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Hub You - Search Engine Optimization for Corporate Websites
Accounts receivable funding, also known as factoring, continued an upward trend in 2005 with volume exceeding $112 billion. This represented a 9.3% increase over the prior year, which is the strongest year to year growth rate since 2000. In fact, only 2001 was the only year in the past 20 that factoring volume did not rise. A/R funding continues to be an accepted part of financing, but according to the Commercial Finance Association’s Annual Asset Based Lending and Factoring 2005 Survey, two thirds of the volume came from the northeast and southeast parts of the country. The northeast is the major region for factoring volume with 42% of the total.The survey indicated that only 5% of factoring volume came from the Midwest, which includes some highly populated states with a plethora of companies that typically use A/R funding. States in the Midwest included in the survey were Illinois, Michigan, Ohio and Missouri. Why are the totals so low for these states? One reason could be that Midwest firms typically become utilize more traditional means of financing, and are hesitant to look for alternatives when bank loans aren’t available. Another factor is that 59% of all ’05 volume was represented by the textile and apparel industries. Most of firms of this nature are located in the east.Most factoring volume (72%) involved clients selling goods to retailers. Only 9% were service provider clients with the remainder (20%) being clients selling goods to anyone other than retailers. Clearly, even though factoring volume is increasing each year, there are still several industries that could benefit from using factoring as a financing tool.Factoring is a largely a non-recourse, notification business. 80% of Pharmaceutical Product Development
Pharmaceutical product development covers a wide spectrum from preclinical test to clinical development, on to product launch issues and other activities related to pharmaceutical product development. There are various unique pharmaceutical product development programs, for large pharmaceuticals, small pharmaceuticals, biotechnology companies or medical device companies. With a large-scale infrastructure, committed project teams, cross-functional therapeutic units and new technologies, there are a large number of companies, operating online as well as offline, that have a worldwide dedication to quality and delivering strategic solutions for compound, pharmaceutical product and market development. These companies are research institutions offering discovery, development and post-approval pharmaceutical product services and multiple partnering programs as well. The customers and partners of these companies comprise of pharmaceutical, biotechnology, medical equipment, and educational and government organizations. The staff consists of several pharmaceutical scientists whose main task is to assist customers in the development of new products and line extensions.By making use of the right strategies, innovative technologies and therapeutic expertise for pharmaceutical product development, companies can maximize returns on their research and development investments and speed up the delivery of safe and effectual therapeutics to patients. Pharmaceutical research and development operations are usually divided into two basic units, discovery and development. Discovery is directed towards both, innovative chemical and biological entities. Development activities contain chemical, biological and pharmaceutical development, drug security and metabolism,
There are several things that can be done that will make a corporate website more search engine friendly—and making sure that the search engines like your website will help it get indexed properly. It will also increase the number of targeted visitors to the site, increasing it’s overall ROI. Most corporate websites use high-end web designers who charge a lot of money. If that sounds like your website, then you know that your corporate website is a major investment. By paying attention to the little details that make a big difference when it comes to search engine rankings, you’ll be able to allow your site to ‘earn its keep’ so to speak, and it might even become a part of your full-time sales staff.
Home Page
The home page of the corporate site (www.yourcompanyname.com), is the most important page on the site. When visitors come to www.yourcompanyname.com it shouldn’t redirect to any other web page; after all, that’s your home page. And since most other websites link to your home page (www.yourcompanyname.com) rather than www.yourcompanyname.com/anotherpage.html, then you should take advantage of that; don’t use any redirects on your home page.
Your home page’s title tag should include your company name. If your brand is “well known” then typically the title tag of the home page should only include your company name. However, if your company is not a “household name” or “well-known” brand, then including your company’s industry or keywords reflecting what your company does should be included in your title tag on the home page. Of course, whether or not you choose to include any keywords along with your company name is up to you—only you can make that decision. The meta description tag is often used in search engine listings and in other highly visible places like in search results and in website directory listings.
