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Hub You - Effective Landing Pages - How to Create Them for Your AdWords Campaign
1. Be on time. In fact, arrive a few minutes early, so you can mentally prepare for your sales presentation. When you arrive on time, your professionalism shows your prospects that you value their time as well as your own.2. Ask specific questions. Find out exactly what the prospect needs and wants from your company's product. If you get the details early, than you can avoid possible misunderstandings and delays later on.3. Dress appropriately. Your first impression is extremely important, so always dress in a professional manner. A well dressed salesperson with good posture radiates professionalism and honesty. Since certain parts of the country are more relaxed in their style, know your regions style and dress according to it. You don't want to be ostentatious, just obviously successful.4. Listen attentively. Listening is an all-important skill and salespeople often overlook this fact. Focus your attention on what the prospect says. Don't let your mind wander. Listen for subtle clues that may indicate your customer is ready to make the purchase.5. Be concise. Use the "KISS" method. Keep It Short and Simple so your prospect can understand all aspects of your presentation. Use stories rather than lists or statistic
Remove those Weak Links
When it comes to landing pages, you need to make sure you have strong, powerful links that contain your calls to action. By their very nature, your landing page's hyperlinks will be some of the first elements that your visitors look at. Therefore, they need to be links that will firmly direct your visitors to your goals. A particularly effective way to do this is to hyperlink an entire sentence containing a call to action.
For example: Order our 28 page guide to making money with Google Adwords.
Also, dont' be afraid to supply more than one call to action in a hyperlink on your landing page-what doesn't work for one customer may work for another. Whatever you do, when you're deciding what to put in your hyperlinks, make sure they're not your weak link.
Don't Be Ask too much from your Visitors
As mentioned above, the copy in your landing page needs to give generously to your visitors all they need to make an informed decision. Similarly, you must not be greedy in what you ask from them. For example, as a general rule, people hate filling in forms. If your landing page requires your users to fill in a form, don't be greedy asking for more information than you really need. However, if you absolutely can't resist asking that one extra question that would make all the difference to your statistical analysis, or whatever, do not make it mandatory but make it optional.
Be warned! Your greed will probably be a barrier, stopping prospects from reaching your goals. So, don't be greedy and take only what you need, no more, no less.
Don't Sit
When people hear your business name, they virtualized up a set of “perceived” impressions about you, your business entity. This would in turn influence as to how they think about your business, and eventually buy from you. Those thoughts will eventually define your business brand, and eventually impact your business performance.Your business brand would resides in your potential customer's mind which come from result of all the impressions that they’ve encountered before hand, which associated with your business name, your business logo, your marketing management messages, and all the other little things that people could possibly see and hear about your business.To some extend, something as basic as your business card and address too, would contributes as to how your business brand is being perceived and projected out in people’s mind. For this, every time somebody walks into your business entity and browses around, or visits your online business website, meets your employee, or glances at your advertisement, that person immediately forms a “Perceived Impression” that pictured out your business.You too can achieve a powerful business brand that conveys a unique identity and a business promise. But the result could be dif
Incorporate the tips below to transform more of your click-thrus into conversions.
Be Single-Minded
single-minded : having one driving purpose or resolve : DETERMINED, DEDICATED
Merriam-Webster Online Dictionary
This tip is a truism but, nevertheless, is worth stating. In order to be an effective landing page, it needs to be just that, a landing page. In other words, create purpose-built landing pages whose sole purpose is to convert click-thru customers into conversions. Don't just send your customers to your home page and hope they will click on the correct links and don't just send them to a basic product-listing page from your online store. Your landing page is one of your most important pieces of marketing material, so treat it as such.
Be Ad-Specific
At minimum, every ad group should have its own landing page and creating a landing page for each ad may be even better. By creating ad-specific landing pages you can tailor the content more specifically to the text of the ad that was clicked on.
For example, supposing you sell accessories for Jeep Wranglers and Jeep Cherokees and you have created ads for each make. If you send your potential customers to a landing page that contains information for BOTH product ranges, the information that the customer is specifically interested in may be harder to find and may well be confusing. The customer needs to know immediately on seeing the landing page that it is relevant (for example, a picture of a Jeep Wrangler with related text for Wrangler customers) and is sufficiently attractive to maintain their attention.
Remember, you have just a fraction of a second to attract their attention, so anything on your landing page that is not relevant is going to increase the chances that your visitors will move on elsewhere.
