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Hub You - How To Woo Your Clients and Keep Them for Life
WHY HIRE AN ACCOUNT ASSISTANT?When you first started your business, you probably did your own accounting; and that worked out fine. You were short on spendable capital and doing most of the necessary chores yourself was the only way to get started. But eventually, you got to a point where you really needed to concentrate on the income-producing aspects of your business and hire others to tend to the
When you factor in the cost of mailings, networking dues and fees, follow-up calls, and don't forget the VALUE of your time, it is EXPENSIVE to get just one new client.
Why not nurture that investment by making it your business to keep them with you for the long haul.
Do that, and you'll have a corral of brand cheerleaders that are singing your praises and sending YOU more business. It's not complicated stuf
When you need serious improvement of the quality and volume of traffic to your website from any search engine, Dallas search engine optimization is what you must look for. Dallas engine search optimization doesn’t just target contextual search engines, but also local search engines and vertical search engines, which are industry-specific. The primary goal with Dallas search engine optimization is to meet the
o Face-to-face networking
o Referral only
o Cold calling
Whatever method you use to gain a new client the #1 thing you can never forget is to show them, all of them, how much you care.
Let me share my dating analogy with you...
When you're on a first date, you're on your best behavior (and being authentic the entire time).
On your first date (aka: first meeting) you ask lots of questions to get to know this person better - their likes, dislikes, passions, aspirations.
Armed with this knowledge, you're now able to do little things for them you know they'll enjoy; send them their favorite flowers, prepare their favorite meal, suggest a movie or play you know they'll like. You get the idea.
Soon after the first meeting you follow-up for fear they might be wined and dined by someone else.
Before you make your "first move" you test the waters and look for the signals that it's okay to take a next step. Once an agreement has been made to get more "serious" you absolutely do NOT stop courting them...not if you want this relationship to last.
Like dating, at every stage of the business courtship you must show your future clients and customers how much you care about them in a genuine way. This takes strength of character (moving in for a more serious commitment before they are ready is a huge turn off - in dating AND in business) and strong leadership.
After you've gained a new client, you can't stop the courting process, you must continue to make them feel special. In other words, you must appeal to their heart. How else will you convert them into a raving fan of your brand? Get their repeat business? Ensure that they provide you with referral business?
It's much too costly to book a new client, put them aside to then go chase after another new client especially when you consider what it costs you to get one new client.
When you factor in the cost of mailings, networking dues and fees, follow-up calls, and don't forget the VALUE of your time, it is EXPENSIVE to get just one new client.
Why not nurture that investment by making it your business to keep them with you for the long haul.
Do that, and you'll have a corral of brand cheerleaders that are singing your praises and sending YOU more business. It's not complicated stuff
Financing a business in Canada has its unique set of challenges. If you are like most business owners you have probably relied on the banking industry to obtain financing. However, obtaining business loans is difficult. Your business must have years of profitable operation experience in order to qualify. But what if your business is new (but growing)? Or, what if you don’t qualify for a business loan but stil
Armed with this knowledge, you're now able to do little things for them you know they'll enjoy; send them their favorite flowers, prepare their favorite meal, suggest a movie or play you know they'll like. You get the idea.
Soon after the first meeting you follow-up for fear they might be wined and dined by someone else.
Before you make your "first move" you test the waters and look for the signals that it's okay to take a next step. Once an agreement has been made to get more "serious" you absolutely do NOT stop courting them...not if you want this relationship to last.
Like dating, at every stage of the business courtship you must show your future clients and customers how much you care about them in a genuine way. This takes strength of character (moving in for a more serious commitment before they are ready is a huge turn off - in dating AND in business) and strong leadership.
After you've gained a new client, you can't stop the courting process, you must continue to make them feel special. In other words, you must appeal to their heart. How else will you convert them into a raving fan of your brand? Get their repeat business? Ensure that they provide you with referral business?
