Hub You - Internet and Businesses Online

Starting a Business
Have you been thinking about starting an online business but you just don’t know where to begin. You are not alone. I will tell you there is a cost to start a business, there is work that you have to do, and you will not get rich. No matter what people tell you these are the facts. You cannot get something for nothing. So, you must determine home much you are willing or able to invest financially and of your time. If you are behind in your bills, PAY YOUR BILLS don’t invest in a business opportunity in hopes to make money to pay your bills. There are no magic wands and the GET RICH QUICK scheme does not work.This information is not rocket science or anything new. This informat

re's the Google results from the list above :

snoring 977,000

stop snoring 121,000

snoring cure 3,850

snoring remedy 24,100

cause of snoring 2,310

snoring treatment 6,660

snoring solution 21,100

snoring problem 18,500

prevent snoring 3,510

So what does this tell us now?

The first keyword "snoring" is a non-starter. The term is well outside our competing sites criteria at 977,000 and a far too general.

There are no individual search terms in the 30,000 - 100,000 range, but that doesn't rule it out as a viable niche, the term "stop snoring" isn't too far out of the ball park and we can combine some of the other keywords/phrases to meet the criteria.

Result - we probably have a viable market niche.

Step Four:

Finally we need to check t

Shipping Costs - When to Charge, When not to Charge
Shipping costs is a concern for customers and businesses as well. Too high of a shipping price turn customers off, and too low of a price means losing a lot of money. It’s important to know that shipping is the last transaction with your customers and a bad impression means most of your customers would not return.Charge Shipping Costs by Weight Too many businesses charge shipping by the cost of item purchased and it’s a mistake. It makes more sense to charge by weight because that’s how shipping companies decide their prices. Charging by cost is much less accurate and most customers see it as a way for companies to profit from shipping. Surprisingly, many comp

Potential niche products exist all around us, but how do you decide which ones are likely to be worth pursuing?

Here's a quick method that will give you a pretty good indication without having to spend large amounts of time and money on the task.

Step One:

This is a fairly obvious step - find out if other marketers are spending advertising dollars in that niche. If they are, you can be pretty certain that it's a profitable niche.

Why?

Because savvy marketers "don't" spend money on advertising that doesn't show a profit.

You can check this out quickly on "Pay Per Click" search engines like Overture and 7search where advertisers pay each time someone clicks on their listing.

Let's check out an example.

For demo purposes I'm going to search on the keyword "snoring" because I have a project in progress on the subject of "how to stop snoring without surgery".

Now go to http://www.content.overture.com/d/ and type in "snoring". When you arrive at the results page click on "View Advertisers' Max Bids" at the top right of the screen. A new window will open up asking you to enter a code to access the information. Enter the code and submit it. On the page that comes up you will find the bidding range for our search term - the higher the top three bids the more profitable (and competitive) the niche is likely to be.

In this case the top three bids on Overture (at time of writing) for the keyword "snoring" are : $1.50, $1.47 and $1.46 - based on this we can be pretty sure that there is a viable market for niche products on "snoring"

Step Two:

OK now let's take this a step further and find out what search terms (keywords and keyword phrases) are being used to find our niche subject on Overture.

Go to : http://inventory.overture.com/ and type in "snoring". This returns a list including :

snoring 27352

stop snoring 8211

snoring cure 3308

snoring remedy 2366

cause of snoring 2186

snoring treatment 1233

snoring solution 1133

snoring problem 800

prevent snoring 623

... and a whole lot more. The numbers indicate the number of times that each of those keywords/phrases have been requested in the previous 30 days.

Step Three:

Next we need to find out how many competing sites there are for each of our keywords/phrases. We're going to do this on Google - but first we need to decide what number of competing sites is acceptable for our niche subject.

As with any subject, opinions differ widely.

Rosalind Gardner (Super Affiliate Handbook) does not consider anything under 100,000 competing sites to be a viable niche.

Jimmy D Brown (Nicheology)suggests 30,000 - 100,000 competing sites to be the ideal.

At the other end of the spectrum Andrew Williams (Keyword Results Analyzer - Word Tacker Version) looks for niches with 1,000 or less competing sites for each keyword/phrase.

For our example here I'm going to use Jimmy Brown's criteria : 30,000 - 100,000.

Now go over to http://www.google.com and start entering the keywords/phrases from your Overture search, taking note of the number of sites which are displayed. (Enclose your keywords/phrases with " for specific results, e.g. "snoring cures").

Here's the Google results from the list above :

snoring 977,000

stop snoring 121,000

snoring cure 3,850

snoring remedy 24,100

cause of snoring 2,310

snoring treatment 6,660

snoring solution 21,100

snoring problem 18,500

prevent snoring 3,510

So what does this tell us now?