Reflect Ad Copy in Your Landing Page Headline(s)
This really is just another way to ensure your landing pages are ad-specific. One of the first things your visitors will look at on your landing page is the headline. The more closely related this headline is to the text of the ad they clicked on (particularly the ad's headline), the more chance it has to keep their attention on the rest of the content.
For example, if your ad is for "Radio-Controlled Widgets for Left-Handers," make sure your landing page headline refers not just to "radio-controlled widgets" (and certainly not just to "Widgets") but specifically refer to radio-controlled widgets for left-handers. The more specific your ad is, the more likely a highly specific landing page is to keep your customers' attention.
Think "Usability"
Your landing page needs to reflect closely the principles of web usability, such as "heat maps" and "skimmable text."
Studies evaluating where users actually focus on web pages indicate that there are certain areas that attract most attention and others that are virtually ignored. For example, Jakob Nielsen has reported an "F-shaped" reading pattern that is fairly consistent with Google's own "heat map." Therefore, in order to optimize your landing pages, you need to make sure that your most important content is placed where it is most likely to be read!
In particular, notice that the left-hand side of your page is more likely to be looked at than the right; and the top of the page is "hotter" than the bottom. Therefore, if you have a particularly attractive product picture or key piece of information, place it in the hottest spots to attract attention. Remember, once you have their attention they're then more likely to view the rest of your page.
As for your actual copy, write it in such a way that it is designed for "scanning" rather than word-for-word reading. Web users tend not to read all the text on a page; rather they simply scan for the key content. Your pages should be optimized with this fact in mind; again, following Jakob Nielsen's guidelines is a great place to start. When it comes to web pages, keep the copy short and clear-remember, less is more!
Use Casino Principles
If you've ever been in a casino in Las Vegas, Reno, or elsewhere, you will probably have noticed that, once inside, it's really hard to find an exit. [Which seems rather contrary to customer safety, but that's another issue!] There is obviously a reason for this-if customers cannot find a way out they are less likely to leave and, therefore, more likely to stay and gamble.
Similarly, if your landing page only contains links towards your goal, visitors cannot be distracted by links leading them elsewhere. Seems obvious, doesn't it?! Yet many landing pages contain the same navigation structure as the rest of the site, so it's hardly surprising customers go elsewhere other than scoring a goal for you.
Now, I'm aware that many web designers, or those they are designing for, have this mindset:
"We must provide links to the rest of our site because, even if they end up not wanting to [buy/sign up for/inquire about] the thing advertised in the ad they clicked on, there's always a chance they may want to [buy/sign up for/inquire about] another of our products/services, etc."
That mindset may be valid when it comes to real-life, concrete stores-we've all bought something else from a grocery store when we only went in to buy some milk-but web users aren't like that. Web users are very purpose-driven and impatient. If they have clicked on an ad for "green wikbots" it's because they want to buy "green wikbots." You may sell the most wonderful "yellow flisbos" on earth, but if John Doe has clicked on your "green wikbots" ad he is highly unlikely to end up buying one of your "yellow flisbos," no matter how wonderful they may be.
So, build a casino and remove all of your superfluous links . . . "Yes," even that link back to your home page!
Think Like a Customer
When determining what information to include on your landing page, make sure you are thinking like a potential customer. If you're unsure how a potential customer would think, click on an ad for something you might buy and ask yourself: "What information would I need to see in order to make an informed decision whether or not to buy this product?" Also, ask other people what information they would need in order to make such a decision.
Once you have this information to hand, present it in a clear and concise manner, bearing in mind the usability issues described above. Be sure that you have supplied all of the information that your prospects need to turn them into conversions-don't make them hunt for it but provide a clear path to the goal, otherwise the chances are they will just give up and move on to one of your competitors.
Remove those Weak Links
When it comes to landing pages, you need to make sure you have strong, powerful links that contain your calls to action. By their very nature, your landing page's hyperlinks will be some of the first elements that your visitors look at. Therefore, they need to be links that will firmly direct your visitors to your goals. A particularly effective way to do this is to hyperlink an entire sentence containing a call to action.
For example: Order our 28 page guide to making money with Google Adwords.
Also, dont' be afraid to supply more than one call to action in a hyperlink on your landing page-what doesn't work for one customer may work for another. Whatever you do, when you're deciding what to put in your hyperlinks, make sure they're not your weak link.
