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Hub You - Strategies on Brand Building by Top Brand Gurus
As a commercial cleaning services company employing cleaners to carry out the work then Health and Safety plays an essential part in ensuring that you are successful and remain so. The cleaning industry is rated second behind the construction industry for work related accidents. As an employer you have a duty of care to discharge and a legal obligation to enact all the relevant legislation.For Cleaning Companies in the early stages of business this can be a daunting task. By reading the following advice you can start to think about ways in which you can manage your cleaning contracts and staff in an effective way.When visiting a new site on quoting for a contract ask yourself – Is the site a safe place to work? Do you have any concerns about access, ventilation, and storage? Premises that are cluttered with obstacles will not only affect the ease to which your staff can carry out their tasks, but can pose fire risks, trip hazards and other potential dangers to your staff. Remember – they are your responsibility. You have a duty of care to them and cannot put them at risk.Are your employees fully trained, competent and confident in carrying out their w
12.Branding is about consistency.
13.Today Pepsi owns the colour ‘blue’. Pepsi took it away from IBM. If one wants to secure ownership then one needs to stick with it.
14.The Peuguot car has branded the ‘0’ in the middle of its car plate numbers. The story goes that the creator of the Peugot car used to experience breaking the number in the middle into 2 pieces for using the crankshaft to get the car started. Because the crankshaft had to pierce that number. So he thought that if the crankshaft had to be inserted into a ‘0’ then there would not be any breakage of a number into 2 pieces. And so all Peugot cars have ‘0’ in the middle of their car plate numbers.
15.Ipod now has extended its branding to even its earplugs. By seeing a person with the Ipod earplugs one can recognize an Ipod user.
16.There are certain words which are owned by Disney and are recognized by people as being associated with the Disney Brand. These words are : Fantasy, Dreams, Magic, Smiles, Happy, Creativity. The personnel in Disneyland use these words. These words are built into the lyrics of Disney songs. And so on.
17.Colgate owned the smile but it has gone to Disney and Mcdonald’s.
18.One needs to create a difference in the mind.
19.We are too focused on the visual aspect of branding. We need to see how we can brand ‘sound’.
20.The James Bond movie theme song. In fact James Bond has branded so many things around it. The logo, ‘Bond, James Bond’, ‘Shaken not stirred’, the gadgets, the vintage scenes, the tit
1. Plant negative ideas into people’s minds.The ad headline Don’t waste another dollar plants the idea of wasting money into people’s minds. The call to action Don’t hesitate is about hesitating. To cultivate more supportive thinking, focus on the positive. Try Save money today and Call now.2. Send a diffuse message to an overly-broad group. The risk of an ad that addresses everybody: it appeals to nobody. Even if you offer something for everybody, address the audience so that each individual can easily discern whether you’re speaking to them.3. Publish errors that hurt your credibility.Inconsistent punctuation, run-on sentences, poor grammar, odd syntax, and spelling errors in the print media get noticed. Make sure that your ads are exempt from their ridicule. Proofing by a sharp-eyed outside party can be invaluable reputation protection.4. Act like a small-timer. Many individuals and small organizations invest too little in their ads, run unprofessional ads, or place too little faith in good ads. Some actually pay to damage their reputation through ads that do more to repel business than to attract
2. Inspite of this law, every company focuses on being better. The best voted Marketing book in America is titled “Simply Better”.
3. If first is perceived to be the best, then automatically the company will attract good people, good distributors and so on. The key is to create the perception in the mind that being first means being the best.
4. To win the battle in the market one needs to win the battle in the mind. Xerox invented the laser printer. But did not enter the market. HP was the first. Red Bull was the first energy drink. Coca cola introduced KMX energy drink. Red Bull outsold KMX 20:1. Last leader brand produced by Coca cola was ‘Sprite’. Their strategy has predominantly to be better.
5. Instead of trying to build a better product win the ‘better perception’.
6. Another Law of Marketing is the Law of the Mind. First in the market is nothing. First in the mind is everything. Duryea was the first car in the market but Ford’s Model T was the first in the mind. Yuengling was the first beer in the market but Budweiser was the first beer in the mind. Similarly the first bookstore on the Net was Powell’s.com but Amazon.com is the first in the mind.