It's much too costly to book a new client, put them aside to then go chase after another new client especially when you consider what it costs you to get one new client.
When you factor in the cost of mailings, networking dues and fees, follow-up calls, and don't forget the VALUE of your time, it is EXPENSIVE to get just one new client.
Why not nurture that investment by making it your business to keep them with you for the long haul.
Do that, and you'll have a corral of brand cheerleaders that are singing your praises and sending YOU more business. It's not complicated stuf
All larger companies and all those who have been in the market for several business cycles are prone to an (identity) crisis. Corporate identity and the product of the company are related. This is quite important when dealing with change.In his book – “let’s make things better,” Marcel Metze writes about the Philips culture which is centered around engineers on one side and salesmen on the other; some
Like dating, at every stage of the business courtship you must show your future clients and customers how much you care about them in a genuine way. This takes strength of character (moving in for a more serious commitment before they are ready is a huge turn off - in dating AND in business) and strong leadership.
After you've gained a new client, you can't stop the courting process, you must continue to make them feel special. In other words, you must appeal to their heart. How else will you convert them into a raving fan of your brand? Get their repeat business? Ensure that they provide you with referral business?
It's much too costly to book a new client, put them aside to then go chase after another new client especially when you consider what it costs you to get one new client.
When you factor in the cost of mailings, networking dues and fees, follow-up calls, and don't forget the VALUE of your time, it is EXPENSIVE to get just one new client.
Why not nurture that investment by making it your business to keep them with you for the long haul.
Do that, and you'll have a corral of brand cheerleaders that are singing your praises and sending YOU more business. It's not complicated stuf
Carving walking sticks wasn't meant to be a money-making hobby for me. I sometimes made them when backpacking, and I had always enjoyed taking my pocket knife to a piece of wood to see what I could make. I just hadn't thought of doing anything more with the hobby.One summer, when my wife Ana and I briefly got into the flea market business, I noticed the occasional vendor selling walking sticks. If the
After you've gained a new client, you can't stop the courting process, you must continue to make them feel special. In other words, you must appeal to their heart. How else will you convert them into a raving fan of your brand? Get their repeat business? Ensure that they provide you with referral business?
It's much too costly to book a new client, put them aside to then go chase after another new client especially when you consider what it costs you to get one new client.
When you factor in the cost of mailings, networking dues and fees, follow-up calls, and don't forget the VALUE of your time, it is EXPENSIVE to get just one new client.
Why not nurture that investment by making it your business to keep them with you for the long haul.
Do that, and you'll have a corral of brand cheerleaders that are singing your praises and sending YOU more business. It's not complicated stuf
In order to succeed at Building a Better Mousetrap the first thing we have to do is go back to beginning. Forget about what you wanted your site to be, all the plans you made, everything you have done. Well don’t forget about it totally just don’t make it your focus. Instead start with a clean slate.Take out a piece of paper and pen, fire up your favorite word processor, get a slate and some chalk, it
When you factor in the cost of mailings, networking dues and fees, follow-up calls, and don't forget the VALUE of your time, it is EXPENSIVE to get just one new client.
Why not nurture that investment by making it your business to keep them with you for the long haul.
Do that, and you'll have a corral of brand cheerleaders that are singing your praises and sending YOU more business. It's not complicated stuff folks. It just takes shifting your mindset and re-prioritizing your business practices.
It is said that to lead yourself you must use your head and to lead others you must use your heart. I'll add that if you can't use your heart you won't appeal to theirs.
Happy courting!
ACTION STEP:
How are you courting your clients - current and past? What one action can you implement this week that will keep you connected to them?
Some options include:
- Timely handwritten thank you notes within 5 days of a meeting
- Collecting and mailing article clippings from magazines and newspapers that you know is a value to them
- Unexpected thank you gifts; coffee cards, gift certificates, etc.
- Unexpected discount on your product
©2007 Liz Pabon. All rights reserved.
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