Tags |
|
|
Links |
|
|
Hub You - Don't Use Your Print Ad on Radio
To win any game, you must know the rules. Then, you must play by those rules all while improving your skill-set and performance within those boundaries. This is true for every game – sports or otherwise -- we play. In fact, rules are in effect even if we don’t know them – and the con
"In the phone book under Veck, as in wreck" "Downtown, across from McDonald's" "On the highway, look for the giant Q in the sky"
Make your print ad all about benefits and use your radio ad to reinforce it and help them remember you and how to find you.
For more about advertising, get my article "What Does Your Business Cards Say?" MailTo:Biz
Business Process Management argues that management by common sense cannot be exemplified as management at all!! Analysis and objective study tends to bring balance to this equation, as well as our business practice and endeavor.Both BPM and Six Sigma deals with the dynamics of
Why then should you waste valuable advertising seconds on the radio by telling me your phone number?
Spend 20 minutes with local radio and you will hear more phone numbers than in most Yellow Pages.
Most radio ads are second thoughts. "Here take my ad in the paper and make something".
Trouble is, most radio people don't know squat about making a good ad so they take everything from the print ad and squeeze it in, including the phone number.
And who designed the print ad in the first place? The business owner, who wants a big bang for his buck, so he put it all in there, lines carried, years in business. Probably even a pic of the building, or worse, the owner's mug shot.
Telephone numbers, photos of the owners, grandiose statements that have nothing to do with good advertising.
The only time telephone numbers work in a radio ad is when the whole ad is built around getting the listener to remember the number. An excellent example comes from the Holiday Inn Hotel people. Their ad screams one 800 HOLIDAY. Great for remembering (a pain to dial).
They sell product when people call the number. Unless you can close the order on the phone and have a mnemonic to remember the number, don't waste seconds repeating your number on the air.
The only time your pic should be in the paper is when you give the Humane Society a truck load of dog food. The only time your voice should be on the radio is in a news sound byte from the dog shelter.
Benefits get the customer to your door, or on the phone. Offer to solve their problem and they will come to you. Help them remember your name and they will find you in the phone book. Help them remember your location and they will come thru the door.
"In the phone book under Veck, as in wreck" "Downtown, across from McDonald's" "On the highway, look for the giant Q in the sky"
Make your print ad all about benefits and use your radio ad to reinforce it and help them remember you and how to find you.
For more about advertising, get my article "What Does Your Business Cards Say?" MailTo:BizC
Generally, shipping supplies include boxes, bags, anti-static materials, barcode labels and equipment, bubble wraps, edge protectors, envelopes and mailers, material handling equipment, safety supplies, scales, warehouse equipment, tubes, and moving supplies.The most important
And who designed the print ad in the first place? The business owner, who wants a big bang for his buck, so he put it all in there, lines carried, years in business. Probably even a pic of the building, or worse, the owner's mug shot.
Telephone numbers, photos of the owners, grandiose statements that have nothing to do with good advertising.
The only time telephone numbers work in a radio ad is when the whole ad is built around getting the listener to remember the number. An excellent example comes from the Holiday Inn Hotel people. Their ad screams one 800 HOLIDAY. Great for remembering (a pain to dial).
They sell product when people call the number. Unless you can close the order on the phone and have a mnemonic to remember the number, don't waste seconds repeating your number on the air.
The only time your pic should be in the paper is when you give the Humane Society a truck load of dog food. The only time your voice should be on the radio is in a news sound byte from the dog shelter.
Benefits get the customer to your door, or on the phone. Offer to solve their problem and they will come to you. Help them remember your name and they will find you in the phone book. Help them remember your location and they will come thru the door.
"In the phone book under Veck, as in wreck" "Downtown, across from McDonald's" "On the highway, look for the giant Q in the sky"
Make your print ad all about benefits and use your radio ad to reinforce it and help them remember you and how to find you.
For more about advertising, get my article "What Does Your Business Cards Say?" MailTo:Biz
10. Page yourself over the intercom. (Don't disguise your voice.)9. Find out where your boss shops and buy exactly the same outfits. Then wear them one day after your boss does. (This is especially effective if your boss is a different gender than you are.)8. Make u
The only time telephone numbers work in a radio ad is when the whole ad is built around getting the listener to remember the number. An excellent example comes from the Holiday Inn Hotel people. Their ad screams one 800 HOLIDAY. Great for remembering (a pain to dial).
They sell product when people call the number. Unless you can close the order on the phone and have a mnemonic to remember the number, don't waste seconds repeating your number on the air.
The only time your pic should be in the paper is when you give the Humane Society a truck load of dog food. The only time your voice should be on the radio is in a news sound byte from the dog shelter.
Benefits get the customer to your door, or on the phone. Offer to solve their problem and they will come to you. Help them remember your name and they will find you in the phone book. Help them remember your location and they will come thru the door.
"In the phone book under Veck, as in wreck" "Downtown, across from McDonald's" "On the highway, look for the giant Q in the sky"
Make your print ad all about benefits and use your radio ad to reinforce it and help them remember you and how to find you.
For more about advertising, get my article "What Does Your Business Cards Say?" MailTo:Biz
Other business authors discuss why businesses fail. I prefer to focus on the positive: businesses that thrive and why they become successful.Celebrating Success! Fourteen Ways to a Successful Company discussed the fourteen principles that successful companies implement. The bo
The only time your pic should be in the paper is when you give the Humane Society a truck load of dog food. The only time your voice should be on the radio is in a news sound byte from the dog shelter.
Benefits get the customer to your door, or on the phone. Offer to solve their problem and they will come to you. Help them remember your name and they will find you in the phone book. Help them remember your location and they will come thru the door.
"In the phone book under Veck, as in wreck" "Downtown, across from McDonald's" "On the highway, look for the giant Q in the sky"
Make your print ad all about benefits and use your radio ad to reinforce it and help them remember you and how to find you.
For more about advertising, get my article "What Does Your Business Cards Say?" MailTo:Biz
Houston has always been a boom or bust economy. Yet it is America’s third largest city with 5.5 million people. The ten-year economic cycles have been caused by oil price fluctuations. But as Houston diversifies its economy and matures it employs larger and larger percentages of folk
"In the phone book under Veck, as in wreck" "Downtown, across from McDonald's" "On the highway, look for the giant Q in the sky"
Make your print ad all about benefits and use your radio ad to reinforce it and help them remember you and how to find you.
For more about advertising, get my article "What Does Your Business Cards Say?" MailTo:BizCardSay@BigIdeasGroup.com
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.iadvice.info/article/7135/iadvice-Dont-Use-Your-Print-Ad-on-Radio.html">Don't Use Your Print Ad on Radio</a>
BB link (for phorums):
[url=http://www.iadvice.info/article/7135/iadvice-Dont-Use-Your-Print-Ad-on-Radio.html]Don't Use Your Print Ad on Radio[/url]
Related Articles:
Advantages of Online Textile Trading
Seeking Grant Proposals for Your Fundraiser
Make Your Business Memorable with Business Cards
Bookmark it:
|