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Hub You - The 7 Steps to Promoting Your RSS Feeds on Your Website
International 0800 NumbersThe world is truly getting smaller by the day and telecommunications is one of the principal reasons for this. The majority of companies have connections abroad, or links with other countries, and are attracting more and more international customers. Our international 0800 numbers provide you with the option of diverting your free phone numbers to different countries, to any fixed landline or mobile in the world.In this fast moving world of business, communication is imperative, and it can be detrimental to a company if for any reason t fically show your visitors why they need to subscribe to your content in the first place and why they should subscribe specifically to your RSS feeds. 3. ENABLE AUTO-DISCOVERY Some internet browsers, such as Firefox, make it easy for their users to subscribe to RSS feeds. The browser actually asks the user if he wants to subscribe to the feeds the browser finds on the site the user is currently on. Yes, this is even more powerful than your e-mail subscription form, since the browser in a way “pushes” the user with your RSS feed subscription. But in order for the browser to do this, you need to help it out to find your RSS feed. Just include the following piece of HTML code in the section of your webpages and you’ll be all set: <![CDATA[<link<div style="float:right;position:relative;width:200px;padding:10px;"><a href="/article/53357/advice--What-is-the-Affiliate-Secret-Weapon-.html"> What is the Affiliate Secret Weapon?</a><br>Are you trying to make money with affiliate programs, but just cannot seem to find a way to make it happen? Does it seem like you just keep getting scammed and nothing is working right for you?This is how I felt before I discovered the Affiliate Secret Weapon. The Affiliate Secret Weapon has allowed me to stop working my job and become a full time affiliate marketer. Enough about me because I know you really do not care.You care about you and what you can accomplish with the Affiliate Secret Weapon. So let us talk about you. </div>RSS gets 100% of your content delivered, but it’s no good if no one subscribes to your feeds.</p><p>So your first order of business after planning and creating your feeds has to be promoting them to your visitors.</p><p>The only problem is that most internet users still don’t know what RSS is, so you do have your work cut out for. But using the system outlined below you shouldn’t have any problems. Actually, after implementing this system, you should be achieving better results than the majority of publishers out there.</p><p>1. HOW RSS FEEDS ARE GENERALLY PROMOTED</p><p>RSS feeds are generally promoted using the orange XML or RSS buttons, and often also with buttons that enable visitors to subscribe directly to the feed with their RSS reader.</p><p>Usually, if clicking on the RSS button, the visitor only sees a lot of confusing XML code. They in fact need to copy & paste the link in to their RSS reader. But since most still don’t know what RSS is, using this approach will only waste potential subscribers.</p><p>To achieve success, you’ll need a different approach.</p><p>A] Create an RSS presentation page, on which you explain:</p><p>- What RSS is<br>
- How the visitor will benefit from using RSS<br>
- Where they can get a free RSS aggregator (recommend one yourself!)<br>
- How they can install it (provide step-by-step instructions)<br>
- How they can subscribe to your RSS feeds<br>
- Why they should subscribe to your own RSS feeds</p><p>Then, on this same page, include the links to all of your RSS feeds.</p><p>In addition to the standard orange RSS button, also include direct links for subscriptions via MyYahoo! (get it here http://my.yahoo.com/s/button.html) and other relevant services, such as Bloglines (http://www.bloglines.com). There are about 5 RSS readers you should cover with these buttons.</p><p>B] Now promote this RSS presentation page as much as you can using all of your available channels.</p><p>2. LOCATION AND CONTENT</p><p>It’s all about location, just like with the subscription box for your e-zine. If they don’t see it, they won’t subscribe. And if you don’t motivate them enough to check-it out, they’ll just ignore it.</p><p>A] Promote your RSS feeds directly below your e-zine subscription box, and always “above the fold”. Promote your RSS presentation page (telling your visitors that’s where they can subscribe to your feeds) on the most prominent locations of your site.</p><p>B] If you’re publishing more than one RSS feed, but rather a couple of focused topic feeds, promote each of them next to their topics. For instance, if you’re publishing an RSS feed on E-mail Marketing, promote the RSS feed at the top of the topic home page, and in every E-mail Marketing article you publish. These links should actually be direct subscriptions links to the feeds.</p><p>Use this service to cover all of the important readers using just one simple button: http://www.methodize.org/quicksub/</p><p>C] Promote your RSS feeds in all of your e-mail messages and e-zine issues.</p><p>D] As for the content, don’t just say “Subscribe to receive news from my site”, but rather prepare compelling copy to specifically show your visitors why they need to subscribe to your content in the first place and why they should subscribe specifically to your RSS feeds.</p><p>3. ENABLE AUTO-DISCOVERY</p><p>Some internet browsers, such as Firefox, make it easy for their users to subscribe to RSS feeds. The browser actually asks the user if he wants to subscribe to the feeds the browser finds on the site the user is currently on.</p><p>Yes, this is even more powerful than your e-mail subscription form, since the browser in a way “pushes” the user with your RSS feed subscription.