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  • Hub You - Keyword Rich Vs Branded Domain Names - Which is Better for SEO?

    Misadventures In Affiliate Marketing
    Having only been involved in affiliate marketing for a couple of years, I’ve spent my share of time researching potential programs that I may want to promote. I spent my money here and there on several advertising strategies such as pay-per-click, Yahoo and Google ads. All these things, however relevant they are to the total internet marke
    ords of web design and web hosting without compromising a simple and classy looking companyname.com.

    Conclusion

    • Choose a simple, relevant, branded domain name. The one exception is if you manage to pick up a nice one or two word generic keyword domain name, but most are taken already.
    • Structure your site/URLs so that you hit the most important 1 or 2 keywords in your directory or page structure.
    • Keep optimizing your site with other SEO tips and
      Printing In Canada And The United States Will Never Be The Same!
      Big printing companies used to dictate to their clients how they would do their print job and how long it would take. You can forget this, printing like most products are now consumer driven. Not even 10 years ago huge printing companies controlled the market. Big flyer runs that would be distributed to every household was the favourite devi
      Keyword Rich/Targeted Domain Names

      One belief is that you should have generic keywords you want to target in your domain name. For example, if you are a web designer in Sydney you might choose a domain name such as qualitywebdesigninsydney.com.

      Branded Domain Names

      The second belief is that your domain name should represent your brand. You might run a company called Whicked Reality Inc, so your domain name would then be whickedreality.com or something along those lines.

      Keyword vs Branded Domain Names - Which is better?

      So which is better for SEO, the keyword or the branded domain name? Branded domain names are the cleaner, safer bet.

      Sure, search engines analyse URLs for keywords, but they clearly filter out questionable domain names. In the two examples above, qualitywebdesignsydney.com looks horrible to the human eye, so chances are it will look horrible to the search engine algorithms. That is, it will look horrible unless the page contains some great quality content.

      You only have to look up a popular search term in Google for proof that long, wordy domain names aren't generally the way to go. SEO is a term that would certainly come up with sites that have been optimized to the nth degree. Put it in Google and you won't find any mega-long-silly-domain-names.com. It's a similar story when you search for the term search engine optimization.

      Some of the sites in the SERPs do contain the term seo but it is always used within a branding context and not simply to boost a search engine ranking.

      Keywords in Page Names

      If you really feel the need to have some keywords in your URL, then I suggest putting those keywords in either directory or page names. For example, if you run a web hosting and web design company you might structure your pages as so:

      www.companyname.com/web-design/quote.html
      www.companyname.com/web-hosting/packages.html

      As you can see, we've hit the target keywords of web design and web hosting without compromising a simple and classy looking companyname.com.

      Conclusion

      • Choose a simple, relevant, branded domain name. The one exception is if you manage to pick up a nice one or two word generic keyword domain name, but most are taken already.
      • Structure your site/URLs so that you hit the most important 1 or 2 keywords in your directory or page structure.
      • Keep optimizing your site with other SEO tips and
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        Keyword vs Branded Domain Names - Which is better?

        So which is better for SEO, the keyword or the branded domain name? Branded domain names are the cleaner, safer bet.

        Sure, search engines analyse URLs for keywords, but they clearly filter out questionable domain names. In the two examples above, qualitywebdesignsydney.com looks horrible to the human eye, so chances are it will look horrible to the search engine algorithms. That is, it will look horrible unless the page contains some great quality content.

        You only have to look up a popular search term in Google for proof that long, wordy domain names aren't generally the way to go. SEO is a term that would certainly come up with sites that have been optimized to the nth degree. Put it in Google and you won't find any mega-long-silly-domain-names.com. It's a similar story when you search for the term search engine optimization.

        Some of the sites in the SERPs do contain the term seo but it is always used within a branding context and not simply to boost a search engine ranking.

        Keywords in Page Names

        If you really feel the need to have some keywords in your URL, then I suggest putting those keywords in either directory or page names. For example, if you run a web hosting and web design company you might structure your pages as so:

        www.companyname.com/web-design/quote.html
        www.companyname.com/web-hosting/packages.html

        As you can see, we've hit the target keywords of web design and web hosting without compromising a simple and classy looking companyname.com.

        Conclusion

        • Choose a simple, relevant, branded domain name. The one exception is if you manage to pick up a nice one or two word generic keyword domain name, but most are taken already.
        • Structure your site/URLs so that you hit the most important 1 or 2 keywords in your directory or page structure.
        • Keep optimizing your site with other SEO tips and
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          m> the page contains some great quality content.

          You only have to look up a popular search term in Google for proof that long, wordy domain names aren't generally the way to go. SEO is a term that would certainly come up with sites that have been optimized to the nth degree. Put it in Google and you won't find any mega-long-silly-domain-names.com. It's a similar story when you search for the term search engine optimization.

          Some of the sites in the SERPs do contain the term seo but it is always used within a branding context and not simply to boost a search engine ranking.

          Keywords in Page Names

          If you really feel the need to have some keywords in your URL, then I suggest putting those keywords in either directory or page names. For example, if you run a web hosting and web design company you might structure your pages as so:

          www.companyname.com/web-design/quote.html
          www.companyname.com/web-hosting/packages.html

          As you can see, we've hit the target keywords of web design and web hosting without compromising a simple and classy looking companyname.com.

          Conclusion

          • Choose a simple, relevant, branded domain name. The one exception is if you manage to pick up a nice one or two word generic keyword domain name, but most are taken already.
          • Structure your site/URLs so that you hit the most important 1 or 2 keywords in your directory or page structure.
          • Keep optimizing your site with other SEO tips and
            Local Search is an International Phenomena
            The vastness of the Internet, with an estimated 200 billion pages, is nothing short of astounding. In fact, the reason that the number is an estimate is that no one search engine has indexed all of these pages.The fact that search engines aren't yet able to index all the pages out there may not be a bad thing for people looking for g
            it is always used within a branding context and not simply to boost a search engine ranking.

            Keywords in Page Names

            If you really feel the need to have some keywords in your URL, then I suggest putting those keywords in either directory or page names. For example, if you run a web hosting and web design company you might structure your pages as so:

            www.companyname.com/web-design/quote.html
            www.companyname.com/web-hosting/packages.html

            As you can see, we've hit the target keywords of web design and web hosting without compromising a simple and classy looking companyname.com.

            Conclusion

            • Choose a simple, relevant, branded domain name. The one exception is if you manage to pick up a nice one or two word generic keyword domain name, but most are taken already.
            • Structure your site/URLs so that you hit the most important 1 or 2 keywords in your directory or page structure.
            • Keep optimizing your site with other SEO tips and
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              ords of web design and web hosting without compromising a simple and classy looking companyname.com.

              Conclusion

              • Choose a simple, relevant, branded domain name. The one exception is if you manage to pick up a nice one or two word generic keyword domain name, but most are taken already.
              • Structure your site/URLs so that you hit the most important 1 or 2 keywords in your directory or page structure.
              • Keep optimizing your site with other SEO tips and tricks.
              • Always remember - content is king - so make your pages useful and informative for people.

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