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Hub You - Advertising For The Long Haul and Not the Short Term Gains
Computers have revolutionized the food and beverage industry as they have nearly every other industry. Computers have had positive, measurable effects on the front end and back end of hospitality operations. Computers systems have improved employee performance, and food and beverage quality and consistency. Within the food and beverage industry there is no longer a question of should technology be used, but rather a question of which technology to use? In the food and beverage business, computers are here to stay. In the hospitality industry, customer service is an absolute critical factor for success. Computers are helping in this area in several ways. In many restaurants, the wait staff can process various forms of payment at guest tab
Drawing false conclusions from Return on Investment analysis can be embarrassing and it can be costly.Here’s an example from business in managing risk and calculating Return on Investment ROI:The management of company A wanted to decrease the cost of manufacturing a key product. This was in light of new technologies that had just become available.They have 60% of the available business with this product and their closest competitor, Company B, has 14% of the market.Company C has about 10%.The other 16% is held by several small companies that sell a substitute product of lower cost but inferior performance.Company A calculated the cost of reducing manufacturing cost. They then calculated the return on investment
New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. Retail History
It is one of the biggest employers in the world. It eats up a large chunk of our money. It is the retail industry.Retailing is a massive, passive beast that pervades just about all our lives. Virtually all of us shop, sometimes as a pleasure and sometimes as a burdenous chore.But when and how did it all begin? The answer is probably to do with surpluses. As we got better at cultivating the land, some people found that even after feeding their families and animals and putting food into storage, there was some left over. Rather than waste this surplus, it was traded for other surpluses or perhaps tools or other objects.Those that had enough land and were particularly good at producing food from it would have realized that they were ="FONT-FAMILY: Arial; mso-bidi-font-size: 10.0pt"> New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. Getting The Greatest Creative From Your Advertising Agency
After working at 10 different advertising agencies, I was fortunate
to work with many smart clients. Along the way, I learned how they
got the best out of their creatives. And here is what I’ve found.1. Great clients wanted the best creatives working on their account. Not just any creative team.2. Those clients gave a brief document that was simple and to the point. It had a single message that creatives were to follow to come up with concept ideas. The clients were even open minded if an idea jumped off strategy from the brief. They wanted the best and realized sometimes it came from a new strategy.3. They wanted to be wowed. This enthusiasm from the client to the creative staff motivated them to do more and do their very bese=3> New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. Hurricanes Wilma, Katrina And Rita Force Businesses To Rethink Computer
With hurricane Wilma bearing down and the effects of hurricane Katrina, now
being cited as the single most expensive natural disaster in the history of
the United States with a direct cost estimated at a $100 billion, still
fresh in our minds, businesses are being forced to rethink their computer
system and data recovery policies.Of the catastrophic damage caused by hurricane Katrina, some estimate the
insured damage to be only about $12.5 billion. Over a million
non-agricultural jobs have been jeopardized by Katrina’s devastation with
more than half of these in New Orleans itself. With the business
infrastructure of the New Orleans area so gravely damaged and recovering so
slowly, businesses are beginning to rethink their ability to suConcepts issues its first article of many that will focus on the advertising and marketing industry. Leadership Lessons from the Great Pyramids - PART 2 of 2
...While "attitude" was enough to build the smaller Pyramids (like that of King Sneferu), the largest, grandest, and the only of the Seven Wonders of the Ancient world still standing, with a height of 450 feet and 756 feet square: The Great Pyramid of Khufu, needed more than just a great attitude.True greatness lies in self-actualization through workWhen work becomes choice, it no longer manifests itself as work. It is the convergence of personal desire and the actions we gladly take.As it turned out from the discovery of a Workers Cemetery, building Pyramids was a dangerous business. Even with a great attitude, that's a real bummer. So why would anyone choose to put in their whole hearted effort and risk their lives in the processn the advertising and marketing industry.
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