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Hub You - Building a Case for Brand Identity
Indian Anime
The global digital animation industry is poised to grow to $70 billion by this year. The Indian animation industry is expected to reach $15 billion by 2008. Big numbers, pointing to India’s next big outsourcing boom. Labor arbitrage numbers are absolutely fantastic: $125/hour in the US versus $25/hour in India for animators. $75 Million to $175 Million for a full-length features film in the US versus $1-$15 Million in India.As in the software industry, much of the growth is driven by off-shoring and contract services. Original productions are still very rare, although this month, an animation feature called Hanuman has been released by Sahara India Mass Communication and Percept India in association with Silvertoons. Hanuman is the Hindu monkey god, a superhero of sorts who can move mountains, eat the moon, fly (of course) ...The quality of indigenous animation films have traditionally been quite pathetic, because of huge budget constraints. Networks pay in the range of $500-$1500 per 20-25 minute episode of an animation TV series, where it costs a good $5,000-$10,000 per minute of finished animation, bringing the cost of that episode to $100k+. The economics of television, as it stands, does not work, and need to be re-engineered, if the animation channels need to continue broadcasting quality productions.Film economics, on the other hand, DOES work. $1- $5 Million is still a relatively low budget film, and if India can develop enough sophisticat
ize what they think about something.The global digital animation industry is poised to grow to $70 billion by this year. The Indian animation industry is expected to reach $15 billion by 2008. Big numbers, pointing to India’s next big outsourcing boom. Labor arbitrage numbers are absolutely fantastic: $125/hour in the US versus $25/hour in India for animators. $75 Million to $175 Million for a full-length features film in the US versus $1-$15 Million in India.As in the software industry, much of the growth is driven by off-shoring and contract services. Original productions are still very rare, although this month, an animation feature called Hanuman has been released by Sahara India Mass Communication and Percept India in association with Silvertoons. Hanuman is the Hindu monkey god, a superhero of sorts who can move mountains, eat the moon, fly (of course) ...The quality of indigenous animation films have traditionally been quite pathetic, because of huge budget constraints. Networks pay in the range of $500-$1500 per 20-25 minute episode of an animation TV series, where it costs a good $5,000-$10,000 per minute of finished animation, bringing the cost of that episode to $100k+. The economics of television, as it stands, does not work, and need to be re-engineered, if the animation channels need to continue broadcasting quality productions.Film economics, on the other hand, DOES work. $1- $5 Million is still a relatively low budget film, and if India can develop enough sophisticat
What do you get with a brand identity?
Over the last 25 years we have come to
Home and Office Bottled Water Delivery in Northern Virginia
Throughout the United States many consumers and businesses are electing to purchase bottled drinking water instead of tap or well water. The trend is clearly on the rise. A recent study of the bottled water industry indicates that U.S. bottled water sales and consumption continue to multiply at double digit rates as consumers and businesses increasingly choose bottled water as a beverage of choice. (Source: International Bottle Water Association Press Release dated April 13, 2006, http://www.bottledwater.org) Many consumers are choosing bottled drinking water over tap or well water because of the level of contaminants and bad chlorine related taste.This increase in demand is significant as bottled water has also gained considerable share from the Carbonated Soft Drink (CSD) market. The CSD market share was also reduced as a result of the recent program to ban the sale of CSD products in school systems.Private label drinking water is the fastest growing segment of the total bottled water industry.• Why the Strong Demand for Bottled Water?The continued growth in bottled water consumption is mainly comprised of four elements, which are as follows:• Good taste and quality of the product• Convenience of delivery• Supplier customer service• A product line offering that meets the needs of the customerCountry-wide, the bottled water industry has moved quickly to respond to the needs of the market and customers, w
The key to creative and effective branding of any program, product, service or institution is finding the right positioning—to drive the advertising and other marketing tools. It doesn’t have to be complicated or weird. In fact, if it’s good and effective, it’s simple and will follow this “Rule of consumers”—“You are what you appear to be.” This position, or ‘brand’ is really an identity (not in your mind but in your audience’s)—a way people can sort through all the confusing information and summarize what they think about something.Throughout the United States many consumers and businesses are electing to purchase bottled drinking water instead of tap or well water. The trend is clearly on the rise. A recent study of the bottled water industry indicates that U.S. bottled water sales and consumption continue to multiply at double digit rates as consumers and businesses increasingly choose bottled water as a beverage of choice. (Source: International Bottle Water Association Press Release dated April 13, 2006, http://www.bottledwater.org) Many consumers are choosing bottled drinking water over tap or well water because of the level of contaminants and bad chlorine related taste.This increase in demand is significant as bottled water has also gained considerable share from the Carbonated Soft Drink (CSD) market. The CSD market share was also reduced as a result of the recent program to ban the sale of CSD products in school systems.Private label drinking water is the fastest growing segment of the total bottled water industry.• Why the Strong Demand for Bottled Water?The continued growth in bottled water consumption is mainly comprised of four elements, which are as follows:• Good taste and quality of the product• Convenience of delivery• Supplier customer service• A product line offering that meets the needs of the customerCountry-wide, the bottled water industry has moved quickly to respond to the needs of the market and customers, w
What do you get with a brand identity?
