Tags |
|
|
Links |
|
|
Hub You - Classified Ads That Get Results
For most of us, the start of a new year is a time of reflection. A review of the year gone by and an opportunity to set goals for the year ahead. Intentions are good and motivation is high.The challenge lies in the predictable loss of steam that ensues as we move past the holiday season and back into our workaday lives.Make no mistake. Setting goals is easy. Following through is the hard part. To assist you in seeing those New Year’s goals and resolutions come to life, Bywater Consulting Group presents you with:Liz Bywater’s Strategies for Implementation: How to Follow Through on Your New Year’s Resolutions1) Review your goals. Keep the important ones. Discard the ones that don’t ma
Unique Appeal
You want to make your product or service appear unique to all other products or services on the market (if any). Spend a few minutes to identify what is unique about your product or service or solicit fee
Upper Saddle River, N.J. - September 19, 2006 – As year-end is rapidly approaching, companies are beginning to scramble to finalize their salary budgets for the next year. It is time for Human Resource professionals to put their thinking caps on and make important merit increase decisions throughout the next couple of months.According to a recent survey published by WorldatWork, total salary budget increases and salary structure increases will increase slightly for 2007 . Overall results indicate that general increases/cost of living increases, merit increases, and total increases show a steady increase from 2004 to 2007.When evaluating salary budget increases, salary structure movements, etc.
Keep It Short
Ads that are short and precise have better results. Use white space to make your classified ad stand out from the rest of the listings. Look at the local classifieds and you will see that this works especially well for newspapers. With a little care you can apply the same concept to online ads,
Place just a few words in each line with: 1) the first line listing a benefit the reader will receive; 2) the second line containing the name of your company; 3) the third line your address or email. This results in a striking, centered ad surrounded by white space.
If you are placing an online classified ad and do not have the capability to insert line breaks or center the text, then you will need to keep the text short and use key words to attract the reader to your ad.
Goal of Placing Your Ad
The goal of placing your ad should only be to get the customer to click through to your site for more information. If your listing does not elicit that response, then you should rework it until it does.
Action Words
Use action words that will prompt a response from the reader. For example, words such as: amazing, attractive, confidential, etc., are all words that compel the reader to do something. There are a many resources available; one that I found to be particularly useful is Words That Sell, by Richard Bayan.
Unique Appeal
You want to make your product or service appear unique to all other products or services on the market (if any). Spend a few minutes to identify what is unique about your product or service or solicit feed
Think you work well with your ad agency? You probably don’t. Companies go to ad agencies to get results. And if you’re like most companies, it is a very one-way relationship. This is especially true when your company is larger than the ad agency. Although you have the size advantage, they have the edge with experience. Remember, they do advertising for a living! Don’t expect to go into the relationship as the boss of them just because you’re paying them.Listen up, because it is likely you are doing some things that the ad agency does not want to see. Below is a list of 11 tips for working with an advertising company. Every business is guilty of looking over many of these things. So read on to make sure
Keep It Short
Ads that are short and precise have better results. Use white space to make your classified ad stand out from the rest of the listings. Look at the local classifieds and you will see that this works especially well for newspapers. With a little care you can apply the same concept to online ads,
Place just a few words in each line with: 1) the first line listing a benefit the reader will receive; 2) the second line containing the name of your company; 3) the third line your address or email. This results in a striking, centered ad surrounded by white space.
If you are placing an online classified ad and do not have the capability to insert line breaks or center the text, then you will need to keep the text short and use key words to attract the reader to your ad.
Goal of Placing Your Ad
The goal of placing your ad should only be to get the customer to click through to your site for more information. If your listing does not elicit that response, then you should rework it until it does.
Action Words
Use action words that will prompt a response from the reader. For example, words such as: amazing, attractive, confidential, etc., are all words that compel the reader to do something. There are a many resources available; one that I found to be particularly useful is Words That Sell, by Richard Bayan.
Unique Appeal
You want to make your product or service appear unique to all other products or services on the market (if any). Spend a few minutes to identify what is unique about your product or service or solicit fee
Perhaps you have seen the catalogs or talk to a company that rents giant blowup guerrillas that you can use to help advertise your store. But does it really makes sense to put a big blow up guerrilla in front of your store to make people look and get their attention? In some cases it does, but consider if you will that the guerrilla needs to wear a sign on his chest that says; Big Sale!Why you ask? Well because otherwise you confuse your customer; sure they know something big is going on over at your store because there's this giant blowup guerrilla there, but they have no clue as to what is going on. And unless you tell them you are confusing them and you are diluting your potential.Don't ge
If you are placing an online classified ad and do not have the capability to insert line breaks or center the text, then you will need to keep the text short and use key words to attract the reader to your ad.
