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Hub You - 3 Things Every Yellow Pages Advertiser Needs to Know
Are you a California homeowner? If you are, do you know if you currently have a mold problem? Although a large number of California homeowners are able to tell right away if they have a mold problem, as mold is often easy to spot, there are some homeowners who may have no idea that they have a mold problem. Unfortunately, by the time it is found out that there is a mold problem; the cost of mold removal is often quite high, as the problem may have spread or gotten worse. To prevent yourself from being put in that type of situation,
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Fortunately, it’s a mystery that’s solved pretty easily once an advertiser knows where to turn for advice. There are fundamental truths about Yellow Page advertising that so many businesses fail to recognize, but once they do, they stand to capitalize on a sizeable reward. That said… let’s try to understand it a bit better, shall we?
1. Common Yellow Page advertising mistakes are simple to fix.
Very simple. You don’t have to be a graphic designer or marketing expert to drastically improve your ad either—you just need to know your customers.
You see, most Yellow Page ads make the very same mistakes… year after year …directory after directory …category after category. Some of the ads I see from professional design firms are riddled with mistakes too.
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1. Common Yellow Page advertising mistakes are simple to fix.
Very simple. You don’t have to be a graphic designer or marketing expert to drastically improve your ad either—you just need to know your customers.
You see, most Yellow Page ads make the very same mistakes… year after year …directory after directory …category after category. Some of the ads I see from professional design firms are riddled with mistakes too.
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1. Common Yellow Page advertising mistakes are simple to fix.
Very simple. You don’t have to be a graphic designer or marketing expert to drastically improve your ad either—you just need to know your customers.
You see, most Yellow Page ads make the very same mistakes… year after year …directory after directory …category after category. Some of the ads I see from professional design firms are riddled with mistakes too.
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Very simple. You don’t have to be a graphic designer or marketing expert to drastically improve your ad either—you just need to know your customers.
You see, most Yellow Page ads make the very same mistakes… year after year …directory after directory …category after category. Some of the ads I see from professional design firms are riddled with mistakes too.
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Of course they may look nicer... but that won’t cut it in the Yellow Pages! While a professionally designed ad can certainly help grab attention, there is no substitute for ad content (read: words) if your goal is to generate a phone call.
And when it comes to Yellow Pages advertising, that's all that really matters.
By learning what makes a good headline, good body copy, and how to develop a strong offer—your Yellow Pages ad will run circles around an ad that just “looks great,” but makes the same mistakes most others are making.
An example? Using your name and logo as the headline...
It’s disastrous and yet more advertisers do it than not. No one cares what you call yourself until they've decided to pick up the phone and actual
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