Over the last 25 years we have come to
Article Marketing 101
The greatest thing about marketing your product or service using articles is that it is free. Free traffic is always good traffic. Every internet marketer who wants to drive traffic to their website should use this service. Whether you are just a newbie or already an experienced marketer, you will definitely benefit from using this tactic. Here is how it works.1. You write articles providing useful information and related to the product/service that you want to promote on your website. 2. Distribute these articles to top ranking article distributors. Search Google to find them, there are tons of these. 3. Near the bottom of the article, there is something called an “Author Resource Box”, some sites called it by other names such as Signature (Sig). You can provide a description of your product/service here. Most websites will allow you to add a hyperlink to your own site. Also, give visitors a gift, such as a newsletter or report, for going to your site.That’s it. You’re done! Now when people view your article and enjoy the quality information you are providing, they are inclined to visit your website to see what more you have to offer. Imagine how many sales you will make if thousands and thousands of people are reading your articles. This eventually results in a huge swarm of targeted traffic going to your site.Yet another benefit of submitting articles are that people see you as a kind of expert on the subject. This will spread your n
drive the advertising and other marketing tools. It doesn’t have to be complicated or weird. In fact, if it’s good and effective, it’s simple and will follow this “Rule of consumers”—“You are what you appear to be.” This position, or ‘brand’ is really an identity (not in your mind but in your audience’s)—a way people can sort through all the confusing information and summarize what they think about something.The greatest thing about marketing your product or service using articles is that it is free. Free traffic is always good traffic. Every internet marketer who wants to drive traffic to their website should use this service. Whether you are just a newbie or already an experienced marketer, you will definitely benefit from using this tactic. Here is how it works.1. You write articles providing useful information and related to the product/service that you want to promote on your website. 2. Distribute these articles to top ranking article distributors. Search Google to find them, there are tons of these. 3. Near the bottom of the article, there is something called an “Author Resource Box”, some sites called it by other names such as Signature (Sig). You can provide a description of your product/service here. Most websites will allow you to add a hyperlink to your own site. Also, give visitors a gift, such as a newsletter or report, for going to your site.That’s it. You’re done! Now when people view your article and enjoy the quality information you are providing, they are inclined to visit your website to see what more you have to offer. Imagine how many sales you will make if thousands and thousands of people are reading your articles. This eventually results in a huge swarm of targeted traffic going to your site.Yet another benefit of submitting articles are that people see you as a kind of expert on the subject. This will spread your n
What do you get with a brand identity?
Over the last 25 years we have come to
Lucrative Joint Venture Questions
When you ask the right Joint Venture questions, you open the vault to riches. People like to talk about themselves, their goals and their problems. When we help them make their dreams come true and offer solutions for their problems, we all win and everyone makes money. Savvy Joint Venture Brokers know that it’s all about the right approach. Here are five powerful approaches that you can use, today, to make real money, real fast.1. What do I have to create, bring to you or offer you in order for you to write me a check for $2,000 per month / $10,000?2. What do you want, more than anything else, in your life and your business, and why?3. If I was to bring you business and customers that you don’t have and would not have had, what percentage of the gross sales would you offer me?4. If I could show you how to make money from your existing resources, with no cost or risk to yourself and without any time spent, would you share the resulting profits with me?5. If I could double the amount of people in your restaurant, given that you have a 32% food cost and all your overheads and fixed costs are already covered, would you pay me 20% of every bill I generated?If you help other people to get what they want, you will get what you want. And by asking the right, open-ended questions and being honestly interested in the other person, you find out what they want. And when someone responds negatively or offers a meagre commission, simply wa
tive, it’s simple and will follow this “Rule of consumers”—“You are what you appear to be.” This position, or ‘brand’ is really an identity (not in your mind but in your audience’s)—a way people can sort through all the confusing information and summarize what they think about something.When you ask the right Joint Venture questions, you open the vault to riches. People like to talk about themselves, their goals and their problems. When we help them make their dreams come true and offer solutions for their problems, we all win and everyone makes money. Savvy Joint Venture Brokers know that it’s all about the right approach. Here are five powerful approaches that you can use, today, to make real money, real fast.1. What do I have to create, bring to you or offer you in order for you to write me a check for $2,000 per month / $10,000?2. What do you want, more than anything else, in your life and your business, and why?3. If I was to bring you business and customers that you don’t have and would not have had, what percentage of the gross sales would you offer me?4. If I could show you how to make money from your existing resources, with no cost or risk to yourself and without any time spent, would you share the resulting profits with me?5. If I could double the amount of people in your restaurant, given that you have a 32% food cost and all your overheads and fixed costs are already covered, would you pay me 20% of every bill I generated?If you help other people to get what they want, you will get what you want. And by asking the right, open-ended questions and being honestly interested in the other person, you find out what they want. And when someone responds negatively or offers a meagre commission, simply wa
What do you get with a brand identity?
