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Hub You - 16 Ways to Make Your Business Cards Unforgettable
The first postcardsThe first postcards really weren’t postcards as we know them at all. The idea came from envelopes that featured printed pictures. The first card sent post in the United States was privately printed and copyrighted in 1861. It certainly didn’t have anything to do with postcard marketing. Indeed, many postcards first evolved as sort of greeting cards. It wasn’t until 1870 when the first postcard as we would recognize it, was printed. And it was more of a historical issue for the Franco-German War. But marketing is a powerful force, and it only took three years for postcard marketing to get its start.The dawn of postcard marketingPostcard marketing got its official start in 1872, when a postcard advertisement appeared in Great Britain. These first advertisement postcards appeared in black and white, or with only one color. It wasn’t until 1889 that a multi-colored postcard was printed. And even then, because of the expense involved, postcard marketing did not embrace multi-colored postcards.Early hindrances to postcard marketingPostcard marketing did not take off immediately in the United States. It took a while to develop because early postal regulations made it difficult to create attractive advertisements on postcards. Happily, nearly all of the obstacles to cost-efficient postcard marketing have been o
Now, here’s the cool part: although Gus and I didn’t really keep in touch, I’ve never thrown his card away. I show it to everyone! In fact, I even use it as a prop in some of my networking workshops! His card was just that good.
Is yours th
Streets signs' refers to signs put up on street sides for indicating street names, road signs, traffic signs, parking prohibitions, directions, maps, and other information. Street signs are put up on elevated spots so that they are clearly visible. Individuals also require street signs to put up personal advertisements or name and address of their house for easy location by the mail delivery personnel. However, putting up personal signs requires permission from the government authority prior to its installation.They are available in various materials such as metal, wood, aluminum and other such materials. Traditionally, materials such as wood was used to make sign boards for street signs. These days, street signs are made out of metals. There are engineer-grade reflective street signs and signboards made of .08-inch thick aluminum, which are fairly popular. These signs usually do not rust, and normally have an average life span of 7 years or more. They are ordered by the State and Federal D.O.T. specifications and are very commonly used by cities nationwide. It is important to use the specific hardware designed especially for flat street name signs.There are non-reflective street signs, which prove to be more economical but are effective only during daytime. They are sprayed with polyester powder, which is coated with paint and then are parch
And it was all worth it.
A business card is an entrepreneur’s best friend, his most valuable marketing tool and an essential element to becoming UNFORGETTABLE. Unfortunately, too many people have business cards that simply blend into the multitude of cookie cutter crap. And that’s a shame, because a business card is more powerful than you think.
Of course, it’s impossible to know this unless you actually have a card that’s really, really good. Therefore, this article will examine The Four Corners of Unforgettable Business Cards:
1. Stacking Up
2. Standing Out
3. Creative Enhancement
4. Implementation
CORNER #1: How Does Your Card Stack Up?
Think back to the last trade show, networking event, seminar, convention, social hour or association meeting you attended. How did people react to your business card? Did they compliment its design? Quickly shove it into their pocket? Show it to someone else? Rip it up?
Whatever the response was, your card made some type of impression. But only the most creative, unique and memorable business cards make UNFORGETTABLE impressions. And those types of cards elicit reactions like…
If you’ve ever heard a compliment along those lines before, congrats! You’re on the right track.
That reminds me of Gus. He and I sat next to each other at a sales seminar a few years ago. During the program, the facilitator asked the audience members to exchange cards and get to know each other. Gus’s card was amazing: thick, colorful, double sided, bold, shiny and best of all, simple. (That was no surprise – he was in advertising!) But it was one of the best I’d ever seen. So we introduced ourselves, exchanged cards and talked for a few minutes. And that was about it. Nice guy, I thought.
Now, here’s the cool part: although Gus and I didn’t really keep in touch, I’ve never thrown his card away. I show it to everyone! In fact, I even use it as a prop in some of my networking workshops! His card was just that good.
