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Hub You - Simple Changes that Explode Your Response Rate
My guess is, you don’t have $50,000 to get started. You want to get started for a few hundred bucks, including the how-to plan, the web site, the product, an email autoresponder system, and some traffic to your website.What I am going to teach you in this book are the basic steps and techniques that will work for you to get started marketing on the web. If you want to spend $50,000 your first month and play with the big guys, this book is not for you. Go buy one somewhere for $997.00. Or $1997.00.But if you genuinely want to learn how to make money on the internet, get started slow, for a few hundred dollars, I will show you step-by-step how to do it.The Leverage PlanA lot of basic services that you will need to get started on the web such as web hosting, web templates for your web site, sales materials, autoresponders (automated email services), credit card services (so you can take credit cards), and even products to sell can be achieved for very little up front, or even the first 30 days free. They are designed that way so you can try them out. The companies are willing to give you their service for free for the first 30 days be
Place a red border around your order buttons. This has proven to increase conversion rates. However, nothing can take the place of testing.
Another important factor influencing click-through rate is what text you use for your order buttons. Some of the most effective text that have been used on the internet are below.
Click here to order
Click here to grab your copy
Who do you know?Hopefully, your customers...I read "Obvious Adams" again the other night because its a quick read and a great refresher for the mind. It causes "accurate thinking" as Napoleon Hill calls it. I'm beginning to think that I need to send a copy to each of my clients just to help them think a little more accurately. Like a cup of coffee for the subconscious mind, perhaps.Every business coach has a list of standard things that they ask their clients in one situation or another. The reason for this is that...your business is NOT different, even though everyone thinks theirs is.One of the things I ask is "tell me about your clients". I use it when I've been asked to help them figure out how to improve their existing lead generation efforts, find new sources of quality leads and improve their sales performance with those leads. It's yet another one of those "Why'd he ask me that?" questions.Rarely do I get a really good quality answer to that question, but that's ok, after all, my clients ARE paying me to help them. Anyhow, I ask this question for several reasons. I want to know how in touch you are
John Reese, Jason Potash, and Joe Vitale are all very well known online marketers that have achieved conversion rates of 10% or more. Now, why does these online marketers have such high conversion rates while the majority of sites on the internet are only obtaining about a 1% conversion rate? It's simple. They invests lot of time and effort into improving their conversion rate. They know that small changes to a web site can make huge impacts to your bottom line. Here are some simple changes that can make a dramatic difference in your own profits.
Headline
A change in your headline alone can produce a 1,900% increase in your income. This is one of the most crucial parts of your sales page and can pull in 80% of the orders if done correctly. Your headline should concentrate on the biggest benefit of your product. In addition, it should create enough curiosity to compel the reader into the sales copy.
One of the most powerful words in sales copy is the word you. This is also true for headlines. Using the word you or your in your headline and sales copy transfers ownership and makes your writing much more personal.
Color of Your Background
The color of your background is a very simple change that can raise your sales by up to 30%. The most effective color is dark blue, but grey, black, and white also work pretty well. All aspects of your sales letter must be tested because different market segments respond differently
Audio Marketing
Adding audio to your order page could catapult your sales by 437%. Audio makes your message much more personal and adds to your credibility. People also like to associate a face with a voice. Place a small picture above your recording and see how this affects your sales conversions.
Pop-Ups
Pop-ups are a powerful tool for collecting the email addresses of potential customers. It is also a good way to catch your visitors by the tail before they leave your site. You don't want any of your web site visitors to go to waste. So, before they leave, grab them with a pop-up. With a pop up you can introduce them to your other products, subscribe them to your newsletter, or find out why they didn't buy your product. It is crucial to know exactly what your visitors are looking for. When you know what your targeted visitors want, you can target your marketing and catapult your conversion rates.
Font Colors
Colors play a big part in online marketing. You can crank up your conversion rate by using red font for your heading and subheadings. Yellow highlighting can also rev up your response rates.
Make sure that your copy is fast and fun. Use yellow highlighting, underling, and bolding for things that you want to emphasize. All readers on the internet are scanners. Your sales letter will not be read word for word. Because of this, you must make sure that your most important points stand out.
Number and Text of Your Order Buttons
Long sales letters have proven to be the best for online sales letters because they limit a visitors navigation choices, they are focused on one product, and they provide potential customers with every bit of information they could want about a product. However, if you only have one order button at the very end of your sales page, you are probably losing out on a number of sales. The key is to place multiple button links that direct the user to the order page.
Place a red border around your order buttons. This has proven to increase conversion rates. However, nothing can take the place of testing.
Another important factor influencing click-through rate is what text you use for your order buttons. Some of the most effective text that have been used on the internet are below.
