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Hub You - Ways to Improve and Make Money from Your Newsletter
Hospitality, Not Service
I find myself dining more and more often in fast-casual restaurants instead of ones that offers full service (and I use that term loosely). Why? In addition to being more in control of the timing of my experience, I find the level of hospitality in many fast-casual chains equal to or better than many of the casual full-service restaurants - for less money. What can you learn from a CASE (copy and steal everything) study of today's successful concepts? Think hospitality instead of service.On a recent visit to Pei Wei, PF Chang's fast-casual concept, with a colleague of mine (his first time to eat there), he was impressed with the friendly food delivery and offer to get drink refills for us. Drink refills? Most of us could offer that little dose of hospitality in our restaurants. Heck, at most full-service restaurants today, you're lucky if you get a refill in a timely manner. Will that build your sales? Certainly!The Golden Corral in my neighborhood has a very Cheers-like atmosphere, where the guests request specific servers and the managers are out front and seem to know everyone. Wonder why they continue to build sales and have
and have started writing, or gathering content for it, how are you going to improve and make money from your publicI find myself dining more and more often in fast-casual restaurants instead of ones that offers full service (and I use that term loosely). Why? In addition to being more in control of the timing of my experience, I find the level of hospitality in many fast-casual chains equal to or better than many of the casual full-service restaurants - for less money. What can you learn from a CASE (copy and steal everything) study of today's successful concepts? Think hospitality instead of service.On a recent visit to Pei Wei, PF Chang's fast-casual concept, with a colleague of mine (his first time to eat there), he was impressed with the friendly food delivery and offer to get drink refills for us. Drink refills? Most of us could offer that little dose of hospitality in our restaurants. Heck, at most full-service restaurants today, you're lucky if you get a refill in a timely manner. Will that build your sales? Certainly!The Golden Corral in my neighborhood has a very Cheers-like atmosphere, where the guests request specific servers and the managers are out front and seem to know everyone. Wonder why they continue to build sales and have
Direct Marketing- The 5 Bad Ugly Mistakes Of Direct Marketing
It is not unusual for one to make many mistakes in direct marketing. It is thus necessary to know what the reasons are and learn how to avoid direct marketing mistakes. The first mistake to avoid is that very often you will fail to identify your target market as well as your main audience.The key in direct marketing is to make sure to identify your target audience and know them well. You should learn what is hot for them and what will induce them to react positively to your product.Once you have a target audience in mind make sure that you avoid the most common mistake in direct marketing: Having errors in your mailing. You need to research your list as well as the products you are offering along with their prices. You should include as many people on your list and target them as tightly as possible.Your price should say it all. The customer loves to know what he or she is getting – so don’t make the mistake of not informing them about the product or service you are selling. It is not wise to bring the price at first even if the price is very attractive.Pricing your products is something that has many theoretical p
Our last three newsletters have covered the hot topic of email newsletters and their importance: Keeping Your Customers Informed, How to Build Your Subscriber List, and How To Write Your Newsletter. If you’re new to our newsletter or have missed out on any of these editions, to view the complete series see the link at the end of this article.It is not unusual for one to make many mistakes in direct marketing. It is thus necessary to know what the reasons are and learn how to avoid direct marketing mistakes. The first mistake to avoid is that very often you will fail to identify your target market as well as your main audience.The key in direct marketing is to make sure to identify your target audience and know them well. You should learn what is hot for them and what will induce them to react positively to your product.Once you have a target audience in mind make sure that you avoid the most common mistake in direct marketing: Having errors in your mailing. You need to research your list as well as the products you are offering along with their prices. You should include as many people on your list and target them as tightly as possible.Your price should say it all. The customer loves to know what he or she is getting – so don’t make the mistake of not informing them about the product or service you are selling. It is not wise to bring the price at first even if the price is very attractive.Pricing your products is something that has many theoretical p
So having accepted the importance of producing an email newsletter, you’ve begun to establish your subscriber list and have started writing, or gathering content for it, how are you going to improve and make money from your publica
The Barbados Offshore Company
