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Hub You - Perception Is Reality - Are You A Pink Flamingo?
This methodology allows you to define in a quantifyable manner the compliance tasks involved in your company. All of the companies which use a type of Sarbanes Oxley software have the same financial data collection and their reporting needs are not really one and the same. For this reason, you should ask for help from your auditor or even an IT solution provider who is qualified and has a proven track record with regards to S
And while we're on the topic of image and perception. It should be noted that whatever a person thinks about your business is their reality. That last point is crucial, so it bears repeating - whatever a person "thinks" about your business "is their reality".
In other words, if they "think" you're great - you are. If they "think" your business stinks then it does!<
Using a shotgun to drive customers to your website, might be a bit over the top!What I’m talking about is the shot gun splatter approach to analyzing your market.I recently saw a video that demonstrated this technique to me and I found it very useful, but a little difficult to understand using the shot gun analogy.So here’s a way analyzing your market that I feel more comfortable with.Look at your
THEY ALL LOOK THE SAME!
Now I'm not suggesting you run out and paint your shop in day-glow colours, or dress up like Zippo the clown, I just thought I'd draw your attention to something that often gets overlooked.
We tend to think of appearances in an external context, we think of what we 'present' to the outside world instead of how we're perceived by the outside world.
Here's what I mean, it's called the "Well I should hope so!" test. Try this out on the next statement:
"We're honest and we fix your car right the first time. We charge reasonable rates and we guarantee our work."
Altogether now... "Well, I should hope so.!"
What else would you expect to say? "Hey, we're lousy. We'll fix things that aren't broken and make sure the original problem goes unsolved so you'll bring it back so we can fix it and charge you again."
The first statement is a 'pink flamingo'. It says pretty much the same stuff as anyone else could say. It's about as unique as...well, that one-legged pink flamingo.
The other statement is outrageous. It's just plain bad, and hopefully completely untrue. It did however have 'stopping power' and it most likely made you grin or scowl. Either way, that last statement certainly was not a pink flamingo.
Now don't feel bad. We're all guilty of lazy communication from time to time. And we often forget to present the ‘right' image to the world. We get so bogged down with the day to day tasks of operating the business that we overlook the way the business is perceived by others.
Here's another idea to help you picture things a little differently. Imagine your business was product (it is on various levels) and imagine you needed to put it on the shelf and sell it along with hundred of other businesses... like yours.
How would you design the packaging? What would you say on the box? Would you say things like everyone else? Would your box be the same size? Okay, that was a bit of a stretch. But it gets your mind working. Remember it's not so much what you present it's how your presentation is perceived.
And while we're on the topic of image and perception. It should be noted that whatever a person thinks about your business is their reality. That last point is crucial, so it bears repeating - whatever a person "thinks" about your business "is their reality".
In other words, if they "think" you're great - you are. If they "think" your business stinks then it does! Get Focused, Get Results
Last night my wife was helping my 12 year old learn some new things when my daughter and I walked in playing and giggling. Once we stopped in respect for them, I noticed he was having trouble concentrating because the television was on. After I suggested he turn it off, they made great progress very quickly.We all have done it, whether we are parents or not. We’ve encouraged someone to remove a distraction so they coul
Here's what I mean, it's called the "Well I should hope so!" test. Try this out on the next statement:
"We're honest and we fix your car right the first time. We charge reasonable rates and we guarantee our work."
Altogether now... "Well, I should hope so.!"
What else would you expect to say? "Hey, we're lousy. We'll fix things that aren't broken and make sure the original problem goes unsolved so you'll bring it back so we can fix it and charge you again."
The first statement is a 'pink flamingo'. It says pretty much the same stuff as anyone else could say. It's about as unique as...well, that one-legged pink flamingo.
The other statement is outrageous. It's just plain bad, and hopefully completely untrue. It did however have 'stopping power' and it most likely made you grin or scowl. Either way, that last statement certainly was not a pink flamingo.
Now don't feel bad. We're all guilty of lazy communication from time to time. And we often forget to present the ‘right' image to the world. We get so bogged down with the day to day tasks of operating the business that we overlook the way the business is perceived by others.