Having a well-written meta description tag that contains a statement about what your company does along with your most important keyword phrases and your company name is a must. The meta keywords tag is optional, although it won’t hurt to include one that includes a few keyword phrases that describe what your company does; it’s also a good place to put keywords that won’t fit into your meta description tag. It’s important not to go overboard with it, though. A few targeted keyword phrases should be sufficient. Keyword research tools are tools that will tell you how many people search per day for keywords related to your business or your company’s products; these can be helpful when writing title tags and meta tags and when crafting your website’s copy.
When visitors come to the home page, they should easily find the name of your company, what your company does, and what products or services it provides. Adding text to your home page is imperative, as search engines don’t read graphics—they need text to be able to determine what your web pages are about. A small paragraph or two about your company should be sufficient, although more text is always better—adding links within that text directly to the company’s most important products is also a good idea. Other elements that should be included on the corporate website’s home page include links to the company’s most important products and services, links to the company’s contact information, links to the company’s management team, and the headlines of the company’s latest news or press releases. Keep in mind that the company’s home page should link to the most important content on the site.
Product or Services Pages
Using keyword research tools, you should be able to identify one or two important phrases that describe each product or service that your company offers. The title tags of product pages should include those phrases along with the company name. It’s best to include the keyword phrase(s), the name of the product, and then your company name in the title tag (in that order). The keyword phrase should appear first in the title tag since it’s the most important. Keep in mind that title tags are also what appears in the search results, so including the keyword phrase (typically what someone searched for) along with the product name and the company name will help entice the visitor to click on the link in the search results and visit your corporate website’s product page.
Each product or services page must be unique. We’ve already discussed the title tag and how that should include keywords that describe the product as well as the product name and the company name. Those words should also be included in the meta description tag and meta keywords tag, which also must uniquely describe the particular product or service. Do not duplicate meta tags across several product pages; it’s imperative that each one be unique or the search engines might not include those product pages in their search engine indices.
Each product or services page should contain at least several paragraphs of text; using the keywords (based on prior keyword research) is good practice, although you don’t want to “overuse them” in the copy. Keep in mind that although the text on products and services pages can also appear in product brochures and other sales literature, it’s important that it only appear once on the internet (on your product page). The search engines do not like duplicate content, as duplicate content can draw penalties from the search engines. Links to related products or services that the company offers will keep visitors on your site as well as help the search engine crawlers find all the pages; you might consider adding a “breadcrumb trail” as a part of the navigation, as well.
Product or services pages can help bring in sales leads for your company. When potential customers are looking for a product or service the company sells, they typically turn to search engines. When they find your product or services page listed in the search engines, the visitor will come directly to your product or service page. They’ll typically take a few seconds to glance at what you have to offer; it’s at that time when you need to give them some sort of “action” to take. For example, if your company’s product or services are very expensive you might consider allowing your visitors to download an Adobe Acrobat PDF version of your product brochure. Including a link in a prominent place on your product page will give them some sort of “action” to take. It’s also a good practice to ask them to fill out an online form with their contact information before they actually download the PDF file. Capturing their contact information will allow you to collect online sales leads, and allow your sales staff to follow up with prospective customers. If you do not include an “action” for your website visitors to take on your product pages, you’re losing out on potential sales leads.
Furthermore, most web analytics tools allow you to track how those prospects heard about you and what they searched for at which search engine. Even though your sales process might be lengthy, it’s possible to track specific sales to keywords that the client searched for to find you. This can lead to increased marketing awareness and allow you to focus your marketing efforts in areas that are most profitable for your company.
Company News and Events
Many corporate websites include press releases, company news, and events (like trade shows) on their site. I mentioned earlier that it’s often useful to include the headlines of press releases and news on the company’s home page and links directly to pages on the site where that news is located. There should be a separate section on the site for press releases, as well as a separate page for events or trade shows that the company is attending.
