ir sign read, Divorces $5000, Tarantula's $19.95. It certainly caught everyone's attention but in the long run they did not sell too many spidGimmicks are cute but they do not give you the aura of professionalism. Of course, it depends on what you are planning to do with your business. If you are selling Clown services, then use all the gimmicks you can find. If you are a serious accountant, then the gimmicks should go or at least be downplayed. By gimmicks, I mean the one liners that follow you company name and logo. For example I saw a sign outside a pet store that was trying to sell pet spiders. They had to find a way to get people interested and therefore came up with a gimmick to get attention. Their sign read, Divorces $5000, Tarantula's $19.95. It certainly caught everyone's attention but in the long run they did not sell too many spides. If you are selling Clown services, then use all the gimmicks you can find. If you are a serious accountant, then the gimmicks should go or at least be downplayed. By gimmicks, I mean the one liners that follow you company name and logo. For example I saw a sign outside a pet store that was trying to sell pet spiders. They had to find a way to get people interested and therefore came up with a gimmick to get attention. Their sign read, Divorces $5000, Tarantula's $19.95. It certainly caught everyone's attention but in the long run they did not sell too many spidt least be downplayed. By gimmicks, I mean the one liners that follow you company name and logo. For example I saw a sign outside a pet store that was trying to sell pet spiders. They had to find a way to get people interested and therefore came up with a gimmick to get attention. Their sign read, Divorces $5000, Tarantula's $19.95. It certainly caught everyone's attention but in the long run they did not sell too many spidthat was trying to sell pet spiders. They had to find a way to get people interested and therefore came up with a gimmick to get attention. Their sign read, Divorces $5000, Tarantula's $19.95. It certainly caught everyone's attention but in the long run they did not sell too many spidir sign read, Divorces $5000, Tarantula's $19.95. It certainly caught everyone's attention but in the long run they did not sell too many spiders. I wonder if they sold any divorces? The point is, the gimmick attrated attention but did not turn gazers into customers.

Another company I worked with wanted to use a gimmick to get attention and hopefully that would translate into sales. After much thought, they decided that they would use a chili cook-off at their location to catch attention. All of their marketing materials were based around being hot. The company was a food manufacturer for bean products.

If you are planning to use a gimmick, make sure it fits with the image you are