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    But only one has SUBSTANCE. (Ahem, Mr. Tootsie.)

    Which isn’t to say that Dum-Dums are bad. People love Dum-Dums!

    But in business, you CAN’T just be all sugar.

    Customers want value.
    Customers want substance.
    Customers want to take a few licks and then discover your Toot

    Bad Seduction - Advertising Techniques That Don't Work
    I just read some advertising suggestions on an Internet marketing site that are beyond annoying. They are flat-out bad advice. They illustrate a complete lack of understanding of the whole persuasion process.Fir
    I loathe the word “shtick.”

    So, I did some research to figure out what it really means. And I discovered two facts:

    1. The word shtick is defined as “A characteristic attribute, talent, gimmick or trait that is helpful in securing recognition or attention.”

    2. The word shtick is derived from the Yiddish term shtik, which means “piece or routine.”

    Your “thing.” Your “hook.”

    Your shtick.

    Now, does that mean shtick is bad?

    Not necessarily.

    See, it’s not that shtick is bad. It just…

    Shtick isn’t enough.
    Shtick needs substance.
    Shtick doesn’t sustain you.
    Shtick only sells temporarily.

    Sure, shtick is catchy and cool and clever and fun and different.

    But in business, that will only carry you so far.

    Sure, shtick might get you in the door.

    But in marketing, that doesn’t guarantee you’ll stay in the room.

    Only VALUE and SUBSTANCE can do that.

    Take it from a guy who made a career out of wearing a nametag 24-7 for the past 2,380 days.

    Sure, it’s SHTICK-Y, but only substance has made my career STICK-Y.

    Sort of like comparing Dum-Dum Pops and Tootsie Pops.

    Both are delicious. Both are popular.

    But only one has SUBSTANCE. (Ahem, Mr. Tootsie.)

    Which isn’t to say that Dum-Dums are bad. People love Dum-Dums!

    But in business, you CAN’T just be all sugar.

    Customers want value.
    Customers want substance.
    Customers want to take a few licks and then discover your Toot

    3 Elements That Make Your Ad Successful
    When was the last time you bought a car? Did you really NEED a car? I mean REALLY need a car? Chances are the one you were driving was still running when you bought the car you have now. Yep, Americans rarely buy becau
    derived from the Yiddish term shtik, which means “piece or routine.”

    Your “thing.” Your “hook.”

    Your shtick.

    Now, does that mean shtick is bad?

    Not necessarily.

    See, it’s not that shtick is bad. It just…

    Shtick isn’t enough.
    Shtick needs substance.
    Shtick doesn’t sustain you.
    Shtick only sells temporarily.

    Sure, shtick is catchy and cool and clever and fun and different.

    But in business, that will only carry you so far.

    Sure, shtick might get you in the door.

    But in marketing, that doesn’t guarantee you’ll stay in the room.

    Only VALUE and SUBSTANCE can do that.

    Take it from a guy who made a career out of wearing a nametag 24-7 for the past 2,380 days.

    Sure, it’s SHTICK-Y, but only substance has made my career STICK-Y.

    Sort of like comparing Dum-Dum Pops and Tootsie Pops.

    Both are delicious. Both are popular.

    But only one has SUBSTANCE. (Ahem, Mr. Tootsie.)

    Which isn’t to say that Dum-Dums are bad. People love Dum-Dums!

    But in business, you CAN’T just be all sugar.

    Customers want value.
    Customers want substance.
    Customers want to take a few licks and then discover your Toot

    Factoring Companies
    After the products have been selected and the systems for producing them have been designed and built, the next major step is to operate the system. This requires setting up a company structure, staffing the positions
    sustain you.
    Shtick only sells temporarily.

    Sure, shtick is catchy and cool and clever and fun and different.

    But in business, that will only carry you so far.

    Sure, shtick might get you in the door.

    But in marketing, that doesn’t guarantee you’ll stay in the room.

    Only VALUE and SUBSTANCE can do that.

    Take it from a guy who made a career out of wearing a nametag 24-7 for the past 2,380 days.

    Sure, it’s SHTICK-Y, but only substance has made my career STICK-Y.

    Sort of like comparing Dum-Dum Pops and Tootsie Pops.

    Both are delicious. Both are popular.

    But only one has SUBSTANCE. (Ahem, Mr. Tootsie.)

    Which isn’t to say that Dum-Dums are bad. People love Dum-Dums!

    But in business, you CAN’T just be all sugar.

    Customers want value.
    Customers want substance.
    Customers want to take a few licks and then discover your Toot

    Control Your Growth - 9 Sure Signs Your Business Is Growing Too Fast
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    ly VALUE and SUBSTANCE can do that.

    Take it from a guy who made a career out of wearing a nametag 24-7 for the past 2,380 days.

    Sure, it’s SHTICK-Y, but only substance has made my career STICK-Y.

    Sort of like comparing Dum-Dum Pops and Tootsie Pops.

    Both are delicious. Both are popular.

    But only one has SUBSTANCE. (Ahem, Mr. Tootsie.)

    Which isn’t to say that Dum-Dums are bad. People love Dum-Dums!

    But in business, you CAN’T just be all sugar.

    Customers want value.
    Customers want substance.
    Customers want to take a few licks and then discover your Toot

    Large Posters Is One Of The Most Effective Communication Medium
    Posters and banners have been in use since early days for communicating any message across a group of people. Communication is the very essence of life and nothing in this world can prosper or progress without the help
    opular.

    But only one has SUBSTANCE. (Ahem, Mr. Tootsie.)

    Which isn’t to say that Dum-Dums are bad. People love Dum-Dums!

    But in business, you CAN’T just be all sugar.

    Customers want value.
    Customers want substance.
    Customers want to take a few licks and then discover your Tootsie center.

    Because shtick isn’t enough.

    LET ME ASK YA THIS...
    What's your shtick?

    LET ME SUGGEST THIS...
    Email me with your Top Ten Substance Points.

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