Each press release should have its own page, and the title of the press release should be included in the title tag and the meta tags of that page. Press releases should include links to the products and services the company sells as well as a link to the company’s home page. Most often these are included in the “About CompanyName” section of the press release, and it’s a good practice to include direct links to the product pages on the site in that “about the company” section.
Whenever a press release is issued it should first be added to the website; then it should be sent out to the press or to the newswires. It’s important for it to be included first on the website as that’s the first place it will appear, insuring that the company is the author and originator of it; any other copies of the press release that appear on other websites will essen
Do you like to sell on eBay ? It’s easy and fun, isn’t it ? In fact, it’s one of the easiest online business you can start almost overnight, without any major investments. That’s the best thing about it. But do you also know that only the minority of the people selling on eBay are really successful and that most of them quit after a little while or run it only as a hobby. Yes, that’s true. Hard facts, but the truth. So, what are the secrets of those successful eBay sellers ? Well, the most important thing to become successful is a unique product. That’s the first thing. In case you don’t have a unique product, you can sell products which are in high demand, eg. children clothing, designer clothing, digital cameras, etc. But you have to keep in mind that your item has to compete with 100 similar products – maybe even to a better price. So if you are selling products which are highly competitive, then your sales letter has to be DIFFERENT. No, not only different, it has to be UNIQUE. And not only unique !! Your listing has to be PROFESSIONAL.Let me tell you about our experiment. We have tried various listings for the same item. And what do you think which listing got the most bids ? Right, listings with a professional UNIQUE design end up with 30-40% more bids. Can you imagine that ? It was exactly the same item. Just the design of the sales letter can make a massive difference in the end price you may get. It’s just amazing. We have saying in German: “Das Auge isst mit”. The translation is something like: “If it looks nice it has to taste better”. Well, as we know this is not always true though, but that’s the psychology of our human brain. If the overall impression of the food is good, an impulse is sent to the brain: This has to taste good –
Having a well-written meta description tag that contains a statement about what your company does along with your most important keyword phrases and your company name is a must. The meta keywords tag is optional, although it won’t hurt to include one that includes a few keyword phrases that describe what your company does; it’s also a good place to put keywords that won’t fit into your meta description tag. It’s important not to go overboard with it, though. A few targeted keyword phrases should be sufficient. Keyword research tools are tools that will tell you how many people search per day for keywords related to your business or your company’s products; these can be helpful when writing title tags and meta tags and when crafting your website’s copy.
When visitors come to the home page, they should easily find the name of your company, what your company does, and what products or services it provides. Adding text to your home page is imperative, as search engines don’t read graphics—they need text to be able to determine what your web pages are about. A small paragraph or two about your company should be sufficient, although more text is always better—adding links within that text directly to the company’s most important products is also a good idea. Other elements that should be included on the corporate website’s home page include links to the company’s most important products and services, links to the company’s contact information, links to the company’s management team, and the headlines of the company’s latest news or press releases. Keep in mind that the company’s home page should link to the most important content on the site.
Product or Services Pages
Using keyword research tools, you should be able to identify one or two important phrases that describe each product or service that your company offers. The title tags of product pages should include those phrases along with the company name. It’s best to include the keyword phrase(s), the name of the product, and then your company name in the title tag (in that order). The keyword phrase should appear first in the title tag since it’s the most important. Keep in mind that title tags are also what appears in the search results, so including the keyword phrase (typically what someone searched for) along with the product name and the company name will help entice the visitor to click on the link in the search results and visit your corporate website’s product page.
Each product or services page must be unique. We’ve already discussed the title tag and how that should include keywords that describe the product as well as the product name and the company name. Those words should also be included in the meta description tag and meta keywords tag, which also must uniquely describe the particular product or service. Do not duplicate meta tags across several product pages; it’s imperative that each one be unique or the search engines might not include those product pages in their search engine indices.
