anges daily or even monthly might be useful to some, it doesn't work for all websites. Consider an article writen about a specific event, say the 9/11 attacks on the US. Should this content be changed often? And should this page be penalized for nIn the past few days I've been doing quite a bit of Search Engine Optimization (SEO), and in the have begun to wonder just how good the search engine Google really is - and will be in the future. A recent conversation with a good friend really started me thinking - as I explained all the different techniques for optimizing a webpage, and the techniques that Google considers "Search Engine Spam", I kept receiving the same reply: "Man, that's dumb!"

The most repeated advice given out by professional SEO's is to follow Google's Information For Webmasters. Many of these guidelines can be filed either under common sense, or just plain best-practice. In general, these are things that you should be doing already. There are other things that affect a web page's listing in the search results that aren't covered in Google's information. One of the things that search engines including Google like, is pages with regularly updated content. While having a website where the content changes daily or even monthly might be useful to some, it doesn't work for all websites. Consider an article writen about a specific event, say the 9/11 attacks on the US. Should this content be changed often? And should this page be penalized for no

rted me thinking - as I explained all the different techniques for optimizing a webpage, and the techniques that Google considers "Search Engine Spam", I kept receiving the same reply: "Man, that's dumb!"

The most repeated advice given out by professional SEO's is to follow Google's Information For Webmasters. Many of these guidelines can be filed either under common sense, or just plain best-practice. In general, these are things that you should be doing already. There are other things that affect a web page's listing in the search results that aren't covered in Google's information. One of the things that search engines including Google like, is pages with regularly updated content. While having a website where the content changes daily or even monthly might be useful to some, it doesn't work for all websites. Consider an article writen about a specific event, say the 9/11 attacks on the US. Should this content be changed often? And should this page be penalized for n

professional SEO's is to follow Google's Information For Webmasters. Many of these guidelines can be filed either under common sense, or just plain best-practice. In general, these are things that you should be doing already. There are other things that affect a web page's listing in the search results that aren't covered in Google's information. One of the things that search engines including Google like, is pages with regularly updated content. While having a website where the content changes daily or even monthly might be useful to some, it doesn't work for all websites. Consider an article writen about a specific event, say the 9/11 attacks on the US. Should this content be changed often? And should this page be penalized for ngs that affect a web page's listing in the search results that aren't covered in Google's information. One of the things that search engines including Google like, is pages with regularly updated content. While having a website where the content changes daily or even monthly might be useful to some, it doesn't work for all websites. Consider an article writen about a specific event, say the 9/11 attacks on the US. Should this content be changed often? And should this page be penalized for nanges daily or even monthly might be useful to some, it doesn't work for all websites. Consider an article writen about a specific event, say the 9/11 attacks on the US. Should this content be changed often? And should this page be penalized for not being updated? Common sense says no, but unfortunately the search engines don't agree.

Another thing that search engines like are sites with many, many pages. My largest concern here is that with new technologies like AJAX picking up steam all over the web, we're beginning to see the end of sites with hundreds of individual pages. And since Google still can't index sites that use frames, which have been around forever, can we ever expect them to index sites that use AJAX? Personally I like the idea of being able to create a website that consists of a single page and have the content dynamically update or change without the user having to either wait for the page to reload or navigate to another page.

In other words, if a designer or SEO were to stay completely true to all of the guidelines and techniques to optimize a page, all of there sites would look like they were created in 1995. Seriously! Think about all the things search engines don't like or don't get a