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Hub You - Assembling Your Angels and Displacing Your Devils - Identify Your Ideal Customers, Fire the Rest
Wouldn't it be nice if everyone got as excited about your company as you are? Unfortunately some businesses just aren't very sexy; in fact, some businesses are downright boring. As a consequence, companies that sell commodity products and routine services tend to rely on presentations that load-up on features, specifications, and statistics that may be relevan
Angels are customers that are a good fit for you, they are easy and enjoyable to work w
A duopoly is a situation in which two firms control nearly all of the market for a product or service.Duopolies can be surprisingly competitive. If you remember that the price of a product or service is determined solely by the highest losing bid price and the lowest losing ask price, you’ll realize why a duopoly can be so competitive. A large number of
All Marketers Are Liars by Seth Godin introduced me to this unusual approach to identifying who I really wanted to work with and who gets the most out of working with me. Reading this article will give you clear insight on how and why you'll want to identify the customers you want to work with most.
In the world of business we all have angels and devils and how we deal with them can make a huge difference in our sanity and our bottom line.
Angels are customers that are a good fit for you, they are easy and enjoyable to work wi
These days its extremely difficult to distinguish between ethical and unethical advertising, the line between is so fine that the interpretation of it is ultimately left up to the consumer to make the decision. The closer the advertising pitch is to controversial, funnily enough, the more consumers find it appealing, get suckered in and after its too late real
In the world of business we all have angels and devils and how we deal with them can make a huge difference in our sanity and our bottom line.
Angels are customers that are a good fit for you, they are easy and enjoyable to work w
Debt consolidation entails taking out one loan to pay off many others. This is often done to secure a lower interest rate, secure a fixed interest rate or for the convenience of servicing only one loan.One can use the concept of refinance a home loan for unlimited long term benefits. Liquidating home equity and using the cash difference for debt consoli
In the world of business we all have angels and devils and how we deal with them can make a huge difference in our sanity and our bottom line.
Angels are customers that are a good fit for you, they are easy and enjoyable to work w
Worker's tend to spend the majority of their day sitting in an office chair, shouldn't they be comfortable? A good ergonomic office chair is hard to find and even harder to choose. There are many factors to consider in finding the right ergonomic chair for your body type and workplace conditions. In example, a doctor has different ergonomic needs than a comput
In the world of business we all have angels and devils and how we deal with them can make a huge difference in our sanity and our bottom line.
Angels are customers that are a good fit for you, they are easy and enjoyable to work w
DIY stores have changed massively over the last 20yrs. In fact the very Term DIY did not have the same impact to our lives then, as it does now. Back then when you visited your local hardware store, you spoke to the hardware man over a counter, I say man deliberately, who would then walk into their stores area, try to find your requirements from a very limited
Angels are customers that are a good fit for you, they are easy and enjoyable to work with, and they feel your product/service is of value. Angels like the buying process; they usually enjoy the experience and enjoy doing business with you. Devils on the other hand aren't necessary bad people, their just not good customers for YOU to work with. These are generally the price shoppers and bargain hunters who really don't see the value in your product/service; they are out to pay the absolute lowest price they can. Devils don't get a lot of enjoyment out of doing business with you; the enjoyment they get is getting a de
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