Hub You - Internet and Businesses Online

Ezine Marketing Tips - When To Send Messages To Your List
If you are publishing an ezine you may be wondering how often you should send messages to your list and whether it effects the response rates to your offers. The frequency of your emails will determine how successful you are.The key to creating a responsive list is building a relationship with your subscribers and this is achieved by sending messages on a regular basis. If you provide quality content you will quickly build credibility and brand yourself as an expert in your chosen field.For best results you should be emailing your list at least once per week with useful content related to

y based on your new thoughts or most popular keywords. How is search engine optimization going to help you?

4-Key words analysis by Search Engine Optimization boutique is, to my knowledge, B.S. It’s nonsense because if all they’re going to do is to tell you the most popular keywords for your type of website, then you don’t need them. Here’s why. Yahoo keyword tools does it for you. Google shows you the keywords too. So don’t waste your money on keywords analysis.

Beware of Negligent Entrustment when Employees Change Departments
They are two elements of negligent entrustment that defines it from negligent hiring. The first, and most obvious, is that negligent hiring requires the actual employment of the person causing the injury while negligent entrustment can apply to anyone, employed or not.The second is that in the case of negligent hiring, the provision of a dangerous instrument need not be provided to the employee carrying out the injury. If that instrument is provided by an employer, then the employer could be guilty of both negligent hiring and negligent entrustment.Negligent entrustment applies in tort

Here’s The Question SEO Experts Can’t Answer

Don’t Read This Open Discussion Of Search Engine Optimization If You’re Already Paying For It: This Frank Report Will Break Your Heart For It Will Show That SEO Experts Are Ripping You Off

Two days ago, I received another call from a Search Engine Optimization boutique. That wasn’t the first call. The deal was: for something like 49.95 dollars a month, I would get my website optimized and then hopefully more people would see my website.

I Thought I Was A Silly Guy

The first caller tried hard to sell me. But he wouldn’t listen to what I have to say. It was almost an argument, and I felt that all he wanted to do was to get me to buy the damn service.

I started to ask him questions. Then he told me to talk to a better expert. I explained to the expert that I was already doing Yahoo ads, and as I pay Yahoo for keywords I don’t have to wait months to see results. I get clicks in days and I know very quickly which keywords are working and which aren’t.

Somehow the new salesman twisted the words and made me believe that what I wanted to do with Pay-per-Click is the same thing that would happen with Search Engine Optimization.

Then I asked THE CLICK QUESTION:

How Many Clicks Can I Expect From Your Optimization?

He couldn’t answer. He told me that he couldn’t predict clicks. He couldn’t tell me how many people would click a month. I told him: “Can you give me an average? Tell me 100-300 or something would click as a result of getting my site optimized.”

“No, I can’t promise you this. I know people will see your site. But I can’t tell you how many will click”.

“Well, my friend, that’s why I don’t need to do SEO right now. First I need to know which keywords are worth putting on my website before I optimize. Besides, I change my website almost every day so your optimization will not help that much.”

He was still trying to sell me his stuff. And I told him that I want NUMBERS not vague promises.

Here are my Five Conclusions regarding Search Engine Optimization:

1-Search Engine Optimization is like “Brand Image Advertising”. It hopes to make people see your site, but it doesn’t help people click on your site….since the salesman couldn’t give me an average of clicks I would derive from SEO.

2-So if your goal is to have sales from a website, Search Engine Optimization is not what you need. You don’t need people to come to your website 5 months from today. You want people to come to your website in 30 minutes (like on Google) or 2 0r 3 days like on Yahoo.

3-If you want scientific advertising online, where you know your expenses and your returns, then you don’t want Search Engine Optimization. Look: say that you change headlines three times a day, you change leads three times a day based on your new thoughts or most popular keywords. How is search engine optimization going to help you?

