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Hub You - Creating a Unique Selling Proposition that Sizzles
You do not need a huge marketing budget to effectively market your photography business. Here are a few low-cost ways to get started:1. Display your work. This is one of the best ways to market your business. Approach stores, doctor’s offices, dentist offices, florists, wedding shops, children’s boutiques and toy stores, maternity shops, etc. about displaying your work in their place of business. They may be willing to rent you a space, or supply the space free of charge in exchange for some photographic work. They may also offer the space free of charge if you also agree to market their business in some way. Bring along your portfolio when you make the initial contact, so that the business owner may see your work. Malls are another good place for a display…in most cases you will have to pay for the space, so contact your local mall for more info. Along with each display, make sure you leave business cards or brochures for potential clients to pick up.2. Organize a charitable photo event. Examples of this are free pet portraits at the local humane society, free senior portraits for kids at a local group home or shelter, a p
Coming Up With a Killer USP
Can't think of a good USP for your business. Don't worry, the possibilities for USP's are endless. It's best, however, to adopt a USP that addresses an obvious void in the marketplace that you can fill.
The objective is to focus on the one niche, need or gap that is most so
First off, even a Lean Assessment should be a Value-Adding experience for your company. It's not enough for a couple of consultants to drop-in, take a look around, and then send you a report that tells you what they observed and what to do.Most of the time you'll pay for a Lean Assessment, (though probably at a reduced rate,) so you should still expect some tangible return on your investment beyond a report. Your assessors will be looking for waste. When and where they find waste, in its many forms, and how to eliminate it should be an expected deliverable.The following is a very brief overview of some things you should look for when hiring a consultant to assess the opportunities for Lean at your company. This also applies to the progress you have made so far if assessing for benchmarking purposes.This is NOT an exhaustive list by any means, but it is a good start.Although a good assessor should make the process flex to the specifics of each company, I have outlined some of the common items you should expect during and after a typical 1 - 5 day assessment.The Lean Assessor Should Do the Following (at mi
• Achieving High Ranking
• Establishing your product in a niche or vertical market
• Creating a great Unique Selling Proposition
• Exceptional customer relationship management
• Patience
In the previous newsletter we discussed Niche Markets, a key factor in the success of an online business. In this ezimail we talk about your unique selling proposition (USP) or lack of it. If you do not have a good niche product then you absolutely must have a great unique selling proposition. Having both is better!
What is a USP or Unique Selling Proposition?
The USP is your single, most marketable and competitive edge and why people should buy from you instead of someone else.
Most businesses don't have a USP, only a "me too," vague, unexciting presence that just feeds off the sheer momentum of the marketplace. There's nothing unique or distinct. They promise no great value, benefit, or service -- just "buy from us" for no justifiable, rational reason.
Would you bother buying from a business that's just "there," with no unique benefit, no great prices, selection, service or guarantee? Or would you prefer a business that offers you the greatest selection in the country or one with every product discounted to less than the competitors' price or one that sells just top of the shelf products with the same quality guarantee of service.
The reality is your visitors don't give a hoot about you, your product, or how hard you have worked to make it available. The simple fact is, they don't think about you at all. They have only one question when they hit your site: What's in this for me? You have only seconds in which to provide an appropriate answer.
Talk of you, your company, or your product, regardless of uniqueness, will only bring a click on the Back button. Soul-searched words about the benefits your company or product offers will also bring immediate exit. Without carefully creating a clear, strong and appealing USP you will lose potential customers.
Coming Up With a Killer USP
Can't think of a good USP for your business. Don't worry, the possibilities for USP's are endless. It's best, however, to adopt a USP that addresses an obvious void in the marketplace that you can fill.
