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Hub You - Your Internal Departments and Your SEO Firm - A Play in Five Acts
The modern era is the era of the online world. The businesses and trade has mainly shifted to the online world. Blogging is being used as one of the main sources of marketing these websites. Blogging has proved itself very useful in this regard. Almost all big businesses, to whichever kind of business they belong, have their web interface now.This has become really important now. The reason behind is that the world is now more connected and the people from all around the globe can be your prospective buyer due to your presence on the internet. As a result there is a lot of increase in the number of websites on the World Wide Web now. The recent years have experienced an explosion of lots and lots of new website some of which emerge as very successful ones. The reason behind their success is almost always the fact that the websites survive and succeed due to the proper marketing. There are many techniques which are used by marketers and blogging happens to be one of those.Blogging
It should be noted that the above are, by necessity, stereotypes. We have worked with more than a few companies that all seem to be on the same page and who do not have much interdepartmental conflict, but those seem to be the exception rather than the rule. We have also worked with some excellent IT departments who were extremely open to new ideas and were nothing but helpful (and were also, believe it or not, reasonably humble). However, such experiences are also fairly rare.
And so, without further ado:
Act 1: Building Blocks
Sales: Here
For many small medium sized businesses, cash flow has received and will continue to receive the highest possible attention.Why?Simply the cash flow is the lifeblood of the business, and without a sustained positive cash flow the business may stagnate and eventually fail.Business owners will recognize the import of a positive cash balance in their business. Decisions on new investment in areas of business development marketing, staff, plant, machinery, systems and so on are much easier to take. The investment appraisal is done, an acceptable return on investment is forecast and if cash is readily available to the business, the investment can go ahead.However, a major problem for most business is the management of the cash.The key aspects to control in the cash management process are the cash receivable from customers (debtors or receivables) for credit sales transacted and cash payable to suppliers (cr
The Players
Sales - These folks are the front line of the organization. They know how prospects speak, and they are generally very useful when it comes to keyphrase suggestions. Most of the salespeople are out for themselves, but they will gladly participate in a joint initiative if it means that they will have more targeted leads. The Sales team has an uneasy relationship with Marketing and often questions exactly what it is that Marketing does, since they do not believe that Marketing is helping them in the least. They generally cannot stand IT people, a feeling which is reciprocated with gusto.
Marketing - These people are in charge of the company message and finding more leads for Sales. They are generally creative and are in charge of seeing campaigns, such as SEO, through from beginning to end. As a result, they usually initiate an SEO campaign and are responsible for its ultimate success. They may also be the ones to find an SEO firm with which to work. They view Sales as a necessary evil, but feel that they are greatly underappreciated by the department. They have a better relationship with IT than Sales does, primarily because they have to work with IT on the corporate website. This does not mean that the two departments are best friends, however -- they rarely have nice things to say to each other unless they are in the same room.
IT - The people in this department are a legend in their collective mind. The IT team fails to see the need for any other departments besides their own - according to them, salespeople are arrogant and marketing people are ignorant. On the other hand, they think that IT people know everything that there is to know. They feel that SEO is an IT issue, so they are sullen with the outside SEO firm and sometimes downright hostile. It is the job of the SEO firm to gain their cooperation in order to make the campaign a success.
SEO Firm - The hero of our story...of course.
It should be noted that the above are, by necessity, stereotypes. We have worked with more than a few companies that all seem to be on the same page and who do not have much interdepartmental conflict, but those seem to be the exception rather than the rule. We have also worked with some excellent IT departments who were extremely open to new ideas and were nothing but helpful (and were also, believe it or not, reasonably humble). However, such experiences are also fairly rare.
