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Hub You - Small Cards, Big Ideas: Alternative Uses for Business Cards
One thing that I’ve learned after 35 years in advertising is that no business wants to pay more than they have to for promotional expenses. It’s understandable considering all the various marketing options and the associated costs. A business has so many fixed overhead expenses from insurance to rent to
Turn them into appointment cards.
On one side, you can print your name, address, phone, fax and email plus your business name and logo. On the other side, leave room to fill in the date and time o
Capitalizing a new business entity is a critical step of the formation process. Failing to take the step can lead to serious legal problems if the entity is ever sued. So, what is capitalization and what steps must be taken?Capitalizing Your Corporation“Capitalization” essentially refers to
The card itself must have a new use, an innovative design, or something other than the usual contact information printed on it. To make your little card stand out, try these other ideas.
Print something other than a business card on biz card-sized cardstock.
You may have seen loyalty cards for "buy 10 get one free" offers; why not print one of your own? Print a frequent buyer card or other promotional offer on your card. The whole card can be a coupon for a free consultation, a discount, or a free gift with purchase. Remember include an expiration date on them! Then hand them out to all your customers.
Print a short survey on a card.
Offer an incentive for people to return the card to you with the survey answered--they can get a free gift or a discount just for answering a few simple questions. Then give them a new card with your contact information on it.
Other things you might print on this size cardstock include:
- Hangtags
- Nametags
- Tickets to an event; or
- Tiny greeting cards you might attach to a gift basket or other gift.
It's always nice to handwrite a personal note when using them as greeting cards. A quick "thank you" or "best wishes" goes a long way. Or, announce a special event and enclose the cards with all your outgoing correspondence.
Make your business card a referral card for your organization or club.
That will make it easy to invite a prospect to your next meeting or to introduce the organization to them. On the front, print a form to fill in the date, time and location. On the back, include a brief overview of the club. Let members hand them out to potential recruits.
Turn them into appointment cards.
On one side, you can print your name, address, phone, fax and email plus your business name and logo. On the other side, leave room to fill in the date and time of
Swapping business cards is one of the most basic and common forms of networking in the business world. With something that is so common practice, people often hand out cards blindly while not really thinking about what the card does AFTER you hand it out.How do your clients feel about your busines
Print a short survey on a card.
Offer an incentive for people to return the card to you with the survey answered--they can get a free gift or a discount just for answering a few simple questions. Then give them a new card with your contact information on it.
Other things you might print on this size cardstock include:
- Hangtags
- Nametags
- Tickets to an event; or
- Tiny greeting cards you might attach to a gift basket or other gift.
It's always nice to handwrite a personal note when using them as greeting cards. A quick "thank you" or "best wishes" goes a long way. Or, announce a special event and enclose the cards with all your outgoing correspondence.
Make your business card a referral card for your organization or club.
That will make it easy to invite a prospect to your next meeting or to introduce the organization to them. On the front, print a form to fill in the date, time and location. On the back, include a brief overview of the club. Let members hand them out to potential recruits.
Turn them into appointment cards.
On one side, you can print your name, address, phone, fax and email plus your business name and logo. On the other side, leave room to fill in the date and time o
Business is about running numbers and managing money. It is all about keeping track on where the money is coming from and where it is going. One who doesn't keep a tab on it nearly always loses money and sometimes the business as well. Accounting software are a boon from heaven - or so they seem- as they
Other things you might print on this size cardstock include:
- Hangtags
- Nametags
- Tickets to an event; or
- Tiny greeting cards you might attach to a gift basket or other gift.
It's always nice to handwrite a personal note when using them as greeting cards. A quick "thank you" or "best wishes" goes a long way. Or, announce a special event and enclose the cards with all your outgoing correspondence.
Make your business card a referral card for your organization or club.
That will make it easy to invite a prospect to your next meeting or to introduce the organization to them. On the front, print a form to fill in the date, time and location. On the back, include a brief overview of the club. Let members hand them out to potential recruits.
Turn them into appointment cards.
On one side, you can print your name, address, phone, fax and email plus your business name and logo. On the other side, leave room to fill in the date and time o
With Competitors Take The High RoadWhat do you do when the competition cheats and/or hits below the belt? We recommend that you take the high road. Let them drown in the flood. Remember, he who laughs last! You must resist the temptation to retaliate by descending to their level. You should read
It's always nice to handwrite a personal note when using them as greeting cards. A quick "thank you" or "best wishes" goes a long way. Or, announce a special event and enclose the cards with all your outgoing correspondence.
Make your business card a referral card for your organization or club.
That will make it easy to invite a prospect to your next meeting or to introduce the organization to them. On the front, print a form to fill in the date, time and location. On the back, include a brief overview of the club. Let members hand them out to potential recruits.
Turn them into appointment cards.
On one side, you can print your name, address, phone, fax and email plus your business name and logo. On the other side, leave room to fill in the date and time o
Some years ago while researching and writing a book on the subject of industrial Buyer & Sales relationships, I also wrote a follow up chapter for future endeavors which has rolled around in the back of my mind ever since. The piece was entitled “The Value of Value”.Alright, I admit it was and co
Turn them into appointment cards.
On one side, you can print your name, address, phone, fax and email plus your business name and logo. On the other side, leave room to fill in the date and time of your customer's next appointment. They will keep it in their wallet or planner and always have your information at their fingertips. You could also print a map of your location on the back or directions on how to reach your store or office.
Whatever you choose to do, remember that a little card can have a big impact on your marketing if you employ some creativity.
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