Tags |
|
|
Links |
|
|
Hub You - Search Engine Optimization
If you have been researching work at home job opportunities than no doubt you have come across drop-shipping. You have probably seen a hundred ads trying to sell you an E-book that will tell you all the secrets to eBay or been tempted by a "free" instant auction success kit of some kind, right? If you have been unfortunate enough to become a victim of any of these scams then you may have dismissed eBay and drop-shipping as a legitimate business. Don't give up just yet! Motivated individuals can build a successful eBay drop-shipping business with zero dollars out of pocket. But How?There are several factors crucial to your success as a drop-shipper. First and most importantly you must choose a drop-shipper that is approved by eBay and there are only TWO. Once you have selected your drop-shipper you need to select products to sell. Avoid selling products that are already highly saturated on eBay. For example, everyone and their brother is selling MP3 players at the moment so your chances of getting sales is much lower than if you target a less crowded market like belt buckles. Try and build an inventory of related products so you can pick up extra sales from your customers. If you sell computers and a customer decides to purchase a desktop unit from you he may also purchase a printer or other accessories if you have them in stock.Pricing is always a sticky area for beginners. The number one mistake new drop-shippers and eBay users make is forgetting to factor in the fees when listing their items. For example....you can get a hunting knife from your drop-shipper for $70 plus $4 shipping for a total of $74. You decide to list it on Ebay for $80 for $6 profit...right? WRONG! There are fees for accepting Paypal payments for your auction, their are listing fees and there are eBay's final value fees. In this example you would have actually lost between $2 and $5 depending on your listing format. There is a very simple formula to avoid thi
19. Carefully consider the use of database tools, visual tools, and java tools. These are areas receiving a lot of interest, and technology work, and they might be right for your site. Carefully consider your options since some could adversely affect search engine placement.
20. Use the smallest graphics that you can to relay your message. It is estimated that 20% of all Web users surf the Web without graphics enabled! But always have graphics if it helps sell your product. Don't add graphics just to be neat -- an animated mail box is really not something to add to a commercial site.
Follow these rules (mandatory for Free Site Listings)
Make sure the site is rated for Family Viewing (keep it clean).
Be courteous to other authors at all times -- respect their copyrights, trademarks, and intellectual property.
Make sure the site is NOT a multi-level marketing site, a network marketing site, or a get rich quick site (although some MLM sites can get into the free lists if they are not moderated).
Make sure the site is NOT graphically overburdened. Minimize the use of CAPITAL letters, large fonts, and extensive graphics, especially animation.
Make sure the site Home Page loads quickly and informs the visitor what you have to offer them right up front. If using sounds, use MIDI files whenever possible instead or WAV files, and default to off unless sounds are short. Be careful, some browsers crash with sound enabled.
If you entice visitors with a FREE OFFER or CONTEST, make sure you explain how to obtain the gift or prize in an obvious manner. (FREE is good, but contests usually don't work and there may be legal problems).
Always choose to communicate information rather than to display wiz-bang nifty technical skills. These gadgets are a no-no to many free sites even if mandatory for some award sites. Animation, although exciting to see sometimes, is a real distraction on most pages and actually decreases sales. Avoid it unless there is a purpose.
If you are going to be selling a service or product, take the time to establish a merchant account and accept credit cards. The good news is that this is easily implemented with or without a store. The bad news is that it takes effort to set it up. It is strongly suggested that you visit our page on e-commerce considerations and follow those instructions carefully!
Search Engine Placement through Search Engines, Links, and Awards Before submission you must have prepared yo
Today nursing practices are performed in a wide range of settings, from hospitals to paying personal visits to peoples' homes. Educational institutions, like universities and schools, summer camps , pharmaceutical companies, non-profit organizations, or international organizations like the World Bank, hire nurses to work in occupational health settings, clinics and physicians' offices, elderly care facilities or cruise ships. This diverse medical profession can appear in diverse settings keeping its main goal identical in any situation; provide caring services to those in need.In pre-modern times, nuns and military officers often provided nursing services. In fact, the religious and military roots of modern nursing remain in evidence until today. For example, in Great Britain, senior female nurses are called "sisters" probably due to the people association with nuns. In recent times, nurses work within churches and community organizations in order to perform health education, counseling, provide referrals to community support agencies, and connect volunteers from the church community with those in need of assistance.Nursing flourished in response to the World Wars and New Zealand was the first country to regulate nurses nationally, with adoption of the Nurses Registration Act on the 12th of September 1901. Ellen Dougherty was the first Registered Nurse. In recent years, the American Nurses' Association (1980) has defined nursing as "the diagnosis and treatment of human responses to actual or potential health problems." Just as medical diagnoses help in the planning, implementing, and evaluation of medical care, nurses' diagnoses help in the planning, implementing, and evaluation of nursing care.Like other maturing disciplines, nursing has developed different theories that are aligned with diverging philosophical beliefs and paradigms or worldviews. Nursing theories help nurses to direct their activities in order to accomplish specific goa
Google, AOL, Info Space, Yahoo, Askewest, MSN, AltaVista, Lycos, AllTheWeb, Netscape, Looksmart, Go/ InfoSeek, Overture, NBCi/Snap, Kanoodle, IX Quick, Northern Light, Excite, DMOZ, WiseNut, Teoma, Hog Search, MetaCrawler, Dogpile Web Search Eureka, EuroPages, Free Find, Go.com, Mirago, Nerd World, Northern Light, Open Directory Project, OpenText, Planet Search, Scoot, Starting Point, UK Directory, Webtop, Yellow Web
SEO an Overview
The objective of Search Engine Optimization is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site. This relative ranking is often viewed as a struggle to best use a few keywords, instead of a struggle to out-do your competition. If you search on your target keywords, you will see the leading site in the rankings. All you need to do is to be better than that number one site. This page suggests ways to optimize and improve search engine results with ranking and placement advice, placement hints, tips, and clues to improve your search engine keywords relative to existing leaders. After all, better keyword ranking is your real objective.