And so, without further ado:
Act 1: Building Blocks
Sales: Here'
These last few weeks, I was so interested with a small stall near my residence in Jakarta, Indonesia. That small stall (kios, we say in Indonesian) is always crowded with so many people, starting from 3 o’clock on -- all the way to almost midnight! What are they selling? Fried bananas!Yup “only” fried bananas. After finally tasting the famous fried bananas and reviewing the taste, my husband and I were discussing about reasons why that small stall named “Pontia” shop can be so successful. And from those conclusions we made, I wrote the following article, on Making Your Ordinary Business, Extraordinary! Here goes ;-) - Find the uniqueness and peculiarity of every goods or products you’re selling.Fried banana is an ordinary product, right? (Actually it is in Indonesia). But by attaching simple words like: “Pontianak original fried banana” or “the only 7 laths fried banana in town” will add zest to it! May not make them try the first t
Marketing - These people are in charge of the company message and finding more leads for Sales. They are generally creative and are in charge of seeing campaigns, such as SEO, through from beginning to end. As a result, they usually initiate an SEO campaign and are responsible for its ultimate success. They may also be the ones to find an SEO firm with which to work. They view Sales as a necessary evil, but feel that they are greatly underappreciated by the department. They have a better relationship with IT than Sales does, primarily because they have to work with IT on the corporate website. This does not mean that the two departments are best friends, however -- they rarely have nice things to say to each other unless they are in the same room.
IT - The people in this department are a legend in their collective mind. The IT team fails to see the need for any other departments besides their own - according to them, salespeople are arrogant and marketing people are ignorant. On the other hand, they think that IT people know everything that there is to know. They feel that SEO is an IT issue, so they are sullen with the outside SEO firm and sometimes downright hostile. It is the job of the SEO firm to gain their cooperation in order to make the campaign a success.
SEO Firm - The hero of our story...of course.
It should be noted that the above are, by necessity, stereotypes. We have worked with more than a few companies that all seem to be on the same page and who do not have much interdepartmental conflict, but those seem to be the exception rather than the rule. We have also worked with some excellent IT departments who were extremely open to new ideas and were nothing but helpful (and were also, believe it or not, reasonably humble). However, such experiences are also fairly rare.
And so, without further ado:
Act 1: Building Blocks
Sales: Here
In the many previous installments of medical billing that we have been through, we have discussed just about everything there is to discuss about medical billing software, such as what it can do, how to find problems and how to use it. But one thing we haven't covered, which is probably the most important thing of all, is how to choose your medical billing software. There are many brands out there. So how do you know which is the best one for your needs? Hopefully, after reading this installment, you'll have a decent idea of how to pick out your medical billing software if you haven't already done so.The first thing you have to do is look at the size of your company and your computer setup. This is important for several reasons.For starters, not all software packages run on all platforms. So if you're running a network on Mac computers, don't buy a software package that is made for Windows platforms. If you're running a peer to peer network, don't buy a software package tha
IT - The people in this department are a legend in their collective mind. The IT team fails to see the need for any other departments besides their own - according to them, salespeople are arrogant and marketing people are ignorant. On the other hand, they think that IT people know everything that there is to know. They feel that SEO is an IT issue, so they are sullen with the outside SEO firm and sometimes downright hostile. It is the job of the SEO firm to gain their cooperation in order to make the campaign a success.
SEO Firm - The hero of our story...of course.
It should be noted that the above are, by necessity, stereotypes. We have worked with more than a few companies that all seem to be on the same page and who do not have much interdepartmental conflict, but those seem to be the exception rather than the rule. We have also worked with some excellent IT departments who were extremely open to new ideas and were nothing but helpful (and were also, believe it or not, reasonably humble). However, such experiences are also fairly rare.
