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Hub You - Search Engine Optimization: Fact & Fiction
When Google first started, you basically just earned a certain percentage of whatever the AdWords advertiser was paying per click. It was pretty simple. If the advertiser paid $1.00 per click and if you as a publisher were earnings 50% of that, you made $0.50. Easy. Google started to realize, though, that all clicks were not created equal. Clicks from some sites were more valuable than others, at least that's what they figured. So they came up with an alogorithm, a mathmatical equation for determining how valuable your AdSense account, sites and pages are, and use that equation to determin
Meta Tags are virtually irrelevant in the ranking algorithms of the top engines today.
In the early days of the Internet, search engines paid close attention to the Meta Tags contained within a website - but those days are gone.
Once people worked out that Meta Tags were part of the search engine formula, they started abusing the system by placing irrelevant keywords in their Meta Tags.
As a result, search engines have become a lot smarter and many (including Google) pay very little attenti
I recently came across an entrepreneur who was very interested in learning where publicity and marketing strategy fit into the end result of more sales. His question was very valid as many unintentionally confuse marketing and publicity with sales.So what's the difference? Publicity is all about the ''buzz', the word that gets out about you, your company, your cause, or the great work you do. It is about getting the story out. Publicity backs up marketing and sales because it initiates the whole process of converting the public to your way of thinking. It makes th
Here's a list of the most common search engine myths...
FICTION: Catering for search engines is a waste of time.
FACT: Research shows that 85-95% of users start at a search engine to find what they're looking for. As a website owner, it's worth spending a little time to understand how search engines work. While competition for top positions can be intense, a high ranking on a major search engine can drive substantial amounts of traffic to your site.
FICTION: Submitting your website to hundreds of search engines will bring you thousands of visitors.
FACT: While it sounds like a tempting offer, the reality is that these offers are bogus. What they are failing to mention is:
a) While there ARE hundreds of search engines - the Top 3 (Google, Yahoo! and MSN) account for almost 90% of all search traffic.
The rest of the search engines are so small that you've probably never heard of them. In other words, there's no point getting listed in a search engine that nobody uses - so concentrate on the big players.
b) You need to do more than just 'submit' your website
Submitting your website and getting a top ranking in a search engine are two very different things. Just because your site has been submitted doesn't mean you'll get any traffic.
Research shows that the majority of people who use search engines only look at the first two pages of results.
So while you may be 'listed' in a search engine, you'll get zero traffic if you're located on page 17 or 40 of the search results. Nobody ever gets that far down the list - you need to be on page one or two to get any real traffic to your site.
FICTION: If I submit my website today, I'll see instant results.
FACT: It takes time to get good rankings. Your site may appear in search engines within six to eight weeks, but it takes months of continuous work to achieve top rankings.
FICTION: 'Meta Tags' are the secret to getting top search engine rankings.
FACT: 'Meta Tags' are keywords that are hidden within the source code of web pages.
Meta Tags are virtually irrelevant in the ranking algorithms of the top engines today.
In the early days of the Internet, search engines paid close attention to the Meta Tags contained within a website - but those days are gone.
Once people worked out that Meta Tags were part of the search engine formula, they started abusing the system by placing irrelevant keywords in their Meta Tags.
As a result, search engines have become a lot smarter and many (including Google) pay very little attentio
Have you reached the end of your working life with the daunting prospect of money worries? So many people underestimate their living expenses and end up in some real financial difficulties during retirement. Retirement should be enjoyed and after a lifetime of hard work, the very last thing you want to do is to spend your days worrying about having enough money to last you to the end of your life – not even to mention leaving your grandkids a little something to get them started in life.One of the facts that you have to face when entering retirement is that your expenses will increase
FICTION: Submitting your website to hundreds of search engines will bring you thousands of visitors.
FACT: While it sounds like a tempting offer, the reality is that these offers are bogus. What they are failing to mention is:
a) While there ARE hundreds of search engines - the Top 3 (Google, Yahoo! and MSN) account for almost 90% of all search traffic.
The rest of the search engines are so small that you've probably never heard of them. In other words, there's no point getting listed in a search engine that nobody uses - so concentrate on the big players.
b) You need to do more than just 'submit' your website
Submitting your website and getting a top ranking in a search engine are two very different things. Just because your site has been submitted doesn't mean you'll get any traffic.
Research shows that the majority of people who use search engines only look at the first two pages of results.
So while you may be 'listed' in a search engine, you'll get zero traffic if you're located on page 17 or 40 of the search results. Nobody ever gets that far down the list - you need to be on page one or two to get any real traffic to your site.
FICTION: If I submit my website today, I'll see instant results.
FACT: It takes time to get good rankings. Your site may appear in search engines within six to eight weeks, but it takes months of continuous work to achieve top rankings.
FICTION: 'Meta Tags' are the secret to getting top search engine rankings.
FACT: 'Meta Tags' are keywords that are hidden within the source code of web pages.
Meta Tags are virtually irrelevant in the ranking algorithms of the top engines today.
In the early days of the Internet, search engines paid close attention to the Meta Tags contained within a website - but those days are gone.
