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  • Hub You - How Does Your Company Name Affect the Relationship You Have With Customers?

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    no relationship between the name and what you do. There is actually no clue. You
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    The name has a direct relationship with what you do. For example if you are selling skis for winter and you called yourself Nor-Ski, then there would be no confusion as to what you were selling. This store does sell skis and it is their main product line. On the other hand, if you called yourself XYZ Corporation, there is no relationship between the name and what you do. There is actually no clue. You m
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    ng skis for winter and you called yourself Nor-Ski, then there would be no confusion as to what you were selling. This store does sell skis and it is their main product line. On the other hand, if you called yourself XYZ Corporation, there is no relationship between the name and what you do. There is actually no clue. You
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    ion as to what you were selling. This store does sell skis and it is their main product line. On the other hand, if you called yourself XYZ Corporation, there is no relationship between the name and what you do. There is actually no clue. You
    Logos Tell a Story About Your Brand
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    roduct line. On the other hand, if you called yourself XYZ Corporation, there is no relationship between the name and what you do. There is actually no clue. You
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    no relationship between the name and what you do. There is actually no clue. You may argue that there is no clue for Sears, Wal Mart, or Nordstrom’s that would be true if they had not spent millions of dollars on their marketing campaigns.

    If you already have a company name, does the name tell people exactly what you do? Do you have to explain it every time you go to a networking meeting? I know I

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