Each product or services page should contain at least several paragraphs of text; using the keywords (based on prior keyword research) is good practice, although you don’t want to “overuse them” in the copy. Keep in mind that although the text on products and services pages can also appear in product brochures and other sales literature, it’s important that it only appear once on the internet (on your product page). The search engines do not like duplicate content, as duplicate content can draw penalties from the search engines. Links to related products or services that the company offers will keep visitors on your site as well as help the search engine crawlers find all the pages; you might consider adding a “breadcrumb trail” as a part of the navigation, as well.
Product or services pages can help bring in sales leads for your company. When potential customers are looking for a product or service the company sells, they typically turn to search engines. When they find your product or services page listed in the search engines, the visitor will come directly to your product or service page. They’ll typically take a few seconds to glance at what you have to offer; it’s at that time when you need to give them some sort of “action” to take. For example, if your company’s product or services are very expensive you might consider allowing your visitors to download an Adobe Acrobat PDF version of your product brochure. Including a link in a prominent place on your product page will give them some sort of “action” to take. It’s also a good practice to ask them to fill out an online form with their contact information before they actually download the PDF file. Capturing their contact information will allow you to collect online sales leads, and allow your sales staff to follow up with prospective customers. If you do not include an “action” for your website visitors to take on your product pages, you’re losing out on potential sales leads.
Furthermore, most web analytics tools allow you to track how those prospects heard about you and what they searched for at which search engine. Even though your sales process might be lengthy, it’s possible to track specific sales to keywords that the client searched for to find you. This can lead to increased marketing awareness and allow you to focus your marketing efforts in areas that are most profitable for your company.
Company News and Events
Many corporate websites include press releases, company news, and events (like trade shows) on their site. I mentioned earlier that it’s often useful to include the headlines of press releases and news on the company’s home page and links directly to pages on the site where that news is located. There should be a separate section on the site for press releases, as well as a separate page for events or trade shows that the company is attending.
Each press release should have its own page, and the title of the press release should be included in the title tag and the meta tags of that page. Press releases should include links to the products and services the company sells as well as a link to the company’s home page. Most often these are included in the “About CompanyName” section of the press release, and it’s a good practice to include direct links to the product pages on the site in that “about the company” section.
Whenever a press release is issued it should first be added to the website; then it should be sent out to the press or to the newswires. It’s important for it to be included first on the website as that’s the first place it will appear, insuring that the company is the author and originator of it; any other copies of the press release that appear on other websites will essen
Organic search engine optimization (SEO) is the process of optimizing your website or page so that you will become one of the top results in a search engine query. Increased link popularity results in higher Search Engine rankings for your chosen search items so this is one of the most effective methods for organic SEO.--- The Advantages of Organic SEO ---Many people look down on organic Search Engine Optimization, preferring to use other techniques (such as pay-per-click search engine advertising) that – to their minds - result in higher page rankings in the minimum amount of time. What they don’t realize is that, while this technique does result in higher page ranks, they get smaller profit margins in return because of the ‘cash up front’ that they have to forego.--- Organic SEO Secret ---The ‘secret’ to organic SEO is in its “natural” approach to increasing inbound links to your website – which means getting visitors to your website, and enticing them to link to your page. In a sense, organic SEO is a two-step process: getting people interested enough in your website to pay a visit; and providing sufficiently interesting content to persuade them to link to your site.Organic SEO also involves finding the right keyword to optimize for. If you are not sure what your key phrases are, there are online tools available to help you. These tools are useful in keyword research which will help you refine your organic SEO approach.--- Get Indexed ---Organic SEO begins with getting indexed by the search engines. If you are not in a search engine’s index, you will not be included in search engines results pages. Thus, you have to submit your site to search engines.Search engine submission can be do
Product or Services Pages
Using keyword research tools, you should be able to identify one or two important phrases that describe each product or service that your company offers. The title tags of product pages should include those phrases along with the company name. It’s best to include the keyword phrase(s), the name of the product, and then your company name in the title tag (in that order). The keyword phrase should appear first in the title tag since it’s the most important. Keep in mind that title tags are also what appears in the search results, so including the keyword phrase (typically what someone searched for) along with the product name and the company name will help entice the visitor to click on the link in the search results and visit your corporate website’s product page.