It is not enough to simply add META tags and do search engine submission of your site to a million search engine indexes and directories. The first placement step in obtaining significant web visitor counts is to seek first-page search engine results. An early step is to build a great content-rich site. One of the last steps is the proper submission of your great site to the search engine or directory. In the middle is a step that is VITAL if you want to obtain front-page results, and most sites skim past this step because it is forgotten or too complex, but without competent Search Engine Optimization you are destined to be search engine fodder.
There are no Search Engine Optimization secrets -- just ranking and placement methodologies to follow in order to beat your competition in obtaining a high ranking for desired search keywords. This site targets improving search engine rankings by using a "follow the leader" approach to keyword selection and page wording. Once you know what keywords and search engine marketing services (not spam) worked for the "leaders", you can "beat the leader" and do even better! Proper Search Engine Optimization requires that you beat your competition, so knowing the keywords and criterion used by your competition is the most important first step. It will become obvious that good ranking excludes keyword spamming the search engine, and that with the careful selection of your keywords that you will fare well for a little effort. Bruceclay.com offers help, hints, and tips for improving search engine results via a specific search engine keywords placement methodology.
Search Engine Optimization (SEO) is the science of search as it relates to marketing on the web. It is mostly technical in nature, combining programming with business, persuasion, sales, and a love for competitive puzzle solving into a written form capable of maintaining desired revenue goals while achieving high rankings in the organic sections of search engine results pages. It is not just technical, nor copywriting, nor links, nor just search engine submission, but an intricate blend of over a hundred variables into the fabric of a website. It is difficult to accomplish without a formal proven methodology and strong proprietary tools. We offer you a tutorial on all of that and more on these pages...
Before you start, you should understand that top 10 rankings with every single major search engine and directory can be obtained, although very few sites can get there and the effort is often beyond reason. Note: URL ranking results change week-to-week due to competition, so maintaining a top ranking requires constant keywords monitoring and information rework. Search Engine Optimization never rests, much like your competition.
The key information on this page includes how to prepare both you and your site for the search engines, choosing the right keywords, how to analyze your competition, what is submission and how is it best accomplished, when to monitor your ranking, instructions for performing an analysis of your site results, complete with tools and aids. This site covers all basic and advanced strategies and the common mistakes to avoid.
The overall SEO involves:
Attracting prospects to a web site
that is properly designed to encourage visitors to browse like Web Site Design
leads the visitor to a completed transaction by offering products easily and without undue complexity like Web Site Navigation
Addresses concerns (perceived risks) that can scare off the potential buyer if left unanswered like risk avoidance.
The overall SEO involves
Attracting prospects to a web site
That is properly designed to encourage visitors to browse like Web Site Design
Leads the visitor to a completed transaction by offering products easily and without undue complexity like Web Site Navigation
Addresses concerns (perceived risks) that can scare off the potential buyer if left unanswered like risk avoidance.
SEO Case Study Do you have any intent to sell your product yourself?
Do you have any intent to sell this product through a traditional retail channel?
Have you decided to sell this product via the Web?
Determine What You Have To Sell
Determine Who Already Needs What You Have To Sell
Determine What They Will Pay For What You Have To Sell
SEO Guidelines
Obtain A Domain Name And Site Host
Search Engine Marketing Through Links
Search Engine Marketing Through Public Relations
Search Engine Marketing Through Banners and Print Media
Search Engine Marketing Through Strategic Relationships And Reciprocal Links
Search Engine Marketing Through Email Discussion Groups And News Groups
Search Engine Marketing Through A Bulk Email Program (Careful!)
Measure Progress And Change Only One Thing At A Time
Proceed to Search Engine Placement Tactics and Tools Page
Develop A Website Using These Principles:
Before submission you must have prepared your site for search engine placement. If your site is not prepared for top ranking then a submission service can only give you many, many poor rankings.
Consider techniques for counting visitors and have a demographics collection process (newsletter registration or perhaps a Guest Book or equivalent) for capturing visitor name and email information.
1. It must showcase the need that your product addresses (public interest)
2. It must showcase the solution that you are offering.
3. It must provide instant gratification (for information and access to the solution).
4. It must provide appropriate and timely information (in images and words) to allow the visitor to make a decision. Help them to decide that your product meets their needs.
5. Allow the visitor to buy your product (or, if a service, allow them to contact you).
6. Allow for easy information requests if questions arise anytime, day or night. Always respond promptly!
7. Consider techniques for counting visitors and have a demographics collection process (newsletter registration or perhaps a Guest Book or equivalent) for capturing visitor name and email information.
8. Change the site often (at least once per week) to give users a reason to visit again and again.
9. Consider offering a "gift" to visitors (free is best, perhaps a contest) to have them tell their friends to visit your site. Word of mouth is a powerful tool. We have our own "tell-two-friends" referral script on our site.