</p><p>But in order for the browser to do this, you need to help it out to find your RSS feed.</p><p>Just include the following piece of HTML code in the <head> section of your webpages and you’ll be all set:</p><p><xmp><link<div style="float:left;position:relative;width:200px;padding:10px;"><a href="/article/69180/advice--Find-and-Start-a-Niche-Marketing-Website.html"> Find and Start a Niche Marketing Website</a><br>You have probably heard the term Niche Marketing without realizing just what that is and heard how others are building profitable websites using Niche Marketing.Niche marketing is finding a opportunity on the internet that people are interested enough to search for information on the subject. Most larger companies and websites don't bother with niches because there satisfied with the products or services they render and don't want to spend the time marketing. But for the average person it is a dream come true researching and finding a n</div>S button, the visitor only sees a lot of confusing XML code. They in fact need to copy & paste the link in to their RSS reader. But since most still don’t know what RSS is, using this approach will only waste potential subscribers.</p><p>To achieve success, you’ll need a different approach.</p><p>A] Create an RSS presentation page, on which you explain:</p><p>- What RSS is<br>
- How the visitor will benefit from using RSS<br>
- Where they can get a free RSS aggregator (recommend one yourself!)<br>
- How they can install it (provide step-by-step instructions)<br>
- How they can subscribe to your RSS feeds<br>
- Why they should subscribe to your own RSS feeds</p><p>Then, on this same page, include the links to all of your RSS feeds.</p><p>In addition to the standard orange RSS button, also include direct links for subscriptions via MyYahoo! (get it here http://my.yahoo.com/s/button.html) and other relevant services, such as Bloglines (http://www.bloglines.com). There are about 5 RSS readers you should cover with these buttons.</p><p>B] Now promote this RSS presentation page as much as you can using all of your available channels.</p><p>2. LOCATION AND CONTENT</p><p>It’s all about location, just like with the subscription box for your e-zine. If they don’t see it, they won’t subscribe. And if you don’t motivate them enough to check-it out, they’ll just ignore it.</p><p>A] Promote your RSS feeds directly below your e-zine subscription box, and always “above the fold”. Promote your RSS presentation page (telling your visitors that’s where they can subscribe to your feeds) on the most prominent locations of your site.</p><p>B] If you’re publishing more than one RSS feed, but rather a couple of focused topic feeds, promote each of them next to their topics. For instance, if you’re publishing an RSS feed on E-mail Marketing, promote the RSS feed at the top of the topic home page, and in every E-mail Marketing article you publish. These links should actually be direct subscriptions links to the feeds.</p><p>Use this service to cover all of the important readers using just one simple button: http://www.methodize.org/quicksub/</p><p>C] Promote your RSS feeds in all of your e-mail messages and e-zine issues.</p><p>D] As for the content, don’t just say “Subscribe to receive news from my site”, but rather prepare compelling copy to specifically show your visitors why they need to subscribe to your content in the first place and why they should subscribe specifically to your RSS feeds.</p><p>3. ENABLE AUTO-DISCOVERY</p><p>Some internet browsers, such as Firefox, make it easy for their users to subscribe to RSS feeds. The browser actually asks the user if he wants to subscribe to the feeds the browser finds on the site the user is currently on.</p><p>Yes, this is even more powerful than your e-mail subscription form, since the browser in a way “pushes” the user with your RSS feed subscription.</p><p>But in order for the browser to do this, you need to help it out to find your RSS feed.</p><p>Just include the following piece of HTML code in the <head> section of your webpages and you’ll be all set:</p><p><xmp><link<div style="float:right;position:relative;width:200px;padding:10px;"><a href="/article/37111/advice--Increasing-Company-Sales-thru-Selling.html"> Increasing Company Sales thru Selling</a><br>Do you want to increase company sales? Have you tried every marketing trick in the book and you still need more sales? Have you considered cutting your costs instead of increasing sales? Is there a growing gap in where you want your sales to be and where they actually are today?Have you considered increasing your company sales thru selling more, as in hiring more sales people, developing a sales department and really going after the market? Well, you can increase your sales thru selling and it is indeed one of the fastest ways.As</div> button, also include direct links for subscriptions via MyYahoo! (get it here http://my.yahoo.com/s/button.html) and other relevant services, such as Bloglines (http://www.bloglines.com). There are about 5 RSS readers you should cover with these buttons.</p><p>B] Now promote this RSS presentation page as much as you can using all of your available channels.</p><p>2. LOCATION AND CONTENT</p><p>It’s all about location, just like with the subscription box for your e-zine. If they don’t see it, they won’t subscribe. And if you don’t motivate them enough to check-it out, they’ll just ignore it.</p><p>A] Promote your RSS feeds directly below your e-zine subscription box, and always “above the fold”. Promote your RSS presentation page (telling your visitors that’s where they can subscribe to your feeds) on the most prominent locations of your site.