Each product or services page must be unique. We’ve already discussed the title tag and how that should include keywords that describe the product as well as the product name and the company name. Those words should also be included in the meta description tag and meta keywords tag, which also must uniquely describe the particular product or service. Do not duplicate meta tags across several product pages; it’s imperative that each one be unique or the search engines might not include those product pages in their search engine indices.
Each product or services page should contain at least several paragraphs of text; using the keywords (based on prior keyword research) is good practice, although you don’t want to “overuse them” in the copy. Keep in mind that although the text on products and services pages can also appear in product brochures and other sales literature, it’s important that it only appear once on the internet (on your product page). The search engines do not like duplicate content, as duplicate content can draw penalties from the search engines. Links to related products or services that the company offers will keep visitors on your site as well as help the search engine crawlers find all the pages; you might consider adding a “breadcrumb trail” as a part of the navigation, as well.
Product or services pages can help bring in sales leads for your company. When potential customers are looking for a product or service the company sells, they typically turn to search engines. When they find your product or services page listed in the search engines, the visitor will come directly to your product or service page. They’ll typically take a few seconds to glance at what you have to offer; it’s at that time when you need to give them some sort of “action” to take. For example, if your company’s product or services are very expensive you might consider allowing your visitors to download an Adobe Acrobat PDF version of your product brochure. Including a link in a prominent place on your product page will give them some sort of “action” to take. It’s also a good practice to ask them to fill out an online form with their contact information before they actually download the PDF file. Capturing their contact information will allow you to collect online sales leads, and allow your sales staff to follow up with prospective customers. If you do not include an “action” for your website visitors to take on your product pages, you’re losing out on potential sales leads.
Furthermore, most web analytics tools allow you to track how those prospects heard about you and what they searched for at which search engine. Even though your sales process might be lengthy, it’s possible to track specific sales to keywords that the client searched for to find you. This can lead to increased marketing awareness and allow you to focus your marketing efforts in areas that are most profitable for your company.
Company News and Events
Many corporate websites include press releases, company news, and events (like trade shows) on their site. I mentioned earlier that it’s often useful to include the headlines of press releases and news on the company’s home page and links directly to pages on the site where that news is located. There should be a separate section on the site for press releases, as well as a separate page for events or trade shows that the company is attending.
Each press release should have its own page, and the title of the press release should be included in the title tag and the meta tags of that page. Press releases should include links to the products and services the company sells as well as a link to the company’s home page. Most often these are included in the “About CompanyName” section of the press release, and it’s a good practice to include direct links to the product pages on the site in that “about the company” section.
Whenever a press release is issued it should first be added to the website; then it should be sent out to the press or to the newswires. It’s important for it to be included first on the website as that’s the first place it will appear, insuring that the company is the author and originator of it; any other copies of the press release that appear on other websites will essen
As an online home business owner who has received assistance many times from forum members, I am dedicating this article to them as my way of saying `thanks` for their invaluable input and support.There are many different types of forums available online. Some forums specialize in topics such as search engine optimization (SEO) others offer broader assistance to those who have a work at home online business.The reason that the information obtained in forums is so valuable has to be because those supplying the advice have been down the road before and are talking from experience.It is amazing that you can submit your online home business website for a general review and you will receive constructive criticism as well as advice on how to improve your site. You simply need to state in your post what it is you would like feedback on specifically (design, colour scheme, browser compatibility, copy, functionality, etc).SEO specialists will also review your site for free and offer advice to optimize your website for the search engines. The SEO specialists offering advice in the forums also keep themselves up to date with what is going on in the search engines and freely pass on this information. If you have been dropped from the Google search or sandboxed, these guys will advise you how to get out of these situations.Html, web design and programming are other areas where you can ask questions as well as share your resources. This area can save you hours of work if you have an html or design error that you cannot solve yourself.Online home business marketing ideas are another area where you can pick up great tips on what others have tried. With technology advancing so rapidly this is invaluable information, as
Product or services pages can help bring in sales leads for your company. When potential customers are looking for a product or service the company sells, they typically turn to search engines. When they find your product or services page listed in the search engines, the visitor will come directly to your product or service page. They’ll typically take a few seconds to glance at what you have to offer; it’s at that time when you need to give them some sort of “action” to take. For example, if your company’s product or services are very expensive you might consider allowing your visitors to download an Adobe Acrobat PDF version of your product brochure. Including a link in a prominent place on your product page will give them some sort of “action” to take. It’s also a good practice to ask them to fill out an online form with their contact information before they actually download the PDF file. Capturing their contact information will allow you to collect online sales leads, and allow your sales staff to follow up with prospective customers. If you do not include an “action” for your website visitors to take on your product pages, you’re losing out on potential sales leads.
