Tags |
|
|
Links |
|
|
Hub You - Lessons in Branding From the Blackjack Table
The service industry is the fastest growing industry. It becomes imperative to ensure the management of such services. There are many professional management organizations that cater to quality control requirements of an industry.Consistent quality and improved productivity are their targets. They utilize the latest technology, including automated quality assurance and cleaning programs to ensure compliance and t
As a small business owner, you must have knowledge of various financial issues and investment options. In the primary and secondary markets, you must have come across the term LBO, or Leveraged Buyout, several times. You may perhaps know what leveraged buyout is, but you may not have enough knowledge about its working. So, as an investor as well as a businessman, have a look at LBO and its various aspects.Leverag
Large trade shows, and conferences that meant day long 'schmooze' fests with sales people, product managers and other executives all trying to out network one another.
At the end of a two or three day trek, and with Cheryl Crow's lyrics from Leaving Las Vegas singing in my head, I was ready to "leave for good!" During one of my trips, I recall being asked to sit in on a game of blackjack. I'm no fan of gambling but I agreed to join the group as an observer.
I later asked one of the players if they had any special 'tips' they would be willing to share. It wasn't until much later that I realized my question was inappropriate but one can be perceived as bold when in fact, t
With the advent of new technology especially the internet, we thought that it would be the dooms day for books. But it’s not. In fact more and more people are motivated to read more. And through the internet, making books and selling them has fueled offline readership.You see books play a vital role in fueling literacy in the society. Books are the source of information of people. Because of this there’s a growin
At the end of a two or three day trek, and with Cheryl Crow's lyrics from Leaving Las Vegas singing in my head, I was ready to "leave for good!" During one of my trips, I recall being asked to sit in on a game of blackjack. I'm no fan of gambling but I agreed to join the group as an observer.
I later asked one of the players if they had any special 'tips' they would be willing to share. It wasn't until much later that I realized my question was inappropriate but one can be perceived as bold when in fact,
As another new calendar or fiscal year begins, it is wise to take a good hard look ahead at where your business is heading in light of the business environment of the new year. It is also wise to develop new goals for the upcoming year in this new business environment. The way to take this proactive and positive step in your business is to use strategic thinking and planning.Looking at the start of a new year,
I later asked one of the players if they had any special 'tips' they would be willing to share. It wasn't until much later that I realized my question was inappropriate but one can be perceived as bold when in fact,
I’m in the advertising business. At least that’s what they’re still calling it. Significant blocks of time transpire, however, where nothing resembling advertising passes through my company’s job queue, or past my desk. I checked again just to be sure. Yep, Web site designs, optimized web site re-write, corporate identity package, radio spots (there’s something), video production and streaming, html emails, logo designs
I later asked one of the players if they had any special 'tips' they would be willing to share. It wasn't until much later that I realized my question was inappropriate but one can be perceived as bold when in fact,
One of my favorite Gary Larson cartoons is the one with the cardboard cutouts of a hillbilly family on the lawn of their mountain shack. The caption reads: The Fake McCoys.The term "Real McCoy" most likely comes from a railway invention by Elijah McCoy that automatically dripped oil to critical parts of the train instead of having to stop and let the oilman do it manually.Even though Elijah app
Here are the three tips I was given and ironically, they apply directly to branding:
1. Remain consistent:
All great brands are consistent in how they present themselves and in what they communicate to their audience. In Blackjack, changing up your system raises a red flag and draws unwanted attention to you.
In branding, being inconsistent causes your audience to not only be confused about your position, but it also makes it difficult for you to build trust.
Authenticity is the key to creating brand trust and loyalty.
When you design your brand position focusing on you
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.iadvice.info/article/7585/iadvice-Lessons-in-Branding-From-the-Blackjack-Table.html">Lessons in Branding From the Blackjack Table</a>
BB link (for phorums):
[url=http://www.iadvice.info/article/7585/iadvice-Lessons-in-Branding-From-the-Blackjack-Table.html]Lessons in Branding From the Blackjack Table[/url]
Related Articles:
Your Business Plan Will Become Your Partner
Bookmark it:
|