10. Have the site be "High Class". Curb appeal is important in determining if you want surfers to stop and visit. Opinions will be formed early about whether the customer wants to do business with you. Plan improvements.(Regardless of what you may think, every site on the Web is under construction all of the time). Make sure that your web site design does not violate any taboos.
11. Design for the masses. Do not use exceptionally advanced technology unless that is your product. The Web is still connected to a lot of slow computers, and many do not operate on the latest Netscape or Internet Explorer products. Keep it simple and still meet your web site design and promotion goals. The toys must be appropriate to the mission of your web site.
12. Write the text and "storyboard" your site much like creating a good product specification. Use a word processor to lay-out all of your pages. Make sure that the flow is simple for the novice Internet user. Try to keep the body content each Web page to one to two 8? x 11 sheets of paper, or if heavy information, minimize graphics and limit the size to no more than six pages. Focus on making the message clear. Creativity, and how quickly the page loads, is more important than the use of extra artwork for the sake of "cute". And when this is done, call a Marketing Consultant first, definitely before you call a web page designer. Message and Placement sell on the web.
13. It is important to consider some aspects of eCommerce: web-based commerce with a human touch is very effective in most cases, especially with 60% to 70% of all shopping carts being abandoned. Do not design around human contact if it increases the ability to sell your products. Factor it into your design. While this may be against the Amazon.com hands-off model, some firms like Face Time Communications are integrating AOL Instant Massager with their website eCommerce applications to answer last minute questions. Reports are that buy decisions increase six-fold if questions are answered. Customer Service is evolving, and it is alive and well on the web.
14. Double check the site architectural concepts.
15. There are obviously "things" that a Web architect must know. Much of this is contained in this site and many others linked to this site below. You still need to have a minds-eye image of what is possible before you spend too much money doing it. We recommend that for optimal search engine placement that you start by reviewing this site once, and then on the second pass spend more time on the Web by "surfing" my links and those linked from our links.
16. For all sites that you identify, go to their website and visit their home page. Choose the browser option to view their Home Page HTML source (this might be a complex process). Scan these sites for search engine placement keywords and terms to make sure that your list is as complete.
17. Marketing is everything. It brings potential buyers to your door. But proper design is vital, because without effective design the buyers who see your home page will leave before it finishes loading. The average home page loads in 48 seconds at 28.8, and the average visitor stays at a home page for 35 seconds, obviously many leave before the page finishes loading. We can learn from this.
18. Create/Design the site by taking content and art, mixing it with navigation and style, testing it on family and friends, and always listen to comments, grunts, pregnant pauses, and blank stares. Specific advice on development of a page is at our Quality Site Criteria page and we suggest that you visit it now, before you code your first Web page! Try not to copy a page layout from another site. Use your own words, ideas, and artwork whenever possible, making sure that the message in the image matches your text. Make sure that the visitor knows what you are saying/selling at all times.
19. Carefully consider the use of database tools, visual tools, and java tools. These are areas receiving a lot of interest, and technology work, and they might be right for your site. Carefully consider your options since some could adversely affect search engine placement.
20. Use the smallest graphics that you can to relay your message. It is estimated that 20% of all Web users surf the Web without graphics enabled! But always have graphics if it helps sell your product. Don't add graphics just to be neat -- an animated mail box is really not something to add to a commercial site.
Follow these rules (mandatory for Free Site Listings)
Make sure the site is rated for Family Viewing (keep it clean).
Be courteous to other authors at all times -- respect their copyrights, trademarks, and intellectual property.
Make sure the site is NOT a multi-level marketing site, a network marketing site, or a get rich quick site (although some MLM sites can get into the free lists if they are not moderated).
Make sure the site is NOT graphically overburdened. Minimize the use of CAPITAL letters, large fonts, and extensive graphics, especially animation.
Make sure the site Home Page loads quickly and informs the visitor what you have to offer them right up front. If using sounds, use MIDI files whenever possible instead or WAV files, and default to off unless sounds are short. Be careful, some browsers crash with sound enabled.
If you entice visitors with a FREE OFFER or CONTEST, make sure you explain how to obtain the gift or prize in an obvious manner. (FREE is good, but contests usually don't work and there may be legal problems).
Always choose to communicate information rather than to display wiz-bang nifty technical skills. These gadgets are a no-no to many free sites even if mandatory for some award sites. Animation, although exciting to see sometimes, is a real distraction on most pages and actually decreases sales. Avoid it unless there is a purpose.
If you are going to be selling a service or product, take the time to establish a merchant account and accept credit cards. The good news is that this is easily implemented with or without a store. The bad news is that it takes effort to set it up. It is strongly suggested that you visit our page on e-commerce considerations and follow those instructions carefully!