Furthermore, most web analytics tools allow you to track how those prospects heard about you and what they searched for at which search engine. Even though your sales process might be lengthy, it’s possible to track specific sales to keywords that the client searched for to find you. This can lead to increased marketing awareness and allow you to focus your marketing efforts in areas that are most profitable for your company.
Company News and Events
Many corporate websites include press releases, company news, and events (like trade shows) on their site. I mentioned earlier that it’s often useful to include the headlines of press releases and news on the company’s home page and links directly to pages on the site where that news is located. There should be a separate section on the site for press releases, as well as a separate page for events or trade shows that the company is attending.
Each press release should have its own page, and the title of the press release should be included in the title tag and the meta tags of that page. Press releases should include links to the products and services the company sells as well as a link to the company’s home page. Most often these are included in the “About CompanyName” section of the press release, and it’s a good practice to include direct links to the product pages on the site in that “about the company” section.
Whenever a press release is issued it should first be added to the website; then it should be sent out to the press or to the newswires. It’s important for it to be included first on the website as that’s the first place it will appear, insuring that the company is the author and originator of it; any other copies of the press release that appear on other websites will essen
Whether you're a coach or a copywriter, an accountant or an architect, there will always be that one icky client who puts your patience to the test. You've signed the papers, but with each day that passes, you dread working with this person more and more. Should you grit your teeth and suffer through, or just end it early, like a bad blind date? Here are five good reasons to say goodbye.1. You've done nothing wrong.Let me guess: the thought of ending that bad client relationship makes you feel like you failed in some way. Who told you to feel that? Your high school counselor? Your mom who stayed in an unhappy marriage? Just because your style and skillset doesn't jive with another person's M.O. doesn't mean that you're non compus mentus. Not bad, not wrong... just different!2. Most contracts contain a loophole.Yes, although it would seem contradictory to something as binding as a contract, most of them contain some contextual wiggle room that allows you to wiggle right out of the deal. If you find the escape hatch in paragraph four, take your cue and get the heck out of there.3. A poorly matched partnership can hamper productivity.Forget about who's right and who's wrong in this scenario. Instead, focus on output. If you're not faster and more productive when collaborating with this client, time is being wasted on both sides. Assuming you've tried various methods of working together but every solution comes up short, just call a spade a spade and turn the page.4. A better opportunity has made itself known. Of course, stick-to-itiveness is an admirable trait, and we should try our best to commit to our promises. But sometimes, there's just something in the air that's s
Furthermore, most web analytics tools allow you to track how those prospects heard about you and what they searched for at which search engine. Even though your sales process might be lengthy, it’s possible to track specific sales to keywords that the client searched for to find you. This can lead to increased marketing awareness and allow you to focus your marketing efforts in areas that are most profitable for your company.
Company News and Events
Many corporate websites include press releases, company news, and events (like trade shows) on their site. I mentioned earlier that it’s often useful to include the headlines of press releases and news on the company’s home page and links directly to pages on the site where that news is located. There should be a separate section on the site for press releases, as well as a separate page for events or trade shows that the company is attending.
