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Hub You - What Does the Back of Your Business Card Say?
After all of the late nights concepting, all of the arguing with your Art Director and your Associate Creative Directors, your Creative Directors and all of the account people and the media people and the head of the agency, and the fellas who vacuum the conference rooms late at night, the great news is you sold a television
Turn the back of your card into a coupon. When they redeem the coupon, give them another card.
Another clever idea is to prin
Many entrepreneurs believe that they understand what public relations is, but very few do. Publicity and public relations can be used to boost your business by thousands of dollars a week or kill it; the trouble is using it to your advantage.I’m going to cover a few of the basics for getting good publicity and why yo
Use the back of your card to expand and reaffirm your selling sentence (which should be prominent on the front of your card).
If your Selling Sentence is "Where You Save 20% on Power Tools Everyday", use the space on the back to list the brands on sale every day. Another solid impression about you and your business.
You can use the back of your card to explain the high points of your business, quote happy customers or list the products you offer. If you quote, be sure to get permission. Implied permission is when you use a sentence with quotes around it and no attribution.
No need to fill the back edge to edge, but put something there that will work for you. Judicious use of white space front and back is the mark of a professional. Ever notice the isles in an expensive store are wider than Wal-Mart?
Find a way to work your name into what you put on the back. The back is an ad for you, a mobile marketing piece. Without your name there, the close is lost. Don't repeat anything else from the front, but be sure your name is on both sides.
You can offer a quiz (or checklist) that will stimulate thinking and prompt a call to you.
Some folks put valuable information on the back (police, fire, hospital phone numbers, a calendar, or a football schedule). Some cards use handy tips or conversion tables or charts.
Turn the back of your card into a coupon. When they redeem the coupon, give them another card.
Another clever idea is to print
People make their first impressions of both you and your business within the first few minutes of stepping into your office. It is crucial to make a good impression from the minute your guests step through the door until the moment they leave. It is important to maintain a level of professionalism while at the same time maki
You can use the back of your card to explain the high points of your business, quote happy customers or list the products you offer. If you quote, be sure to get permission. Implied permission is when you use a sentence with quotes around it and no attribution.
No need to fill the back edge to edge, but put something there that will work for you. Judicious use of white space front and back is the mark of a professional. Ever notice the isles in an expensive store are wider than Wal-Mart?
Find a way to work your name into what you put on the back. The back is an ad for you, a mobile marketing piece. Without your name there, the close is lost. Don't repeat anything else from the front, but be sure your name is on both sides.
You can offer a quiz (or checklist) that will stimulate thinking and prompt a call to you.
Some folks put valuable information on the back (police, fire, hospital phone numbers, a calendar, or a football schedule). Some cards use handy tips or conversion tables or charts.
Turn the back of your card into a coupon. When they redeem the coupon, give them another card.
Another clever idea is to prin
By attending to an effective, well-structured Business Improvement Program (BIP), business owners are able to learn elaborate, reliable marketing and business management techniques with minimal time and effort. A solid, coherent Business Improvement Program can easily make the difference between a poorly managed, low-rewardi
No need to fill the back edge to edge, but put something there that will work for you. Judicious use of white space front and back is the mark of a professional. Ever notice the isles in an expensive store are wider than Wal-Mart?
Find a way to work your name into what you put on the back. The back is an ad for you, a mobile marketing piece. Without your name there, the close is lost. Don't repeat anything else from the front, but be sure your name is on both sides.
You can offer a quiz (or checklist) that will stimulate thinking and prompt a call to you.
Some folks put valuable information on the back (police, fire, hospital phone numbers, a calendar, or a football schedule). Some cards use handy tips or conversion tables or charts.
Turn the back of your card into a coupon. When they redeem the coupon, give them another card.
Another clever idea is to prin
One of the most heated arguments in the medical billing world, at least when it comes to the software company, is ROI or return on investment. This is something that is very difficult to calculate as far as what you want your ROI to be and everybody has their own theory and opinion on the subject. If you're a software comp
You can offer a quiz (or checklist) that will stimulate thinking and prompt a call to you.
Some folks put valuable information on the back (police, fire, hospital phone numbers, a calendar, or a football schedule). Some cards use handy tips or conversion tables or charts.
Turn the back of your card into a coupon. When they redeem the coupon, give them another card.
Another clever idea is to prin
Not Rocket ScienceBecoming financially independent is more a matter of common sense and long term discipline than anything else.The great Cambridge economist and investor John May nard Keynes, placed his funds in no more than two companies at any one time. This simplistic approach was later adopted by Warren B
Turn the back of your card into a coupon. When they redeem the coupon, give them another card.
Another clever idea is to print the back of the card with enough space for you to give your prospect your direct number or your private 800 number by hand writing it in the space on the back.
"Here, let me give you my PRIVATE number" indicates in not so subtle tones not everyone gets that number or you would have printed it on there for all to see. The chance of that card making it back to the prospect's desk are 10 times better than a ho hum card.
If you use color on the front, the back can be done in black and white. Information is usually presented in black and white. Nice physiological touch, and less expensive, too.
Dig out that pile of cards you have saved from meetings, conventions and networking. Few utilize the back for anything, let alone planned marketing.
For more about business cards, get my article "What's on Your Business Card?" MailTo:BizCardOn@BigIdeasGroup.com
You stand out from the crowd when your business card is a professional marketing piece, both sides.
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