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Hub You - Unearthing The Unspoken Through Storytelling
Phrases like “walk the talk” and “lead by example” are commonplace management and leadership language. These phrases provide frameworks for discussion on effective leadership. I’ve even used them in past articles. That said, I want to make the case today that it is not enough in today’s marketplace to simply “walk the talk” or “lead by example”. Both of these phrases lack the intent to change and improve. Change is always happening and continuous improvement is vital to our businesses to
Is it possible to use advertising to create a trend? Can we use advertising to start a social movement? Can advertising be used to get the ball rolling and change the way our society works? Advertising to create a trend is possible and it is done more often than you think. Specially placed advertising in the form of public-relations, public service announcements and or political advertising is often used to create trends.What is a trend? A trend is a change in a social movement, w
Against the clamor of consumer-controlled media and me-too product introductions with me-too pricing, it's becoming nearly impossible to find a voice that resonates. Marketers are grappling w
For a business one may not be more important than the other. In fact, they could be equal depending upon how each is interpreted. For the purpose of this article image is defined as a likeness of a person or thing and character defined as moral excellence. It is essential to create a mental picture that unites image and character in an accurate and easily understood representation of the business.Creating this mental picture is a difficult task. Image is a tangible item easily con
Against the clamor of consumer-controlled media and me-too product introductions with me-too pricing, it's becoming nearly impossible to find a voice that resonates. Marketers are grappling
There are several definitions of accounting. Accounting may be defined as (1) a service activity wherein its primary function is to supply quantitative information essentially financial in nature that is all about economic entities which may be significantly useful in decision making for top management. Another definition Accounting may also be defined as (2) the art of recording, classifying and summarizing in a considerable manner and in terms of money, business transactions, activities a
I want to talk about a subject that is neglected amongst small business owners – the idea of protecting your personal life.Even though you might be running a busy, thriving business, be absolutely sure to devote night a week to your personal life. In the past ten years, this has been one of my biggest issues. I have not been doing this every single week on my own but I can honestly say that I am in the process of changing that now.In business, with all the excitement of making m
If you say "yes" to most things that come your way, you may be a nice person, but you're probably not a very happy one. Establishing good boundaries is a big challenge for many people. And it is an essential time management skill for creating a successful professional life.Here are a couple of key tools for establishing healthy and effective boundaries:- Set specific periods of every day when you take calls and answer email. Don't become a slave to email, the phone or IM.
The answer is simple, but the process is far from easy. The best way to get consumers to listen, it turns out, is to learn how to li
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