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Hub You - 10 Inside Secrets to Google Adwords - Part 3
If you were to ask 100 janitorial companies if they use employees or franchisees, 95% would probably say employees. If you went on to ask these same companies, how many are dealing with personnel problems, the same 95% would have to step forward.Do you see a correlation there?In the janitorial industry, the Employer-Employee model is the most common one, but it comes with a price. Here are just a few:1. High turnover. Typically, a janitorial company will experience 50% turnover within a given year. Half of the employees that begin the year, will not be there at the
Ad tracking basically comes do
Everyone knows what “cold calling” is, but how about “warm calling”? That’s easy, warm calling involves contacting your former clients and people you have already identified as prospects.These are the people you had made previous contact with and are listed in your database or on your Rolodex. If appropriate for your industry, I recommend spending one hour a day calling your database.To gain the greatest benefit from your warm calling efforts, you should provide an exceptional level of customer service and give unexpected bonuses to your clients throughout your sales process.
If you missed Part 1 or Part 2 of this series, simply send a blank email to googlearticle@superiormarketingpartners.com to get a all three parts of this series of articles emailed back to you automatically.
Secret #8 - Track your ads by keyword in Google Adwords
After spending the time setting up separate AdGroups within Google Adwords for each keyword as mentioned above, the key is to know which keywords are costing you money and which ones are profitable. The only way to know that is to track how many people click on the ad and which of those clicks convert into sales (or actions you hope the prospect to take, such as registering for your email newsletter, etc.). There are several ways to do this, including Google Adwords own ad tracking system (which I do not recommend for several reasons that I won't elaborate on in this brief article).
Ad tracking basically comes dow
Link Popularity refers to the number of links coming from other web sites to your web site (also called inbound links). The competition between search engines and webmasters has led the search engines to find new ways to measure the importance of a site. Google has been responsible for introducing link popularity as an important aspect in its algorithms. For instance, if Google reads your site and sees many inbound links from related web sites it interprets each link as a "vote" that your site is good and as a result gives you a boost in your ranking.If you want to improve search e
If you missed Part 1 or Part 2 of this series, simply send a blank email to googlearticle@superiormarketingpartners.com to get a all three parts of this series of articles emailed back to you automatically.
Secret #8 - Track your ads by keyword in Google Adwords
After spending the time setting up separate AdGroups within Google Adwords for each keyword as mentioned above, the key is to know which keywords are costing you money and which ones are profitable. The only way to know that is to track how many people click on the ad and which of those clicks convert into sales (or actions you hope the prospect to take, such as registering for your email newsletter, etc.). There are several ways to do this, including Google Adwords own ad tracking system (which I do not recommend for several reasons that I won't elaborate on in this brief article).
Ad tracking basically comes do
Your customer service policy can attract loyal customers who remain for a lifetime. Here is a policy tried and tested for more than 25 years. The truth is customers want three things.Employ Nice PeopleThe head of Nordstrums once said you can train nice people to be good sales assistants but you cant train good sales assistants to be nice. Nice people are born not trained to be so. Getting customers who are loyal for life begins with hiring nice staff. You should try hiring baby boomers. They have great customer service skills.Go The Extra Mil
Secret #8 - Track your ads by keyword in Google Adwords
After spending the time setting up separate AdGroups within Google Adwords for each keyword as mentioned above, the key is to know which keywords are costing you money and which ones are profitable. The only way to know that is to track how many people click on the ad and which of those clicks convert into sales (or actions you hope the prospect to take, such as registering for your email newsletter, etc.). There are several ways to do this, including Google Adwords own ad tracking system (which I do not recommend for several reasons that I won't elaborate on in this brief article).
Ad tracking basically comes do
One major problem with sales trainers who have been around the sales game all their life is to actually take on accounts themselves and then due to their experience levels they end up showing up their team. Of course leading by example does have its advantages and they can gain the trust of their sales force meaning the sales people will ask more questions and take the answers to those questions at face value.Unfortunately there are some drawbacks to this as well, for instance it becomes a competitive game and there ends up animosity each month as the sales manager blows away their
Ad tracking basically comes do
So everyone thought you were crazy when you announced 6 months ago that you were quitting your “real job” in hopes of chasing starting your own Private Label Clothing Line. Your house is a disaster, blank shirts and line sheets everywhere, your living room has been transformed into a makeshift production lab. You’ve bled and sweat, investing every last of ounce of time, effort and inevitably…your life savings. At last, you’re first sample line is complete and your line sheets are nothing short of spectacular. Congratulations! But wait…better take a deep breath as the real work has only beg
Ad tracking basically comes down to a choice between paying for a subscription to a service or buying software that installs on your own web hosting server. From hard-won experience, let me tell you to avoid the subscription services altogether. Relying on someone else's service for your critical stats is a gamble you do not want to take. There are several good software programs out there that will do the job, but I recommend the one you can find at: http://www.superiormarketingpartners.com/adtracking.html
Secret #9 - Put keywords in your ad text in Google Adwords
Did you know that the keywords that are part of the text of your ads in Google Adwords will appear in BOLD? If someone searches for "plastic widgets" and your ad text reads "50% off plastic widgets", then the phrase 'plastic widgets' will appear in bold when your ad is displayed. This makes a huge difference in the click-thru rate of your ads!
If you don't believe me, simply follow the tip mentioned above for split-testing your ads and create two ads, one with the keywords in the ad text and the other without. You will be surprised at how much better
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