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Hub You - Discover What is 10 Times More Powerful Than a Good Headline
For many years, I have tracked the cycles in hiring and job hunting to see if there are discernable patterns to job hunting success.Although there have been exceptions (such as in the opst-9/11 recessions), the two best times of the year to find work are in the period following Labor Day and in the period following the start of the new year.The reasons for this are pretty simple.In the post-Labor Day boomlet, job hunters believe that with summer vacations over, companies can get back to hiring. This longstanding myth creates a self-fulfilling prophecy that helps to create the result (in fact, summers are very strong periods for looking for work because companies find fewer choices so job hunters get great results).In addition
Very simple. I believe that your qualified audience will always be attracted by the same things you are interested in. If one sentence can have such an effect on you, it will do the same on your targeted audience. It is as simple as that. And it works!
Don't worry if you cannot seem to come up with the proven headline on your own. I still have a fantastic solution for you at the end of this article!
With that said, I have to tell you about a phenomenon that is spreading around the internet. I am talking about software automation. And especially, headline generation software. I have been building software for the Internet business since 2002, so I know how these bots work
Project heroes. We’ve all heard of them. Some of us have even seen them. A project is in jeopardy. This guy (or gal) comes out of nowhere, analyzes the situation, tells you exactly what the problem is, and then goes on to fix it before you can even update your project plan!Some project managers place a high level of trust in project heroes. As a result, their superman (or superwoman) is assigned to the most fascinating projects and their technical decisions and sizings are never challenged. In the meanwhile, the rest of the development team implements banal functionality or fixes defects.What’s Wrong With This Picture?Well, for one thing, too many project managers pick heroes based on their can-do attitudes instead of t
Most e-books and reports on headline generation are incomplete and rehashed information. Many of them are nothing more than a pile of out-dated theories that get no results. In a nutshell, they tell you to apply one formula and get a miraculous money-making headline! They all miss what a headline really is.
Here is why...
Basically, a headline is a sentence that attracts reader's attention. Right?
But everyone uses headlines and no one really stands out of the crowd though. That's why you need a 'good' headline. So you apply one of those 'miraculous formulas' and you come up with a good headline. In that case, you can force prospects to ignore your competitors' headlines and read yours! Great.
But as you can see. People are smart. Most of marketers use those formulas just as you do now. Just when you thought you would made a start, you are back where you begin.
You definitely need something that beats any good headline out there. You need a 'proven' headline!
I won't waste your time here. So, I will get to the point and tell you about my "make or break" secret to choosing effective titles. I have discovered this technique through my 4 years of writing on the web. Here it is:
Headlines which shift your focus, will also do the same with your customers -Period.
And here is exactly how I apply it to my copywriting...
First, I brainstorm a series of simple lines using the obvious mechanical components like:
1. Use one of these formulas (but not necessary!):
The "How to..." formula:
How to become _____
How to earn _____
How to get _____
How to improve your _____
How to win _____
I will give you a classic that has proven to be successful: "How to Win Friends and Influence People".
2. Use benefits not features: You have certainly heard about this before. And yes, it also applies to headlines. For example: Headline #1: "How to Send Your Article to Hundreds of Editors" Headline #2: "How to Get Your Article Published by Dozens of Editors"
Personally, I prefer the second headline because it is much more interesting. Don't you think?
3. Use power words into your headline: A power word can really entice people to action. I maintain a list of power words I use from time to time. Here are a few:
Automatic, Bonus, Easy, Exclusive, Free, Guarantee, New...
The important thing is place one or two of these power words so that the headline becomes stronger. Don't get me wrong, I didn't say you stuff the title with these words! Use them only if they do really apply to your ad copy.
Well, try to compile a list of three up to five 'raw' headlines from what you have learned so far. But wait, do not publish them; not yet. Before that, you need to select the most appealing title. The one that will drive most visitors attention. How can you do that?
Simple. Just read all your headlines out loud and 'zero-in' the one that makes you take action... The one that leaves you wanting more.
I call this, the proven headline.
In fact, this is the title that can almost guarantee that readers will notice it. How do I know that?
Very simple. I believe that your qualified audience will always be attracted by the same things you are interested in. If one sentence can have such an effect on you, it will do the same on your targeted audience. It is as simple as that. And it works!
Don't worry if you cannot seem to come up with the proven headline on your own. I still have a fantastic solution for you at the end of this article!
With that said, I have to tell you about a phenomenon that is spreading around the internet. I am talking about software automation. And especially, headline generation software. I have been building software for the Internet business since 2002, so I know how these bots work.