And so, without further ado:
Act 1: Building Blocks
Sales: Here
Being a good trainer requires experience and skill. Experience comes from practice and skill from learning the theories, applying them, getting feedback and consciously improving.Some things that will help you improve are: Know your target audience - what's in it for them? What do they expect? Why are they attending your training? Sometimes go back to basics - it's a good chance to reevaluate your performance Find ways to generate interaction and get your participants doing something Provide as much variety as practicable Demonstrate where possible - it will save many words Use humour wherever possible. If associated with analogies, this can help participants recall specifics Consider your training as a marketing exercise When you prepare your session (you DO prepare don't you?) think of it in terms of you having to make a sale. I know this sounds odd, but when you think about it, you are trying to 'sell' someone the ideas yo
IT - The people in this department are a legend in their collective mind. The IT team fails to see the need for any other departments besides their own - according to them, salespeople are arrogant and marketing people are ignorant. On the other hand, they think that IT people know everything that there is to know. They feel that SEO is an IT issue, so they are sullen with the outside SEO firm and sometimes downright hostile. It is the job of the SEO firm to gain their cooperation in order to make the campaign a success.
SEO Firm - The hero of our story...of course.
It should be noted that the above are, by necessity, stereotypes. We have worked with more than a few companies that all seem to be on the same page and who do not have much interdepartmental conflict, but those seem to be the exception rather than the rule. We have also worked with some excellent IT departments who were extremely open to new ideas and were nothing but helpful (and were also, believe it or not, reasonably humble). However, such experiences are also fairly rare.
And so, without further ado:
Act 1: Building Blocks
Sales: Here
Conducting a background checks serves many purposes. They enhance security in the workforce, reduce turnover, and minimize the occurrence of employee theft. Apart from this it also leaves a person with the peace of mind in knowing that they have made the right decision in the hiring process. Business owners are required to know details of their workforce and what their background is. Employers should also include notification of the types of background checks carried out, in their pre-employment literature. Apart from business firms, individuals and families may also require the conduct of a background check. With increasing instances of crime and fraud, the need to conduct a background check proves to be extremely important. Public background check refers to the scanning of public information databases in order to find out information regarding any particular person or institution.Agencies and Web sites providing public background checks use large public record database on the World Wid
It should be noted that the above are, by necessity, stereotypes. We have worked with more than a few companies that all seem to be on the same page and who do not have much interdepartmental conflict, but those seem to be the exception rather than the rule. We have also worked with some excellent IT departments who were extremely open to new ideas and were nothing but helpful (and were also, believe it or not, reasonably humble). However, such experiences are also fairly rare.
And so, without further ado:
Act 1: Building Blocks
Sales: Here's a list of the terms we hear our prospects using all the time. We also called many of our recently landed customers and asked them what terms they would use to search for us.
Marketing: We've looked the list over and added some ideas of our own, and we eliminated phrases that we definitely cannot use due to our marketing and messaging.
SEO Firm: Thanks. We'll check out the phrases, add some others you may not have thought of, and work with you all to finalize the phrases.
Sales: Cool.
Marketing: Cool.
SEO Firm: You bet.
IT: We have no idea why an SEO firm was hired - we already put meta tags on the site.
SEO Firm: We have a few more things we'd like you to change. Just be patient with us.
IT: Well, since you put it nicely...maybe.
Act 2: The Master Plan
Sales: Here's a list of questions that we are always asked by new prospects. It could save us time if we addressed these issues on our website.
Marketing: Here are all of our existing articles, whitepapers, and everything else that is still current.
IT: We hate you, but here's what we have decided can be changed on the site, and here's all the technical information about how it is built, even though you can't possibly comprehend it.
SEO Firm: Thanks. We'll get back to you with some proposed structural changes to the site to maximize your search engine exposure.
Sales: Sweet.
Marketing: Sweet.
SEO Firm: No problem.
IT: Since you seem like you're listening to us, we'll probably also try to implement at least a good majority of your suggestions. Please note that we did say "try."
Act 3: Content
Marketing: Here are all of our current marketing materials.
SEO Firm: Thanks.
Marketing: Also, as you requested, we've made our production people available for some quick interviews.
SEO Firm: Thanks. We'll put together some new content that targets the keyphrases we've decided are important. These new pages will be written in the same style as your current marketing materials and will make the job of your Sales team easier, since they'll be able to spend more time on customers who are already educated and ready to buy.
Marketing: Excellent.
Sales: Excellent.
SEO Firm: No worrie
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