Click here to order
Click here to grab your copy o
When writing a resume never forget the power of your words. I have time and time again seen where job seekers have written things like work requirements. An employer is not looking for work requirements. This informs them that you were required to do it, and may not have wanted to. How about something more positive such as on the job acomplishments. This not only conveys what you did at the job, but what you actually accomplished.Titles are also very powerfull. Using titles to your advantage could possibly put you on the top of the list. Work history, should be replaced with somthing more creative such as Performance history. With this word you actually performed which indeed is a very powerful word. Remember that not only do the employers read these titles the ones that stick out will be most memorable.Using positive words when explaining tasks is also helpful. Use words that exute creativity like designed, created, refreshed. You should also use words that tells the employer that your a team player. Encouraged, together, group are some examples.By emphasizing these types of words your resume is sure to stick out, a
One of the most powerful words in sales copy is the word you. This is also true for headlines. Using the word you or your in your headline and sales copy transfers ownership and makes your writing much more personal.
Color of Your Background
The color of your background is a very simple change that can raise your sales by up to 30%. The most effective color is dark blue, but grey, black, and white also work pretty well. All aspects of your sales letter must be tested because different market segments respond differently
Audio Marketing
Adding audio to your order page could catapult your sales by 437%. Audio makes your message much more personal and adds to your credibility. People also like to associate a face with a voice. Place a small picture above your recording and see how this affects your sales conversions.
Pop-Ups
Pop-ups are a powerful tool for collecting the email addresses of potential customers. It is also a good way to catch your visitors by the tail before they leave your site. You don't want any of your web site visitors to go to waste. So, before they leave, grab them with a pop-up. With a pop up you can introduce them to your other products, subscribe them to your newsletter, or find out why they didn't buy your product. It is crucial to know exactly what your visitors are looking for. When you know what your targeted visitors want, you can target your marketing and catapult your conversion rates.
Font Colors
Colors play a big part in online marketing. You can crank up your conversion rate by using red font for your heading and subheadings. Yellow highlighting can also rev up your response rates.
Make sure that your copy is fast and fun. Use yellow highlighting, underling, and bolding for things that you want to emphasize. All readers on the internet are scanners. Your sales letter will not be read word for word. Because of this, you must make sure that your most important points stand out.
Number and Text of Your Order Buttons
Long sales letters have proven to be the best for online sales letters because they limit a visitors navigation choices, they are focused on one product, and they provide potential customers with every bit of information they could want about a product. However, if you only have one order button at the very end of your sales page, you are probably losing out on a number of sales. The key is to place multiple button links that direct the user to the order page.
Place a red border around your order buttons. This has proven to increase conversion rates. However, nothing can take the place of testing.
Another important factor influencing click-through rate is what text you use for your order buttons. Some of the most effective text that have been used on the internet are below.
Click here to order
Click here to grab your copy
If you are in business then applying hypnotic techniques or using Hypnotherapy with yourself or your staff might sound both interesting and also a bit strange. Hypnosis has been around for ages, even the ancient Egyptians used it, and it is even going strong today. Hypnosis can achieve some amazing often impossible results, however if you have no interest in improving the motivation of yourself and you staff or increasing your business productivity, then this article is not for you. On the other hand, if you are keen to grow and expand and you are open minded and willing to learn, then read on!I have a business with quite a few divisions. The main section is sales of my products on the internet and my book in bookstores around the globe. In business I mostly use two different types of Hypnosis models which I will explain to you below, but first I want you to understand that these techniques are very powerful and should only be used ethically to get the best out of yourself and your staff and to help your customers to make the best decision for them and not for your pocket. Running your business this way will lead to a clear conscience and a greater fee
Pop-Ups
Pop-ups are a powerful tool for collecting the email addresses of potential customers. It is also a good way to catch your visitors by the tail before they leave your site. You don't want any of your web site visitors to go to waste. So, before they leave, grab them with a pop-up. With a pop up you can introduce them to your other products, subscribe them to your newsletter, or find out why they didn't buy your product. It is crucial to know exactly what your visitors are looking for. When you know what your targeted visitors want, you can target your marketing and catapult your conversion rates.
Font Colors
Colors play a big part in online marketing. You can crank up your conversion rate by using red font for your heading and subheadings. Yellow highlighting can also rev up your response rates.
Make sure that your copy is fast and fun. Use yellow highlighting, underling, and bolding for things that you want to emphasize. All readers on the internet are scanners. Your sales letter will not be read word for word. Because of this, you must make sure that your most important points stand out.
Number and Text of Your Order Buttons
Long sales letters have proven to be the best for online sales letters because they limit a visitors navigation choices, they are focused on one product, and they provide potential customers with every bit of information they could want about a product. However, if you only have one order button at the very end of your sales page, you are probably losing out on a number of sales. The key is to place multiple button links that direct the user to the order page.
Place a red border around your order buttons. This has proven to increase conversion rates. However, nothing can take the place of testing.
Another important factor influencing click-through rate is what text you use for your order buttons. Some of the most effective text that have been used on the internet are below.