Search Engine Placement through Search Engines, Links, and Awards Before submission you must have prepared you
Nowadays, everyone knows that an e-zine or email newsletter is one of the best ways to build your opt-in list. But do you have time to put together your own e-zine? After all, if you are a typical e-business person, you already design and maintain your own website, market and promote your product or service and do all your own research. That doesnt leave a lot of spare time to spend writing valuable content for your e-zine!The answer is yes, you just need to know how to go about it. The first thing to decide is the focus of your e-zine. It should closely follow the theme of your website, but if you cover many topics on your site, you can narrow it down to the most popular topic. Check your page hits to find out what your visitors are most interested in.Once you have your topic, you are ready to begin. Here are the steps to take to get your ozone done in just one hour!- Look up relevant articles on free content sites such as www.ezinearticles.com. Save two or three articles to your computer. If you dont care about having the same exact content as possibly thousands of other people, you can just use the articles as is, keeping the author information and resource box intact. Time required: 10 minutes- Find more information. Do a quick search on Google on the article topics to pick up a few more tidbits to add to the articles. Time required: 10 minutes- You can hire a professional writer to write articles for your ezine for a small fee. Post an ad on www.freelancewriting.com or www.elance.com. Or, if you feel confident in your writing abilities, do some quick research and put together a couple of list articles (the fastest type). Time required: 35 minutes (if you do it yourself), 10 minutes (hire a freelancer).- Add a personal note. Type a quick note to head your newsletter, letting your readers know whats going on with you. This adds a personal touch and will make your readers feel like they know you. Time require
Before you start, you should understand that top 10 rankings with every single major search engine and directory can be obtained, although very few sites can get there and the effort is often beyond reason. Note: URL ranking results change week-to-week due to competition, so maintaining a top ranking requires constant keywords monitoring and information rework. Search Engine Optimization never rests, much like your competition.
The key information on this page includes how to prepare both you and your site for the search engines, choosing the right keywords, how to analyze your competition, what is submission and how is it best accomplished, when to monitor your ranking, instructions for performing an analysis of your site results, complete with tools and aids. This site covers all basic and advanced strategies and the common mistakes to avoid.
The overall SEO involves:
Attracting prospects to a web site
that is properly designed to encourage visitors to browse like Web Site Design
leads the visitor to a completed transaction by offering products easily and without undue complexity like Web Site Navigation
Addresses concerns (perceived risks) that can scare off the potential buyer if left unanswered like risk avoidance.
The overall SEO involves
Attracting prospects to a web site
That is properly designed to encourage visitors to browse like Web Site Design
Leads the visitor to a completed transaction by offering products easily and without undue complexity like Web Site Navigation
Addresses concerns (perceived risks) that can scare off the potential buyer if left unanswered like risk avoidance.
SEO Case Study Do you have any intent to sell your product yourself?
Do you have any intent to sell this product through a traditional retail channel?
Have you decided to sell this product via the Web?
Determine What You Have To Sell
Determine Who Already Needs What You Have To Sell
Determine What They Will Pay For What You Have To Sell
SEO Guidelines
Obtain A Domain Name And Site Host
Search Engine Marketing Through Links
Search Engine Marketing Through Public Relations
Search Engine Marketing Through Banners and Print Media
Search Engine Marketing Through Strategic Relationships And Reciprocal Links
Search Engine Marketing Through Email Discussion Groups And News Groups
Search Engine Marketing Through A Bulk Email Program (Careful!)
Measure Progress And Change Only One Thing At A Time
Proceed to Search Engine Placement Tactics and Tools Page
Develop A Website Using These Principles:
Before submission you must have prepared your site for search engine placement. If your site is not prepared for top ranking then a submission service can only give you many, many poor rankings.
Consider techniques for counting visitors and have a demographics collection process (newsletter registration or perhaps a Guest Book or equivalent) for capturing visitor name and email information.
1. It must showcase the need that your product addresses (public interest)
2. It must showcase the solution that you are offering.
3. It must provide instant gratification (for information and access to the solution).
4. It must provide appropriate and timely information (in images and words) to allow the visitor to make a decision. Help them to decide that your product meets their needs.
5. Allow the visitor to buy your product (or, if a service, allow them to contact you).
6. Allow for easy information requests if questions arise anytime, day or night. Always respond promptly!
7. Consider techniques for counting visitors and have a demographics collection process (newsletter registration or perhaps a Guest Book or equivalent) for capturing visitor name and email information.
8. Change the site often (at least once per week) to give users a reason to visit again and again.
9. Consider offering a "gift" to visitors (free is best, perhaps a contest) to have them tell their friends to visit your site. Word of mouth is a powerful tool. We have our own "tell-two-friends" referral script on our site.
10. Have the site be "High Class". Curb appeal is important in determining if you want surfers to stop and visit. Opinions will be formed early about whether the customer wants to do business with you. Plan improvements.(Regardless of what you may think, every site on the Web is under construction all of the time). Make sure that your web site design does not violate any taboos.
11. Design for the masses. Do not use exceptionally advanced technology unless that is your product. The Web is still connected to a lot of slow computers, and many do not operate on the latest Netscape or Internet Explorer products. Keep it simple and still meet your web site design and promotion goals. The toys must be appropriate to the mission of your web site.
12. Write the text and "storyboard" your site much like creating a good product specification. Use a word processor to lay-out all of your pages. Make sure that the flow is simple for the novice Internet user. Try to keep the body content each Web page to one to two 8? x 11 sheets of paper, or if heavy information, minimize graphics and limit the size to no more than six pages. Focus on making the message clear. Creativity, and how quickly the page loads, is more important than the use of extra artwork for the sake of "cute". And when this is done, call a Marketing Consultant first, definitely before you call a web page designer. Message and Placement sell on the web.
