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Small Business Marketing Tip #2: Return To The Roots Of Advertising
Gravitational Marketing is about returning to the roots of what advertising is really all about.But, the question is…What is real advertising?Well, I can tell you with surety that it is not what they do on Madison Avenue these da

p>Then, there’s an AWESOME speaker. After he’s done with his talk, audience members come up to him; but instead of shaking his hand, they give him a business card and say, “I

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After hearing Daniel Pink speak about his new book A Whole New Mind: Moving from the Information Age to the Conceptual Age for the fourth time, I finally read it cover to cover (less than a day). I finally got what he's talking about when he s

Are you good, great or awesome?

One of the early lessons I learned about speaking (and business as a whole) was from Lou Heckler.

Man, talk about a great last name for a humorist, huh?

Anyway, here’s what Lou told me in 2003. I never forgot it:

There are three kinds of speakers in the world.

First, there’s a GOOD speaker. After he’s done with his talk, audience members come up to him, shake his hand and say, “Good speech. Thanks a lot!”

Then, there’s a GREAT speaker. After he’s done with his talk, audience members come up to him, shake is hand and say, “Great speech! That story about that guy you met on the bus really hit a nerve. Thanks a lot!”

Then, there’s an AWESOME speaker. After he’s done with his talk, audience members come up to him; but instead of shaking his hand, they give him a business card and say, “I

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So often when small-business people design their advertising or their glossy three full-color brochures they do way too much bragging. It is if they are trying to impress themselves with all of their achievements. Your potential customers ar

for a humorist, huh?
Anyway, here’s what Lou told me in 2003. I never forgot it:
There are three kinds of speakers in the world.
First, there’s a GOOD speaker. After he’s done with his talk, audience members come up to him, shake his hand and say, “Good speech. Thanks a lot!”
Then, there’s a GREAT speaker. After he’s done with his talk, audience members come up to him, shake is hand and say, “Great speech! That story about that guy you met on the bus really hit a nerve. Thanks a lot!”
Then, there’s an AWESOME speaker. After he’s done with his talk, audience members come up to him; but instead of shaking his hand, they give him a business card and say, “I
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Let’s start with what Media Training is not.It’s not spin.Media Training isn’t designed to teach those in the public eye how not to deal with the obvious, avoid blame or dance around difficult truths.What media training DO
eaker. After he’s done with his talk, audience members come up to him, shake his hand and say, “Good speech. Thanks a lot!”
Then, there’s a GREAT speaker. After he’s done with his talk, audience members come up to him, shake is hand and say, “Great speech! That story about that guy you met on the bus really hit a nerve. Thanks a lot!”
Then, there’s an AWESOME speaker. After he’s done with his talk, audience members come up to him; but instead of shaking his hand, they give him a business card and say, “I
Returnable Packaging Alert – 5 Surefire Ways To Save Money On Custom Dunnage
Custom dunnage for returnable packaging typically includes partitions, thermoformed trays, divider sheets, hanging fabric pouches, and layered pads. Whichever you choose depends entirely upon the function you need it to perform. Because custom
one with his talk, audience members come up to him, shake is hand and say, “Great speech! That story about that guy you met on the bus really hit a nerve. Thanks a lot!”
Then, there’s an AWESOME speaker. After he’s done with his talk, audience members come up to him; but instead of shaking his hand, they give him a business card and say, “I
Business Community Relations Strategy
Does your company have a community business relation strategy? You need one. You need to join the team, the community and maintain your relations with other local businesses. There are many ways to do this, one is to join your local chamber of
p>Then, there’s an AWESOME speaker. After he’s done with his talk, audience members come up to him; but instead of shaking his hand, they give him a business card and say, “I want you to do that for my company.”
Wow.
And this isn’t just about giving speeches, either.
This is about value.
This is about perception.
FOR EXAMPLE: a prospect comes to your website. He has a look around. And then he emails you with one of the following responses:
1. Dear You: I just stumbled across your site, and I’ve got to say – it’s really good. Thanks a lot. Sincerely, Mike.
2. Dear You: I just stumbled across your site, and I’ve got to say – it’s really great! Love those articles and video testimonials! Sincerely, Mike.
3. Dear You: I just stumbled across your site, and I want to hire you. Call me this afternoon. Sincerely, M

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