Don't Be Ask too much from your Visitors
As mentioned above, the copy in your landing page needs to give generously to your visitors all they need to make an informed decision. Similarly, you must not be greedy in what you ask from them. For example, as a general rule, people hate filling in forms. If your landing page requires your users to fill in a form, don't be greedy asking for more information than you really need. However, if you absolutely can't resist asking that one extra question that would make all the difference to your statistical analysis, or whatever, do not make it mandatory but make it optional.
Be warned! Your greed will probably be a barrier, stopping prospects from reaching your goals. So, don't be greedy and take only what you need, no more, no less.
Don't Sit
Most individual innovators – inventors, authors, software developers, artists, etc. -- assume there is a logical, sequential process involved in getting their products to market. So, most of their initial activities usually focus on getting the invention from the brain to the drawing board to prototype.Unfortunately, once the prototype is complete, a very large percentage of inventors “hit the wall” and are stymied by how to market their product.This situation doesn’t need to happen! In fact, many marketing steps can – and should – be taken concurrently, or even prior to, the product taking shape and form.So, where should you start?Here are 5 key steps that will help you build a strong foundation for marketing:1.Begin networking early.Well-known Minnesota businessman and author, Harvey McKay, says it all in the title of his networking book: Dig Your Well Before You Need It. If you have not cultivated key contacts in your area of expertise by the time your product is ready to market, you will waste precious months, even years, knocking on doors that probably would have swung open to you if you had developed key relationships while working on perfecting your invention.2.Conduct i
Remember, you have just a fraction of a second to attract their attention, so anything on your landing page that is not relevant is going to increase the chances that your visitors will move on elsewhere.
Reflect Ad Copy in Your Landing Page Headline(s)
This really is just another way to ensure your landing pages are ad-specific. One of the first things your visitors will look at on your landing page is the headline. The more closely related this headline is to the text of the ad they clicked on (particularly the ad's headline), the more chance it has to keep their attention on the rest of the content.
For example, if your ad is for "Radio-Controlled Widgets for Left-Handers," make sure your landing page headline refers not just to "radio-controlled widgets" (and certainly not just to "Widgets") but specifically refer to radio-controlled widgets for left-handers. The more specific your ad is, the more likely a highly specific landing page is to keep your customers' attention.
Think "Usability"
Your landing page needs to reflect closely the principles of web usability, such as "heat maps" and "skimmable text."
Studies evaluating where users actually focus on web pages indicate that there are certain areas that attract most attention and others that are virtually ignored. For example, Jakob Nielsen has reported an "F-shaped" reading pattern that is fairly consistent with Google's own "heat map." Therefore, in order to optimize your landing pages, you need to make sure that your most important content is placed where it is most likely to be read!
In particular, notice that the left-hand side of your page is more likely to be looked at than the right; and the top of the page is "hotter" than the bottom. Therefore, if you have a particularly attractive product picture or key piece of information, place it in the hottest spots to attract attention. Remember, once you have their attention they're then more likely to view the rest of your page.
As for your actual copy, write it in such a way that it is designed for "scanning" rather than word-for-word reading. Web users tend not to read all the text on a page; rather they simply scan for the key content. Your pages should be optimized with this fact in mind; again, following Jakob Nielsen's guidelines is a great place to start. When it comes to web pages, keep the copy short and clear-remember, less is more!
Use Casino Principles
If you've ever been in a casino in Las Vegas, Reno, or elsewhere, you will probably have noticed that, once inside, it's really hard to find an exit. [Which seems rather contrary to customer safety, but that's another issue!] There is obviously a reason for this-if customers cannot find a way out they are less likely to leave and, therefore, more likely to stay and gamble.
Similarly, if your landing page only contains links towards your goal, visitors cannot be distracted by links leading them elsewhere. Seems obvious, doesn't it?! Yet many landing pages contain the same navigation structure as the rest of the site, so it's hardly surprising customers go elsewhere other than scoring a goal for you.
Now, I'm aware that many web designers, or those they are designing for, have this mindset:
"We must provide links to the rest of our site because, even if they end up not wanting to [buy/sign up for/inquire about] the thing advertised in the ad they clicked on, there's always a chance they may want to [buy/sign up for/inquire about] another of our products/services, etc."