7. The first search engine was Alta Vista. But the first search engine in the mind is Google. Focus gets one into the mind. Alta Vista turned itself into a portal. It lost its focus and was ultimately sold to Overture and then to Yahoo. Today Google is the leading Search Engine. Not enough to be first but need to be first in the mind.
8. The Law of Leadership is the Law of PR. Building buzz makes news. Being first in a new category makes news. Not being better than your competitors.
9. Law of Profits. You can sell anything if it’s cheap enough. To make money you need a brand.
10. Motorola invented the cell phone. But Motorola put its name on a variety of products. In the last 10 years Motorola has achieved a sales of $ 289 bn. And a net profit margin of less than one half of one percent. It is now in the process of getting focused. It has sold its satellite and other businesses. Nokia too once made everything including paper. But it decided to focus on cell phones and has now dominated this market. Nokia in the last 10 years achieved a sales of $ 193 bn. And a net profit margin of 11%.
11. What makes India successful today ? High intelligence and low wages. Success will turn the low wages into high wages. As a result business will move from India to China. U.S.A. is a country with medium intelligence and high wages. It is successful because it has powerful brands. India will not become powerful if it does not have powerful brands. If Indian brands don’t go global, global brands will come here and take over.
12. The Law of Line Extension. You can’t stand for something if you put your name on everything. In the Japanese electronics market everybody makes everything. It’s a line extension society. Nobody builds a brand. Everybody sells on price. Nobody makes money. The total consumer electronic industry in Japan over the last 10 years has made revenues of $ 3 trillion but its net profit margin has been just 0.2%. Whereas in America the revenues of the top 500 companies in the last 10 years has been $ 7 trillion and net profit margin 6%. The automobile market in Japan is more focused.
13. Japan has everything. Intelligent workforce, worldclass production facilities and so on. But no Marketing. In the last 15 years the Japanese stock market has gone down by 59 % while the American stock market has risen by 378%. The same thing will happen in Korea. They too will put their name on everything and fail to build brands. IBM too put its name on everything. It suffered a mainframe mentality. Did not capture the position in the mind for PCs. In the last 23 years has lost $ 15 bn. on PCs. It has now sold out to Lenovo. The leader in PCs is Dell. Ironically the 2nd year student of the University of Texas was pitted against the world’s largest viz. IBM and the student won because Dell had one product, one market, one distribution channel and has had an outstanding stock market performance.
14. Law of Divergence. As time goes on every category will diverge. Telephones will branch out into becoming regular telephones, cordless telephones, walkie-talkies and cell phones. Similarly television will diverge into Broadcast television, Pay-per-view television, Cable television, and Satellite television. TV sets branch out into becoming Cathode-ray tube (CRT), Liquid - Crystal display (LCD), Liquid crystal on Silicon (LCOS), Digital Light Processing (DLP), Plasma, Organic light-emitting diode (OLED). Hotels will diverge into being Expensive, medium price, low price, motels, low price motels, suite hotels, weekly hotels.
15. Divergence comes from Darwin who has explained the concept in ‘The origin of Species’. The panthera tree has a lion, a jaguar, a tiger, and a leopard. The humanoid tree has the Gorilla, Chimpanzee, Orangutan, and the Human being. Man did not evolve. He diverged. Evolution is gradual change. Divergence is abrupt change.
BRAND SENSE BY MARTIN LINDSTROM
1.Branding is what goes on in one’s mind.
2.Brand is not a logo. The test is that if one removes the logo, will one still be able to recognize the brand !
3.Traditional communication no longer works because we are being over-communicated to.
4.What appeals to as many senses will be remembered.
5.The story goes that the challenge given to Coco-Cola was to create a bottle that if smashed could still be recognized from its glass pieces. Therefore the meaning of ‘Smash your Brand’ is that one needs to look at all the small pieces which the brand can be broken into and see what the brand can make its own.
