Hub You - Internet and Businesses Online

The Extraordinary Power of Information in a Downsizing World
As Chris Crouch stated so well in The Contented Achiever, many companies are experiencing a cutback in workforce, but not in workload! For the employees left behind to pick up the pieces, accessing valuable company information becomes increasingly complex -- whether it’s a password, the name of a vendor for a product purchased years ago, or vital information about an important client or prospect.The computer, while originally touted as the ultimate organization tool, has in reality increased our ability to create a faster mess! Being

is a real eye-opener. In gist, the report shows people are not only increasingly searching the web for purchases, there is also an upward trend in conversion to sales, both online and offline, apparels being the largest beneficiary.

As if on cue, comes the report that Google plans to use Google Base to launch an online marketplace for small businesses in Europe [http://www.searchengineguide.com/searchbrief/senews/007046.html]. Mind you, names like eBay, Amazon and Yahoo! are already giant players in the arena. Now, it appears to be Google’s turn to make its mark.

Google’s aim is to lure small brick-and-mortar retailers across Europe into establishing their online presence with its help, so th

Affiliate Marketing Concerns
Before you can have an understanding of the concerns regarding affiliate marketing you must first understand what affiliate marketing is. Affiliate marketing is the concept which allows anyone to promote someone else's products or services for a profit. The merchant will offer a commission on a result basis if a product is sold. The merchant encourages as many website owners as possible to also become affiliates, therefore resulting in more sales for the merchant.For instance, if you are in the business of writing and preparing profe

To test one of its search features that offers stock quote directly, I typed GOOG, Google’s NASDAQ code, in Google’s search box and pressed enter. In a jiffy, Google’s latest stock price came on view, which indicated a somewhat flattish trend in the preceding trading session. The stock closed at around 370 (March 27), trailing by nearly 22% from its all-time high reached not long back. Google is a fancied stock, its price-earning multiple hovers in seventies. In comparison, PEs’ of both Yahoo! and Microsoft nestle in twenties only.

Leaning back, it occurred to me that unlike other tech companies, a large mass of people has varied expectations from Google. So when its last quarter result was apparently below what was thought to be right, a bit of panic quickly set in, and the stock started declining since early February. Many felt the hype around Google is putting enormous burden on the company in the sense that it is forced to prove its ‘worth’ every quarter. Thus when Google’s Feb 28 press statement indicated that its revenue growth rate is likely to decline over time, people almost smelt a lurking doom round the corner. To its credit, Google nicely explained that consistent higher growth rate is seemingly impossible on an increasing revenue base. Quite plausible explanation that.

As if to compensate for negative impact of its statement, Google said it continues to expect significant improvement in its ‘monetization’ efforts. And herein lies the true story. For, if you look at Google’s cash flow, the picture emerges loud and clear. Its earnings from operating activities have all along maintained a very healthy streak, even as its ’05 earnings towered over that of previous year.

If you step aside for a moment and look at 2 recent reports, you will find that Google’s statement about ‘monetization’ assumes great significance. The first report is a study conducted by MarketingSherpa (excerpts here, http://www.searchengineguide.com/searchbrief/senews/007095.html), which says that between 2004 and 2005, overall cost-per-click on AdWords rised by 24.8% from $1.29 to $1.61. A similar ascent in CPC is noticed in Yahoo!’s PPC ads as well. This means more people are now vying for increased audience through pay-per-click ads. This also conveys that more and more businesses are debuting online. These two factors have combined to maintain a rising trend of cost-per-click over the past year.

The second report concerns a study by ComScore on search behavior [http://www.clickz.com/experts/search/strat/article.php/3593696], sponsored and funded by Google itself. ComScore’s study covered the festive period from November 1 to December 31, 2005, when buying gifts traditionally reach feverish peak in most western countries. The study is both qualitative and quantitative in terms of critical analysis and is a real eye-opener. In gist, the report shows people are not only increasingly searching the web for purchases, there is also an upward trend in conversion to sales, both online and offline, apparels being the largest beneficiary.

