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  • Hub You - Seven Fatal Errors in Online Marketing Demos

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    I've just recently stumbled across a few web sites like namepros.com and dnforum, websites that focus solely on the buying and selling of domains. And I "gotta tell ya" I was quit impressed to hear some of the success stories.Now from my understanding, I thought profit from domain sales died at the end of the dotcom Boom. But from what I've seen and heard, It seems like it can be a lucrative business. Naturally there's more to it than buying a domain name for $5.99 a year and turning around and selling it for $4,000. To come across a domain name (whether self created, expired, or p
    product demos with complex interface screens, complete with cursors that point in several directions and screens that change without explanation, are confusing, and may suggest to your user that the product is harder to use than it really is. Spend the money to add
    Top 12 Tips of How to Write a Survey Without Embarrassing Yourself
    OK, I work for a survey software company, so maybe I'm a bit biased on telling you what type of survey to choose, but when it comes to taking surveys - I've been on the receiving end of far too many poorly constructed surveys that required way too much time and energy simply to share my thoughts. Even my favorite local brewery (Harpoon) failed to retain my interest during their 20 page long saga of a survey- Here at Prezza we got together with a Top Ten list (plus two extra) for how to conduct surveys without losing contact with your customer.1. Define the survey's purpose.Figure ou
    When portraying a new or upgraded product line, too many companies get caught up in meaningless impressive-looking images that fail to tell their story; or, they hide the product story among over-long corporate “web infomercials.” These are just two of the mistakes that can doom an online marketing demo to the annals of ineffective marketing artifacts. The most important online marketing question is “Have I made my products easy to buy?” Among the things to consider when answering this question is whether the product’s features and benefits are easy to understand. One great way to ensure this is to create an online marketing demo using Flash or Video. Marketing demos are attention-getting, cost effective and if done right, powerful sales tools. But, it can be so tempting to concentrate on the sizzle that many companies forget the steak. Here are some fallacies about online Flash or Video marketing demos.

    1. Silent Movies

    They are hard to follow and there is no evidence to suggest that silent movies are making a comeback. Software product demos with complex interface screens, complete with cursors that point in several directions and screens that change without explanation, are confusing, and may suggest to your user that the product is harder to use than it really is. Spend the money to add

    Change Management and Your Future as an Executive
    In if you are up-and-coming in the business world and you find yourself in a position where change management is occurring very rapidly then you need to take the bull by the horns and take responsibility for the team. For those that have the ability to unite others in a real leadership this is the time for you to shine and your future as an executive in the corporation depends on it.All too often when change management occurs at the corporate level many of the folks in management sit back and wait for something to happen afraid to make any moves for fear that they might also get the ax or
    that can doom an online marketing demo to the annals of ineffective marketing artifacts. The most important online marketing question is “Have I made my products easy to buy?” Among the things to consider when answering this question is whether the product’s features and benefits are easy to understand. One great way to ensure this is to create an online marketing demo using Flash or Video. Marketing demos are attention-getting, cost effective and if done right, powerful sales tools. But, it can be so tempting to concentrate on the sizzle that many companies forget the steak. Here are some fallacies about online Flash or Video marketing demos.

    1. Silent Movies

    They are hard to follow and there is no evidence to suggest that silent movies are making a comeback. Software product demos with complex interface screens, complete with cursors that point in several directions and screens that change without explanation, are confusing, and may suggest to your user that the product is harder to use than it really is. Spend the money to add

    Are You Stuck in the Middle?
    Are you stuck in the Middle? Are you working in one job and feeling dissatisfied but are unsure if you should “stay or go” or if you left, where would you go “to?”As a Career and Business Coach I work with clients who are in career transition, they want to advancing in their career, exploring changing industries or owning a business or may be returning to work after a period of unemployment.Being in a state of transition is like being stuck in the Middle. The middle for career transition represents the psychological space where we are in between opportunities, one foot planted in o
    es and benefits are easy to understand. One great way to ensure this is to create an online marketing demo using Flash or Video. Marketing demos are attention-getting, cost effective and if done right, powerful sales tools. But, it can be so tempting to concentrate on the sizzle that many companies forget the steak. Here are some fallacies about online Flash or Video marketing demos.

    1. Silent Movies

    They are hard to follow and there is no evidence to suggest that silent movies are making a comeback. Software product demos with complex interface screens, complete with cursors that point in several directions and screens that change without explanation, are confusing, and may suggest to your user that the product is harder to use than it really is. Spend the money to add

    Watch Your Attitude
    So many restaurants spend money on publicity and then practically chase customes away by the owner's attitude. Stop to think, please, who is really more important, your customers, your chef or your own cost-saving ideas? True, you have to keep your chef happy but not if he refuses to cook what the customer wants and you, Mr. Restaurateur: what good is saving a few cents here or even a dollar there, if the customer never returns?No names here to protect the guilty, but if you recognize your- self, you're guilty! Awhile ago a friend and I had dinner at a restaurant I had passed.
    te on the sizzle that many companies forget the steak. Here are some fallacies about online Flash or Video marketing demos.

    1. Silent Movies

    They are hard to follow and there is no evidence to suggest that silent movies are making a comeback. Software product demos with complex interface screens, complete with cursors that point in several directions and screens that change without explanation, are confusing, and may suggest to your user that the product is harder to use than it really is. Spend the money to add

    Buy A Business Without Going Broke
    Controversial as it sounds, you don't need a lot of special training or knowledge to analyze a business you want to buy. You don't need any special degrees or training. And you don't need to empty your bank account.One of the things you may want to invest a little cash in (although not a lot), however, is when it comes to analyzing the inventory.In fact, I heartily recommend you use the outside inventory companies. They’re listed in the Yellow Pages under “I”.Why do I want you to use an outside inventory company?Four reasons:1.) You’re going to find th
    product demos with complex interface screens, complete with cursors that point in several directions and screens that change without explanation, are confusing, and may suggest to your user that the product is harder to use than it really is. Spend the money to add audio.

    2. Over-long demo

    Approximately 3 minutes is about right: anything more runs the risk of losing the visitor’s interest…regardless of how engaging the demo may be. This will give time for a 1.5-minute “marketing pitch” and an equal amount of time for screen shots. Remember, the purpose of this demo is simply to capture the customer’s attention. This is not a tutorial, which can run up to 5 minutes in length and demonstrate an important function in some depth. The goal is to help the customer focus his/her attention on what you have to offer. The website can be loaded with additional information and white papers. This demo will set the stage for a purchase. Then you can guide the viewer to more information.

    3. Hide the Product Pricing

    Don't make customer search for pricing; make sure it is shown right after the demo ends. And, end the demo next to a “buy now” or “more information” button. If you don't have confidence in your pricing, then you have a bigger problem than website design. After investing the time to w

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