The objective is to focus on the one niche, need or gap that is most sor
Preparation is the magic ingredient to all successful negotiations. When negotiating, you have to be prepared for anything. You need to know the ins and outs, the intricacies of both sides. The more you prepare, the more knowledge you have, and the better you will do. Skills, techniques and personality will never replace the concrete knowledge that can and will only be gleaned by doing your research and homework before the negotiation process begins. The bottom line is that the negotiator with the most knowledge is the most prepared, and that is the type of negotiator who will succeed. The bottom line is, your negotiation success is determined by your preparation. Before the negotiation begins, you must determine what your needs and interests are. In other words, you must first decide what you want out of the negotiation. Then you must prioritize those needs and wants. The heat of the moment is not the time when you should step back and try to figure out which option you're really pushing for. For example, let's say you have just opened your business. You've submitted a
What is a USP or Unique Selling Proposition?
The USP is your single, most marketable and competitive edge and why people should buy from you instead of someone else.
Most businesses don't have a USP, only a "me too," vague, unexciting presence that just feeds off the sheer momentum of the marketplace. There's nothing unique or distinct. They promise no great value, benefit, or service -- just "buy from us" for no justifiable, rational reason.
Would you bother buying from a business that's just "there," with no unique benefit, no great prices, selection, service or guarantee? Or would you prefer a business that offers you the greatest selection in the country or one with every product discounted to less than the competitors' price or one that sells just top of the shelf products with the same quality guarantee of service.
The reality is your visitors don't give a hoot about you, your product, or how hard you have worked to make it available. The simple fact is, they don't think about you at all. They have only one question when they hit your site: What's in this for me? You have only seconds in which to provide an appropriate answer.
Talk of you, your company, or your product, regardless of uniqueness, will only bring a click on the Back button. Soul-searched words about the benefits your company or product offers will also bring immediate exit. Without carefully creating a clear, strong and appealing USP you will lose potential customers.
Coming Up With a Killer USP
Can't think of a good USP for your business. Don't worry, the possibilities for USP's are endless. It's best, however, to adopt a USP that addresses an obvious void in the marketplace that you can fill.
The objective is to focus on the one niche, need or gap that is most so
A tight knit team is a group of competent individuals who care deeply about each other. They are fiercely committed to their mission, and are highly motivated to combing their energy and expertise to achieve a common objective. From our observation and studies on teamwork in the workplace, we have found three primary conditions that have to be met in order to attain higher levels of team performance and member satisfaction. Resources and Commitment Ownership and Heart LearningThese three conditions are the heart and soul of teamwork. These conditions are not a blueprint. Each group is unique, and the specifics and details of teamwork have to be worked out separately. Let’s look closer at number one - Resources and Commitment. RESOURCES AND COMMITMENTA strong personal commitment and leap of faith are needed to start up and sustain tight knit teams. Genuine energy and resources are required during the early stages. For example, important non-task time is needed for teams to meet and establish identity, expectations, spirit, bonds, and patience is required for learning, coaching and beha
Would you bother buying from a business that's just "there," with no unique benefit, no great prices, selection, service or guarantee? Or would you prefer a business that offers you the greatest selection in the country or one with every product discounted to less than the competitors' price or one that sells just top of the shelf products with the same quality guarantee of service.
The reality is your visitors don't give a hoot about you, your product, or how hard you have worked to make it available. The simple fact is, they don't think about you at all. They have only one question when they hit your site: What's in this for me? You have only seconds in which to provide an appropriate answer.
Talk of you, your company, or your product, regardless of uniqueness, will only bring a click on the Back button. Soul-searched words about the benefits your company or product offers will also bring immediate exit. Without carefully creating a clear, strong and appealing USP you will lose potential customers.
Coming Up With a Killer USP
Can't think of a good USP for your business. Don't worry, the possibilities for USP's are endless. It's best, however, to adopt a USP that addresses an obvious void in the marketplace that you can fill.
