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  • Hub You - How to Make Your Claims Believable

    Enhancing Productivity Through Quality of Light
    Brightness Management is all about good quality of lighting and not just quantity of lighting (lux levels)People in offices don't just work at VDT screens; they read, they write, they think, they interact,
    TEMENTS

    So…

    Rather than saying “Our prices have been reduced”… instead say… “Our prices have been reduced by 22% to

    Top Dog Has No Papers - New Trend In Business Clears The Way For Innovative Thinking
    How many times have you looked around your office and cringed at all the piles of paperwork? You’re not alone, says Barbara Hemphill, author of “Taming the Paper Tiger at Work” and president of Hemphill Productivit
    When you hear claims like…

    …Best Lawnmower in the country

    …Absolute Lowest Prices In Existence

    …Leaves your hair cleaner than any other shampoo

    …do you believe them?

    Or is there a certain degree of doubt in your mind about their credibility? Or whether they are ‘hyped up’?

    Think about it. Everybody expects advertisers to exaggerate their claims. To present them in their best light. Which is the exact reason why general statememts are not as effective as…

    SPECIFIC STATEMENTS

    So…

    Rather than saying “Our prices have been reduced”… instead say… “Our prices have been reduced by 22% to p

    What If Advertising Was Illegal?
    What if advertising was illegal? What if it were taken away? What if our nations media charged for their content and news instead of delivering it free and collecting from advertisers? You might be surprised how cl
    ir cleaner than any other shampoo

    …do you believe them?

    Or is there a certain degree of doubt in your mind about their credibility? Or whether they are ‘hyped up’?

    Think about it. Everybody expects advertisers to exaggerate their claims. To present them in their best light. Which is the exact reason why general statememts are not as effective as…

    SPECIFIC STATEMENTS

    So…

    Rather than saying “Our prices have been reduced”… instead say… “Our prices have been reduced by 22% to

    Selling Equity In Your Business to Raise Funds
    Whether you are just starting a new business or need a cash infusion, the idea of selling an ownership interest will come to mind at some point. The question is whether this is a good idea or not.A business
    ir credibility? Or whether they are ‘hyped up’?

    Think about it. Everybody expects advertisers to exaggerate their claims. To present them in their best light. Which is the exact reason why general statememts are not as effective as…

    SPECIFIC STATEMENTS

    So…

    Rather than saying “Our prices have been reduced”… instead say… “Our prices have been reduced by 22% to

    Sustainable Marketing - The Conflict (First of 3 Articles)
    David Thorp, Head of Insights at the Chartered Institute of Marketing (CIM) noted,"Marketers should be at the forefront of this change as the key communicators of the brand and organisational values. In the
    o present them in their best light. Which is the exact reason why general statememts are not as effective as…

    SPECIFIC STATEMENTS

    So…

    Rather than saying “Our prices have been reduced”… instead say… “Our prices have been reduced by 22% to

    Custom Printed Advertising Specialties
    Lately, advertising specialties have come to be used as a strong advertising medium. Among them, custom printed advertising specialties have come to be the main stay for a lot of advertising needs. Any promotional
    TEMENTS

    So…

    Rather than saying “Our prices have been reduced”… instead say… “Our prices have been reduced by 22% to prepare for our end of year stocktake”

    Rather than saying “More than 20 varieties of Reebok shoes in stock”… instead say… “More than 23 varieties of Reebok shoes in stock”

    Rather than saying “Our staff are very experienced carpet cleaners”… instead say… “Our team of 12 staff have a combined experience of cleaning carpets for 63 years”

    Rather than saying “Used all over the world”… instead say… “Used in over 46 countries”

    Or rather than a cleaner saying “We clean your house thoroughly” w

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