and brainstorm ideas and come up with product lines they think would be good. This is known as the fantasy approach. The second method is to take note of the fact a couple customers have asked if the site will carry a certainIf you run an online business selling products, you eventually are going to want to expand your product line. Instead of winging it or thinking up new ideas, you should use online tools to verify there is a need.

Assume I have an online store selling a niche product line. Let’s say I am selling tools for building things around your home for the purpose of this article. My site is doing pretty well. I may be using pay-per-click or seo to generate business and sales, but the specific method doesn’t really matter.

While my site is doing well, I have one problem. My sales are somewhat limited because there are only so many tools that people can buy. I need to expand the site with other product lines. How do I go about doing this? Many sites get it completely wrong.

At this point, most businesses go in a couple directions to develop new business lines. First, they just sit around and brainstorm ideas and come up with product lines they think would be good. This is known as the fantasy approach. The second method is to take note of the fact a couple customers have asked if the site will carry a certain

I have an online store selling a niche product line. Let’s say I am selling tools for building things around your home for the purpose of this article. My site is doing pretty well. I may be using pay-per-click or seo to generate business and sales, but the specific method doesn’t really matter.

While my site is doing well, I have one problem. My sales are somewhat limited because there are only so many tools that people can buy. I need to expand the site with other product lines. How do I go about doing this? Many sites get it completely wrong.

At this point, most businesses go in a couple directions to develop new business lines. First, they just sit around and brainstorm ideas and come up with product lines they think would be good. This is known as the fantasy approach. The second method is to take note of the fact a couple customers have asked if the site will carry a certain

ate business and sales, but the specific method doesn’t really matter.

While my site is doing well, I have one problem. My sales are somewhat limited because there are only so many tools that people can buy. I need to expand the site with other product lines. How do I go about doing this? Many sites get it completely wrong.

At this point, most businesses go in a couple directions to develop new business lines. First, they just sit around and brainstorm ideas and come up with product lines they think would be good. This is known as the fantasy approach. The second method is to take note of the fact a couple customers have asked if the site will carry a certain

and the site with other product lines. How do I go about doing this? Many sites get it completely wrong.

At this point, most businesses go in a couple directions to develop new business lines. First, they just sit around and brainstorm ideas and come up with product lines they think would be good. This is known as the fantasy approach. The second method is to take note of the fact a couple customers have asked if the site will carry a certain

and brainstorm ideas and come up with product lines they think would be good. This is known as the fantasy approach. The second method is to take note of the fact a couple customers have asked if the site will carry a certain product or product line. This is known as the extrapolation theory, to wit, if one or two people asked for it, there must be a huge demand. Both of these approaches tend to fall on their face unless a key step is taken.

When attempting to identify a new product line for your site, you must do keyword research. The web makes life easy for businesses because the needs of your customers are so readily apparent. All you have to do is use your favorite research tool to see if there is demand for a product. If there is, then go ahead and add the line. If not, move on to a new idea. Let’s look at an example.

Going back to my tool site, I need a new product line. I read client emails and brainstorm ideas. How about adding bathroom fixtures to the site? Remodeling bathrooms is a popular home improvement project so surely people would be interested in buying fixtures. Is this correct? There