research Scientist, said, for what it's worth, "I apologize for the roller coaster. We're aware that changes in the algorithm affect people's livelihoods. We don't make changes lightly."
Needless to say that the Florida update caught a good many search engine professionals and online business owners off guard demoting previously high-ranking sites and relegating them to the netherworld of Google's search results
The moral of this is to monitor your rankings constantly, do not attempt half-baked spammy optimisation techniques - instead fill your pages with real content and every so often go check out Google's ranking criteria
3. Adapt - The internet marketplace is great place to tap into an ever hungry world wide audience. However, what happens when things go wrong and sadly they sometimes do?
Remember SARS or 9/11 and the ensuing fear of terrorism! It decimated the already sluggish travel industry at the time and while no can predict these events or for that matter what lies ahead with any deal of accuracy it might help to have some contingency plans in mind
For instance, when the fear of international travel was at its' height some companies better prepared than others turned their marketing and their websites to promoting internal travel
Suddenly these companies had access to an hitherto untapped audience interest and as a result grew their customer database and better still increased brand loyalty, weathered the storm and continued to prosper despite the major set-back
WHO CAN YOU TRUST?
So, you've been spammed by innumerable so-say SEO "EXPERTS", all promising the holy grail in online marketing results for your website rankings
As a rule of thumb it's always good to have a few key questions in mind before evaluating whether a company deserves your business or not such as:
a. how long has the company been around for? b. who are their customers? c. are they happy for you to talk directly to their customers? (this will usually sort the wheat from the chaff!) d.the all important results - Can they supply proof of their claims?
And finally the clincher - ALWAYS FOLLOW YOUR GUT INSTINCT!
WHAT CAN YOU REALISTICALLY EXPECT TO ACHIEVE?
With the right SEO techniques applied for both on page and off page factors, key selling pages can be turned around to rank highly in the search engines
More highly ranking pages will in turn bring in more unique visitors i.e. potential new customers and if nurtured correctly these new visitors/customers will go on to become loyal customers in the years ahead
Once these key pages begin to feature well, similar optimisation work can be done on subsidiary pages
The idea is to get as many of your webpages to rank as highly as possible thereby spreadbetting your supply options, generating the all important increase in traffic and also acting as a counter against any unforseen problems with search engine algorithm changes etc;
In a nutshell therefore, your key pages must have valid content presented in a way that both engages and motivates your target market audience and backed-up by a strong call to action
Get this basic principle of SEO right and your search engine rankings will almost take care of themselves
The bottom line is: Content is what it is really all about from both your target market and a search engine perspective
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