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Hub You - Boost Headline Believability With Specifics
When you're planning an event, timing is of essence and one deadline after another makes its mark on the calendar. Getting registration started is an early priority as people may lose interest if they can't register when they want to or they may have made other commitments by the time registration begins.If you're using online registration, a simple online form can take as little as a day
"Using This Long Lost Secret, Our Business Grew over 900% in a little over two months!" while better than the first two, still is not as believable as the one that is more precise.
Or how about these sub headlines...
Special Price to End Soon, Buy Now!
Special Price E
We started out on an advanced concept of dealing with resistance from customers. As we got started I could see the looks of confusion and frustration. This was not going to be easy to get through to them.“Ok, that’s great”, says one participant, “but we will never get the time to do this. They hang up on us before that! Can you help us get them talking long enough to get to that po
Using specific numbers makes the reader believe that you really know what you are talking about, you have researched the information, and that you can document what you are saying. Hopefully, that is all true. You never want to lie, it will ruin your credibility and eventually destroy your business.
But, having said the above, you may sometimes want to understate your claim. The truth may seem like hype, so you may want to tone it down.
Which headline is more believable?
"Using This Long Lost Secret, Our Business Grew By Leaps and Bounds!"
"Using This Long Lost Secret, Our Business Really Sky-Rocketed!"
"Using This Long Lost Secret, Our Business Grew by 973% in 65 days!"
The last one is the most believable, isn't it? Why? Because it appears to have been measured and it is very specific. An exact percentage in a very specific number of days.
"Using This Long Lost Secret, Our Business Grew over 900% in a little over two months!" while better than the first two, still is not as believable as the one that is more precise.
Or how about these sub headlines...
Special Price to End Soon, Buy Now!
Special Price En
Get Rich Quick Scams - For every opportunity that pops up ensuring you a little stability in your life and to get back on track is normally brushed aside because apprehension prevails i.e. fear of being scammed. Sadly because of this - genuine opportunities are going unnoticed. There is no argument up for discussion over whether business opportunities have to be approached with the utmost of all
Using specific numbers makes the reader believe that you really know what you are talking about, you have researched the information, and that you can document what you are saying. Hopefully, that is all true. You never want to lie, it will ruin your credibility and eventually destroy your business.
But, having said the above, you may sometimes want to understate your claim. The truth may seem like hype, so you may want to tone it down.
Which headline is more believable?
"Using This Long Lost Secret, Our Business Grew By Leaps and Bounds!"
"Using This Long Lost Secret, Our Business Really Sky-Rocketed!"
"Using This Long Lost Secret, Our Business Grew by 973% in 65 days!"
The last one is the most believable, isn't it? Why? Because it appears to have been measured and it is very specific. An exact percentage in a very specific number of days.
"Using This Long Lost Secret, Our Business Grew over 900% in a little over two months!" while better than the first two, still is not as believable as the one that is more precise.
Or how about these sub headlines...
Special Price to End Soon, Buy Now!
Special Price E
Offline Advertising for Online BusinessIf you have an online business and you’re trying to get traffic to your site, you want to advertise. Many people think this means that you have to advertise on the web or via some electronic medium. But advertising is advertising whether it’s on the web, in an email, on a sign, on TV, at a trade show, or in a magazine.Your choice of advertisin
But, having said the above, you may sometimes want to understate your claim. The truth may seem like hype, so you may want to tone it down.
Which headline is more believable?
"Using This Long Lost Secret, Our Business Grew By Leaps and Bounds!"
"Using This Long Lost Secret, Our Business Really Sky-Rocketed!"
"Using This Long Lost Secret, Our Business Grew by 973% in 65 days!"
The last one is the most believable, isn't it? Why? Because it appears to have been measured and it is very specific. An exact percentage in a very specific number of days.
"Using This Long Lost Secret, Our Business Grew over 900% in a little over two months!" while better than the first two, still is not as believable as the one that is more precise.
Or how about these sub headlines...
Special Price to End Soon, Buy Now!
Special Price E
Advertising is said to be among the quickest way of informing people about the latest products made. It is in this form that businesses are able to base out their business standing. The outcome of having good advertising is seen through the profits and sales earned by the business.With the present’s viable industry there are lots of print materials that are distributed it includes the post
"Using This Long Lost Secret, Our Business Grew by 973% in 65 days!"
The last one is the most believable, isn't it? Why? Because it appears to have been measured and it is very specific. An exact percentage in a very specific number of days.
"Using This Long Lost Secret, Our Business Grew over 900% in a little over two months!" while better than the first two, still is not as believable as the one that is more precise.
Or how about these sub headlines...
Special Price to End Soon, Buy Now!
Special Price E
For decades companies have been struggling with the real costs, benefits and return-on-investment of training costs. With increasing online learning opportunities, organizations are finding their focus shifting from providing costly onsite training programs to the use of new tools and technology now available. Companies need to understand and apply the business analytics in order to fully app
"Using This Long Lost Secret, Our Business Grew over 900% in a little over two months!" while better than the first two, still is not as believable as the one that is more precise.
Or how about these sub headlines...
Special Price to End Soon, Buy Now!
Special Price Ends at Midnight, 1 April, Get Your Copy Now While It Is On Your Mind!
Only 37 Copies Left, At This Rate We Expect To Be Sold Out In 43 Hours, Get Your Copy Now! Don't Lose Out, When They Are Gone, They Are Gone.
Aren't the last two more believable that the first?
Here is what Brian Keith Voiles, a master copywriter, has to say about being specific in your headlines:
"Using specifics in a headline make it almost irresistible to your prospect to not continue reading. You need to use exact numbers: hours, minutes, # of days, evenings, dollars, ways, types of something.
Specifics always out-pull generalities. They mean more to our prospect, and they create intrigue about what you're going to tell them in your ad or letter. They draw the reader in."
Let's take a look at a couple more comparison examples. The first example is targeted toward marketers who want to grow their mailing list.
"Over 30 Quick and Easy Ways You Can Grow Your List In One Month or Less... Guaranteed!"
"33 Quick and Easy Ways You Can Double Your List In 30 Days, Guaranteed!"
Which one attracts you more? The second one I'll bet.
Now let's look at a comparison that focuses on pe
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