Is yours th
The imported milk you are enjoying today and the leather boots you will be wearing tomorrow have at one point been inside one of those cargo shipping containers. All products that are transported from one place to another, from coast to coast, across several seas and wide desert lands have been carried by a truckload of cargo shipping containers.The eve of using cargo shipping containers started several decades ago when the need to carry basic commodities in huge amount, from factories to different locations, was indispensable. It makes shipment faster, safer and more cost efficient. The container shipping industry has become one of the most thriving business endeavors in the world today.Cargo shipping containers nowadays are a lot bigger and longer compared to the first models. This is specifically made to occupy more cargoes in one setting. The dimensions of these cargo shipping containers are standardized to ease the transfer of these containers from one ship to another or from one rail or truck to another. It has also made the transfer of these cargo containers easier from one country to another. At present the shortest cargo container measures 20ft (6.1m) in length. The 40 ft (12.2 m) containers are the most widely used. Other cargo shipping containers can accommodate cargoes of up to 45ft (13.7m) and 48ft (14.6m) in length. The tallest
Of course, it’s impossible to know this unless you actually have a card that’s really, really good. Therefore, this article will examine The Four Corners of Unforgettable Business Cards:
1. Stacking Up
2. Standing Out
3. Creative Enhancement
4. Implementation
CORNER #1: How Does Your Card Stack Up?
Think back to the last trade show, networking event, seminar, convention, social hour or association meeting you attended. How did people react to your business card? Did they compliment its design? Quickly shove it into their pocket? Show it to someone else? Rip it up?
Whatever the response was, your card made some type of impression. But only the most creative, unique and memorable business cards make UNFORGETTABLE impressions. And those types of cards elicit reactions like…
If you’ve ever heard a compliment along those lines before, congrats! You’re on the right track.
That reminds me of Gus. He and I sat next to each other at a sales seminar a few years ago. During the program, the facilitator asked the audience members to exchange cards and get to know each other. Gus’s card was amazing: thick, colorful, double sided, bold, shiny and best of all, simple. (That was no surprise – he was in advertising!) But it was one of the best I’d ever seen. So we introduced ourselves, exchanged cards and talked for a few minutes. And that was about it. Nice guy, I thought.
Now, here’s the cool part: although Gus and I didn’t really keep in touch, I’ve never thrown his card away. I show it to everyone! In fact, I even use it as a prop in some of my networking workshops! His card was just that good.
Is yours th
How would your business operate if half your work force were out sick? Would your business continue to function if several of your top key employees died? How many employees are cross-trained in other positions?A recent study showed the threat that most preoccupies the world's business leaders is a global influenza pandemic. This is why you need to start asking these questions now so your business can be prepared for a possible bird flu pandemic. A bird flu pandemic will not discriminate. Everyone from the janitor to the CEO would be affected. Worst-case scenario could leave millions sick and any where from 5 million to 1.5 billion people dead around the world.The World Bank, which has estimated that a bird flu pandemic lasting a year, could cost the global economy up to $800 billion. The economic toll on the world economy will be catastrophic. There would be major economic losses due to worker absences and interruptions in supply and delivery chains. Even a ?mild? pandemic would have lasting effects on your business. Because a global flu pandemic is such a threat, current business and disaster response plans may not be adequate to deal with it. What steps should you start to take now to prepare?As with any worst-case scenario you should be aware of the risks and have a contingency plan in place before you need it. By planning now you
Whatever the response was, your card made some type of impression. But only the most creative, unique and memorable business cards make UNFORGETTABLE impressions. And those types of cards elicit reactions like…
If you’ve ever heard a compliment along those lines before, congrats! You’re on the right track.
That reminds me of Gus. He and I sat next to each other at a sales seminar a few years ago. During the program, the facilitator asked the audience members to exchange cards and get to know each other. Gus’s card was amazing: thick, colorful, double sided, bold, shiny and best of all, simple. (That was no surprise – he was in advertising!) But it was one of the best I’d ever seen. So we introduced ourselves, exchanged cards and talked for a few minutes. And that was about it. Nice guy, I thought.
Now, here’s the cool part: although Gus and I didn’t really keep in touch, I’ve never thrown his card away. I show it to everyone! In fact, I even use it as a prop in some of my networking workshops! His card was just that good.
