Hub You - Keyword Research 101

As a rule, optimizing for a single word is a lesson in frustration. For instance, can you imagine how many pages on the web would be competing for a single word like cars? Millions!

However, using a single keyword to search for those hidden nuggets is, well, priceless!

Keyword Research Tools Next, you will need some tools to help you find those perfect keyword phrases for your site. Although there are tons of commercial tools on the market, I am going to concentrate on some freely available tools that I have found of particular value. These will help you find out how popular your keyword phrases are (how many times they are searched for in a given time period) and how much competition you will have with your phrase. And, because this article is targeted to the newbie SEO, these free tools give you a chance to kick the tires before you buy the top of the line model. My favorite is the Google AdWords Keyword Tool. What? You say you are not running any AdWords pay per click campaigns! Why would you use this tool?

The answer is that it is free for anyone to use. You do NOT have to be running any AdWords PPC campaigns and the tool gives valuable keyword research information in a graphical, easy to understand format, perfect for the newbie!

And, yes, this tool is based on AdWords, so the search volume reflects PPC search and competition, but these estimates will apply to organic search as well.

Here's a perfect example of how what you think you want to rank for might be in opposition to reality.

I live in Palm Springs, California and have done web design for real estate agents in the past. We must have 10,000 real estate agents in the desert and each and every one of them has a web site and each and every one of them would like to rank #1 for the keyword phrase palm springs real estate.

To demonstrate how difficult and impractical a task that would be based on the competion, take a look at the screen shot I took after running the Keyword Variations tool of the Google Adwords Keyword Tool (be sure to check the Use synonyms box for a more comprehensive list).

The trick here is to find more green in the Search Volume bar and less green in the Competition bar. In this example, you'll see 100% competition for a moderate search volume for the phrase palm springs real estate. This tells me that optimizing for that phrase is probably not worth the effort. It would be better to try to target other phrases with less competition for the search volume.

For instance, the Palm Springs area has a large gay population and there's no competition (no green bar) for palm springs gay real estate which has a moderate amount of search volume. If this is a community that you'd like to target, then this is the kind of search phrase you want to look for - search volume with little or no competition. Look around. You never know what targeted keyword phrases you will discover.

See how you can think you know what to target as far as keywords and how easy it is to be way off?

Try running your single keyword ideas through this tool and you are likely to find good keyword phrases with little or no competition for you to target as well. And, the Google AdWords Keyword Tool makes downloading the keyword lists you generate a snap for offline use.

Then, select the keyword phrases that look like they might work for you and run each of them through the tool again to create a list of even more highly targeted keywords.

Another free, non-graphical tool you might want to try is the Free Keyword Suggestion Tool from WordTracker. WordTracker also offers a good paid version, but the free tool is enough to get you started.

Unlike the Adwords Keyword Tool, this tool takes data from DogPile.com and Metacrawler.com, so the results are more organic in nature, but, as you will see, somewhat similar.

Using the same test phrase palm springs real estate, we get the following results - Thief Horses Are Stealing Your Profits
At some point, all professional horsemen realize that they can’t keep every good horse that walks into the barn. Buying and selling horses is part of the business. Becoming fond of your horses is a terrific benefit of being in the horse business. It is also a financial tie down that can ruin your business. The profitable horseman understands that horses in his or her barn are assets; they aren’t pets.A horse is either appreciating in value or depreciating in value. It is either generating income as a lesson horse, brood mare, stallion or is inventory for sale or the horse is an ongoing operating expense. The horse becomes a financial dependent on your business’s welfare roll.<lar your keyword phrases are (how many times they are searched for in a given time period) and how much competition you will have with your phrase. And, because this article is targeted to the newbie SEO, these free tools give you a chance to kick the tires before you buy the top of the line model. My favorite is the Google AdWords Keyword Tool. What? You say you are not running any AdWords pay per click campaigns! Why would you use this tool?

The answer is that it is free for anyone to use. You do NOT have to be running any AdWords PPC campaigns and the tool gives valuable keyword research information in a graphical, easy to understand format, perfect for the newbie!