</p><p>B] If you’re publishing more than one RSS feed, but rather a couple of focused topic feeds, promote each of them next to their topics. For instance, if you’re publishing an RSS feed on E-mail Marketing, promote the RSS feed at the top of the topic home page, and in every E-mail Marketing article you publish. These links should actually be direct subscriptions links to the feeds.</p><p>Use this service to cover all of the important readers using just one simple button: http://www.methodize.org/quicksub/</p><p>C] Promote your RSS feeds in all of your e-mail messages and e-zine issues.</p><p>D] As for the content, don’t just say “Subscribe to receive news from my site”, but rather prepare compelling copy to specifically show your visitors why they need to subscribe to your content in the first place and why they should subscribe specifically to your RSS feeds.</p><p>3. ENABLE AUTO-DISCOVERY</p><p>Some internet browsers, such as Firefox, make it easy for their users to subscribe to RSS feeds. The browser actually asks the user if he wants to subscribe to the feeds the browser finds on the site the user is currently on.</p><p>Yes, this is even more powerful than your e-mail subscription form, since the browser in a way “pushes” the user with your RSS feed subscription.</p><p>But in order for the browser to do this, you need to help it out to find your RSS feed.</p><p>Just include the following piece of HTML code in the <head> section of your webpages and you’ll be all set:</p><p><xmp><link<div style="float:left;position:relative;width:200px;padding:10px;"><a href="/article/31025/advice--Fundraising-Letters-Should-Raise-Donors--Not-Donations--When-Mailed-to-Strangers.html"> Fundraising Letters Should Raise Donors, Not Donations, When Mailed to Strangers</a><br>Are you willing to spend $1.25 to raise $1? To lose money to make money? You should be. Most donor acquisition mailings never pay for themselves. They lose money. And rightly so.Acquisition letters (letters designed to acquire new donors) should be a vital part of your development program. Current donors fall away. Some lose interest in your mission. Some lose their jobs. Other leave the country. Some die. You need to be mailing fundraising letters to people who have never supported your cause in order to replace the donors who fall a</div>ibe to your feeds) on the most prominent locations of your site.</p><p>B] If you’re publishing more than one RSS feed, but rather a couple of focused topic feeds, promote each of them next to their topics. For instance, if you’re publishing an RSS feed on E-mail Marketing, promote the RSS feed at the top of the topic home page, and in every E-mail Marketing article you publish. These links should actually be direct subscriptions links to the feeds.</p><p>Use this service to cover all of the important readers using just one simple button: http://www.methodize.org/quicksub/</p><p>C] Promote your RSS feeds in all of your e-mail messages and e-zine issues.</p><p>D] As for the content, don’t just say “Subscribe to receive news from my site”, but rather prepare compelling copy to specifically show your visitors why they need to subscribe to your content in the first place and why they should subscribe specifically to your RSS feeds.</p><p>3. ENABLE AUTO-DISCOVERY</p><p>Some internet browsers, such as Firefox, make it easy for their users to subscribe to RSS feeds. The browser actually asks the user if he wants to subscribe to the feeds the browser finds on the site the user is currently on.</p><p>Yes, this is even more powerful than your e-mail subscription form, since the browser in a way “pushes” the user with your RSS feed subscription.</p><p>But in order for the browser to do this, you need to help it out to find your RSS feed.</p><p>Just include the following piece of HTML code in the <head> section of your webpages and you’ll be all set:</p><p><xmp><link<div style="float:left;position:relative;width:200px;padding:10px;"><a href="/article/73604/advice--International-0800-Numbers.html"> Adsense Money Can Make Google Pay Your Rent</a><br>One of the most revolutionary ways of making money in the internet era is called “Adsense”. This is a program administered by Google, the world famous search engine, and it’s a fast and simple way for any website, big or small to display relevant Google ads, those known as “Adwords”, on its content pages and earn money. How do you earn money form these ads? You earn money every time a visitor to your site clicks on one of the ads.What makes these ads so great is that they are directly related to what the visitors to your site are lookin</div>fically show your visitors why they need to subscribe to your content in the first place and why they should subscribe specifically to your RSS feeds.</p><p>3. ENABLE AUTO-DISCOVERY</p><p>Some internet browsers, such as Firefox, make it easy for their users to subscribe to RSS feeds. The browser actually asks the user if he wants to subscribe to the feeds the browser finds on the site the user is currently on.</p><p>Yes, this is even more powerful than your e-mail subscription form, since the browser in a way “pushes” the user with your RSS feed subscription.</p><p>But in order for the browser to do this, you need to help it out to find your RSS feed.</p><p>Just include the following piece of HTML code in the <head> section of your webpages and you’ll be all set:</p><p><xmp><link rel="alternate" type="application/rss+xml" title="RSS" href="ENTER_RSS_URL">]]>There are many more techniques and opportunities available to you, from “direct subscribe” links to actually using opt-in forms, but these 7 steps should get you started in the shortest time possible, and help you achieve a better visitor-to-RSS-subscriber conversion rate than the huge majority of sites are achieving today. Copyright 2005 Rok Hrastnik
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