Google’s aim is to lure small brick-and-mortar retailers across Europe into establishing their online presence with its help, so tha

Establish Yourself as an Expert in 3 Simple Steps
Do you know what it takes to become an expert in your industry?It's easier than you might think.It really only takes two things:1) Deciding you want to become known as an expert.2) Following the proven path to becoming known.Take a look around. On the web. In your daily newspaper. In your favorite magazine.Listen to the radio. Watch TV.You'll find one thing present in all of these places. People sharing their expertise.Sometimes it's through artic

ly below what was thought to be right, a bit of panic quickly set in, and the stock started declining since early February. Many felt the hype around Google is putting enormous burden on the company in the sense that it is forced to prove its ‘worth’ every quarter. Thus when Google’s Feb 28 press statement indicated that its revenue growth rate is likely to decline over time, people almost smelt a lurking doom round the corner. To its credit, Google nicely explained that consistent higher growth rate is seemingly impossible on an increasing revenue base. Quite plausible explanation that.

Google’s aim is to lure small brick-and-mortar retailers across Europe into establishing their online presence with its help, so th

Harness the Power of Praise
‘Another day, another dollar’, ‘Thank God it’s Friday’, ‘You can take this job and shove it!’Why are so many common phrases about work so negative?What would it take for your people to say: ‘Another day, another exciting challenge’, ‘Thank goodness it’s Monday’, ‘I’ll take this job and love it!’?Some managers claim the best way to motivate staff is through the wallet: increase pay, expand allowances, give more cash incentives. While money is certainly useful, it is not the only key to human motivation.Sincere recogni

ent in its ‘monetization’ efforts. And herein lies the true story. For, if you look at Google’s cash flow, the picture emerges loud and clear. Its earnings from operating activities have all along maintained a very healthy streak, even as its ’05 earnings towered over that of previous year.

Google’s aim is to lure small brick-and-mortar retailers across Europe into establishing their online presence with its help, so th

Training Seminar Tips and Tricks For Solutions Providers Part 2
Training seminars are a savvy marketing strategy. As a Solutions Provider they warrant serious consideration. Hosting a successful training seminar, however, requires a lot of work and planning. Last time we talked about some ideas for getting the most out of your training seminars. Here we present some more tips and tricks and some ideas on how to decide who to invite and how to invite them.Make the content of the training seminar fun and entertaining. Try to get the audience involved. Ask questions, have people show their hands, h

PC is noticed in Yahoo!’s PPC ads as well. This means more people are now vying for increased audience through pay-per-click ads. This also conveys that more and more businesses are debuting online. These two factors have combined to maintain a rising trend of cost-per-click over the past year.

Google’s aim is to lure small brick-and-mortar retailers across Europe into establishing their online presence with its help, so th

Affiliate Marketing - Using List And Email To Profit
You have heard from many top internet marketers that the money is in the list. The good news is that most of the affiliate programs are already read make for email success. So the next step that you will have to do is to build your list with a good series of ready make emails and get started on a good list building systems that is already proven to work.Most of the time, the affiliate programs will already provides the affiliates with ready make emails which they will be able to use it to send to their list. This is what most of the affi

Google’s aim is to lure small brick-and-mortar retailers across Europe into establishing their online presence with its help, so that the sum total will transform to a giant marketplace. If this is the first step, the next will surely be to further popularize AdWords, Google’s main money-churner.

Glossing over, the day may not be far when Google’s monetization effort spreads far and wide, reaching out to more and more foreign shores. In India, for that matter, retailing is mostly unorganized though large format stores are coming up fast these days to lend a distinct hue. Shopping in trendy malls is fast becoming a rage among burgeoning middle class, and keeping an equal pace, per-capita average spending also has seen a strong surge. I often marvel what a huge marketplace would it be, if small retailers in India were to go online.

Coming back to Google, those who own a piece of this great company, take heart. The real show hasn’t yet begun!

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There are many aspects to our careers and it is having the whole package that leads to satisfaction. We will experience fulfillment and success to the extent that our needs in the 4 key areas are met.

In your relationship with your child or employees, remember that their behavior and intentions towards you will change only when you change your approach. Although you do not cause them to misbehave, you can reinforce and encourage their misbehavior by reacting in ways they expect.

The easiest way to create content for your websites is also one of the best ways to create value for your clients. It's a wonderful technique that when used well can make a big difference to how professionally your work is perceived in the marketplace.

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