Once people worked out that Meta Tags were part of the search engine formula, they started abusing the system by placing irrelevant keywords in their Meta Tags.
As a result, search engines have become a lot smarter and many (including Google) pay very little attenti
When you're starting your online business, you'll need to take the time to figure out who your target audience is, an essential tool in creating a successful business of any kind. From there, you'll decide how to market your product or service to that particular group of people. If you choose to send emails, be patient! It takes time for businesses to build trust and be recognized as an authority, so continue sending out special offers and articles. In time, your response rate will increase and you'll be glad you did!Here are a few ways you can increase interested click-thrus, while bo
b) You need to do more than just 'submit' your website
Submitting your website and getting a top ranking in a search engine are two very different things. Just because your site has been submitted doesn't mean you'll get any traffic.
Research shows that the majority of people who use search engines only look at the first two pages of results.
So while you may be 'listed' in a search engine, you'll get zero traffic if you're located on page 17 or 40 of the search results. Nobody ever gets that far down the list - you need to be on page one or two to get any real traffic to your site.
FICTION: If I submit my website today, I'll see instant results.
FACT: It takes time to get good rankings. Your site may appear in search engines within six to eight weeks, but it takes months of continuous work to achieve top rankings.
FICTION: 'Meta Tags' are the secret to getting top search engine rankings.
FACT: 'Meta Tags' are keywords that are hidden within the source code of web pages.
Meta Tags are virtually irrelevant in the ranking algorithms of the top engines today.
In the early days of the Internet, search engines paid close attention to the Meta Tags contained within a website - but those days are gone.
Once people worked out that Meta Tags were part of the search engine formula, they started abusing the system by placing irrelevant keywords in their Meta Tags.
As a result, search engines have become a lot smarter and many (including Google) pay very little attenti
Franchisee associations are unions. In the modern business world if a group of employees want to form a union and the employer doesn’t want it then the employer has a right to close the company. I believe franchisors ought to be allowed to put in the contract that if any franchisees get together and form a franchise association to use as collective bargaining power against the franchisor, other than an association approved by the franchisor, then the franchisor should have the right to terminate the franchise contract with all franchisees in that region immediately and shut down further ope
FICTION: If I submit my website today, I'll see instant results.
FACT: It takes time to get good rankings. Your site may appear in search engines within six to eight weeks, but it takes months of continuous work to achieve top rankings.
FICTION: 'Meta Tags' are the secret to getting top search engine rankings.
FACT: 'Meta Tags' are keywords that are hidden within the source code of web pages.
Meta Tags are virtually irrelevant in the ranking algorithms of the top engines today.
In the early days of the Internet, search engines paid close attention to the Meta Tags contained within a website - but those days are gone.
Once people worked out that Meta Tags were part of the search engine formula, they started abusing the system by placing irrelevant keywords in their Meta Tags.
As a result, search engines have become a lot smarter and many (including Google) pay very little attenti
With global terrorization rising around the world, US companies are now compelled to verify the backgrounds of all foreign-born job candidates and employees who manage and staff foreign offices. Companies use Internet-based background screening systems that are favored by many international clients.Job candidates are required to enter their professional and personal data into a questionnaire at a secure Web site exclusively designed for each client. The companies receive the questionnaire over the online information-gathering system. This allows their screening specialists to proceed i
Meta Tags are virtually irrelevant in the ranking algorithms of the top engines today.
In the early days of the Internet, search engines paid close attention to the Meta Tags contained within a website - but those days are gone.
Once people worked out that Meta Tags were part of the search engine formula, they started abusing the system by placing irrelevant keywords in their Meta Tags.
As a result, search engines have become a lot smarter and many (including Google) pay very little attention to the Meta Tags included on your web pages.
However there are other areas that search engines pay close attention to, which are covered later in the course.
FICTION: I should cram as many keywords as possible into my site.
FACT: Although you do need keywords on your site, you only need keywords that are directly related to the theme of your site. Your keywords should be naturally incorporated within the content of your website. Simply repeating the same keyword over and over again will do nothing to improve your search engine rankings.
FICTION: Joining a link exchange or 'free-for-all' link program will boost your search engine rankings.
FACT: Free-for-all (FFA) linking schemes do not improve your search engine rankings. In many cases they will often do a site more harm than good.
While search engines do take into account the amount of incoming links to your website, quality is more important than quantity.
Where possible, you should aim to collect links from websites that are related to the theme of your website.
For example, if you run a roof repair business, getting hundreds of links from sites selling Viagra is not going to improve your search engine results.
On the other hand, links from builders, tradespeople and roof tile companies will help direct the right type of traffic to your site.
FICTION: To get good search engine rankings, I have to pay thousands of dollars to outside search engine consultants.
FACT: Reputable search engine consultants can be helpful in specific scenarios, but for the most part there's not much an outside consultant can do that you can't do yourself.
Getting good rankings is simply a case of old fashioned elbow grease. It's a three step formula:
1) You need to build a website that is search engine friendly.
2) Your website needs to have plenty of relevant content.
3) You need lots of incoming links from good quality websites.
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