That mindset may be valid when it comes to real-life, concrete stores-we've all bought something else from a grocery store when we only went in to buy some milk-but web users aren't like that. Web users are very purpose-driven and impatient. If they have clicked on an ad for "green wikbots" it's because they want to buy "green wikbots." You may sell the most wonderful "yellow flisbos" on earth, but if John Doe has clicked on your "green wikbots" ad he is highly unlikely to end up buying one of your "yellow flisbos," no matter how wonderful they may be.
So, build a casino and remove all of your superfluous links . . . "Yes," even that link back to your home page!
Think Like a Customer
When determining what information to include on your landing page, make sure you are thinking like a potential customer. If you're unsure how a potential customer would think, click on an ad for something you might buy and ask yourself: "What information would I need to see in order to make an informed decision whether or not to buy this product?" Also, ask other people what information they would need in order to make such a decision.
Once you have this information to hand, present it in a clear and concise manner, bearing in mind the usability issues described above. Be sure that you have supplied all of the information that your prospects need to turn them into conversions-don't make them hunt for it but provide a clear path to the goal, otherwise the chances are they will just give up and move on to one of your competitors.
Remove those Weak Links
When it comes to landing pages, you need to make sure you have strong, powerful links that contain your calls to action. By their very nature, your landing page's hyperlinks will be some of the first elements that your visitors look at. Therefore, they need to be links that will firmly direct your visitors to your goals. A particularly effective way to do this is to hyperlink an entire sentence containing a call to action.
For example: Order our 28 page guide to making money with Google Adwords.
Also, dont' be afraid to supply more than one call to action in a hyperlink on your landing page-what doesn't work for one customer may work for another. Whatever you do, when you're deciding what to put in your hyperlinks, make sure they're not your weak link.
Don't Be Ask too much from your Visitors
As mentioned above, the copy in your landing page needs to give generously to your visitors all they need to make an informed decision. Similarly, you must not be greedy in what you ask from them. For example, as a general rule, people hate filling in forms. If your landing page requires your users to fill in a form, don't be greedy asking for more information than you really need. However, if you absolutely can't resist asking that one extra question that would make all the difference to your statistical analysis, or whatever, do not make it mandatory but make it optional.
Be warned! Your greed will probably be a barrier, stopping prospects from reaching your goals. So, don't be greedy and take only what you need, no more, no less.
Don't Sit
When I started working online I use to spend a great deal of time surfing unnecessary information, reading emails that didn’t benefit my business. I was not being productive. I wasted a lot of time. After carefully studying how I spent my time online, I decided to make some changes so that I can be productive. I formulated a game plan each day I decided to work on my online business. My aim is to share 3 of the most important adjustments I made that gave me result.1. I made a to-do list for each time I went online to work. I followed these action items diligently. I allocated time for each activity and moved on to the next item when the time was up. By so doing I forced myself to stick to the time.2. I was very determined and focused to take action and do things now. I cultivated the do it now attitude. Anytime I get new information I implement it. It does not matter how much information I have. By sticking to the time and doing things now instead of latter helped me to be productive.3. I made a commitment to work on my online business daily in the beginning. 7 days a week and then when I started seeing profit I cut back to 5 days a week. Initially you have to do whatever it takes to get your business
In particular, notice that the left-hand side of your page is more likely to be looked at than the right; and the top of the page is "hotter" than the bottom. Therefore, if you have a particularly attractive product picture or key piece of information, place it in the hottest spots to attract attention. Remember, once you have their attention they're then more likely to view the rest of your page.
As for your actual copy, write it in such a way that it is designed for "scanning" rather than word-for-word reading. Web users tend not to read all the text on a page; rather they simply scan for the key content. Your pages should be optimized with this fact in mind; again, following Jakob Nielsen's guidelines is a great place to start. When it comes to web pages, keep the copy short and clear-remember, less is more!
Use Casino Principles
If you've ever been in a casino in Las Vegas, Reno, or elsewhere, you will probably have noticed that, once inside, it's really hard to find an exit. [Which seems rather contrary to customer safety, but that's another issue!] There is obviously a reason for this-if customers cannot find a way out they are less likely to leave and, therefore, more likely to stay and gamble.
Similarly, if your landing page only contains links towards your goal, visitors cannot be distracted by links leading them elsewhere. Seems obvious, doesn't it?! Yet many landing pages contain the same navigation structure as the rest of the site, so it's hardly surprising customers go elsewhere other than scoring a goal for you.
