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Hub You - The Executives Guide To Marketing On The Internet
Let's say the you are at a business networking function and a salesperson walks up to you and says the following:"Are you tired of the nitty-gritty chores involved with running your business? Need assistance with one of your projects? My company takes care of the work you would be so much better off delegating to the top business students in the country. Don't delay searching for answers when my company can be getting things done at no cost to you!”If this line was emailed to you, you would delete it because it is spam. But, someone is now speaking it to you at a business networking meeting. How do you delete his mouth? You can’t. So it goes in one ear and out the other. You walk away and try to avoid that person all night.Believe it or not, this line is a "top-rated" elevator pitch at elevator pitch website, yourelevatorpitch.com. It sounds like a canned sales pitch. For some reason, there are st
One of the biggest mistakes made by business people dipping their toe into the internet revenue stream for the first time, is to think... "If We Build It, They Will Come." They won't! The number of new sites on the World Wide Web is growing exponentially. It is estimated that there are BILLIONS of pages on-line today.
Most of the Fortune 500 companies have launched marketing programs on the World Wide Web. More are rushing to meet the competition every day. Some have estimated that the growth rate of internet use is 20% to 40% per month!
The user base in the
Your email marketing campaign should be extremely targeted to produce the highest profits and rewards to you.With you email marketing campaign, be sure that all aspects of your business are in sync with your email campaign. In other words, is customer service ready to field questions? Do sales have the inventory to meet your customer’s needs? There’s no point in sending out an email extolling the virtues of a new product if people can’t order it or answer questions. Just be sure that all systems are a-go before you send out that email. Otherwise, your attempts at furthering a reputation of being a reliable and sophisticated business will instantly be thwarted.Now that your email marketing campaign is set up, you’re ready to hit the “Send” button. The next thing to do after the email is sent is to pay attention to the responses. How many bounced emails are you receiving? How many people are opting
You would have to be a cave dwelling hermit living in outer Mongolia not to have been inundated by hype and hoopla about the internet. Hardly a day goes by without major coverage of the net as it has come to be known.
In the last six months alone, Business Week, Advertising Age, Business Marketing, Time, Newsweek, USA Today, The Wall Street Journal, Fortune, and dozens of other lesser known publications have touted the internet as the major marketing event of the new millennium. Even venerable PBS has launched a multi-part series based on the internet.
Internet millionaires... billionaires... zillionaires... where does it all end? The Internet is capable of creating more wealth for more people than ever before in the history of mankind. Today's potential is phenominal, but look at what the next few years will bring...
"The number of people with Internet access worldwide will grow 800 percent to 650 million in the next three years, up from 170 million today" --Computer Industry Almanac--
[Note] As of November 2003 there are 660 Million internet users according to CyberAtlas
Most experts suggest that over one BILLION will have access to the internet by the end of 2005.
Ten years ago, a person could scrape, borrow and mortgage themselves to death to raise $150,000 to open a small retail store which stood an 80-90% chance of failing. Franchises ranging from $50,000 to $1,000,000 fail at an alarming rate.
Today, the Internet lets people start virtual businesses, often for less than 3-10% of the price of a conventional business. And the advantages of the online business are tremendous:
* Potential customer base of almost 700 MILLION people, as opposed to just 10,000 to 50,000 who may be in the area of a physical business.
* Extremely low start up costs compared to other methods.
* Ability to market nationally and globally without opening satellite locations
* Open 24 hours a day, 7 days a week, including holidays, without paying any overtime
* Businesses can be operated from anywhere.
* A built-in growth factor that staggers the imagination.
No doubt you have asked yourself the question...."Can my company benefit from having our own on-line marketing presence?" The answer is an emphatic "YES"
No GET-RICH-QUICK Here...
Before I show you how you can indeed benefit from marketing on-line, let's clearly establish that (in spite of much hype to the contrary) marketing on the internet is not a get-rich-quick proposition. You can make money...perhaps lots of it. But you should not look at your venture into marketing in cyberspace as an easy road to mega-bucks.
As with any new marketing channel, there is a learning curve to contend with. You should look upon your involvement in on-line marketing as an investment in future profits. The mere act of putting up a web site will get you no more than the self satisfaction of looking at your logo in color on a computer screen.
One of the biggest mistakes made by business people dipping their toe into the internet revenue stream for the first time, is to think... "If We Build It, They Will Come." They won't! The number of new sites on the World Wide Web is growing exponentially. It is estimated that there are BILLIONS of pages on-line today.
Most of the Fortune 500 companies have launched marketing programs on the World Wide Web. More are rushing to meet the competition every day. Some have estimated that the growth rate of internet use is 20% to 40% per month!