6.The Brand wheel is a tool which indicates portions of real estate which a brand can optimize and own viz. Picture, Colours, Shapes, Name, Language, Icons, Sound, Behaviour, Service, Tradition, Rituals and Navigation.
7.Orange has appropriated a colour. Absolut branded ‘spelling error’. So it’s variants are Rasberri, Vanilia, Kurant and so on. The brand needs to own something else besides the logo. Absolut has also branded the shape of its bottle.
8.The icon of the ‘Idea’ brand is the ‘Sumo Wrestler’. So if one removes the logo and keeps only the Sumo Wrestler the brand ‘Idea’ will be recognized.
9.Brand creates community and belonging.
10.Louis Vuitton was renovating its store in Paris. To do that it created a fa?ade in the shape of its luggage bags and accessories. The people remembered the fa?ade. In fact they identified with it. To the extent that when it was going to be pulled down after 2 years when the renovation was complete there was a demonstration outside the store.
11.The Tiffany Box is trademarked. The shade of Pantone colour used for the Tiffany box is owned by Tiffany. Therefore one needs to get permission from Tiffany if one wants to use the same shade of colour.
12.Branding is about consistency.
13.Today Pepsi owns the colour ‘blue’. Pepsi took it away from IBM. If one wants to secure ownership then one needs to stick with it.
14.The Peuguot car has branded the ‘0’ in the middle of its car plate numbers. The story goes that the creator of the Peugot car used to experience breaking the number in the middle into 2 pieces for using the crankshaft to get the car started. Because the crankshaft had to pierce that number. So he thought that if the crankshaft had to be inserted into a ‘0’ then there would not be any breakage of a number into 2 pieces. And so all Peugot cars have ‘0’ in the middle of their car plate numbers.
15.Ipod now has extended its branding to even its earplugs. By seeing a person with the Ipod earplugs one can recognize an Ipod user.
16.There are certain words which are owned by Disney and are recognized by people as being associated with the Disney Brand. These words are : Fantasy, Dreams, Magic, Smiles, Happy, Creativity. The personnel in Disneyland use these words. These words are built into the lyrics of Disney songs. And so on.
17.Colgate owned the smile but it has gone to Disney and Mcdonald’s.
18.One needs to create a difference in the mind.
19.We are too focused on the visual aspect of branding. We need to see how we can brand ‘sound’.
20.The James Bond movie theme song. In fact James Bond has branded so many things around it. The logo, ‘Bond, James Bond’, ‘Shaken not stirred’, the gadgets, the vintage scenes, the tit
A logo is a design or image that represents a company, brand or product. Its aim is to help people identify the company with a positive customer experience. It is the basis of all future branding, advertising and communication strategies. Therefore considerable attention should be paid by the brand owners to develop and create an image that besides being unique will stand the test of time – Remember a logo will outlive people, products and services and exist as long as a company continues to operate.Background:The word ‘logo’ is derived from the Greek word ‘logotipos’ meaning a graphic symbol, element or icon of a trademark or brand which is set in a unique typeface or arranged in a particular way.The three different aspects of a logo are: Logotype/ word mark /letter mark Icon: symbol/trademark Slogan: Tag lineLogos gained enormous popularity in the 19th Century after the Industrial Revolution which led to increase in output, distribution and beginning of competitive markets. Every Company wanted to prove it was the best. Every organization wanted to outshine its competitors which surprise, surprise has not changed. There was a huge
9. Law of Profits. You can sell anything if it’s cheap enough. To make money you need a brand.
10. Motorola invented the cell phone. But Motorola put its name on a variety of products. In the last 10 years Motorola has achieved a sales of $ 289 bn. And a net profit margin of less than one half of one percent. It is now in the process of getting focused. It has sold its satellite and other businesses. Nokia too once made everything including paper. But it decided to focus on cell phones and has now dominated this market. Nokia in the last 10 years achieved a sales of $ 193 bn. And a net profit margin of 11%.