And, yes, this tool is based on AdWords, so the search volume reflects PPC search and competition, but these estimates will apply to organic search as well.

Here's a perfect example of how what you think you want to rank for might be in opposition to reality.

I live in Palm Springs, California and have done web design for real estate agents in the past. We must have 10,000 real estate agents in the desert and each and every one of them has a web site and each and every one of them would like to rank #1 for the keyword phrase palm springs real estate.

To demonstrate how difficult and impractical a task that would be based on the competion, take a look at the screen shot I took after running the Keyword Variations tool of the Google Adwords Keyword Tool (be sure to check the Use synonyms box for a more comprehensive list).

The trick here is to find more green in the Search Volume bar and less green in the Competition bar. In this example, you'll see 100% competition for a moderate search volume for the phrase palm springs real estate. This tells me that optimizing for that phrase is probably not worth the effort. It would be better to try to target other phrases with less competition for the search volume.

For instance, the Palm Springs area has a large gay population and there's no competition (no green bar) for palm springs gay real estate which has a moderate amount of search volume. If this is a community that you'd like to target, then this is the kind of search phrase you want to look for - search volume with little or no competition. Look around. You never know what targeted keyword phrases you will discover.

See how you can think you know what to target as far as keywords and how easy it is to be way off?

Try running your single keyword ideas through this tool and you are likely to find good keyword phrases with little or no competition for you to target as well. And, the Google AdWords Keyword Tool makes downloading the keyword lists you generate a snap for offline use.

Then, select the keyword phrases that look like they might work for you and run each of them through the tool again to create a list of even more highly targeted keywords.

Another free, non-graphical tool you might want to try is the Free Keyword Suggestion Tool from WordTracker. WordTracker also offers a good paid version, but the free tool is enough to get you started.

Unlike the Adwords Keyword Tool, this tool takes data from DogPile.com and Metacrawler.com, so the results are more organic in nature, but, as you will see, somewhat similar.

Using the same test phrase palm springs real estate, we get the following results - Job Interview Mistakes To Avoid
By avoiding these 8 simple mistakes, you can improve your chances of having a successful interview and landing the job of your dreams.1. DON'T SHOW UP LATE. There is no easier way to lose points with a prospective employer than to show up late. First impressions do last. And unfortunately, showing up late screams things like “I am unreliable” or “your time is not important to me”. Is this what you want a prospective employer to think before you even have a chance to utter a word? Make it a point to try to be early to every interview. That way, bad weather, traffic and that last minute phone call stand less chance of ruining your entrance. If the unforeseen 18ch as well.

Here's a perfect example of how what you think you want to rank for might be in opposition to reality.

I live in Palm Springs, California and have done web design for real estate agents in the past. We must have 10,000 real estate agents in the desert and each and every one of them has a web site and each and every one of them would like to rank #1 for the keyword phrase palm springs real estate.

To demonstrate how difficult and impractical a task that would be based on the competion, take a look at the screen shot I took after running the Keyword Variations tool of the Google Adwords Keyword Tool (be sure to check the Use synonyms box for a more comprehensive list).

The trick here is to find more green in the Search Volume bar and less green in the Competition bar. In this example, you'll see 100% competition for a moderate search volume for the phrase palm springs real estate. This tells me that optimizing for that phrase is probably not worth the effort. It would be better to try to target other phrases with less competition for the search volume.

For instance, the Palm Springs area has a large gay population and there's no competition (no green bar) for palm springs gay real estate which has a moderate amount of search volume. If this is a community that you'd like to target, then this is the kind of search phrase you want to look for - search volume with little or no competition. Look around. You never know what targeted keyword phrases you will discover.

See how you can think you know what to target as far as keywords and how easy it is to be way off?

Try running your single keyword ideas through this tool and you are likely to find good keyword phrases with little or no competition for you to target as well. And, the Google AdWords Keyword Tool makes downloading the keyword lists you generate a snap for offline use.

Then, select the keyword phrases that look like they might work for you and run each of them through the tool again to create a list of even more highly targeted keywords.