The user base in the
With the growth of the internet there is no doubt that e-commerce is here to stay. More and more people are shopping online today than ever before and this makes the perfect opportunity for anyone to become an internet entrepreneur.In fact, the internet levels the playing field to some degree allowing small businesses to compete with the multi-billion dollar mega stores like Wal-Mart. But how exactly does it take for an individual to get a business started online?For the average individual taking a business online may seem like an overwhelming task. However, with modern day drop shippers like SMC wholesale products and eCommerce sites like eBay it can actually be much easier than most believe.See with globalization taking over the world, it has made it easier than ever to find great products to retail on the internet via drop shipping. This is the foundation of companies like SMC wholesale pro
"The number of people with Internet access worldwide will grow 800 percent to 650 million in the next three years, up from 170 million today" --Computer Industry Almanac--
[Note] As of November 2003 there are 660 Million internet users according to CyberAtlas
Most experts suggest that over one BILLION will have access to the internet by the end of 2005.
Ten years ago, a person could scrape, borrow and mortgage themselves to death to raise $150,000 to open a small retail store which stood an 80-90% chance of failing. Franchises ranging from $50,000 to $1,000,000 fail at an alarming rate.
Today, the Internet lets people start virtual businesses, often for less than 3-10% of the price of a conventional business. And the advantages of the online business are tremendous:
* Potential customer base of almost 700 MILLION people, as opposed to just 10,000 to 50,000 who may be in the area of a physical business.
* Extremely low start up costs compared to other methods.
* Ability to market nationally and globally without opening satellite locations
* Open 24 hours a day, 7 days a week, including holidays, without paying any overtime
* Businesses can be operated from anywhere.
* A built-in growth factor that staggers the imagination.
No doubt you have asked yourself the question...."Can my company benefit from having our own on-line marketing presence?" The answer is an emphatic "YES"
No GET-RICH-QUICK Here...
Before I show you how you can indeed benefit from marketing on-line, let's clearly establish that (in spite of much hype to the contrary) marketing on the internet is not a get-rich-quick proposition. You can make money...perhaps lots of it. But you should not look at your venture into marketing in cyberspace as an easy road to mega-bucks.
As with any new marketing channel, there is a learning curve to contend with. You should look upon your involvement in on-line marketing as an investment in future profits. The mere act of putting up a web site will get you no more than the self satisfaction of looking at your logo in color on a computer screen.
One of the biggest mistakes made by business people dipping their toe into the internet revenue stream for the first time, is to think... "If We Build It, They Will Come." They won't! The number of new sites on the World Wide Web is growing exponentially. It is estimated that there are BILLIONS of pages on-line today.
Most of the Fortune 500 companies have launched marketing programs on the World Wide Web. More are rushing to meet the competition every day. Some have estimated that the growth rate of internet use is 20% to 40% per month!
The user base in the
Scouting for a viable Australian business? Check these resourcesArwon Realty is a team composed of business property and finance brokers, and stock and station agents. They cater to property developers who are searching for prospective property developments in Australia. Their specialty is the listing and selling of Australian businesses for buyers who intend to relocate inter-state. If you are bent on buying any Australian business – from the wide array of choices by industry – you have come to the right place. Visit them at http://www.bestbusinessbuyes.com.au/index.htm.Business Shack.com.au is “Australia’s own business sales network”, which presents Australian businesses for sale by owners and brokers. They also do not require one to be a broker to be able to advertise a business for sale. The industry options include cafes and restaurants, manufacturing, postal services, property and accommodation, re
Today, the Internet lets people start virtual businesses, often for less than 3-10% of the price of a conventional business. And the advantages of the online business are tremendous:
* Potential customer base of almost 700 MILLION people, as opposed to just 10,000 to 50,000 who may be in the area of a physical business.
* Extremely low start up costs compared to other methods.
* Ability to market nationally and globally without opening satellite locations
* Open 24 hours a day, 7 days a week, including holidays, without paying any overtime
* Businesses can be operated from anywhere.
* A built-in growth factor that staggers the imagination.
No doubt you have asked yourself the question...."Can my company benefit from having our own on-line marketing presence?" The answer is an emphatic "YES"
No GET-RICH-QUICK Here...
Before I show you how you can indeed benefit from marketing on-line, let's clearly establish that (in spite of much hype to the contrary) marketing on the internet is not a get-rich-quick proposition. You can make money...perhaps lots of it. But you should not look at your venture into marketing in cyberspace as an easy road to mega-bucks.
As with any new marketing channel, there is a learning curve to contend with. You should look upon your involvement in on-line marketing as an investment in future profits. The mere act of putting up a web site will get you no more than the self satisfaction of looking at your logo in color on a computer screen.
One of the biggest mistakes made by business people dipping their toe into the internet revenue stream for the first time, is to think... "If We Build It, They Will Come." They won't! The number of new sites on the World Wide Web is growing exponentially. It is estimated that there are BILLIONS of pages on-line today.
Most of the Fortune 500 companies have launched marketing programs on the World Wide Web. More are rushing to meet the competition every day. Some have estimated that the growth rate of internet use is 20% to 40% per month!
The user base in the
At some point in internet marketing you will need to publish an ezine or electronic magazine which is really the same thing using different terms. It is important to have a high quality information ezine. This will ensure greater loyalty among your subscribers and enable you to charge much higher fees for ads that are placed in your ezine. There are certain elements to consider in publishing such as content and layout.Firstly, you need a header and this is straightforward. People need to know what your ezine is about and a header ells just that. Making your header stand out is also helpful. In the header you may also include your website and any copyright and publisher information. These elements will establish you the publisher, as an expert in the relevant area that your newsletter addresses such as internet marketing.You should also include any recommendations that you may have for your subscribers in
No doubt you have asked yourself the question...."Can my company benefit from having our own on-line marketing presence?" The answer is an emphatic "YES"
No GET-RICH-QUICK Here...
Before I show you how you can indeed benefit from marketing on-line, let's clearly establish that (in spite of much hype to the contrary) marketing on the internet is not a get-rich-quick proposition. You can make money...perhaps lots of it. But you should not look at your venture into marketing in cyberspace as an easy road to mega-bucks.
As with any new marketing channel, there is a learning curve to contend with. You should look upon your involvement in on-line marketing as an investment in future profits. The mere act of putting up a web site will get you no more than the self satisfaction of looking at your logo in color on a computer screen.
One of the biggest mistakes made by business people dipping their toe into the internet revenue stream for the first time, is to think... "If We Build It, They Will Come." They won't! The number of new sites on the World Wide Web is growing exponentially. It is estimated that there are BILLIONS of pages on-line today.
Most of the Fortune 500 companies have launched marketing programs on the World Wide Web. More are rushing to meet the competition every day. Some have estimated that the growth rate of internet use is 20% to 40% per month!
The user base in the
Business means profit. We need to manage the business most effectively to bring a reasonable profit. Effective management always requires management of income and expenditure and balancing of figures. The management of these numerical figures comes under business accounting. There is one more management in business strategy, requiring application of aesthetic figure management in development of business. It is different! Let us see!Watch the Crowd: Watch the crowd moving on the floors of that busy and beautiful commercial shopping complex in the heart of the city. You know the people go there to buy something they want. They have a plan to take home some articles of their interest. Some walk briskly to complete their shopping job quickly and go home early.Some people walk leisurely talking about the funny things that happened in a marriage function, they attended last. Chil
One of the biggest mistakes made by business people dipping their toe into the internet revenue stream for the first time, is to think... "If We Build It, They Will Come." They won't! The number of new sites on the World Wide Web is growing exponentially. It is estimated that there are BILLIONS of pages on-line today.
Most of the Fortune 500 companies have launched marketing programs on the World Wide Web. More are rushing to meet the competition every day. Some have estimated that the growth rate of internet use is 20% to 40% per month!
The user base in the U.S. alone, is over 200 million and growing. No savvy marketing executive in his or her right mind can afford to ignore an affluent market of this size.
PRETTY PICTURES...OR PROFIT?...
How, faced with the competition of so many sites, can you expect to be seen? The answer lies in how you structure the content of your site, and how you market, promote, and publicize it. Sound familiar? Not too different from any other new distribution channel you have ever attempted to capitalize on, is it?
In spite of what some high-tech gurus would like you to believe...marketing on the internet is not rocket science... but it is marketing.
And it's marketing with some new twists, some minefields, and a new mind-set required. Stodgy thinking simply won't do in this exciting new arena.
In the rush to ""get something on the web", too many companies have forgotten to pay attention to developing sound underlying marketing strategy. In many ways it has been far too easy to get on the web. Almost any high school computer geek can write passable HTML code (the language for creating web pages), but unless you have structured the sites content to attain specific marketing goals, and used skilled top-flight professional marketing strategists, copywriters, and designers, you are doomed to end up lost-in-cyberspace.
Putting up a web site without including the marketing, promotion, and publicity of the site in the initial planning and budgeting, is a lot like designing the finest print ad ever produced and then taking it out into the middle of a remote forest and tacking it to a tree. It's still a great ad but if nobody sees it, it's not going to do you much good.
WORTH THE INVESTMENT?...
Here's what I call Thom's Benefit Short List for Marketing On The Web":
==>Increase your sales & profits.
==>Enhance your companies image.
==>Save money.
==>Improve customer service
==>Open new markets.
==>Add distribution channels.
==>Lower sales costs.
==>Compress selling cycles
==>Generate publicity.
==>Compete internationally on a level playing field.
==>Low start-up costs.
==>No barriers to entry.
==>Powerful integration with other marketing methods.
==>Rapidly growing user base (estimate to grow to a billion or more by 2005).
==>Reach multiple MILLIONS of prospects with your promotional message, 24-hours-a-day, 365-days-per-year, with color, sound, and motion....for less then the cost of one full-page ad in a local newspaper for one day!
You'll have to decide for yourself whether it is worth the investment.
NEW CONSUMER DYNAMICS...
The consumer has accepted and appreciate the dynamics of shopping on the internet. No long drive to the shopping mall...it's as close as your computer screen. No more worries about credit card security
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