The first keyword "snoring" is a non-starter. The term is well outside our competing sites criteria at 977,000 and a far too general.

Result - we probably have a viable market niche.

Step Four:

Finally we need to check t

The Essence of A Call To Action
If you want motivation to last, you need to rely on inspiration. Inspiration is rooted in our emotions. The positive results of using inspiration as the motivator are obvious. Inspired people tend to be proactive, driven personality types. They don't need a carrot dangling in front of them to get anything accomplished.They are happier and enjoy greater fulfillment in life than those who are desperation-driven. If you just check the help-wanted section of your newspaper, these types of people are always in demand. To be most effective, inspiration needs to be internalized. Motivation becomes long-term when the goal taps into inner drive and emotion. The key to f

I have a project in progress on the subject of "how to stop snoring without surgery".

Step Two:

OK now let's take this a step further and find out what search terms (keywords and keyword phrases) are being used to find our niche subject on Overture.

Go to : http://inventory.overture.com/ and type in "snoring". This returns a list including :

snoring 27352

stop snoring 8211

snoring cure 3308

snoring remedy 2366

cause of snoring 2186

snoring treatment 1233

snoring solution 1133

snoring problem 800

prevent snoring 623

... and a whole lot more. The numbers indicate the number of times that each of those keywords/phrases have been requested in the previous 30 days.

Step Three:

As with any subject, opinions differ widely.

Rosalind Gardner (Super Affiliate Handbook) does not consider anything under 100,000 competing sites to be a viable niche.

Jimmy D Brown (Nicheology)suggests 30,000 - 100,000 competing sites to be the ideal.

At the other end of the spectrum Andrew Williams (Keyword Results Analyzer - Word Tacker Version) looks for niches with 1,000 or less competing sites for each keyword/phrase.

For our example here I'm going to use Jimmy Brown's criteria : 30,000 - 100,000.

Here's the Google results from the list above :

snoring 977,000

stop snoring 121,000

snoring cure 3,850

snoring remedy 24,100

cause of snoring 2,310

snoring treatment 6,660

snoring solution 21,100

snoring problem 18,500

prevent snoring 3,510

So what does this tell us now?

The first keyword "snoring" is a non-starter. The term is well outside our competing sites criteria at 977,000 and a far too general.

Result - we probably have a viable market niche.

Step Four:

Finally we need to check t

Don't Buy Affiliate Project X – the Hype, the Hoopla, the Scam
Product Review of Affiliate Project X : Affiliate Marketing at it's best or worst - you decide!The Hype Let me be perfectly clear. When I received an email to purchase Affiliate Project X, I deleted it from my inbox! I promised myself that I wasn’t going to buy one more worthless product that wasn't going to put any money in my pocket.The Hoopla Are you like me? Fed up with all of the internet marketing ads that flood into your inbox? Are you tired of the endless ‘opportunities’ that arrive on a daily basis to your email? I am so tired of every click flip, uncut, jerk this, butterfly that, tag, ping, money making scheme designed to make someone else rich

tep further and find out what search terms (keywords and keyword phrases) are being used to find our niche subject on Overture.

Go to : http://inventory.overture.com/ and type in "snoring". This returns a list including :

snoring 27352

stop snoring 8211

snoring cure 3308

snoring remedy 2366

cause of snoring 2186

snoring treatment 1233

snoring solution 1133

snoring problem 800

prevent snoring 623

... and a whole lot more. The numbers indicate the number of times that each of those keywords/phrases have been requested in the previous 30 days.

Step Three:

As with any subject, opinions differ widely.

Rosalind Gardner (Super Affiliate Handbook) does not consider anything under 100,000 competing sites to be a viable niche.

Jimmy D Brown (Nicheology)suggests 30,000 - 100,000 competing sites to be the ideal.

At the other end of the spectrum Andrew Williams (Keyword Results Analyzer - Word Tacker Version) looks for niches with 1,000 or less competing sites for each keyword/phrase.

For our example here I'm going to use Jimmy Brown's criteria : 30,000 - 100,000.

Here's the Google results from the list above :

snoring 977,000

stop snoring 121,000

snoring cure 3,850

snoring remedy 24,100

cause of snoring 2,310

snoring treatment 6,660

snoring solution 21,100

snoring problem 18,500

prevent snoring 3,510

So what does this tell us now?

The first keyword "snoring" is a non-starter. The term is well outside our competing sites criteria at 977,000 and a far too general.

Result - we probably have a viable market niche.

