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  • Hub You - Be a Search Bully! (Introduction to Keyphrase Research)

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    ess. The hard part is deciding on which keyphrases to use.

    Targeted keyphrases vs. broad keyphrases

    The rule of thumb is to sel

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    At last it’s time to get our hands dirty! By that, I mean we now begin the process of actually doing search engine optimization. The first step to optimizing your web site for search engines is the selection of keyphrases.

    What are keyphrases?

    It is important to optimize your web site for key phrases, as opposed to key words. Focusing on one particular word will achieve very little success. Focusing on keyphrases, or combinations of keywords, which accurately describe your web site’s content will make your search optimization effort a success. The hard part is deciding on which keyphrases to use.

    Targeted keyphrases vs. broad keyphrases

    The rule of thumb is to sele

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    step to optimizing your web site for search engines is the selection of keyphrases.

    What are keyphrases?

    It is important to optimize your web site for key phrases, as opposed to key words. Focusing on one particular word will achieve very little success. Focusing on keyphrases, or combinations of keywords, which accurately describe your web site’s content will make your search optimization effort a success. The hard part is deciding on which keyphrases to use.

    Targeted keyphrases vs. broad keyphrases

    The rule of thumb is to sel

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    imize your web site for key phrases, as opposed to key words. Focusing on one particular word will achieve very little success. Focusing on keyphrases, or combinations of keywords, which accurately describe your web site’s content will make your search optimization effort a success. The hard part is deciding on which keyphrases to use.

    Targeted keyphrases vs. broad keyphrases

    The rule of thumb is to sel

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    keyphrases, or combinations of keywords, which accurately describe your web site’s content will make your search optimization effort a success. The hard part is deciding on which keyphrases to use.

    Targeted keyphrases vs. broad keyphrases

    The rule of thumb is to sel

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    ess. The hard part is deciding on which keyphrases to use.

    Targeted keyphrases vs. broad keyphrases

    The rule of thumb is to select keyphrases that are as narrow and targeted to your specific business as possible. Utilization of overly-broad keyphrases can undermine your efforts to attract the most valuable traffic and can dilute the effectiveness of your search optimization project.

    As an example, let us take a look at a small business located in Barnesville, Georgia. The proprietor runs a specialty Rolex repair shop. She is an authorized Rolex technician and only services Rolex watches. The selection of keyphrases here could make or break this business. One could opti

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