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    all to action.'

    But if every PPC advertiser were using those words, in Google's eyes (and most other peoples' too) the overall quality of the 'Google e

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    Of the Google PPC tips you may have seen this year, today's is likely to be the one, most likely to increase your Click-Through-Rate (CTR). Possibly by more than 30%.

    What's more, it involves only the addition of a single, special little word.

    And listen; it's not the word, 'Please.'

    First, a little background. Google does not allow advertisers to put words in their ad text like, "CLICK HERE" or "LOOK HERE." And there's a very good reason. Why?

    The reason is this;

    Because those work very, very well at attracting attention! Typically much better than any other 'call to action.'

    But if every PPC advertiser were using those words, in Google's eyes (and most other peoples' too) the overall quality of the 'Google ex

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    by more than 30%.

    What's more, it involves only the addition of a single, special little word.

    And listen; it's not the word, 'Please.'

    First, a little background. Google does not allow advertisers to put words in their ad text like, "CLICK HERE" or "LOOK HERE." And there's a very good reason. Why?

    The reason is this;

    Because those work very, very well at attracting attention! Typically much better than any other 'call to action.'

    But if every PPC advertiser were using those words, in Google's eyes (and most other peoples' too) the overall quality of the 'Google e

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    First, a little background. Google does not allow advertisers to put words in their ad text like, "CLICK HERE" or "LOOK HERE." And there's a very good reason. Why?

    The reason is this;

    Because those work very, very well at attracting attention! Typically much better than any other 'call to action.'

    But if every PPC advertiser were using those words, in Google's eyes (and most other peoples' too) the overall quality of the 'Google e

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    s a very good reason. Why?

    The reason is this;

    Because those work very, very well at attracting attention! Typically much better than any other 'call to action.'

    But if every PPC advertiser were using those words, in Google's eyes (and most other peoples' too) the overall quality of the 'Google e

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    all to action.'

    But if every PPC advertiser were using those words, in Google's eyes (and most other peoples' too) the overall quality of the 'Google experience' would decrease.

    Because over time, the web page would sink into a bunch of text with conflicting, "CLICK HERE's" all over the place.

    But as a sharp advertiser, you can sometimes use a similar phrase to good effect, without breaking Google's rules. Here's how;

    Use the single word; "HERE" (only don't put it all in capitals, as that's not allowed by Google) so let's make it; 'Here'.

    For example;

    "Increase Your Style and Protection Here. Only $17.87"

    or;

    "Find the Latest Info on GPS Devices. Start Here."

    And now a very important, Official

    HTTP = HTML link (for blogs, profiles,phorums):
    <a href="http://www.iadvice.info/article/72627/iadvice-A-Killer-Little-Word-to-Boost-Your-Google-PPC-Response.html">A Killer Little Word to Boost Your Google PPC Response</a>

    BB link (for phorums):
    [url=http://www.iadvice.info/article/72627/iadvice-A-Killer-Little-Word-to-Boost-Your-Google-PPC-Response.html]A Killer Little Word to Boost Your Google PPC Response[/url]

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