11. What makes India successful today ? High intelligence and low wages. Success will turn the low wages into high wages. As a result business will move from India to China. U.S.A. is a country with medium intelligence and high wages. It is successful because it has powerful brands. India will not become powerful if it does not have powerful brands. If Indian brands don’t go global, global brands will come here and take over.
12. The Law of Line Extension. You can’t stand for something if you put your name on everything. In the Japanese electronics market everybody makes everything. It’s a line extension society. Nobody builds a brand. Everybody sells on price. Nobody makes money. The total consumer electronic industry in Japan over the last 10 years has made revenues of $ 3 trillion but its net profit margin has been just 0.2%. Whereas in America the revenues of the top 500 companies in the last 10 years has been $ 7 trillion and net profit margin 6%. The automobile market in Japan is more focused.
13. Japan has everything. Intelligent workforce, worldclass production facilities and so on. But no Marketing. In the last 15 years the Japanese stock market has gone down by 59 % while the American stock market has risen by 378%. The same thing will happen in Korea. They too will put their name on everything and fail to build brands. IBM too put its name on everything. It suffered a mainframe mentality. Did not capture the position in the mind for PCs. In the last 23 years has lost $ 15 bn. on PCs. It has now sold out to Lenovo. The leader in PCs is Dell. Ironically the 2nd year student of the University of Texas was pitted against the world’s largest viz. IBM and the student won because Dell had one product, one market, one distribution channel and has had an outstanding stock market performance.
14. Law of Divergence. As time goes on every category will diverge. Telephones will branch out into becoming regular telephones, cordless telephones, walkie-talkies and cell phones. Similarly television will diverge into Broadcast television, Pay-per-view television, Cable television, and Satellite television. TV sets branch out into becoming Cathode-ray tube (CRT), Liquid - Crystal display (LCD), Liquid crystal on Silicon (LCOS), Digital Light Processing (DLP), Plasma, Organic light-emitting diode (OLED). Hotels will diverge into being Expensive, medium price, low price, motels, low price motels, suite hotels, weekly hotels.
15. Divergence comes from Darwin who has explained the concept in ‘The origin of Species’. The panthera tree has a lion, a jaguar, a tiger, and a leopard. The humanoid tree has the Gorilla, Chimpanzee, Orangutan, and the Human being. Man did not evolve. He diverged. Evolution is gradual change. Divergence is abrupt change.
BRAND SENSE BY MARTIN LINDSTROM
1.Branding is what goes on in one’s mind.
2.Brand is not a logo. The test is that if one removes the logo, will one still be able to recognize the brand !
3.Traditional communication no longer works because we are being over-communicated to.
4.What appeals to as many senses will be remembered.
5.The story goes that the challenge given to Coco-Cola was to create a bottle that if smashed could still be recognized from its glass pieces. Therefore the meaning of ‘Smash your Brand’ is that one needs to look at all the small pieces which the brand can be broken into and see what the brand can make its own.
6.The Brand wheel is a tool which indicates portions of real estate which a brand can optimize and own viz. Picture, Colours, Shapes, Name, Language, Icons, Sound, Behaviour, Service, Tradition, Rituals and Navigation.
7.Orange has appropriated a colour. Absolut branded ‘spelling error’. So it’s variants are Rasberri, Vanilia, Kurant and so on. The brand needs to own something else besides the logo. Absolut has also branded the shape of its bottle.
8.The icon of the ‘Idea’ brand is the ‘Sumo Wrestler’. So if one removes the logo and keeps only the Sumo Wrestler the brand ‘Idea’ will be recognized.
9.Brand creates community and belonging.
10.Louis Vuitton was renovating its store in Paris. To do that it created a fa?ade in the shape of its luggage bags and accessories. The people remembered the fa?ade. In fact they identified with it. To the extent that when it was going to be pulled down after 2 years when the renovation was complete there was a demonstration outside the store.
11.The Tiffany Box is trademarked. The shade of Pantone colour used for the Tiffany box is owned by Tiffany. Therefore one needs to get permission from Tiffany if one wants to use the same shade of colour.
12.Branding is about consistency.