The objective is to focus on the one niche, need or gap that is most so
What does it mean when printing companies say they need to get a die made? There are multiple types of dies used for different processes.There are engraving dies. These are made of steel and copper. The process wipes ink across the die and then the paper is hit with that die injecting the ink into the paper. These dies last a long time and can be used multiple times. This is usually for fine type with serifs.There are embossing dies. These are usually made of brass or copper but sometimes magnesium on the low end. The brass or copper are good for multiple uses and can have multi levels to give great detail. The edges can be beveled to achieve the maximum depth allowed by the paper. These are the dies that artistic or 2 dimensional effects are created on. The magnesium die is primarily made for short runs and will not stand up to wear and tear real well. You can only achieve one level in magnesium. All embossing dies require a counter die that fits into the die as a mirror image. These two dies actually squeeze the paper fibers between them and give the raised image. An interesting note is while embossing many times you apply heat to
The reality is your visitors don't give a hoot about you, your product, or how hard you have worked to make it available. The simple fact is, they don't think about you at all. They have only one question when they hit your site: What's in this for me? You have only seconds in which to provide an appropriate answer.
Talk of you, your company, or your product, regardless of uniqueness, will only bring a click on the Back button. Soul-searched words about the benefits your company or product offers will also bring immediate exit. Without carefully creating a clear, strong and appealing USP you will lose potential customers.
Coming Up With a Killer USP
Can't think of a good USP for your business. Don't worry, the possibilities for USP's are endless. It's best, however, to adopt a USP that addresses an obvious void in the marketplace that you can fill.
The objective is to focus on the one niche, need or gap that is most so
If you are a dog groomer you know that telephone sales are one way to get new clientele and people love to talk about their pets on the phone and to their friends. Since you are a dog groomer you probably have information that is of value to them and they will ask you questions and you can use this as a way to get to know the customer.Many dog owners love their pets and want to talk about them and they always have questions on how to best care for them. Generally most dog owners know that dog grooming is not a cheap thing and that it does cost money.A dog groomer can explain the benefits of dog grooming to the customer and explain the importance of canine hygiene. Dog grooming is not an easy job and most dog groomers are fairly busy, but to keep up their schedule they need to fill in all the time slots.Telephone sales for dog groomers do quite well and can keep the dog groomer busy. One day of telephone sales can net two or three days worth of complete full scheduling and once customers are put on to a dog grooming route this means they are regular customers and will help fill out the schedule of regular customers.A
Coming Up With a Killer USP
Can't think of a good USP for your business. Don't worry, the possibilities for USP's are endless. It's best, however, to adopt a USP that addresses an obvious void in the marketplace that you can fill.
The objective is to focus on the one niche, need or gap that is most sorely lacking, provided you can keep the promise you make.
After defining your USP, make sure it is included in every written communication to clients, on every advertisement, newsletter, invoice, brochure and business card. Naturally, clearly spelled out on your website.
The USP is something you can build your business around and can lead you to success, and wealth, so you better be able to state it. If you can't, your prospects won't see it or understand it. Whenever a potential customer of yours needs the type of product or service you sell, your USP should bring your business immediately to mind.
Creating Your USP
Write down a one-paragraph statement of your new USP. Remember this is your single most competitive edge that differentiates you from the rest and gives you a market edge. When I say single, I mean single statement. It is one or more reasons why prospects should buy from you instead of your competitors. The USP might incorporate one or more core elements similar to 'the widest range of gadgets on the planet with the fastest delivery' or 'Superior functionality, easier to use, less expensive with free support and a money back guarantee? Why would you use anything else?'
You also need to know what your competitors offer. You can't compete if you don't know what you're up against. Take the time to check out what they are doing. Do some research, you might be surprised what you might or might not find. Great offers, free shipping, contests, free customer support?
At first, you might struggle expressing the USP tightly and specifically. It may take a few tries. That's okay. Ruthlessly edit away the generalities and aggressively hone the shortest, crispest and most specific promise you could possibly hold out. Then, rework it and cull any excess wording or hazy statements until you have a clearly defined and easily apparent Unique Selling Proposition that a customer
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