Here's another idea to help you picture things a little differently. Imagine your business was product (it is on various levels) and imagine you needed to put it on the shelf and sell it along with hundred of other businesses... like yours.
How would you design the packaging? What would you say on the box? Would you say things like everyone else? Would your box be the same size? Okay, that was a bit of a stretch. But it gets your mind working. Remember it's not so much what you present it's how your presentation is perceived.
And while we're on the topic of image and perception. It should be noted that whatever a person thinks about your business is their reality. That last point is crucial, so it bears repeating - whatever a person "thinks" about your business "is their reality".
In other words, if they "think" you're great - you are. If they "think" your business stinks then it does!<
With all things considered, there is really not much choice but to accept credit cards online. This makes it much more convenient for not only the customer, but yourself as well. Because of the necessity of accepting credit cards online, it is important that you know the options available to you to accept credit cards. On top of that, you need to know which the better fit for your business is.There are two methods o
The first statement is a 'pink flamingo'. It says pretty much the same stuff as anyone else could say. It's about as unique as...well, that one-legged pink flamingo.
The other statement is outrageous. It's just plain bad, and hopefully completely untrue. It did however have 'stopping power' and it most likely made you grin or scowl. Either way, that last statement certainly was not a pink flamingo.
Now don't feel bad. We're all guilty of lazy communication from time to time. And we often forget to present the ‘right' image to the world. We get so bogged down with the day to day tasks of operating the business that we overlook the way the business is perceived by others.
Here's another idea to help you picture things a little differently. Imagine your business was product (it is on various levels) and imagine you needed to put it on the shelf and sell it along with hundred of other businesses... like yours.
How would you design the packaging? What would you say on the box? Would you say things like everyone else? Would your box be the same size? Okay, that was a bit of a stretch. But it gets your mind working. Remember it's not so much what you present it's how your presentation is perceived.
And while we're on the topic of image and perception. It should be noted that whatever a person thinks about your business is their reality. That last point is crucial, so it bears repeating - whatever a person "thinks" about your business "is their reality".
In other words, if they "think" you're great - you are. If they "think" your business stinks then it does!<
A successful IT consulting business should be focused on selling your consulting services and not selling products. At this stage of the game of starting an IT consulting business, you should not be looking to be a dealer for someone or an authorized solution for someone.You can get those things if you think it will help your business a little bit, but don’t build your IT consulting business around that. It’s not a p
Here's another idea to help you picture things a little differently. Imagine your business was product (it is on various levels) and imagine you needed to put it on the shelf and sell it along with hundred of other businesses... like yours.
How would you design the packaging? What would you say on the box? Would you say things like everyone else? Would your box be the same size? Okay, that was a bit of a stretch. But it gets your mind working. Remember it's not so much what you present it's how your presentation is perceived.
And while we're on the topic of image and perception. It should be noted that whatever a person thinks about your business is their reality. That last point is crucial, so it bears repeating - whatever a person "thinks" about your business "is their reality".
In other words, if they "think" you're great - you are. If they "think" your business stinks then it does!<
Multi-Level marketing aka Direct Selling, Network Marketing, MLM is a powerful business concept for many different reason but mainly for the income it can provide the Network Marketer. It’s so power many fortune 500 companies have used this method and many have turned into multi-million dollar empires.So why can’t an average person do the same?You can! There are many average people already working great Multi-L
And while we're on the topic of image and perception. It should be noted that whatever a person thinks about your business is their reality. That last point is crucial, so it bears repeating - whatever a person "thinks" about your business "is their reality".
In other words, if they "think" you're great - you are. If they "think" your business stinks then it does!
The way we think about something makes it real for us. We choose precisely what we think about that thing, and in most circumstances that thought seldom changes - that's why the old adage about first impressions is so true.
Remember, every time a new prospect experiences one of your ‘presented messages', such as the way your service advisor greets them, or the signage on your building when they drove in, or the way the phone was answered, or the smell in the receptions area, or the brightness and the overall cleanliness, and so on, ask yourself the following questions:
What do these message 'really' say about me, and am I a pink flamingo?
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