13.Today Pepsi owns the colour ‘blue’. Pepsi took it away from IBM. If one wants to secure ownership then one needs to stick with it.
14.The Peuguot car has branded the ‘0’ in the middle of its car plate numbers. The story goes that the creator of the Peugot car used to experience breaking the number in the middle into 2 pieces for using the crankshaft to get the car started. Because the crankshaft had to pierce that number. So he thought that if the crankshaft had to be inserted into a ‘0’ then there would not be any breakage of a number into 2 pieces. And so all Peugot cars have ‘0’ in the middle of their car plate numbers.
15.Ipod now has extended its branding to even its earplugs. By seeing a person with the Ipod earplugs one can recognize an Ipod user.
16.There are certain words which are owned by Disney and are recognized by people as being associated with the Disney Brand. These words are : Fantasy, Dreams, Magic, Smiles, Happy, Creativity. The personnel in Disneyland use these words. These words are built into the lyrics of Disney songs. And so on.
17.Colgate owned the smile but it has gone to Disney and Mcdonald’s.
18.One needs to create a difference in the mind.
19.We are too focused on the visual aspect of branding. We need to see how we can brand ‘sound’.
20.The James Bond movie theme song. In fact James Bond has branded so many things around it. The logo, ‘Bond, James Bond’, ‘Shaken not stirred’, the gadgets, the vintage scenes, the tit
What’s the difference between a great voicemail message and one that’s lacking (and therefore stands less of a chance of getting returned right away, if at all)? It comes down to whether you “gave good voicemail” … or not! Wouldn’t it be great if there were official voicemail rules people had to follow? Here are some of the most effective ideas I’ve found on leaving effective messages, avoid wasting the time of the recipient – and having a better chance of getting your call returned!1. Start (and end) each message with your name and number. This makes it easy for the recipient to replay the message and capture your number – without having to listen to it all again. Do this until you are absolutely sure they have your number memorized or in their database (and how would you know that?). In other words, people are accessing their messages from places other than their offices, so always leave your contact information with every message. You can speed up the return of your call with this simple step.2. Prepare your message – in advance. What exactly do you want to say? Jot down a few notes prior to calling so you will remember everything you need your listener to kno
14. Law of Divergence. As time goes on every category will diverge. Telephones will branch out into becoming regular telephones, cordless telephones, walkie-talkies and cell phones. Similarly television will diverge into Broadcast television, Pay-per-view television, Cable television, and Satellite television. TV sets branch out into becoming Cathode-ray tube (CRT), Liquid - Crystal display (LCD), Liquid crystal on Silicon (LCOS), Digital Light Processing (DLP), Plasma, Organic light-emitting diode (OLED). Hotels will diverge into being Expensive, medium price, low price, motels, low price motels, suite hotels, weekly hotels.
15. Divergence comes from Darwin who has explained the concept in ‘The origin of Species’. The panthera tree has a lion, a jaguar, a tiger, and a leopard. The humanoid tree has the Gorilla, Chimpanzee, Orangutan, and the Human being. Man did not evolve. He diverged. Evolution is gradual change. Divergence is abrupt change.
BRAND SENSE BY MARTIN LINDSTROM
1.Branding is what goes on in one’s mind.
2.Brand is not a logo. The test is that if one removes the logo, will one still be able to recognize the brand !
3.Traditional communication no longer works because we are being over-communicated to.
4.What appeals to as many senses will be remembered.
5.The story goes that the challenge given to Coco-Cola was to create a bottle that if smashed could still be recognized from its glass pieces. Therefore the meaning of ‘Smash your Brand’ is that one needs to look at all the small pieces which the brand can be broken into and see what the brand can make its own.
6.The Brand wheel is a tool which indicates portions of real estate which a brand can optimize and own viz. Picture, Colours, Shapes, Name, Language, Icons, Sound, Behaviour, Service, Tradition, Rituals and Navigation.
7.Orange has appropriated a colour. Absolut branded ‘spelling error’. So it’s variants are Rasberri, Vanilia, Kurant and so on. The brand needs to own something else besides the logo. Absolut has also branded the shape of its bottle.