13. It is important to consider some aspects of eCommerce: web-based commerce with a human touch is very effective in most cases, especially with 60% to 70% of all shopping carts being abandoned. Do not design around human contact if it increases the ability to sell your products. Factor it into your design. While this may be against the Amazon.com hands-off model, some firms like Face Time Communications are integrating AOL Instant Massager with their website eCommerce applications to answer last minute questions. Reports are that buy decisions increase six-fold if questions are answered. Customer Service is evolving, and it is alive and well on the web.
14. Double check the site architectural concepts.
15. There are obviously "things" that a Web architect must know. Much of this is contained in this site and many others linked to this site below. You still need to have a minds-eye image of what is possible before you spend too much money doing it. We recommend that for optimal search engine placement that you start by reviewing this site once, and then on the second pass spend more time on the Web by "surfing" my links and those linked from our links.
16. For all sites that you identify, go to their website and visit their home page. Choose the browser option to view their Home Page HTML source (this might be a complex process). Scan these sites for search engine placement keywords and terms to make sure that your list is as complete.
17. Marketing is everything. It brings potential buyers to your door. But proper design is vital, because without effective design the buyers who see your home page will leave before it finishes loading. The average home page loads in 48 seconds at 28.8, and the average visitor stays at a home page for 35 seconds, obviously many leave before the page finishes loading. We can learn from this.
18. Create/Design the site by taking content and art, mixing it with navigation and style, testing it on family and friends, and always listen to comments, grunts, pregnant pauses, and blank stares. Specific advice on development of a page is at our Quality Site Criteria page and we suggest that you visit it now, before you code your first Web page! Try not to copy a page layout from another site. Use your own words, ideas, and artwork whenever possible, making sure that the message in the image matches your text. Make sure that the visitor knows what you are saying/selling at all times.
19. Carefully consider the use of database tools, visual tools, and java tools. These are areas receiving a lot of interest, and technology work, and they might be right for your site. Carefully consider your options since some could adversely affect search engine placement.
20. Use the smallest graphics that you can to relay your message. It is estimated that 20% of all Web users surf the Web without graphics enabled! But always have graphics if it helps sell your product. Don't add graphics just to be neat -- an animated mail box is really not something to add to a commercial site.
Follow these rules (mandatory for Free Site Listings)
Make sure the site is rated for Family Viewing (keep it clean).
Be courteous to other authors at all times -- respect their copyrights, trademarks, and intellectual property.
Make sure the site is NOT a multi-level marketing site, a network marketing site, or a get rich quick site (although some MLM sites can get into the free lists if they are not moderated).
Make sure the site is NOT graphically overburdened. Minimize the use of CAPITAL letters, large fonts, and extensive graphics, especially animation.
Make sure the site Home Page loads quickly and informs the visitor what you have to offer them right up front. If using sounds, use MIDI files whenever possible instead or WAV files, and default to off unless sounds are short. Be careful, some browsers crash with sound enabled.
If you entice visitors with a FREE OFFER or CONTEST, make sure you explain how to obtain the gift or prize in an obvious manner. (FREE is good, but contests usually don't work and there may be legal problems).
Always choose to communicate information rather than to display wiz-bang nifty technical skills. These gadgets are a no-no to many free sites even if mandatory for some award sites. Animation, although exciting to see sometimes, is a real distraction on most pages and actually decreases sales. Avoid it unless there is a purpose.
If you are going to be selling a service or product, take the time to establish a merchant account and accept credit cards. The good news is that this is easily implemented with or without a store. The bad news is that it takes effort to set it up. It is strongly suggested that you visit our page on e-commerce considerations and follow those instructions carefully!
Search Engine Placement through Search Engines, Links, and Awards Before submission you must have prepared yo
Allow me a few thoughts about openness in business. I think, only when we come from a space of honesty, openness, genuine service and interest we will reach our customers and clients and create a successful business that means success, pleasure and fun.Here are some tips:Be yourself. Never copy anyone. Your customers will see the fake.Look at how you present yourself. Remember that first impressions count.Listen to yourself. Be critical of your sales conversations. How do you greet your customers? How do you respond to enquiries about your service? How do you talk to browsers? When do you take a conversation further and talk about the service and products you offer? Do you always use the same phrases? How do engage with your customers? How do you close a deal? How do you complete the situation? Tip: Use variations and go with the flow.Be authentic. Paying compliments is fine as long as you mean what you say. Be accomodating. If you dont have what your client wants, be honest, be fair and say whats up. Your customers will value your approach.If something goes wrong, think on the spot: make up your mind how you can rectify the situation, think positively forward. Don't blame anyone. Stay friendly and open.Do regular reality checks and stay in touch with your clients. There are many ways to find out how you are meeting the expectations of your customers and clients. You can talk to return clients and ask them why they do business with you. You can ask your customers and clients for feedback in a questionnaire. You can run a competition and count the participants. You can do a regular newsletter and insert something that prompts communication. Keep a list of loyal customers and send out specials regularly.Do what it takes to start every day as if it was your first day in business, feel
Search Engine Marketing Through Public Relations
Search Engine Marketing Through Banners and Print Media
Search Engine Marketing Through Strategic Relationships And Reciprocal Links
Search Engine Marketing Through Email Discussion Groups And News Groups
Search Engine Marketing Through A Bulk Email Program (Careful!)
Measure Progress And Change Only One Thing At A Time
Proceed to Search Engine Placement Tactics and Tools Page
Develop A Website Using These Principles:
Before submission you must have prepared your site for search engine placement. If your site is not prepared for top ranking then a submission service can only give you many, many poor rankings.