Now, I'm aware that many web designers, or those they are designing for, have this mindset:
"We must provide links to the rest of our site because, even if they end up not wanting to [buy/sign up for/inquire about] the thing advertised in the ad they clicked on, there's always a chance they may want to [buy/sign up for/inquire about] another of our products/services, etc."
That mindset may be valid when it comes to real-life, concrete stores-we've all bought something else from a grocery store when we only went in to buy some milk-but web users aren't like that. Web users are very purpose-driven and impatient. If they have clicked on an ad for "green wikbots" it's because they want to buy "green wikbots." You may sell the most wonderful "yellow flisbos" on earth, but if John Doe has clicked on your "green wikbots" ad he is highly unlikely to end up buying one of your "yellow flisbos," no matter how wonderful they may be.
So, build a casino and remove all of your superfluous links . . . "Yes," even that link back to your home page!
Think Like a Customer
When determining what information to include on your landing page, make sure you are thinking like a potential customer. If you're unsure how a potential customer would think, click on an ad for something you might buy and ask yourself: "What information would I need to see in order to make an informed decision whether or not to buy this product?" Also, ask other people what information they would need in order to make such a decision.
Once you have this information to hand, present it in a clear and concise manner, bearing in mind the usability issues described above. Be sure that you have supplied all of the information that your prospects need to turn them into conversions-don't make them hunt for it but provide a clear path to the goal, otherwise the chances are they will just give up and move on to one of your competitors.
Remove those Weak Links
When it comes to landing pages, you need to make sure you have strong, powerful links that contain your calls to action. By their very nature, your landing page's hyperlinks will be some of the first elements that your visitors look at. Therefore, they need to be links that will firmly direct your visitors to your goals. A particularly effective way to do this is to hyperlink an entire sentence containing a call to action.
For example: Order our 28 page guide to making money with Google Adwords.
Also, dont' be afraid to supply more than one call to action in a hyperlink on your landing page-what doesn't work for one customer may work for another. Whatever you do, when you're deciding what to put in your hyperlinks, make sure they're not your weak link.
Don't Be Ask too much from your Visitors
As mentioned above, the copy in your landing page needs to give generously to your visitors all they need to make an informed decision. Similarly, you must not be greedy in what you ask from them. For example, as a general rule, people hate filling in forms. If your landing page requires your users to fill in a form, don't be greedy asking for more information than you really need. However, if you absolutely can't resist asking that one extra question that would make all the difference to your statistical analysis, or whatever, do not make it mandatory but make it optional.
Be warned! Your greed will probably be a barrier, stopping prospects from reaching your goals. So, don't be greedy and take only what you need, no more, no less.
Don't Sit
As a seller of office chairs, I am frequently asked by my customers about computer chair designs and what posture is the best for sitting. Some of these workers have been given a very high-end ergonomic custom-made chair at their office and are wondering if there is really any difference between it and your standard task chair. Some people complain about the curvature of some guest side or reception lounge chairs at some office environments, finding themselves uncomfortable in minutes.It is definitely true that some chairs can feel a lot more comfortable than others. Some chairs make it a snap to maintain a healthier upright posture, while others can stand between you and good ergonomics. We need to remember however, that it is our body that sits in a chair, and in order to improve on our own comfort ability, our attention should be focused on improving our own functioning and what we do with our body when we sit down.So what advice can I give regarding posture and the standard task office chair? First, I would recommend very simple, basic type designs with fairly flat and firm seatpans and with backs to not force your torso into any particular shape. I would also recommend good back support and a good tilt mechanism for proper
Now, I'm aware that many web designers, or those they are designing for, have this mindset:
"We must provide links to the rest of our site because, even if they end up not wanting to [buy/sign up for/inquire about] the thing advertised in the ad they clicked on, there's always a chance they may want to [buy/sign up for/inquire about] another of our products/services, etc."
That mindset may be valid when it comes to real-life, concrete stores-we've all bought something else from a grocery store when we only went in to buy some milk-but web users aren't like that. Web users are very purpose-driven and impatient. If they have clicked on an ad for "green wikbots" it's because they want to buy "green wikbots." You may sell the most wonderful "yellow flisbos" on earth, but if John Doe has clicked on your "green wikbots" ad he is highly unlikely to end up buying one of your "yellow flisbos," no matter how wonderful they may be.
So, build a casino and remove all of your superfluous links . . . "Yes," even that link back to your home page!