8.The icon of the ‘Idea’ brand is the ‘Sumo Wrestler’. So if one removes the logo and keeps only the Sumo Wrestler the brand ‘Idea’ will be recognized.
9.Brand creates community and belonging.
10.Louis Vuitton was renovating its store in Paris. To do that it created a fa?ade in the shape of its luggage bags and accessories. The people remembered the fa?ade. In fact they identified with it. To the extent that when it was going to be pulled down after 2 years when the renovation was complete there was a demonstration outside the store.
11.The Tiffany Box is trademarked. The shade of Pantone colour used for the Tiffany box is owned by Tiffany. Therefore one needs to get permission from Tiffany if one wants to use the same shade of colour.
12.Branding is about consistency.
13.Today Pepsi owns the colour ‘blue’. Pepsi took it away from IBM. If one wants to secure ownership then one needs to stick with it.
14.The Peuguot car has branded the ‘0’ in the middle of its car plate numbers. The story goes that the creator of the Peugot car used to experience breaking the number in the middle into 2 pieces for using the crankshaft to get the car started. Because the crankshaft had to pierce that number. So he thought that if the crankshaft had to be inserted into a ‘0’ then there would not be any breakage of a number into 2 pieces. And so all Peugot cars have ‘0’ in the middle of their car plate numbers.
15.Ipod now has extended its branding to even its earplugs. By seeing a person with the Ipod earplugs one can recognize an Ipod user.
16.There are certain words which are owned by Disney and are recognized by people as being associated with the Disney Brand. These words are : Fantasy, Dreams, Magic, Smiles, Happy, Creativity. The personnel in Disneyland use these words. These words are built into the lyrics of Disney songs. And so on.
17.Colgate owned the smile but it has gone to Disney and Mcdonald’s.
18.One needs to create a difference in the mind.
19.We are too focused on the visual aspect of branding. We need to see how we can brand ‘sound’.
20.The James Bond movie theme song. In fact James Bond has branded so many things around it. The logo, ‘Bond, James Bond’, ‘Shaken not stirred’, the gadgets, the vintage scenes, the tit
Back office is one of the most crucial aspects of any business. It is this aspect that keeps all the financial transaction and dealing of the company proper and smoothly running. In fact, most of the tasks that are require for the proper functioning of the company take place under the back office work of a company or business. Most people who start a business or company are not the ones that are expert in handling the financial and other back office work of the business. However this does not mean that they can neglect this aspect of their business, but they must take special care not to neglect this aspect. Back office outsourcing can be one option that they can opt to take care of this thing.Setting up a business is not too difficult if you have all the proper resources in place. Even the most difficult, tiresome and time consuming this can be taken care of if you know how to go about doing different things and if you have finance in hand. Back office outsourcing is one of the simplest means that you can adopt to make your business an instant success. Outsourcing has been found to be one of the most widely methods by business owners to lessen their work burden and
3.Traditional communication no longer works because we are being over-communicated to.
4.What appeals to as many senses will be remembered.
5.The story goes that the challenge given to Coco-Cola was to create a bottle that if smashed could still be recognized from its glass pieces. Therefore the meaning of ‘Smash your Brand’ is that one needs to look at all the small pieces which the brand can be broken into and see what the brand can make its own.
6.The Brand wheel is a tool which indicates portions of real estate which a brand can optimize and own viz. Picture, Colours, Shapes, Name, Language, Icons, Sound, Behaviour, Service, Tradition, Rituals and Navigation.
7.Orange has appropriated a colour. Absolut branded ‘spelling error’. So it’s variants are Rasberri, Vanilia, Kurant and so on. The brand needs to own something else besides the logo. Absolut has also branded the shape of its bottle.
8.The icon of the ‘Idea’ brand is the ‘Sumo Wrestler’. So if one removes the logo and keeps only the Sumo Wrestler the brand ‘Idea’ will be recognized.
9.Brand creates community and belonging.