Consider techniques for counting visitors and have a demographics collection process (newsletter registration or perhaps a Guest Book or equivalent) for capturing visitor name and email information.
1. It must showcase the need that your product addresses (public interest)
2. It must showcase the solution that you are offering.
3. It must provide instant gratification (for information and access to the solution).
4. It must provide appropriate and timely information (in images and words) to allow the visitor to make a decision. Help them to decide that your product meets their needs.
5. Allow the visitor to buy your product (or, if a service, allow them to contact you).
6. Allow for easy information requests if questions arise anytime, day or night. Always respond promptly!
7. Consider techniques for counting visitors and have a demographics collection process (newsletter registration or perhaps a Guest Book or equivalent) for capturing visitor name and email information.
8. Change the site often (at least once per week) to give users a reason to visit again and again.
9. Consider offering a "gift" to visitors (free is best, perhaps a contest) to have them tell their friends to visit your site. Word of mouth is a powerful tool. We have our own "tell-two-friends" referral script on our site.
10. Have the site be "High Class". Curb appeal is important in determining if you want surfers to stop and visit. Opinions will be formed early about whether the customer wants to do business with you. Plan improvements.(Regardless of what you may think, every site on the Web is under construction all of the time). Make sure that your web site design does not violate any taboos.
11. Design for the masses. Do not use exceptionally advanced technology unless that is your product. The Web is still connected to a lot of slow computers, and many do not operate on the latest Netscape or Internet Explorer products. Keep it simple and still meet your web site design and promotion goals. The toys must be appropriate to the mission of your web site.
12. Write the text and "storyboard" your site much like creating a good product specification. Use a word processor to lay-out all of your pages. Make sure that the flow is simple for the novice Internet user. Try to keep the body content each Web page to one to two 8? x 11 sheets of paper, or if heavy information, minimize graphics and limit the size to no more than six pages. Focus on making the message clear. Creativity, and how quickly the page loads, is more important than the use of extra artwork for the sake of "cute". And when this is done, call a Marketing Consultant first, definitely before you call a web page designer. Message and Placement sell on the web.
13. It is important to consider some aspects of eCommerce: web-based commerce with a human touch is very effective in most cases, especially with 60% to 70% of all shopping carts being abandoned. Do not design around human contact if it increases the ability to sell your products. Factor it into your design. While this may be against the Amazon.com hands-off model, some firms like Face Time Communications are integrating AOL Instant Massager with their website eCommerce applications to answer last minute questions. Reports are that buy decisions increase six-fold if questions are answered. Customer Service is evolving, and it is alive and well on the web.
14. Double check the site architectural concepts.
15. There are obviously "things" that a Web architect must know. Much of this is contained in this site and many others linked to this site below. You still need to have a minds-eye image of what is possible before you spend too much money doing it. We recommend that for optimal search engine placement that you start by reviewing this site once, and then on the second pass spend more time on the Web by "surfing" my links and those linked from our links.
16. For all sites that you identify, go to their website and visit their home page. Choose the browser option to view their Home Page HTML source (this might be a complex process). Scan these sites for search engine placement keywords and terms to make sure that your list is as complete.
17. Marketing is everything. It brings potential buyers to your door. But proper design is vital, because without effective design the buyers who see your home page will leave before it finishes loading. The average home page loads in 48 seconds at 28.8, and the average visitor stays at a home page for 35 seconds, obviously many leave before the page finishes loading. We can learn from this.
18. Create/Design the site by taking content and art, mixing it with navigation and style, testing it on family and friends, and always listen to comments, grunts, pregnant pauses, and blank stares. Specific advice on development of a page is at our Quality Site Criteria page and we suggest that you visit it now, before you code your first Web page! Try not to copy a page layout from another site. Use your own words, ideas, and artwork whenever possible, making sure that the message in the image matches your text. Make sure that the visitor knows what you are saying/selling at all times.
19. Carefully consider the use of database tools, visual tools, and java tools. These are areas receiving a lot of interest, and technology work, and they might be right for your site. Carefully consider your options since some could adversely affect search engine placement.
20. Use the smallest graphics that you can to relay your message. It is estimated that 20% of all Web users surf the Web without graphics enabled! But always have graphics if it helps sell your product. Don't add graphics just to be neat -- an animated mail box is really not something to add to a commercial site.
Follow these rules (mandatory for Free Site Listings)
Make sure the site is rated for Family Viewing (keep it clean).
Be courteous to other authors at all times -- respect their copyrights, trademarks, and intellectual property.
Make sure the site is NOT a multi-level marketing site, a network marketing site, or a get rich quick site (although some MLM sites can get into the free lists if they are not moderated).
Make sure the site is NOT graphically overburdened. Minimize the use of CAPITAL letters, large fonts, and extensive graphics, especially animation.
Make sure the site Home Page loads quickly and informs the visitor what you have to offer them right up front. If using sounds, use MIDI files whenever possible instead or WAV files, and default to off unless sounds are short. Be careful, some browsers crash with sound enabled.
If you entice visitors with a FREE OFFER or CONTEST, make sure you explain how to obtain the gift or prize in an obvious manner. (FREE is good, but contests usually don't work and there may be legal problems).