Click here to order
Click here to grab your copy
I'm a great fan of article marketing -- and of reading articles. But I'm always amazed how much money most authors leave on the table, because they fail to properly execute the two most vital parts of the operation.These are: The headline and summary paragraphsThe signature box or resource box The reason these are so vital is they are the two important "gateways" you have to move the reader through to achieve the purpose of your article.First, let's be clear about your purpose: the prime purpose, among several, is to attract qualified visitors to your web site.With this in mind, it's obvious you have less chance than the proverbial snowball in hell, if your article headline and teaser copy doesn't stand out among all the other articles on the article bank or web site. The way many article banks display their articles, the headline is all you have to "sell" your article. So it's no exaggeration to say you have ten seconds in which to live or die!So it will pay you handsomely to bring some of the tricks of copy writing -- which is really psychology in words -- to your
Font Colors
Colors play a big part in online marketing. You can crank up your conversion rate by using red font for your heading and subheadings. Yellow highlighting can also rev up your response rates.
Make sure that your copy is fast and fun. Use yellow highlighting, underling, and bolding for things that you want to emphasize. All readers on the internet are scanners. Your sales letter will not be read word for word. Because of this, you must make sure that your most important points stand out.
Number and Text of Your Order Buttons
Long sales letters have proven to be the best for online sales letters because they limit a visitors navigation choices, they are focused on one product, and they provide potential customers with every bit of information they could want about a product. However, if you only have one order button at the very end of your sales page, you are probably losing out on a number of sales. The key is to place multiple button links that direct the user to the order page.
Place a red border around your order buttons. This has proven to increase conversion rates. However, nothing can take the place of testing.
Another important factor influencing click-through rate is what text you use for your order buttons. Some of the most effective text that have been used on the internet are below.
Click here to order
Click here to grab your copy
You’ve heard about all the money circulating around the internet today, and about the big and easy bucks all the gurus are bringing in from their online businesses. Now you can’t wait to find that single perfect online business opportunity for you that will help you rake in the same amount of cash, if not more. All you have to do is plug in a search term into Google, click on the first listed and probably best business opportunity, and you’re on the road to riches, right? Unfortunately, it’s not that easy! When you search for profitable home based business opportunities, you first have a few big things to consider.One of the major things to think about is whether or not an online business is really for you. Are you the type of person that is always on the go, can’t sit still for any length of time, needs to be outside and active all the time, and are not an office person? If so, an online business may not be right for you. Sure there is new technology being developed all the time that allows you to be more mobile with your business, but you have to consider the fact that an online business takes time, energy, and effort over the long term, and t
Place a red border around your order buttons. This has proven to increase conversion rates. However, nothing can take the place of testing.
Another important factor influencing click-through rate is what text you use for your order buttons. Some of the most effective text that have been used on the internet are below.
Click here to order
Click here to grab your copy of _____________
There are so many sites that still do not include a call to action. You must clearly explain to your visitors what you want them to do. Marketers have proven that you will increase your sales by at least 80% simply by asking for the order.
Newsletters / Autoresponders
Unfortunately, not everyone that comes to your site will be ready to buy. Actually, this is usually 90% or more of the visitors that arrive at your site. However, to be successful, you must be able to stay in contact with potential customers. In order to do this you must capture their email address by offering a newsletter or autoresponder. You can do this through a pop-up or subscription form. Some of the best places for a subscription form include the top-left hand of your sales page and the very bottom of your sales copy.
Limited Choices
Limit your visitors to a single choice. Your sales page should have one main goal: to sell one, individual product. You may have a secondary purpose of subscribing visitors to your newsletter, but this is not the main point of the page. The more choices you give people to surf around your site, the more confused they become and many will often just click away to somewhere else. By focusing your potential customers, you can crank up your conversion rates.
Web Site Copy
- Strong testimonials can increase your sales by a phenomenal 250%. Gaining credibility is crucial on the internet where there are no sales reps on hand to talk to personally. When your visitors see that other people have risked doing business with you and have been pleased with the results, you gain trust that cannot be bought. However, when lost, it is nearly impossible to gain back.
For a testimonial to be effective, it must contain the following elements:
- A good testimonial is descriptive! Avoid using one and two word testimonials. People will be much more influenced by longer testimonials that contain solid numbers and facts about the benefits they experienced.
- List the customer's full name, business name, and URL.
- Do NOT edit your testimonials. This is an unethical practice. However, correcting the spelling would be acceptable
So, how do you go about collecting these powerful testimonials? There are a couple of options. You may ask current customers for testimonials. Many times, you may have many very happy customers who just never really thought about sending in a testimonial. They are very likely to be responsive if you approach them and explain to them how both of you stand to benefit.
Another option is to give a couple of your products away for free in exchange for a testimonial. This has proven to be very effective in some cases.
Nevertheless, be sure to incorporate testimonials into your overall marketing plan. Research has shown that they work best when placed right below the headline.
A strong guarantee helps alleviate any anxiety the customer may be feeling about ordering from you. Your guarantee shows that you have confidence in what you are selling. Did you k
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