Barbados is the most easterly of the Caribbean islands, some three hours flying time from Miami by direct flight. The island is 166 square miles in size and has a population of approximately 260,000. Barbados is known for the friendliness of its people and that, together with its beautiful beaches and wonderful climate, have made it one of the most popular tourist destinations in the Caribbean.In 1966, after nearly 350 years of British rule, Barbados became an independent nation. The political, economic and social stability that were a feature of its colonial past continue today.The Barbados legal system is based on English common law and has been supplemented by modern legislation. Courts exist on the English model with the final appeal being to the Privy Council in London.The official language of Barbados is English. Its currency is the Barbados dollar which has a fixed exchange rate of 1.99 “Bajan” dollars to each U.S. dollar. Barbados is a member of Caricom, the Caribbean common market.Since 1965, when it first enacted enabling legislation for international business companies, Barbados has permitted companies t
mers Informed, How to Build Your Subscriber List, and How To Write Your Newsletter. If you’re new to our newsletter or have missed out on any of these editions, to view the complete series see the link at the end of this article.Barbados is the most easterly of the Caribbean islands, some three hours flying time from Miami by direct flight. The island is 166 square miles in size and has a population of approximately 260,000. Barbados is known for the friendliness of its people and that, together with its beautiful beaches and wonderful climate, have made it one of the most popular tourist destinations in the Caribbean.In 1966, after nearly 350 years of British rule, Barbados became an independent nation. The political, economic and social stability that were a feature of its colonial past continue today.The Barbados legal system is based on English common law and has been supplemented by modern legislation. Courts exist on the English model with the final appeal being to the Privy Council in London.The official language of Barbados is English. Its currency is the Barbados dollar which has a fixed exchange rate of 1.99 “Bajan” dollars to each U.S. dollar. Barbados is a member of Caricom, the Caribbean common market.Since 1965, when it first enacted enabling legislation for international business companies, Barbados has permitted companies t
So having accepted the importance of producing an email newsletter, you’ve begun to establish your subscriber list and have started writing, or gathering content for it, how are you going to improve and make money from your public
Leadership, Genuine, Meaningful and Productive
One of the best lessons I have learned is the impact and importance of leadership. It is so easy to identify dysfunctional leadership in a company (or of a governmental entity!). Many times, the common misconception is that the executives in the “ivory tower” sit around and relax, while the “workers” do all the work. Of course, happy and motivated employees are essential to a company (I still teach that in seminars that I conduct). But I have observed and learned that it is the leadership in an enterprise that makes the difference ... and that is not exclusive to commerce.I am an avid devotee of Right Action, and I believe it is the umbrella for everything worthwhile in life, in our endeavors and, in my opinion, a solemn responsibility of every human being. Power comes not from dictatorship but from respect, logic and compassion ... all given by and returned to a quality leader. The substance of any situation is, of course, important ... but what makes any enterprise function well, easily, profitably and with verve and passion is people working together. That is when Spirit is at its best, when respect and honor are not just wor
r have missed out on any of these editions, to view the complete series see the link at the end of this article.One of the best lessons I have learned is the impact and importance of leadership. It is so easy to identify dysfunctional leadership in a company (or of a governmental entity!). Many times, the common misconception is that the executives in the “ivory tower” sit around and relax, while the “workers” do all the work. Of course, happy and motivated employees are essential to a company (I still teach that in seminars that I conduct). But I have observed and learned that it is the leadership in an enterprise that makes the difference ... and that is not exclusive to commerce.I am an avid devotee of Right Action, and I believe it is the umbrella for everything worthwhile in life, in our endeavors and, in my opinion, a solemn responsibility of every human being. Power comes not from dictatorship but from respect, logic and compassion ... all given by and returned to a quality leader. The substance of any situation is, of course, important ... but what makes any enterprise function well, easily, profitably and with verve and passion is people working together. That is when Spirit is at its best, when respect and honor are not just wor
So having accepted the importance of producing an email newsletter, you’ve begun to establish your subscriber list and have started writing, or gathering content for it, how are you going to improve and make money from your public
Fundraising Appeal Letters: Make Yours Novel Using Fiction Techniques.