Another free, non-graphical tool you might want to try is the Free Keyword Suggestion Tool from WordTracker. WordTracker also offers a good paid version, but the free tool is enough to get you started.

Unlike the Adwords Keyword Tool, this tool takes data from DogPile.com and Metacrawler.com, so the results are more organic in nature, but, as you will see, somewhat similar.

Using the same test phrase palm springs real estate, we get the following results - Can You Make Money Drop Shipping?
Drop shipping is a very simple way to make money using the internet. There is very little risk or capital investment required when setting up but, understandably for a business that promises easy money, there is a lot of competition.All you need to do, is to advertise a product that you don't have in stock, take orders from customers and pass them on to the wholesaler. The products are then dispatched by the wholesaler, leaving you to pocket the difference between the retail and wholesale price. There are many internet outlets offering you the chance to buy your way into this business. They are in fact selling you lists of wholesale suppliers who will undertake delivery to custome example, you'll see 100% competition for a moderate search volume for the phrase palm springs real estate. This tells me that optimizing for that phrase is probably not worth the effort. It would be better to try to target other phrases with less competition for the search volume.

For instance, the Palm Springs area has a large gay population and there's no competition (no green bar) for palm springs gay real estate which has a moderate amount of search volume. If this is a community that you'd like to target, then this is the kind of search phrase you want to look for - search volume with little or no competition. Look around. You never know what targeted keyword phrases you will discover.

See how you can think you know what to target as far as keywords and how easy it is to be way off?

Try running your single keyword ideas through this tool and you are likely to find good keyword phrases with little or no competition for you to target as well. And, the Google AdWords Keyword Tool makes downloading the keyword lists you generate a snap for offline use.

Then, select the keyword phrases that look like they might work for you and run each of them through the tool again to create a list of even more highly targeted keywords.

Another free, non-graphical tool you might want to try is the Free Keyword Suggestion Tool from WordTracker. WordTracker also offers a good paid version, but the free tool is enough to get you started.

Unlike the Adwords Keyword Tool, this tool takes data from DogPile.com and Metacrawler.com, so the results are more organic in nature, but, as you will see, somewhat similar.

Using the same test phrase palm springs real estate, we get the following results - Guide to Selling Mobile Content
You have probably seen the commercials for Glomobi World of Mobile telling you to text LOVE or JOKE to 66466. When the wireless phone bill arrives, you are shocked to see you have been charged $30 per keyword. As upsetting as this may be, there is a way you can score cash in this multi-billion dollar mobile content game. This guide will give you some tips and ideas on how to do just that. Here are a few sites that can help you take advantage of the mobile content boom.1. OneBip OneBip is a new mobile payment method that allows websites to accept micropayments from mobile phone users. Merchants can register for free to accept payments on their website. OneBip is definitely theword phrases with little or no competition for you to target as well. And, the Google AdWords Keyword Tool makes downloading the keyword lists you generate a snap for offline use.

Then, select the keyword phrases that look like they might work for you and run each of them through the tool again to create a list of even more highly targeted keywords.

Another free, non-graphical tool you might want to try is the Free Keyword Suggestion Tool from WordTracker. WordTracker also offers a good paid version, but the free tool is enough to get you started.

Unlike the Adwords Keyword Tool, this tool takes data from DogPile.com and Metacrawler.com, so the results are more organic in nature, but, as you will see, somewhat similar.

Using the same test phrase palm springs real estate, we get the following results - screen shot.

As you can see, you get a list of keyword phrases and the volume of searches for them in the past 90 days. This gives you a great place to start looking, but it does not give you any idea of the competition as the Adwords tool does. My suggestion is that you use both tools, comparing the lists to see what you might have missed on one or the other.

This should get you started in your keyword research. This article is intended as a companion piece to SEO 101 which can be found on my blog. I go into more detail in my SEO 101 workshop, offered to web site owners and small businesses. Check my blog for more information or contact me to set up a custom workshop for your business group of five or more people in the Palm Springs area of Southern California. Travel is possible for large groups.

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