Over the last 25 years we have come to
Best Budgeting and Forecasting Tools for CPAs
It is not new news that majority of people in and around America and rest of world has major issues managing their finances. Do you know: there are number of good and valuable tools that can be used to not only to manage your budget but also helps you to stick to them? Another fact that will open your eyes is about the highest credit card debt ever reported in America has touched $8500. With lots of surveys being conducted around America, figures have revealed that most people spend more than 10% of what they earn. Reason for this is the inability of an average person to manage their budget.Do you know how important budgeting is in your life? Consider these valuable benefits: budgeting allows you to secure your finance in a proper manner securing your current and future and gives you peace of mind, not having to worry about “how to repay the money”. With the inclusion of the forecasting features, the budgeting software can show you an estimate of your finances in future. If your future is important to you then you should get used to budgeting before the time passes quickly and leaving you under debt.Almost all good budgeting software’s are available on the internet which can be purchased and downloaded instantly. However, if you don’t want to spend your money into any such budgeting software’s then search the internet for those which are available FREE of cost. Remember, budgeting software’s are not the ones like excel spreadsheets that you might be usi
ly an identity (not in your mind but in your audience’s)—a way people can sort through all the confusing information and summarize what they think about something.It is not new news that majority of people in and around America and rest of world has major issues managing their finances. Do you know: there are number of good and valuable tools that can be used to not only to manage your budget but also helps you to stick to them? Another fact that will open your eyes is about the highest credit card debt ever reported in America has touched $8500. With lots of surveys being conducted around America, figures have revealed that most people spend more than 10% of what they earn. Reason for this is the inability of an average person to manage their budget.Do you know how important budgeting is in your life? Consider these valuable benefits: budgeting allows you to secure your finance in a proper manner securing your current and future and gives you peace of mind, not having to worry about “how to repay the money”. With the inclusion of the forecasting features, the budgeting software can show you an estimate of your finances in future. If your future is important to you then you should get used to budgeting before the time passes quickly and leaving you under debt.Almost all good budgeting software’s are available on the internet which can be purchased and downloaded instantly. However, if you don’t want to spend your money into any such budgeting software’s then search the internet for those which are available FREE of cost. Remember, budgeting software’s are not the ones like excel spreadsheets that you might be usi
What do you get with a brand identity?
Over the last 25 years we have come to
What if there's no Power - How do I Control my Pneumatic Circuit?
With the advent of the small PLC's (programmable logic controllers), the Logo or the Pico to name just a couple, controlling pneumatic circuits can be achieved with high reliability, low complexity, and at a relatively low cost with one of the currently available, easy to program controllers.That's all well and good for the vast majority of applications that occur in a plant environment that offers electricity. But what if yours doesn't? Or, what if you would prefer to have a non-electrical compressed air circuit, one that is, perhaps, located in an explosive or fire hazard location?Years ago, there were no options but using air logic to control compressed air applications. For more modern applications that may need to operate without electricity, air logic still offers a viable alternative.There are commercially and readily available air logic elements that will help you design the air-only pneumatic circuit.OR GateThis device will allow an output control signal when either of two incoming air signals are present. The output air signal is continuous as long as there is an incoming air signal. This is useful when you wish to sequence a pneumatic operation, but don't want it to occur until another operation is complete.AND GateThis device will allow an output signal only when there are two input air signals received. The output air signal is continuous as long as there are two incoming air signals. This is useful when yo
ize what they think about something.With the advent of the small PLC's (programmable logic controllers), the Logo or the Pico to name just a couple, controlling pneumatic circuits can be achieved with high reliability, low complexity, and at a relatively low cost with one of the currently available, easy to program controllers.That's all well and good for the vast majority of applications that occur in a plant environment that offers electricity. But what if yours doesn't? Or, what if you would prefer to have a non-electrical compressed air circuit, one that is, perhaps, located in an explosive or fire hazard location?Years ago, there were no options but using air logic to control compressed air applications. For more modern applications that may need to operate without electricity, air logic still offers a viable alternative.There are commercially and readily available air logic elements that will help you design the air-only pneumatic circuit.OR GateThis device will allow an output control signal when either of two incoming air signals are present. The output air signal is continuous as long as there is an incoming air signal. This is useful when you wish to sequence a pneumatic operation, but don't want it to occur until another operation is complete.AND GateThis device will allow an output signal only when there are two input air signals received. The output air signal is continuous as long as there are two incoming air signals. This is useful when yo
What do you get with a brand identity?
Over the last 25 years we have come to learn that the development of a brand identity is much more than a mere benchmark denoting successful arrival in business, or its evolution and growth. A clearly defined and easily recognized identity has, in fact, become a critical success factor in today’s highly competitive business environment.
Just to lay some “groundwork”, here are ten reasons why doing so can have a strategically important effect on your bottom line.
• It’s easier to know who you are, which means:
• It’s easie
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