Network Marketing: How Sharp Is Your Axe?
In his book, "Super Prospecting: Special Offers and Quick-start Systems", Tom "Big Al" Schreiter tells the story of an old lumberjack who observed a young lumberjack laboring to chop down a tree. After watching the youngster work himself to nearly exhaustion without accomplishing much, the old man said, "Looks to me like it'd be easier if you sharpened the axe."To which the younger man replied before returning to his attack on the tree, "I don't have time to sharpen the axe, I have to get this tree cut down."Now, it seems obvious to most of us that a sharp axe would probably make the wo

damn service.

Somehow the new salesman twisted the words and made me believe that what I wanted to do with Pay-per-Click is the same thing that would happen with Search Engine Optimization.

Then I asked THE CLICK QUESTION:

How Many Clicks Can I Expect From Your Optimization?

“No, I can’t promise you this. I know people will see your site. But I can’t tell you how many will click”.

He was still trying to sell me his stuff. And I told him that I want NUMBERS not vague promises.

Here are my Five Conclusions regarding Search Engine Optimization:

Automated SEO
In the next few years, webmasters will be able to use automated SEO techniques on their websites. This will be done via a content management system, and it will make things much easier and faster. However, this doesn't mean that optimization services will become obsolete. While having an optimized site is good, if visitors can't find it, the site won't get traffic. Because of this, more online companies will begin offering search engine marketing services instead of Search Engine Optimization.In the middle of the 1990s, most people felt that the only thing you needed to succeed was a website. Fo

d click a month. I told him: “Can you give me an average? Tell me 100-300 or something would click as a result of getting my site optimized.”

“No, I can’t promise you this. I know people will see your site. But I can’t tell you how many will click”.

He was still trying to sell me his stuff. And I told him that I want NUMBERS not vague promises.

Here are my Five Conclusions regarding Search Engine Optimization:

Internet Marketing Products - My Products or Someone Else's?
If not a million dollars then at least this question is worth a few thousand dollars at the least. When you think of online business, this is one question that is surely going to bug you. And don’t include your sentiments and anything else into it. The question is purely a business one and as such should be taken like that.You would have to calculate the profit and loss that you could expect of your product. Each and every aspect of production and marketing would have to taken into account. So, right from the cost of production, cost to sell, service cost and administration cost, you would have

on is like “Brand Image Advertising”. It hopes to make people see your site, but it doesn’t help people click on your site….since the salesman couldn’t give me an average of clicks I would derive from SEO.

Using the Unspoken Word
Now, more than ever, business professionals are using the "spoken word" to get their messages across to visitors. It is a growing consensus among web business professionals that people will spend more time on a website listening to what the speaker has to say, while at the same time, browsing over the written content. The contention being that hearing an actual voice will instill a certain amount of (instant) trust or credibility to the speaker and the products or services, and increase the probability of a sale.Debbie Barth of NC Women's Network uses audio as a greeting and to explain the purpo

y based on your new thoughts or most popular keywords. How is search engine optimization going to help you?

5-Most importantly, the whole Search Engine Optimization doesn’t hold. If I understand it, it all boils down to natural listing. Natural Listing? Well, when a person types up certain key words on a search engine like Yahoo or Google, the most RELEVANT WEBSITES are listed in the results. Now this can happen without your paying a Search Engine Optimization boutique money. In my case right now, if you type up: Swans G Paul on Google, you’ll see my name as the third or fifth result. And I never paid a penny to any SEO expert to do this. It happened with time.

Morale: don’t spend money on SEO until you’re sure that the keywords you’re using are the right ones for your websites. Mainly, I would first buy certain popular keywords, create ads around them and see:

1-How many clicks I get

2-How many clicks convert into buyers

And then only build my website around these keywords and later on, if I have money to burn I would call an SEO boutique and give them some money for fancy Search Engine Optimization.

Swans G Paul

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Want your customers to feel loyal and your prospects to remember you? For tech companies, a newsletter is one of the strongest marketing tools. Whether you print or email, use it to create trusted relationships.

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