Always choose to communicate information rather than to display wiz-bang nifty technical skills. These gadgets are a no-no to many free sites even if mandatory for some award sites. Animation, although exciting to see sometimes, is a real distraction on most pages and actually decreases sales. Avoid it unless there is a purpose.
If you are going to be selling a service or product, take the time to establish a merchant account and accept credit cards. The good news is that this is easily implemented with or without a store. The bad news is that it takes effort to set it up. It is strongly suggested that you visit our page on e-commerce considerations and follow those instructions carefully!
Search Engine Placement through Search Engines, Links, and Awards Before submission you must have prepared yo
Is there someone where you work who absolutely, totally, and unequivocally drives you up the wall? Do you sometimes feel like climbing the wall all by yourself as the quickest way to escape? If you are saying Yes! Yes! Yes! you have had first-hand experience with "The Frustration Factor," up close and personal.The players of the world are alive and well and ready to drive you up the wall. Some are aggressive, some passive; some are extroverts and others introverts. Whatever their personalities, they are mostly motivated by personal needs, status goals, and insecurities. If their private goals are coincidentally compatible with your company's, so be it. If not, their selfish interests prevail.Rich is an experienced player.Rich's approach to driving people up the wall is B t B: By the Book. In a less linguistically correct time, we called this CYA.His main play is to do things the same way he always does them. What has worked before is likely to work again. He knows people seldom find fault with his handling things in the usual way, whether it works or not.Next, Rich always looks at how things can go sour and little at how they can succeed. He asks, "What are the three strongest reasons for not doing this?" His motto is nothing ventured, nothing lost.Finally, any time he has to do something that has some risk, he spends most of his time figuring out what to say if it goes sour. Of course, the best thing to be able to say is, "I was uneasy about this but went along reluctantly. I handled it the same way we always handle things. I did it By The Book."Rich's play calls for doing things the same way he always does them. He avoids all risk whenever possible and has an explanation for failure made up ahead of time. Sure, there is a more simple version of Rich's play. Do not do anything new or innovative and try hard to keep others from making that mistake. What can you do?Playing with B t B players like Rich is
12. Write the text and "storyboard" your site much like creating a good product specification. Use a word processor to lay-out all of your pages. Make sure that the flow is simple for the novice Internet user. Try to keep the body content each Web page to one to two 8? x 11 sheets of paper, or if heavy information, minimize graphics and limit the size to no more than six pages. Focus on making the message clear. Creativity, and how quickly the page loads, is more important than the use of extra artwork for the sake of "cute". And when this is done, call a Marketing Consultant first, definitely before you call a web page designer. Message and Placement sell on the web.
13. It is important to consider some aspects of eCommerce: web-based commerce with a human touch is very effective in most cases, especially with 60% to 70% of all shopping carts being abandoned. Do not design around human contact if it increases the ability to sell your products. Factor it into your design. While this may be against the Amazon.com hands-off model, some firms like Face Time Communications are integrating AOL Instant Massager with their website eCommerce applications to answer last minute questions. Reports are that buy decisions increase six-fold if questions are answered. Customer Service is evolving, and it is alive and well on the web.
14. Double check the site architectural concepts.
15. There are obviously "things" that a Web architect must know. Much of this is contained in this site and many others linked to this site below. You still need to have a minds-eye image of what is possible before you spend too much money doing it. We recommend that for optimal search engine placement that you start by reviewing this site once, and then on the second pass spend more time on the Web by "surfing" my links and those linked from our links.
16. For all sites that you identify, go to their website and visit their home page. Choose the browser option to view their Home Page HTML source (this might be a complex process). Scan these sites for search engine placement keywords and terms to make sure that your list is as complete.
17. Marketing is everything. It brings potential buyers to your door. But proper design is vital, because without effective design the buyers who see your home page will leave before it finishes loading. The average home page loads in 48 seconds at 28.8, and the average visitor stays at a home page for 35 seconds, obviously many leave before the page finishes loading. We can learn from this.
18. Create/Design the site by taking content and art, mixing it with navigation and style, testing it on family and friends, and always listen to comments, grunts, pregnant pauses, and blank stares. Specific advice on development of a page is at our Quality Site Criteria page and we suggest that you visit it now, before you code your first Web page! Try not to copy a page layout from another site. Use your own words, ideas, and artwork whenever possible, making sure that the message in the image matches your text. Make sure that the visitor knows what you are saying/selling at all times.
19. Carefully consider the use of database tools, visual tools, and java tools. These are areas receiving a lot of interest, and technology work, and they might be right for your site. Carefully consider your options since some could adversely affect search engine placement.
20. Use the smallest graphics that you can to relay your message. It is estimated that 20% of all Web users surf the Web without graphics enabled! But always have graphics if it helps sell your product. Don't add graphics just to be neat -- an animated mail box is really not something to add to a commercial site.
Follow these rules (mandatory for Free Site Listings)
Make sure the site is rated for Family Viewing (keep it clean).
Be courteous to other authors at all times -- respect their copyrights, trademarks, and intellectual property.
Make sure the site is NOT a multi-level marketing site, a network marketing site, or a get rich quick site (although some MLM sites can get into the free lists if they are not moderated).
Make sure the site is NOT graphically overburdened. Minimize the use of CAPITAL letters, large fonts, and extensive graphics, especially animation.
