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    Upon clicking on your ad, the user is redirected to your website and your account is charged a fee per the click on the ad.

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    PPC stands for Pay Per Click. It is a method of paying for advertising on the Internet search engines. More people know as an Adwords or Paid Advertising.

    Users who are searching for the products/services you are selling are in a receptive mode and most likely to convert to paying customers.

    How does Pay Per Click (PPC) work?

    Taking Google search engine as an example, when a user is searching for ""ppc advertising"", your PPC ads will be displayed as right hand side part of the search engine results. Depending on how compelling your ad copy is, a user can decide to click on the ad for more information.

    Upon clicking on your ad, the user is redirected to your website and your account is charged a fee per the click on the ad. T

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    Users who are searching for the products/services you are selling are in a receptive mode and most likely to convert to paying customers.

    How does Pay Per Click (PPC) work?

    Taking Google search engine as an example, when a user is searching for ""ppc advertising"", your PPC ads will be displayed as right hand side part of the search engine results. Depending on how compelling your ad copy is, a user can decide to click on the ad for more information.

    Upon clicking on your ad, the user is redirected to your website and your account is charged a fee per the click on the ad.

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    p>How does Pay Per Click (PPC) work?

    Taking Google search engine as an example, when a user is searching for ""ppc advertising"", your PPC ads will be displayed as right hand side part of the search engine results. Depending on how compelling your ad copy is, a user can decide to click on the ad for more information.

    Upon clicking on your ad, the user is redirected to your website and your account is charged a fee per the click on the ad.

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    l be displayed as right hand side part of the search engine results. Depending on how compelling your ad copy is, a user can decide to click on the ad for more information.

    Upon clicking on your ad, the user is redirected to your website and your account is charged a fee per the click on the ad.

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    or more information.

    Upon clicking on your ad, the user is redirected to your website and your account is charged a fee per the click on the ad. The most compelling aspect of PPC advertising is - you pay only when user clicks on your ad. Or in other words, you only pay for qualified traffic delivered to your website.

    How Google decides the position of your Ad Word? The Position of your adwords for particular keyword depends on your campaign budget and CTR (Click through Rate) of that keyword. Getting Maximum CTR for your targeted keyword is the key factor to rank your key phrases in Google Adwords.

    How do I Maximize my earnings from Pay Per Click (PPC)?

    1) Relevance is key:

    More time you spend on selecting your keyword

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