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Hub You - 3 Ways to be (Somewhat) Predictable
In any business entity, the type of business determines the income tax return form to be filed. In other words, the business structure determines the legal and tax considerations. S Corporation is one of the most common forms of business structure with a limited number of shareholders that is treated as a part
3. REINFORCE Brand Moments: any time you do or say something consistent with your brand’s values, tell people. For example, if you email a prospect and say, “Well, my consulting fees are available on my website,” don’t forget to punctuate that sentence with, “…because that’s the way I do business,” or “…because that’s what clien
Getting celebrity testimonials or endorsements is an effective way to boost sales, add publicity and credibility to your book, and attract attention from booksellers and libraries. As a small press author, I don’t think I would have any trouble getting reviews from Booklist, Publisher’s Weekly or Library Journa
To confirm their suspicions about the value you deliver and the values you stand for.
It ALSO means you need to be (somewhat) predicable:
1. In person.
2. Via email.
3. On the phone.
4. Throughout your marketing efforts.
Be (somewhat) predictable.
Disney calls this “staying in character.” (After all, their employees ARE called “cast members!”)
AND HERE’S THE THING: you’re not that different!
OK, maybe you wear a little less makeup. But the distinction is, instead of playing the role of Snow White, you’re playing the role of YOU.
SO, THE CHALLENGE IS: how do you become (somewhat) predictable?
Here’s a list of three ways to maintain brand consistency:
1. RECORD Brand Moments. Keep a log of your branding “moments of truth.” For example, write down any time a customer says, “I figured you would do that!” or “It doesn’t surprise me to see your company…” or “That’s exactly what I expected your website to say!” After all, what people remember about you is what you are.
2. REMIND Brand Moments: in your office, post a bunch of sticky notes that read, “Is what I’m doing RIGHT NOW consistent with my brand?” This will keep you accountable. And if you’re ever not sure if the answer is yes, well, consider that a hint.
3. REINFORCE Brand Moments: any time you do or say something consistent with your brand’s values, tell people. For example, if you email a prospect and say, “Well, my consulting fees are available on my website,” don’t forget to punctuate that sentence with, “…because that’s the way I do business,” or “…because that’s what client
We at Jean's Restaurant Supply want you to succeed with your business venture and rising energy costs are on the forefront of everyone's minds. Inefficient, or inefficient use of, food preparation equipment is the second-largest energy drain on your restaurant's profits. So here at Jean's Restaurant Supply, we
Disney calls this “staying in character.” (After all, their employees ARE called “cast members!”)
AND HERE’S THE THING: you’re not that different!
OK, maybe you wear a little less makeup. But the distinction is, instead of playing the role of Snow White, you’re playing the role of YOU.
SO, THE CHALLENGE IS: how do you become (somewhat) predictable?
Here’s a list of three ways to maintain brand consistency:
1. RECORD Brand Moments. Keep a log of your branding “moments of truth.” For example, write down any time a customer says, “I figured you would do that!” or “It doesn’t surprise me to see your company…” or “That’s exactly what I expected your website to say!” After all, what people remember about you is what you are.
2. REMIND Brand Moments: in your office, post a bunch of sticky notes that read, “Is what I’m doing RIGHT NOW consistent with my brand?” This will keep you accountable. And if you’re ever not sure if the answer is yes, well, consider that a hint.
3. REINFORCE Brand Moments: any time you do or say something consistent with your brand’s values, tell people. For example, if you email a prospect and say, “Well, my consulting fees are available on my website,” don’t forget to punctuate that sentence with, “…because that’s the way I do business,” or “…because that’s what clien
Business Brokers often double as business appraisers. I see a real problem with business brokers and their valuations teams it seems like a huge conflict of interest to me. Many times the business broker sales person is also a licensed business evaluator. But the job should be done by a CPA or a non-involved “
Here’s a list of three ways to maintain brand consistency:
1. RECORD Brand Moments. Keep a log of your branding “moments of truth.” For example, write down any time a customer says, “I figured you would do that!” or “It doesn’t surprise me to see your company…” or “That’s exactly what I expected your website to say!” After all, what people remember about you is what you are.
2. REMIND Brand Moments: in your office, post a bunch of sticky notes that read, “Is what I’m doing RIGHT NOW consistent with my brand?” This will keep you accountable. And if you’re ever not sure if the answer is yes, well, consider that a hint.
3. REINFORCE Brand Moments: any time you do or say something consistent with your brand’s values, tell people. For example, if you email a prospect and say, “Well, my consulting fees are available on my website,” don’t forget to punctuate that sentence with, “…because that’s the way I do business,” or “…because that’s what clien
A great small business marketing strategy includes a mix of tactics. Advertising and PR are two very important tools that all small business owners need to be using regularly. Many small businesses I talk to do one of the other, but don't commit to doing both. Each has its strengths and weaknesses and are compl
2. REMIND Brand Moments: in your office, post a bunch of sticky notes that read, “Is what I’m doing RIGHT NOW consistent with my brand?” This will keep you accountable. And if you’re ever not sure if the answer is yes, well, consider that a hint.
3. REINFORCE Brand Moments: any time you do or say something consistent with your brand’s values, tell people. For example, if you email a prospect and say, “Well, my consulting fees are available on my website,” don’t forget to punctuate that sentence with, “…because that’s the way I do business,” or “…because that’s what clien
J. R. Baltiboi has observed that Bookkeeping is the art of recording business dealings in a set of books. Bookkeeping is the science and art of systematically recording, classifying and summarizing the financial transactions or events of a business in a set of books. A business transaction means the exchange of
3. REINFORCE Brand Moments: any time you do or say something consistent with your brand’s values, tell people. For example, if you email a prospect and say, “Well, my consulting fees are available on my website,” don’t forget to punctuate that sentence with, “…because that’s the way I do business,” or “…because that’s what clients have come to expect of me.” They’ll appreciate your integrity. And people respond to policies.
ONE FINAL NOTE: don’t seek to achieve 100% predictability. There’s nothing wrong with throwing a few curve balls here and there.
Just remember, consistency is CRUCIAL to successful branding. Because consistency is far better than rare moments of greatness.
And…
Consistency leads to familiarity.
Familiarity leads to predictability.
And predictability leads to trust.
And TRUST is foundation of all business.
Especially when it really IS a small world after all!
LET ME ASK YA THIS...
What's your most predictable brand moment?
LET ME SUGGEST THIS...
Post your answer on my blog for the world to see!
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