Hub You - Business

Payroll Arkansas - Unique Aspects of Arkansas Payroll Law and Practice
The Arkansas State Agency that oversees the collection and reporting of State income taxes deducted from payroll checks is:Department of Finance and Administration Revenue Division P.O. Box 9941 Little Rock, AR 72203-9941 501-682-2212 www.state.ar.us/dfa/taxes/wh_tax/index.htmlArkansas requires that you use Arkansas form “AR4EC, Employee’s Withholding Exemption Certificate” instead of a Federal W-4 Form for Arkansas State Income Tax Withholding.Not all states allow salary reductions made

, why and how, than it is to provide them with entertainment.

Here’s An Example:

For a specific example of a benefit-rich, quality cable ad, go to www.danskincreative.com, then click on PORTFOLIO and click the violin photo to play the video.

Accounting - Net Operating Losses
A Net Operating Loss is considered when the total income of a business or profession is less than its expenses or losses. A net operating loss (NOL) can apply to individuals, estates and trusts, if deductions exceed their income from all sources, personal or business-related. However, a business cannot operate at a lost forever. Normally, a business is expected to realize a profit within three to five years. These entities are expected to keep its accounting records accurate and in order, so that required information is readily availabl

We’ve all seen, and laughed at, the cheesy cable ads. From the low-quality video production, the ugly flashing headlines, the silly scripts, the ridiculous acting…they’ve been entertaining us for years. And, they've raised the question "What were they thinking?" What is so hard to understand, is that the very advertisers who continue to spend good money to produce and run these brand-damaging ads, had to have seen ads like these, themselves...and asked the same question.

We think we can speak for the general cable audience when we say “STOP the madness!”

Prospective advertisers, you might want to answer these questions before proceeding:

1. Do you have quality products or services?

2. Do your products/services hold strong benefits for the demographic audience who will be exposed to your cable spots?

3. Do you believe that advertising is a necessary investment in those products/services?

4. Do you want to influence buying behavior through advertising?

5. Do you think cable spots can accomplish this?

If you answered “No” to any of these questions, you should reconsider your 4Ps (Product, Price, Position, and Promotion). If, however, you answered “Yes” to all of these questions, then you should read on.

Now, we want to offer a few tips that will help you improve the impact your ad has on potential customers:

1. Hire a copywriter/scriptwriter who understands benefit-driven advertising strategy. Don’t have your wife or brother-in-law writes the script because they have a marketing degree.

2. Be wary of using humor in your ad, unless you are certain it can be pulled off and supports the selling proposition of the ads.

3. Actors must be directed by someone who knows how to direct.

4. If you or someone within your company is not a capable spokesperson or narrator, hire someone who is.

5. Lighting and sound are critical factors in the final quality and appearance of your spot. Cutting corners here by hiring a cheap video production service will undermine the credibility of the ad content.

6. Developing your ads in light of a thoughtful brand strategy, advertising strategy and marketing communication plan will ensure maximum success.

7. Plan and implement a media plan that will maximize your accuracy, effectiveness and budget.

8. If you can find a firm or strategic team that offers all these services, you are likely to have better results and fewer communication issues.

My philosophy on broadcast advertising is that it must contain benefit-driven content. And that content should not take a seat to entertainment, even when the entertainment is good. If a consumer is not in the market for your product – doesn’t care about the benefit your product provides – then it won’t matter that they are entertained, either.

However, if a consumer is truly seeking the benefits offered by your product, it is more important to convey those benefits, tell him/her what, when, why and how, than it is to provide them with entertainment.

Here’s An Example:

For a specific example of a benefit-rich, quality cable ad, go to www.danskincreative.com, then click on PORTFOLIO and click the violin photo to play the video.

You’ll notice that we start out the ad with a recognizable spokesman for our target market, Vassar Clements, who is a legend on the fiddle. We added credibility by showing violinist David Dillard from the Atlanta Symphony Orchestra. So, we gained attention and credibility right from the start. Then, you’ll hear the benefits…”easy to play”…”used for fiddle or classical style”…”it plays easy”…”sounds great.” These are the main benefits for the entire ad. You won’t always want to show the pri

Consumer Magazines are Sometimes Disguised Ads
We all want to trust that what we read is true, authentic, and genuine, but often the printed word is backed up by paying sponsors who control the spin. For that reason, the magazine Consumer Reports came out many years ago, to provide trustworthy critiques of consumer products within the hype and bias. Even Consumer Reports has to fight to keep its own reputation as an objective magazine, because so many readers are skeptical that a media company will sell itself out to the powerful corporate interests that make those many consumer product

ng benefits for the demographic audience who will be exposed to your cable spots?