Step Four:

Finally we need to check t

Five Tips for Writing a Great CV
The trends for writing a good CV change all the time. Should you write a CV with all your work history? Do you bullet point this or that? Just what sort of information should you put in a CV?Plenty of websites will tell you what the current trends for writing a CV are. But you want your CV to look good and leave a fine impression with potential employers, so here are five tips to help you write a better CV than everyone else.Keep it shortWhen a job opening comes up, potential employers are flooded with applications. Many CVs don't even get read and are tossed without a thought. CVs that are too long to read are amongst the first to be passed up, so keep your CV s

ceptable for our niche subject.

As with any subject, opinions differ widely.

Rosalind Gardner (Super Affiliate Handbook) does not consider anything under 100,000 competing sites to be a viable niche.

Jimmy D Brown (Nicheology)suggests 30,000 - 100,000 competing sites to be the ideal.

At the other end of the spectrum Andrew Williams (Keyword Results Analyzer - Word Tacker Version) looks for niches with 1,000 or less competing sites for each keyword/phrase.

For our example here I'm going to use Jimmy Brown's criteria : 30,000 - 100,000.

Here's the Google results from the list above :

snoring 977,000

stop snoring 121,000

snoring cure 3,850

snoring remedy 24,100

cause of snoring 2,310

snoring treatment 6,660

snoring solution 21,100

snoring problem 18,500

prevent snoring 3,510

So what does this tell us now?

The first keyword "snoring" is a non-starter. The term is well outside our competing sites criteria at 977,000 and a far too general.

Result - we probably have a viable market niche.

Step Four:

Finally we need to check t

Summer's Internet Traffic Jam
Summer is finally here, and while for many, summer implies barbeques, school-break, vacations and trips to the beach; for most Internet businesses, summer implies slower traffic.For an online business, traffic is paramount. Without it, conversions drop off, ROI’s dwindle and businesses can fail. In the United States, netScore reported that seventy-four percent of the top 50 Internet properties experienced less traffic between May and June of 2001. A big reason for this huge reduction is the decrease in at-school Internet traffic. Visitor traffic from at-school computers, which represented almost 8% of U.S. Internet traffic in May, began declining as summer vacations started

re's the Google results from the list above :

snoring 977,000

stop snoring 121,000

snoring cure 3,850

snoring remedy 24,100

cause of snoring 2,310

snoring treatment 6,660

snoring solution 21,100

snoring problem 18,500

prevent snoring 3,510

So what does this tell us now?

The first keyword "snoring" is a non-starter. The term is well outside our competing sites criteria at 977,000 and a far too general.

Result - we probably have a viable market niche.

Step Four:

Finally we need to check the ratio of "supply" to "demand" for our keywords/phrases to make doubly sure the niche is worth pursuing.

Here's how we do it. The formula is :

Google Results(Supply)/Overture Results(Demand)

The lower the ratio the less competition. Here's an example using our keywords/phrases :

snoring : 977,000/27352 = 35.72

stop snoring : 121,000/8211 = 14.73

snoring cure : 3,850/3308 = 1.16

snoring remedy : 24,100/2366 = 10.19

cause of snoring : 2,310/2186 = 1.06

snoring treatment : 6,660/1233 = 5.40

snoring solution : 21,100/1133 = 18.62

snoring problem : 18,500/800 = 23.13

prevent snoring : 3,510/623 = 5.63

So do we have a viable niche?

Based on the figures I would say the subject has pretty good potential. The niche is tightly focussed and the level of competition is low, so it's worth pursuing.

Will the niche make money?

The answer to that question will be down to how effective our marketing is.

One final note : This system has it's limitations. If you're really serious about this Niche Marketing stuff you should invest in some specialist tools which will provide a more comprehensive range of keywords/phrases than Overture returns.

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.iadvice.info/article/70298/iadvice-Niche-Marketing--Assessing-The-Potential-Of-A-Niche.html">Niche Marketing - Assessing The Potential Of A Niche</a>

BB link (for phorums):
[url=http://www.iadvice.info/article/70298/iadvice-Niche-Marketing--Assessing-The-Potential-Of-A-Niche.html]Niche Marketing - Assessing The Potential Of A Niche[/url]

I have to tell you that when I was first introduced to psychometrics in 1983, I was somewhat sceptical and that scepticism has remained with me ever since; so why my scepticism and why do I believe that psychometric testing and professional salespeople are uncomfortable bedfellows?

For many of us affiliate marketing can be a fun and relatively simple way to make a living on the Internet. It has proved to be a very popular business model especially for those who are new to internet marketing to start with as it requires no cold calling, payment processors, inventory, expensive office space, employees or selling hassles.

Model the success of others and you'll not only guarantee your success, you'll achieve your goals in less time with less expense than you could on your own.

Tags

Links

Hub You - Niche Marketing - Assessing The Potential Of A Niche

Related Articles: