clusion is rising: rarely people come on the internet to buy something. And is true also, as time as, excepting Amazon and a few select websites no one is making a killing selling strictly on-line.

Because people still like to see,For small businesses The Internet is a wonderful tool , but many people are still very disappointed concerning the results they have.

The real truth is the web can be effective depending on how the Internet strategy is designed. There is one big error that most business make from the very beginning: they didn't understand that The Internet = Communication!

Of course, they are aware of the importance of communications, but have they applied that knowledge to website strategy?

What most people use the internet for?

I am sure about the answer we shall receive most of the time : "They got on The Internet to sell product or service !!" Of course the answer is right, but they often forget that the process is most important than the objective itself, and turn their web page into an "Internet storefront", going to be disappointed at last.

On the other hand, from the above answer a second conclusion is rising: rarely people come on the internet to buy something. And is true also, as time as, excepting Amazon and a few select websites no one is making a killing selling strictly on-line.

Because people still like to see, There is one big error that most business make from the very beginning: they didn't understand that The Internet = Communication!

Of course, they are aware of the importance of communications, but have they applied that knowledge to website strategy?

What most people use the internet for?

I am sure about the answer we shall receive most of the time : "They got on The Internet to sell product or service !!" Of course the answer is right, but they often forget that the process is most important than the objective itself, and turn their web page into an "Internet storefront", going to be disappointed at last.

On the other hand, from the above answer a second conclusion is rising: rarely people come on the internet to buy something. And is true also, as time as, excepting Amazon and a few select websites no one is making a killing selling strictly on-line.

Because people still like to see,ledge to website strategy?

What most people use the internet for?

I am sure about the answer we shall receive most of the time : "They got on The Internet to sell product or service !!" Of course the answer is right, but they often forget that the process is most important than the objective itself, and turn their web page into an "Internet storefront", going to be disappointed at last.

On the other hand, from the above answer a second conclusion is rising: rarely people come on the internet to buy something. And is true also, as time as, excepting Amazon and a few select websites no one is making a killing selling strictly on-line.

Because people still like to see,ight, but they often forget that the process is most important than the objective itself, and turn their web page into an "Internet storefront", going to be disappointed at last.

On the other hand, from the above answer a second conclusion is rising: rarely people come on the internet to buy something. And is true also, as time as, excepting Amazon and a few select websites no one is making a killing selling strictly on-line.

Because people still like to see,clusion is rising: rarely people come on the internet to buy something. And is true also, as time as, excepting Amazon and a few select websites no one is making a killing selling strictly on-line.

Because people still like to see, to touch and to check goods the main activity of potential buyers is not to *buy* on the internet but to *collect information about a product or service*.

In that circumstances the number one goal of Internet sales strategy should be to give to potential buyers the information that will influence their final sales decision. People come to website looking for information, not for a storefront or a shopping cart. That means the storefronts and shopping carts can be important parts of the strategy - but they shouldn't be the main strategy.

Let's have a simple example.

I hope that some of you who read this article will click on the little link at the end to become new subscribes of my eZine. Let's say this could be my goal. But in order to reach your membership, I'm first giving you a large dose of free and useful information.

Why? As Hamlet said, this is the question!
Think of the benefits this article p