Think Like a Customer
When determining what information to include on your landing page, make sure you are thinking like a potential customer. If you're unsure how a potential customer would think, click on an ad for something you might buy and ask yourself: "What information would I need to see in order to make an informed decision whether or not to buy this product?" Also, ask other people what information they would need in order to make such a decision.
Once you have this information to hand, present it in a clear and concise manner, bearing in mind the usability issues described above. Be sure that you have supplied all of the information that your prospects need to turn them into conversions-don't make them hunt for it but provide a clear path to the goal, otherwise the chances are they will just give up and move on to one of your competitors.
Remove those Weak Links
When it comes to landing pages, you need to make sure you have strong, powerful links that contain your calls to action. By their very nature, your landing page's hyperlinks will be some of the first elements that your visitors look at. Therefore, they need to be links that will firmly direct your visitors to your goals. A particularly effective way to do this is to hyperlink an entire sentence containing a call to action.
For example: Order our 28 page guide to making money with Google Adwords.
Also, dont' be afraid to supply more than one call to action in a hyperlink on your landing page-what doesn't work for one customer may work for another. Whatever you do, when you're deciding what to put in your hyperlinks, make sure they're not your weak link.
Don't Be Ask too much from your Visitors
As mentioned above, the copy in your landing page needs to give generously to your visitors all they need to make an informed decision. Similarly, you must not be greedy in what you ask from them. For example, as a general rule, people hate filling in forms. If your landing page requires your users to fill in a form, don't be greedy asking for more information than you really need. However, if you absolutely can't resist asking that one extra question that would make all the difference to your statistical analysis, or whatever, do not make it mandatory but make it optional.
Be warned! Your greed will probably be a barrier, stopping prospects from reaching your goals. So, don't be greedy and take only what you need, no more, no less.
Don't Sit
What referrals? Referrals are an endorsed lead that helps you get into a prospect door. It’s natural for a person to be hesitant to provide you will referrals, especially if they never done business with you. So you must make the refer providing you with the referral comfortable and trust that you will not harm their friends with your actions.I’m first going to tell you what you can not do. You can not go up to people and asking them “Who do you know and can you refer them to me?” This will get you kick out the door faster than you can say, “Never mind.” Now, I am going to tell what you can do. You can make it as easy as possible for the people to refer us to people they know who fit your target demographic.You need a list of the people in your targeted industry. For example if you are in the office supply business, you want a list on all the local businesses and their owner. Next, you need to find one of the key business owners who can get you in the door of the people on your list. Trust me; most business owners know it each other in the same community and industry. You take your list and presort it prior to asking that key if know one of the names on the list.If you feel your referrer getting uncomfortable,
Remove those Weak Links
When it comes to landing pages, you need to make sure you have strong, powerful links that contain your calls to action. By their very nature, your landing page's hyperlinks will be some of the first elements that your visitors look at. Therefore, they need to be links that will firmly direct your visitors to your goals. A particularly effective way to do this is to hyperlink an entire sentence containing a call to action.
For example: Order our 28 page guide to making money with Google Adwords.
Also, dont' be afraid to supply more than one call to action in a hyperlink on your landing page-what doesn't work for one customer may work for another. Whatever you do, when you're deciding what to put in your hyperlinks, make sure they're not your weak link.
Don't Be Ask too much from your Visitors
As mentioned above, the copy in your landing page needs to give generously to your visitors all they need to make an informed decision. Similarly, you must not be greedy in what you ask from them. For example, as a general rule, people hate filling in forms. If your landing page requires your users to fill in a form, don't be greedy asking for more information than you really need. However, if you absolutely can't resist asking that one extra question that would make all the difference to your statistical analysis, or whatever, do not make it mandatory but make it optional.
Be warned! Your greed will probably be a barrier, stopping prospects from reaching your goals. So, don't be greedy and take only what you need, no more, no less.
Don't Sit on your Laurels
You've created your landing page, you've followed all of these tips, it looks great, it's a casino, it is your finest accomplishment as a web developer. Now it's time to sit back and watch the cash roll in! . . . WRONG!!
You cannot sit on your laurels-no-one wants squashed laurels and you shouldn't too. Instead of sitting on them, you should be testing, testing, testing! Using whatever methods you have to hand, compare the results of this landing page with another one! It may be just a small change, a slight tweak, whatever. However, you must never assume you've created the optimal landing page because there is always room for improvement. So run comparison tests for 2 pages over a reasonable period of time, scrap the lesser-performing one, repeat the process and keep those laurels fresh and verdant!
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