Goal of Placing Your Ad
The goal of placing your ad should only be to get the customer to click through to your site for more information. If your listing does not elicit that response, then you should rework it until it does.
Action Words
Use action words that will prompt a response from the reader. For example, words such as: amazing, attractive, confidential, etc., are all words that compel the reader to do something. There are a many resources available; one that I found to be particularly useful is Words That Sell, by Richard Bayan.
Unique Appeal
You want to make your product or service appear unique to all other products or services on the market (if any). Spend a few minutes to identify what is unique about your product or service or solicit fee
Corporate fruit gift baskets packed with ripe organic fruits and gourmet food items are excellent gifts reflecting good taste and are a truly healthy treat. Corporate fruit gift baskets that are professionally handcrafted are ideal to convey your congratulatory wishes on a promotion, welcome a new customer, commemorate a new sale, or show appreciation for a task accomplished.Corporate fruit gift baskets are packed with the freshest fruits available. The best of seasonal fresh fruit such as apples, oranges, bananas, nectarines, mangos, kiwis, grapes, pineapple and pears can be included in these baskets. Some of the corporate fruit gift baskets are shipped directly from the grower. This ensures that the r
Goal of Placing Your Ad
The goal of placing your ad should only be to get the customer to click through to your site for more information. If your listing does not elicit that response, then you should rework it until it does.
Action Words
Use action words that will prompt a response from the reader. For example, words such as: amazing, attractive, confidential, etc., are all words that compel the reader to do something. There are a many resources available; one that I found to be particularly useful is Words That Sell, by Richard Bayan.
Unique Appeal
You want to make your product or service appear unique to all other products or services on the market (if any). Spend a few minutes to identify what is unique about your product or service or solicit fee
A mission statement is simply an encapsulation of the mission of a particular organization – its purpose, its goals and how to achieve them. A mission statement may also be considered a blueprint for success, streamlining the efforts of an organization’s executives as all decide the direction the organization must head, delineating the perceived best paths towards objective fulfillment.It is not an easy exercise to target, define and create a mission statement – at least one that motivates employees, has bold and aspirational qualities, outlines concrete strategies, and galvanizes interest in those outside the organization.As with any important aspect of business, a mission statement must be carefully w
Unique Appeal
You want to make your product or service appear unique to all other products or services on the market (if any). Spend a few minutes to identify what is unique about your product or service or solicit feedback from friends or family about what would appeal to them should they need a product or service such as yours. Use this uniqueness to appeal to the market in the ad.
Do Not Try to Sell Your Reader
Whatever you do, do not try to sell your reader on your ad. What you DO want to do is evoke a response using action words. The ad is meant to entice them and evoke an action from them to return to your site and then prompt a sale(s) of your product(s).
Spark Interest and Curiosity
Using a combination of the title and the text or body of the ad you want to spark an interest or curiosity in your ad or product. Use the title to grab the interest and attention of the reader and the ad, or text body, to spark curiosity. You want to generate enough curiosity to have them act in response to your ad.
Avoid Saturated Ads and Products
If your product is already over-marketed on the Internet or your ad is one that is “canned” or pre-prepared you are less likely to achieve good results. Develop your ad so that it is unique, draws the attention of the reader and then guides them to your site or product that is also unique and fresh.
This does not mean that you should not sell information products, for example, which are in overabundance on the Internet market. Instead, think of one type of e-book or information product you can develop that will stand out from the others and meet some need that has prompted the reader to start searching.
Avoid Hype
Nothing is appealing about an advertiser that resorts to hype, threats, or false innuendo about their product. Avoid hype or false representation at all costs. I cannot emphasize this enough.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.iadvice.info/article/7187/iadvice-Classified-Ads-That-Get-Results.html">Classified Ads That Get Results</a>
BB link (for phorums):
[url=http://www.iadvice.info/article/7187/iadvice-Classified-Ads-That-Get-Results.html]Classified Ads That Get Results[/url]
Related Articles:
Medical Billing - GX0 Record Fields 28 Through 37
Bookmark it:
|