Is yours th
One of the more popular ways some charities use to raise money is through the contracting with a fundraising business, to gather donations in their name. Some may argue that the use of such as business is a distraction to the individual charity, however the results have encourage others to shift their efforts on their service to the public and leave the fundraising business to the professional fundraisers.In the usual realm of fundraising, volunteers from within the organization talk to the public by any means possible to secure donations for their charity. The times spent seeking donations is done either during or outside the time they spend working for the charity and is seen as many as a distraction to their regular commitment of helping others. By bringing in a fundraising business to raise money, the workers can remain focused on their tasks of helping others and the charity can still raise funds for continued operations.However, a fundraising business is not going to commit time and resources raising money for someone else out of the goodness of their heart and a percentage of the money raised is taken as the fee for their work. This insures the business does its best to raise the most funds, but also can mislead donors of the amount of money they are giving that will go to help a charity.Read Agreement Closely Before Agreeing To
If you’ve ever heard a compliment along those lines before, congrats! You’re on the right track.
That reminds me of Gus. He and I sat next to each other at a sales seminar a few years ago. During the program, the facilitator asked the audience members to exchange cards and get to know each other. Gus’s card was amazing: thick, colorful, double sided, bold, shiny and best of all, simple. (That was no surprise – he was in advertising!) But it was one of the best I’d ever seen. So we introduced ourselves, exchanged cards and talked for a few minutes. And that was about it. Nice guy, I thought.
Now, here’s the cool part: although Gus and I didn’t really keep in touch, I’ve never thrown his card away. I show it to everyone! In fact, I even use it as a prop in some of my networking workshops! His card was just that good.
Is yours th
Radio stations tend to ‘get’ the whole notion of branding. In many cases they tend to call it “imaging”, but it is essentially the same thing.A radio station starts by defining their demographic. They attempt to understand the age group they will be serving. Then they develop a slog or tagline that will be used to brand their station. This can come in the form of custom jingle production and professional liners. If they do this right you will be able to sing along with the jingle in a short period of time and you will be able to say without hesitation what their branding statement is (e.g. The freshest mix of future classics).A radio station follows through with things like bumper stickers, key chains or Frisbees to help in their branding efforts. These stations do not want to be lumped with all the other stations. They want to be unique and they want to be recognized for their originality.This is the same premise for web branding. You first need to internalize who you are as a business. You need to be very clear about who you are serving, how you will serve them, and what ultimately is important to you as a business owner. Once you answer these questions you can essentially breathe your brand. It will permeate every part of your web presence.If you do it right, you will become much like the radio station where site visitors hav
Now, here’s the cool part: although Gus and I didn’t really keep in touch, I’ve never thrown his card away. I show it to everyone! In fact, I even use it as a prop in some of my networking workshops! His card was just that good.
Is yours that good? Keep that question in the back of your mind as you read on. Now let’s move into the next section and find out why certain cards stand out more than others.
CORNER # 2: Standing Out
Recently I took 66 business cards I've collected over the years and spread them out on a table. I closed my eyes for 30 seconds, opened them and took note of which cards stood out the most. And here's what I noticed:
(To view a high quality image of this game of 66 Card Pick Up, go to http://hellomynameisscott.blogspot.com/2005/03/does-your-business-card-stand-out.html)
This was a valuable exercise in understanding UNFORGETTABLE business cards, and I recommend it to everyone. Try it out! Gather dozens of accumulated cards from your desk and discover which ones stand out. Oh, and don't forget to put your OWN card in the pile. You’ll be amazed at what you see.
Or don't see.
CORNER #3: Creative and Unique Ways to Enhance Your Card
Now that you’ve analyzed your own card and have been exposed to a large quantity of other people cards, your mind should be swimming with new, creative ideas. This is the perfect time to brainstorm ways to enhance your card. So, grab a blank sheet of paper. Come up with as many ideas as possible. Let your creativity run wild! And to help you get started, here’s a list of 16 creative ideas to make your business card UNFORGETTABLE:
1. Size or Shape – Rectangle, schmectangle. I’ve seen squares, circles, ovals and triangles. Each shape made a connection to the brand, and each shape stood out amidst the endless regression of the same old rectangles.
2.
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