As many of us know, an obnoxious salesperson is hard to take. Nevertheless, we sometimes fall into this trap. To save the world from this crisis, here are ways we can become the worst at what we do. Maybe if we know what NOT to do, we can avoid these signs of obnoxiousness. The habits are easy to develop and we can all use reminders. The fastest way to fall into this trap is to think of YOU. It is that simple, just become self-centered and care only about your problems.Three easy stepsLets review three simple ways we can become the obnoxious salesperson who stops in or calls every once in a while. You know who we are talking about. If we are not careful, we can develop the traits of an obnoxious salesperson.Step One: Develop an “I”
But as you can see. People are smart. Most of marketers use those formulas just as you do now. Just when you thought you would made a start, you are back where you begin.
You definitely need something that beats any good headline out there. You need a 'proven' headline!
I won't waste your time here. So, I will get to the point and tell you about my "make or break" secret to choosing effective titles. I have discovered this technique through my 4 years of writing on the web. Here it is:
Headlines which shift your focus, will also do the same with your customers -Period.
And here is exactly how I apply it to my copywriting...
First, I brainstorm a series of simple lines using the obvious mechanical components like:
1. Use one of these formulas (but not necessary!):
The "How to..." formula:
How to become _____
How to earn _____
How to get _____
How to improve your _____
How to win _____
I will give you a classic that has proven to be successful: "How to Win Friends and Influence People".
2. Use benefits not features: You have certainly heard about this before. And yes, it also applies to headlines. For example: Headline #1: "How to Send Your Article to Hundreds of Editors" Headline #2: "How to Get Your Article Published by Dozens of Editors"
Personally, I prefer the second headline because it is much more interesting. Don't you think?
3. Use power words into your headline: A power word can really entice people to action. I maintain a list of power words I use from time to time. Here are a few:
Automatic, Bonus, Easy, Exclusive, Free, Guarantee, New...
The important thing is place one or two of these power words so that the headline becomes stronger. Don't get me wrong, I didn't say you stuff the title with these words! Use them only if they do really apply to your ad copy.
Well, try to compile a list of three up to five 'raw' headlines from what you have learned so far. But wait, do not publish them; not yet. Before that, you need to select the most appealing title. The one that will drive most visitors attention. How can you do that?
Simple. Just read all your headlines out loud and 'zero-in' the one that makes you take action... The one that leaves you wanting more.
I call this, the proven headline.
In fact, this is the title that can almost guarantee that readers will notice it. How do I know that?
Very simple. I believe that your qualified audience will always be attracted by the same things you are interested in. If one sentence can have such an effect on you, it will do the same on your targeted audience. It is as simple as that. And it works!
Don't worry if you cannot seem to come up with the proven headline on your own. I still have a fantastic solution for you at the end of this article!
With that said, I have to tell you about a phenomenon that is spreading around the internet. I am talking about software automation. And especially, headline generation software. I have been building software for the Internet business since 2002, so I know how these bots work
Ain't Google great? Ok, but are YOU being googled without your knowledge? If you are, your job search may be in jeopardy.If you're pursuing a job search Google can be a fabulous tool for*** Background information about an employer*** Insightful job search techniques*** Personal profiles on management*** Useful financial data*** Helpful employment statisticsBut, did you ever stop to think that employers may be using Google to get information about YOU . . . before they ever lay eyes on you?According to a recent report it's becoming more and more common for employers to search applicants' names on the internet. You may have pictures and written materials all over the web that could conceivably hu
The "How to..." formula:
How to become _____
How to earn _____
How to get _____
How to improve your _____
How to win _____
I will give you a classic that has proven to be successful: "How to Win Friends and Influence People".
2. Use benefits not features: You have certainly heard about this before. And yes, it also applies to headlines. For example: Headline #1: "How to Send Your Article to Hundreds of Editors" Headline #2: "How to Get Your Article Published by Dozens of Editors"
Personally, I prefer the second headline because it is much more interesting. Don't you think?
3. Use power words into your headline: A power word can really entice people to action. I maintain a list of power words I use from time to time. Here are a few:
Automatic, Bonus, Easy, Exclusive, Free, Guarantee, New...
The important thing is place one or two of these power words so that the headline becomes stronger. Don't get me wrong, I didn't say you stuff the title with these words! Use them only if they do really apply to your ad copy.
Well, try to compile a list of three up to five 'raw' headlines from what you have learned so far. But wait, do not publish them; not yet. Before that, you need to select the most appealing title. The one that will drive most visitors attention. How can you do that?
Simple. Just read all your headlines out loud and 'zero-in' the one that makes you take action... The one that leaves you wanting more.
I call this, the proven headline.
In fact, this is the title that can almost guarantee that readers will notice it. How do I know that?
Very simple. I believe that your qualified audience will always be attracted by the same things you are interested in. If one sentence can have such an effect on you, it will do the same on your targeted audience. It is as simple as that. And it works!
