generate more traffic than the terms related to their web site. Now, this is not traffic you want since the person looking for his favorite centerfold does not want what you have to offer. Also, this makes the search engines quality of results very poor for the searching public.

All the majo

When I started working with the parent company of the search engine optimization company I currently manage, I spent a lot of time on the phone with prospects and clients. I was always amazed by misconceptions given to so many people about how to get a top listing in a search engine. Often times, I felt as though people were educating themselves with literature written in the early nineties.

Unfortunately, the penalty for some of these techniques is not just a bad ranking but rather permanent delisting or banning. Nobody wants to be banned! I have organized a list of concepts that people confuse or as I like to call them “Frequently Confused Concepts”.

The most frequently confused concept of search engine optimization is the value of meta tags. Way back before search engines were sophisticated enough to scan and save the content of your web site, they would simply review your meta tags. A meta tag gives the title of your site, a description of what you do, and a list of five to ten keyword and keyphrases that are relevant to your web site. The problem with relying on these tags is that many people caught on to the unfortunate truth that pornographic keywords would generate more traffic than the terms related to their web site. Now, this is not traffic you want since the person looking for his favorite centerfold does not want what you have to offer. Also, this makes the search engines quality of results very poor for the searching public.

All the major

I felt as though people were educating themselves with literature written in the early nineties.

Unfortunately, the penalty for some of these techniques is not just a bad ranking but rather permanent delisting or banning. Nobody wants to be banned! I have organized a list of concepts that people confuse or as I like to call them “Frequently Confused Concepts”.

The most frequently confused concept of search engine optimization is the value of meta tags. Way back before search engines were sophisticated enough to scan and save the content of your web site, they would simply review your meta tags. A meta tag gives the title of your site, a description of what you do, and a list of five to ten keyword and keyphrases that are relevant to your web site. The problem with relying on these tags is that many people caught on to the unfortunate truth that pornographic keywords would generate more traffic than the terms related to their web site. Now, this is not traffic you want since the person looking for his favorite centerfold does not want what you have to offer. Also, this makes the search engines quality of results very poor for the searching public.

All the majo

ple confuse or as I like to call them “Frequently Confused Concepts”.

The most frequently confused concept of search engine optimization is the value of meta tags. Way back before search engines were sophisticated enough to scan and save the content of your web site, they would simply review your meta tags. A meta tag gives the title of your site, a description of what you do, and a list of five to ten keyword and keyphrases that are relevant to your web site. The problem with relying on these tags is that many people caught on to the unfortunate truth that pornographic keywords would generate more traffic than the terms related to their web site. Now, this is not traffic you want since the person looking for his favorite centerfold does not want what you have to offer. Also, this makes the search engines quality of results very poor for the searching public.

All the majo

your meta tags. A meta tag gives the title of your site, a description of what you do, and a list of five to ten keyword and keyphrases that are relevant to your web site. The problem with relying on these tags is that many people caught on to the unfortunate truth that pornographic keywords would generate more traffic than the terms related to their web site. Now, this is not traffic you want since the person looking for his favorite centerfold does not want what you have to offer. Also, this makes the search engines quality of results very poor for the searching public.

All the majo

generate more traffic than the terms related to their web site. Now, this is not traffic you want since the person looking for his favorite centerfold does not want what you have to offer. Also, this makes the search engines quality of results very poor for the searching public.

All the major (and most minor) search engines index your entire site and use the meta tag as a minimally valuable map of what your web site has to offer. You content is the most important. If you have “dogs, girls, basketball, superbowl” in your keywords list in your meta tag and your web site pertains to “pet care” then you are spamming with your meta tags and they will not be positively received by the search engines robots. At the same time, piling a whole encyclopedia of keywords and keyphrases into your meta tag and not mentioning these words in your general wordage of your site will also not help you. Your meta tags should have descriptive, relevant, descriptions and keywords pertaining to your sites content.

This brings me to the second frequently confused concept of search engine optimization which is keyword lists. You have all of your literature and content in tacked on your web site. Then at the bottom of your web site, you put a long list of keywords such as:

Animal Care
Pet Care
Pet Medications
Pet Bathing
Cat Toys
Dog Toy
Dog Leashes

Since these words are not in anyway (other than a list) part of your wordage, the search engines