Make sure the site Home Page loads quickly and informs the visitor what you have to offer them right up front. If using sounds, use MIDI files whenever possible instead or WAV files, and default to off unless sounds are short. Be careful, some browsers crash with sound enabled.
If you entice visitors with a FREE OFFER or CONTEST, make sure you explain how to obtain the gift or prize in an obvious manner. (FREE is good, but contests usually don't work and there may be legal problems).
Always choose to communicate information rather than to display wiz-bang nifty technical skills. These gadgets are a no-no to many free sites even if mandatory for some award sites. Animation, although exciting to see sometimes, is a real distraction on most pages and actually decreases sales. Avoid it unless there is a purpose.
If you are going to be selling a service or product, take the time to establish a merchant account and accept credit cards. The good news is that this is easily implemented with or without a store. The bad news is that it takes effort to set it up. It is strongly suggested that you visit our page on e-commerce considerations and follow those instructions carefully!
Search Engine Placement through Search Engines, Links, and Awards Before submission you must have prepared yo
Is any of the above information of use to you? If you answer no, then perhaps you should seriously consider whether or not internet marketing is really for you. These statistics are invaluable to anybody trying to make money using a website. You can use them to give you ideas as to what pages need improving, and what changes you need to make to improve your sales figures. Just like offline salespeople, poorly performing pages can be replaced and those that fail to get any visitors revamped.If most people exit your home page within 30 seconds of arrival, you need to put some serious thought into its design. You have to make it more attractive or relevant to the most common search terms used to reach it. This is another statistic that traffic analysis can provide you with. People like to see information related to their search term. Just think what you could achieve if you knew the keywords used by everybody arriving on your website!Most of all, statistical analysis can let you know the effect of changes. Theres not much point in making changes tp your web pages if you have no way of measuring the effect on your traffic.Website traffic analysis and website statistics can help you improve your sales by giving you the information you need to design your website and its content more logically to meet the needs of your visitors, and weed out the poorly performing aspects of it. There is a lot of software available that can provide you with the information that you need.
19. Carefully consider the use of database tools, visual tools, and java tools. These are areas receiving a lot of interest, and technology work, and they might be right for your site. Carefully consider your options since some could adversely affect search engine placement.
20. Use the smallest graphics that you can to relay your message. It is estimated that 20% of all Web users surf the Web without graphics enabled! But always have graphics if it helps sell your product. Don't add graphics just to be neat -- an animated mail box is really not something to add to a commercial site.
Follow these rules (mandatory for Free Site Listings)
Make sure the site is rated for Family Viewing (keep it clean).
Be courteous to other authors at all times -- respect their copyrights, trademarks, and intellectual property.
Make sure the site is NOT a multi-level marketing site, a network marketing site, or a get rich quick site (although some MLM sites can get into the free lists if they are not moderated).
Make sure the site is NOT graphically overburdened. Minimize the use of CAPITAL letters, large fonts, and extensive graphics, especially animation.
Make sure the site Home Page loads quickly and informs the visitor what you have to offer them right up front. If using sounds, use MIDI files whenever possible instead or WAV files, and default to off unless sounds are short. Be careful, some browsers crash with sound enabled.
If you entice visitors with a FREE OFFER or CONTEST, make sure you explain how to obtain the gift or prize in an obvious manner. (FREE is good, but contests usually don't work and there may be legal problems).
Always choose to communicate information rather than to display wiz-bang nifty technical skills. These gadgets are a no-no to many free sites even if mandatory for some award sites. Animation, although exciting to see sometimes, is a real distraction on most pages and actually decreases sales. Avoid it unless there is a purpose.
If you are going to be selling a service or product, take the time to establish a merchant account and accept credit cards. The good news is that this is easily implemented with or without a store. The bad news is that it takes effort to set it up. It is strongly suggested that you visit our page on e-commerce considerations and follow those instructions carefully!
Search Engine Placement through Search Engines, Links, and Awards Before submission you must have prepared your site for search engine placement. If your site is not prepared for top ranking then a submission service can only give you many, many poor rankings.
There are many Web businesses offering to list your site with search engines or directories for FREE for a few sites, and for a small fee for other sites. The key is that over time, the categories change, the registration format changes, and there is a great difference between being submitted and being registered. At present, there is a 25% mortality rate for search engine sites every few months, and those that survive do so by upgrading categories and registration formats.
Search engine placement requires some homework. Before making this commitment, make a written note with the below information:
1. Your Web address (URL) in the form of http://www.yoursite.com
2. Your email address in the form of yourname@yoursite.com
3. The title of your Home Page in the form of "your site -products for (need}"
4. A 40 character product description
5. A ten to twelve word site description (your site TITLE probably)
6. A twenty-five word site description
7. A forty word site description (keep in your paste buffer). Consider using this text at the top of the displayed area on your home page.
8. A list of sixteen to twenty words best describing criteria that a prospective visitor would use in a search engine to find your site
9. A complete list of keywords (up to 1000 characters) sequenced with the most important first (possibly from your HTML Keywords line)
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.iadvice.info/article/77769/iadvice-Search-Engine-Optimization.html">Search Engine Optimization</a>
BB link (for phorums):
[url=http://www.iadvice.info/article/77769/iadvice-Search-Engine-Optimization.html]Search Engine Optimization[/url]
Related Articles:
Building Your Career Support Network
Promotional Magnets: Promotion that Sticks
Planning Is Taking Advantage Of Risks
Bookmark it:
|