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Hub You - Top 10 Ways to Market Your Website Offline
If you run a mobile pressure washer business it is extremely important that you know the components so you can trouble shoot in the field while you are online with the manufacturers help desk or equipment vendor. Most problems that are encountered on the job can be easily fixed so you do not lose any money in the field.Your engine has a single crankshaft where all the power goes. In a car, this crankshaft goes to a transmission. On your machine there is a circular pulley pressed or wedged on to the crankshaft. The pulley has two grooves on it. A car has a pulley on the front of the engine block between the engine and the radiator also with grooves. One goes to an alternator and another goes to a water pump.The alterna
7. Media Opportunities: If you're a guest on a radio or TV show or being interviewed by a newspaper reporter or magazine writer, make sure that your website address is mentioned. For television appearances, have the show scroll your URL across the bottom of the screen. For print media, ensure that your website address appears in your quote as a part of your business name, or in the back of the magazine in the resources section for articles.
8. Advertising: Whether you advertise in a newspaper/magazine, televi
Using flyers is one commonly overlooked method of advertising offline. Flyers are extremely easy to create. They also allow you to exhibit some of your creative side, making it just that much more fun to make money.In some areas, you may be able to put up as many flyers as you can afford to duplicate! The more flyers you put up the better chances you have of making money.Go to the web site of the product your promoting, and save their web page to your hard drive. Modify the page a little bit so that it is in the form of a flyer, and be sure to include your own affiliate link on the flyer to ensure you make money.Once you are satisfied with the way it looks, compile a list of all the possible places you may be able
As I was talking to a potential client the other day, the topic of promoting her company's website came up, and I knew that my telling her about all of the ways to conduct online marketing would just sound like gibberish to her. So, instead I started rattling off all of the offline ways she could promote the new website. These she understood and they made sense, as she could relate them to traditional marketing techniques. It occurred to me that in our quest to be the biggest and baddest online, we often forget to use more traditional means to get the word out about our online presence.
So, here's your checklist of the top 10 ways you can market your site offlline that won't break the bank:
1. Collateral Materials: Print your URL and email address on all of your collateral materials, including letterhead stationary and envelopes, business cards, postcards, greeting cards, business checks, mailing labels, invoices, brochures, fax cover sheets, print newsletters, press releases, and customer feedback forms. By doing this, everyone with whom you have any contact has your website address. Many of these items pass through tons of hands, and you never know who might see one piece of your collateral material and become a customer.
2. Front Door of Your Business Location: Do you have a retail location? If so, somewhere on your front door or in the window near your entrance, place a sign that says, "Open 24 hours a day online at www.YourWebsiteName.com". You could also add this to the permanent outdoor business sign. Let your website do your selling for you!
3. Voicemail Messages: On your voicemail message, include your website address in the content of the message, letting listeners know that they can find information about you and/or buy products and services via your website. If you have music or a message that plays while callers are on hold, incorporate your website URL into the information that they hear.
4. Promotional Items: Plaster your URL all over any promotional items that you might give away -- mousepads, pens, magnets, notepads, etc.
5. Automobile: Use your car to advertise your website for you as you go to client meeting or run errands around time. Place your website URL on removable vinyl magnetic signs on the doors of your vehicle, vinyl cling signs on your back windshield, or I.D. It Plates (www.iditplates.com) on the back of your car.
6. Clothing: Have clothing printed with your web address and logo and give them to friends and family members to wear around town -- baseball caps, T-shirts, button-down shirts. Or, you can give them away as prizes or promotional items. Have your friends and clients become a walking billboard for your website!
7. Media Opportunities: If you're a guest on a radio or TV show or being interviewed by a newspaper reporter or magazine writer, make sure that your website address is mentioned. For television appearances, have the show scroll your URL across the bottom of the screen. For print media, ensure that your website address appears in your quote as a part of your business name, or in the back of the magazine in the resources section for articles.