Don't worry if you cannot seem to come up with the proven headline on your own. I still have a fantastic solution for you at the end of this article!
With that said, I have to tell you about a phenomenon that is spreading around the internet. I am talking about software automation. And especially, headline generation software. I have been building software for the Internet business since 2002, so I know how these bots work
Having built a business from a bucket of water and sponge, which started over 25 years ago in a National Franchise chain in 23 states, I feel comfortable discussing entrepreneurship.While building my company in the beginning we learned the value of grass roots marketing, being involved in the community and giving a little back as we grow. In light of those humble beginnings and our tradition we have decided to come to the aid of millions and millions of small businessmen and women across this country.Small Business in America employs 2/3rds of the American Workforce. It consists of over 50% of every consumer dollar spent. We are watching the US economy emerge from an unfortunate recession and hardship. We realize that for the US Economy to
Automatic, Bonus, Easy, Exclusive, Free, Guarantee, New...
The important thing is place one or two of these power words so that the headline becomes stronger. Don't get me wrong, I didn't say you stuff the title with these words! Use them only if they do really apply to your ad copy.
Well, try to compile a list of three up to five 'raw' headlines from what you have learned so far. But wait, do not publish them; not yet. Before that, you need to select the most appealing title. The one that will drive most visitors attention. How can you do that?
Simple. Just read all your headlines out loud and 'zero-in' the one that makes you take action... The one that leaves you wanting more.
I call this, the proven headline.
In fact, this is the title that can almost guarantee that readers will notice it. How do I know that?
Very simple. I believe that your qualified audience will always be attracted by the same things you are interested in. If one sentence can have such an effect on you, it will do the same on your targeted audience. It is as simple as that. And it works!
Don't worry if you cannot seem to come up with the proven headline on your own. I still have a fantastic solution for you at the end of this article!
With that said, I have to tell you about a phenomenon that is spreading around the internet. I am talking about software automation. And especially, headline generation software. I have been building software for the Internet business since 2002, so I know how these bots work
As lifestyles became faster than ever, the only way for marketers to stay abreast with their clients is to catch up with their speeds -- thus, the birth of mobile ads and the vehicle wrapping industry.The trend is believed to have started with long-haul trucks in the mid-90s. Since these vehicles travel great distances, advertisers saw an opportunity to reach a wider audience by placing colorful vinyl ads on their bodies. And, because it proved effective in generating recall, delivery trucks and vans followed suit. Before long, vinyl graphics were on all types of vehicles, like cars, motorcycles, buses, and even planes and hot air balloons.Even the racing world caught on. What started with simple vinyl decals and stickers has now evolved into a f
Very simple. I believe that your qualified audience will always be attracted by the same things you are interested in. If one sentence can have such an effect on you, it will do the same on your targeted audience. It is as simple as that. And it works!
Don't worry if you cannot seem to come up with the proven headline on your own. I still have a fantastic solution for you at the end of this article!
With that said, I have to tell you about a phenomenon that is spreading around the internet. I am talking about software automation. And especially, headline generation software. I have been building software for the Internet business since 2002, so I know how these bots work.
People love these programs because they are easy to use. I can understand that. But do they know that the headlines generated that way are not gauranteed. To simplify to the extreme, these programs adapt well-known headline formulas to your business -no more than that. The drawback is the lack of updates. In fact, theorical templates that once worked well, don't pull anything today.
So if you plan to invest buckets of cash on one of these programs, ask for regular updates (that should be free of charge). Otherwise, you are throwing your hard-earned money in unprofitable advertising and rehashed information.
Another popular alternative is testing your headlines. Yes, the same old 'trial-and-error' cycle. You know... placing a headline, checking out your web log stats weekly to figure out the click-through rate. Then comparing it with the previous headline results and repeating the whole process over and over again...
Please, don't get me wrong, the headline testing is fine. There is nothing wrong with this concept. But it is too difficult to set up and maintain. Actually, I know of no marketer who enjoys doing that. I mean, who has the time (and nerves!) to place, check, track, compare, refine, replace again week after week...
Unless you have plenty of hours a day to spend in front of your computer. Or you are well paid for doing that!
As an online marketer (merchant or affiliate), you cannot afford to explode your marketing budget on testing like $Million companies do. In fact, if there is one secret on success online, it could be this: "Get the best from your money and time".
It is all a return-on-investment game. If you have $45 to spend in marketing your online business then make a '$45' marketing plan. Otherwise, you are heading to bankruptcy sooner or later! And remember, you are running a business instead of just a hobby.
Don't make the mistakes we have made; it has taken me 4 years to discover this real good method. My advice is let people test and adapt what really works to your own needs; that's just good business!
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