Each press release should have its own page, and the title of the press release should be included in the title tag and the meta tags of that page. Press releases should include links to the products and services the company sells as well as a link to the company’s home page. Most often these are included in the “About CompanyName” section of the press release, and it’s a good practice to include direct links to the product pages on the site in that “about the company” section.
Whenever a press release is issued it should first be added to the website; then it should be sent out to the press or to the newswires. It’s important for it to be included first on the website as that’s the first place it will appear, insuring that the company is the author and originator of it; any other copies of the press release that appear on other websites will essentially be regarded as duplicates. This is key since it will help the press release be indexed first for that information, which will help that press release’s page get ranked quicker in the search engines for the information contained in the press release. Whenever a company announces news, people turn to the internet and search for that news; it’s best that the company’s own press release about that news show up first in the search engines rather than any other ‘copies’ of that press release that might show up in the media.
Oftentimes people search at the search engines for trade shows they’re going to attend. By including separate web pages about each trade show the company is going to attend or exhibit at, there’s a good chance that people searching for that trade show in the search engines will see the page on the corporate website mentioning the fact that the company is attending; this can lead to company and brand awareness as well as potential sales leads. If someone is searching for the trade show then they’re interested in that particular industry; so those types of visitors to your corporate site are extremely targeted and valuable.
Links to the Corporate Website
Many corporate websites already perform well when it comes garnering links from other websites. Links are important because they’re the currency when it comes to the search engines—the more links a website has from other websites the more popular or influential that website is when it comes to search engine rankings and overall traffic. Keep in mind that links are valuable, so making sure you get a link whenever possible will help. Websites that contain links that are extremely valuable are often overlooked; these include websites of trade associations or trade groups the company belongs to, as well as industry trade magazines (they often will link to your products and services pages and list your white papers). It’s also valuable for companies to be listed in industry portals and industry directories, as well as www.dmoz.org, the Yahoo! Directory, Business.com, and Best of the Web (www.botw.org). Best of the Web also has a blog directory, so if your company has a corporate blog it can be included there, as well. Corporate blogs can be a good source of additional content for your corporate website, as well as a place that will naturally get links from other websites.
Other Considerations
Corporate websites can often be seen as an industry leader if it includes additional valuable content. For example, including a dictionary or glossary of terms is helpful. Including articles by your company’s industry experts can also lead to increased credibility (those articles can also be syndicated for use on other websites on the internet that will bring even more targeted visitors to your company’s website). Keep in mind that white papers are also valuable, and there are many websites that will list your company’s white papers at no charge.
When including information about your company’s executives, each executive should have his or her own web page on the site. The title tag should include the executive’s name, as well as the company name. The meta description and meta keywords tag should also include this information as well. Giving each executive their own web page on the site is valuable, as there are people who search at search engines for executives’ names or the company name and their job title.
Many companies typically own more than one domain name. It’s important that the corporate website have one main domain name—all others must be redirected to the main domain name using what is referred to as a “301 Permanent Redirect”. If you allow your company to have more than one domain name that brings up the same content, you’re asking for a possible de-ranking or de-listing in the search engines because of “duplicate content”. The search engines do not like to index duplicate web pages or duplicate websites.
Have you ever searched at a search engine for your company name? Most likely your corporate website will be listed first. But, what is listed second, third, or even eighth in the search results? Are all those other websites that mention your company positive? Are some of them negative? By adding an “in the news” section to your corporate website and linking out to positive articles and other websites that offer valuable information about your company, you will increase the chance that those positive references to your company will show up higher in the search results than the negative ones.
By making a few changes to your corporate website that don’t sacrifice its quality and good looks, you can make your corporate website pay for itself by turning it into a serious lead generation tool. Not only will your corporate website be found at the top of the search results, it will be seen as an industry leader and start to “show up everywhere” for your company’s most important keyword phrases, the phrases related to your products and services. And not only will the corporate website be found more often in the search engines, it will increase your company’s brand awareness.
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