10.Louis Vuitton was renovating its store in Paris. To do that it created a fa?ade in the shape of its luggage bags and accessories. The people remembered the fa?ade. In fact they identified with it. To the extent that when it was going to be pulled down after 2 years when the renovation was complete there was a demonstration outside the store.
11.The Tiffany Box is trademarked. The shade of Pantone colour used for the Tiffany box is owned by Tiffany. Therefore one needs to get permission from Tiffany if one wants to use the same shade of colour.
12.Branding is about consistency.
13.Today Pepsi owns the colour ‘blue’. Pepsi took it away from IBM. If one wants to secure ownership then one needs to stick with it.
14.The Peuguot car has branded the ‘0’ in the middle of its car plate numbers. The story goes that the creator of the Peugot car used to experience breaking the number in the middle into 2 pieces for using the crankshaft to get the car started. Because the crankshaft had to pierce that number. So he thought that if the crankshaft had to be inserted into a ‘0’ then there would not be any breakage of a number into 2 pieces. And so all Peugot cars have ‘0’ in the middle of their car plate numbers.
15.Ipod now has extended its branding to even its earplugs. By seeing a person with the Ipod earplugs one can recognize an Ipod user.
16.There are certain words which are owned by Disney and are recognized by people as being associated with the Disney Brand. These words are : Fantasy, Dreams, Magic, Smiles, Happy, Creativity. The personnel in Disneyland use these words. These words are built into the lyrics of Disney songs. And so on.
17.Colgate owned the smile but it has gone to Disney and Mcdonald’s.
18.One needs to create a difference in the mind.
19.We are too focused on the visual aspect of branding. We need to see how we can brand ‘sound’.
20.The James Bond movie theme song. In fact James Bond has branded so many things around it. The logo, ‘Bond, James Bond’, ‘Shaken not stirred’, the gadgets, the vintage scenes, the tit
Having a great looking business card is usually the first priority for any new business. Without a business card to hand out, it's almost impossible to network and meet with new clients.And having a dynamic, professional logo will help make your business card one that prospects will hang on to and help you make a great first impression and help you brand your company as you begin to produce marketing materials.What's in a Name?Before you rush out and get some business cards printed for your new business, you will need to decide on the name of your company.Naming your business may be even harder than naming a child. In business, unique names are highly valued for establishing brand identity and for standing out from the crowd. While you may have a unique name in the state you incorporate, it can be stressful to discover that someone else has the same business name as you in another state.When researching names for your business, you can search your state's government sites for incorporations and see what names are taken or not. Keep in mind that many people will incorporate with one name for their business entity and then use a D.B.A. (
12.Branding is about consistency.
13.Today Pepsi owns the colour ‘blue’. Pepsi took it away from IBM. If one wants to secure ownership then one needs to stick with it.
14.The Peuguot car has branded the ‘0’ in the middle of its car plate numbers. The story goes that the creator of the Peugot car used to experience breaking the number in the middle into 2 pieces for using the crankshaft to get the car started. Because the crankshaft had to pierce that number. So he thought that if the crankshaft had to be inserted into a ‘0’ then there would not be any breakage of a number into 2 pieces. And so all Peugot cars have ‘0’ in the middle of their car plate numbers.
15.Ipod now has extended its branding to even its earplugs. By seeing a person with the Ipod earplugs one can recognize an Ipod user.
16.There are certain words which are owned by Disney and are recognized by people as being associated with the Disney Brand. These words are : Fantasy, Dreams, Magic, Smiles, Happy, Creativity. The personnel in Disneyland use these words. These words are built into the lyrics of Disney songs. And so on.
17.Colgate owned the smile but it has gone to Disney and Mcdonald’s.
18.One needs to create a difference in the mind.
19.We are too focused on the visual aspect of branding. We need to see how we can brand ‘sound’.
20.The James Bond movie theme song. In fact James Bond has branded so many things around it. The logo, ‘Bond, James Bond’, ‘Shaken not stirred’, the gadgets, the vintage scenes, the title introduction, character names, the gun, the topic, the filming and so on.
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