What would happen if the author of The Da Vinci Code wrote your next direct mail fundraising appeal letter?Would your letter be boring? Predictable? Forgettable?I’ll give the answer in a minute.Your donors will no longer respond to lacklustre appeal letters. Today’s busy, distracted donors won’t donate to unexciting causes.Blame it on Survivor and American Idol. Blame it on cell phones, iPods, Blackberries, digital TV, satellite radio, junk mail, spam and telemarketers. Blame it on the thousands of other charities competing for your donor’s loyalty. But don’t blame your donor. Your donor, like everyone else, will only read fundraising letters that are novel. Different. Original.Appeal letters today must grab attention and compel donors to read on right to the end, and then donate.The most effective way to hook readers and keep them hooked is to tell original, real-life stories that make your fundraising letters more interesting, more dramatic, more persuasive.That doesn’t mean your donation request letters should be as long as a novel. Just that they should be as interesting as a novel t
What would happen if the author of The Da Vinci Code wrote your next direct mail fundraising appeal letter?Would your letter be boring? Predictable? Forgettable?I’ll give the answer in a minute.Your donors will no longer respond to lacklustre appeal letters. Today’s busy, distracted donors won’t donate to unexciting causes.Blame it on Survivor and American Idol. Blame it on cell phones, iPods, Blackberries, digital TV, satellite radio, junk mail, spam and telemarketers. Blame it on the thousands of other charities competing for your donor’s loyalty. But don’t blame your donor. Your donor, like everyone else, will only read fundraising letters that are novel. Different. Original.Appeal letters today must grab attention and compel donors to read on right to the end, and then donate.The most effective way to hook readers and keep them hooked is to tell original, real-life stories that make your fundraising letters more interesting, more dramatic, more persuasive.That doesn’t mean your donation request letters should be as long as a novel. Just that they should be as interesting as a novel t
So having accepted the importance of producing an email newsletter, you’ve begun to establish your subscriber list and have started writing, or gathering content for it, how are you going to improve and make money from your public
TQM Implementation Project Part 3b - The Analyze Phase, How To Overcome Issues
As indicated in my previous TQM article titled: TQM Implementation Project published on May 13, 2006 02:48:20 pm, In my last article Part 3a, I have shared issues pertaining to Data Collection, Trend Charting and Pareto Analysis. In this article, I will deal with Fish-bone Diagram and Why-Why Analysis in the D.A.I.C. Methodology.Just to recap, tools used in the ANALYZE Phase are:Data Collection | Trend Charting | Pareto Analysis | Fish-Bone Diagram | Why-Why AnalysisCase Study in Fish-bone DiagramOnce the Pareto Analysis is completed, team have an idea what are the main contributors to the material lost based on the 80/20 rule of Pareto Analysis. However, this only provide information that is limited to contributing factors to material loss but it does not give a clue what causes it.A Fish-Bond diagram would be used to collate possible causes to the contributing factors to material loss. This is done using brainstorming of the common 4M namely; Man, Machine, Method and Material as a guide. Once it is completed, team needs to ver
and have started writing, or gathering content for it, how are you going to improve and make money from your publication? This month we are going to tackle Ways to Improve and Make Money from your Newsletter.As indicated in my previous TQM article titled: TQM Implementation Project published on May 13, 2006 02:48:20 pm, In my last article Part 3a, I have shared issues pertaining to Data Collection, Trend Charting and Pareto Analysis. In this article, I will deal with Fish-bone Diagram and Why-Why Analysis in the D.A.I.C. Methodology.Just to recap, tools used in the ANALYZE Phase are:Data Collection | Trend Charting | Pareto Analysis | Fish-Bone Diagram | Why-Why AnalysisCase Study in Fish-bone DiagramOnce the Pareto Analysis is completed, team have an idea what are the main contributors to the material lost based on the 80/20 rule of Pareto Analysis. However, this only provide information that is limited to contributing factors to material loss but it does not give a clue what causes it.A Fish-Bond diagram would be used to collate possible causes to the contributing factors to material loss. This is done using brainstorming of the common 4M namely; Man, Machine, Method and Material as a guide. Once it is completed, team needs to ver
Getting Your Newsletter Delivered
The first issue is to make sure that your subscribers are opening your newsletters. It may sound obvious, they’ve subscribed to receive this free but valuable information of course they’ll open and read it, right? Wrong! There’s a whole host of delivery issues that can stop them.
This can be a particular problem if you
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