8. Advertising: Whether you advertise in a newspaper/magazine, televis
I picked up a copy of 'The Hangover Handbook - 101 Cures For Humanity's Oldest Malady'... not just in case I have some holiday cheer... but to get some awesome ideas for 2007 marketing promotions.There is a solid chapter of 101 ways to cure that hangover... as well as some hilarious chapters on:Boozer's Eye Chart, Great Drunks of History, I bet you don't know this... The pub survivors guideAnd the chapter that EVERY marketer should have on their book shelf...'The Boozers calendar - 366 amazing, fun, bizarre, offbeat, odd, unusual, weird, staggering, stupendous, delightful, true and invented reasons to have a drink every day of the year'A mouthful to say the least (and yes, pun intended)Think ab
So, here's your checklist of the top 10 ways you can market your site offlline that won't break the bank:
1. Collateral Materials: Print your URL and email address on all of your collateral materials, including letterhead stationary and envelopes, business cards, postcards, greeting cards, business checks, mailing labels, invoices, brochures, fax cover sheets, print newsletters, press releases, and customer feedback forms. By doing this, everyone with whom you have any contact has your website address. Many of these items pass through tons of hands, and you never know who might see one piece of your collateral material and become a customer.
2. Front Door of Your Business Location: Do you have a retail location? If so, somewhere on your front door or in the window near your entrance, place a sign that says, "Open 24 hours a day online at www.YourWebsiteName.com". You could also add this to the permanent outdoor business sign. Let your website do your selling for you!
3. Voicemail Messages: On your voicemail message, include your website address in the content of the message, letting listeners know that they can find information about you and/or buy products and services via your website. If you have music or a message that plays while callers are on hold, incorporate your website URL into the information that they hear.
4. Promotional Items: Plaster your URL all over any promotional items that you might give away -- mousepads, pens, magnets, notepads, etc.
5. Automobile: Use your car to advertise your website for you as you go to client meeting or run errands around time. Place your website URL on removable vinyl magnetic signs on the doors of your vehicle, vinyl cling signs on your back windshield, or I.D. It Plates (www.iditplates.com) on the back of your car.
6. Clothing: Have clothing printed with your web address and logo and give them to friends and family members to wear around town -- baseball caps, T-shirts, button-down shirts. Or, you can give them away as prizes or promotional items. Have your friends and clients become a walking billboard for your website!
7. Media Opportunities: If you're a guest on a radio or TV show or being interviewed by a newspaper reporter or magazine writer, make sure that your website address is mentioned. For television appearances, have the show scroll your URL across the bottom of the screen. For print media, ensure that your website address appears in your quote as a part of your business name, or in the back of the magazine in the resources section for articles.
8. Advertising: Whether you advertise in a newspaper/magazine, televi
A negotiator needs to be a skilled communicator. His role is to deliver and receive information. If negotiating is an art then communicating is like the practice of architecture.Learning to emphasize or reinforce what you are saying through your body language and demeanor improves your communication. Actors practice or rehearse their lines in front of mirrors to get their entire persona to deliver the "feeling" as well as the line. Attorneys preparing opening and closing arguments do the same thing. Prepare, review, and practice for a meeting until you have mastered the subject matter, know your objectives, and are confident to field issues as they are presented. You want to be able to control and direct the conversation; not
2. Front Door of Your Business Location: Do you have a retail location? If so, somewhere on your front door or in the window near your entrance, place a sign that says, "Open 24 hours a day online at www.YourWebsiteName.com". You could also add this to the permanent outdoor business sign. Let your website do your selling for you!
3. Voicemail Messages: On your voicemail message, include your website address in the content of the message, letting listeners know that they can find information about you and/or buy products and services via your website. If you have music or a message that plays while callers are on hold, incorporate your website URL into the information that they hear.
4. Promotional Items: Plaster your URL all over any promotional items that you might give away -- mousepads, pens, magnets, notepads, etc.
5. Automobile: Use your car to advertise your website for you as you go to client meeting or run errands around time. Place your website URL on removable vinyl magnetic signs on the doors of your vehicle, vinyl cling signs on your back windshield, or I.D. It Plates (www.iditplates.com) on the back of your car.
6. Clothing: Have clothing printed with your web address and logo and give them to friends and family members to wear around town -- baseball caps, T-shirts, button-down shirts. Or, you can give them away as prizes or promotional items. Have your friends and clients become a walking billboard for your website!
7. Media Opportunities: If you're a guest on a radio or TV show or being interviewed by a newspaper reporter or magazine writer, make sure that your website address is mentioned. For television appearances, have the show scroll your URL across the bottom of the screen. For print media, ensure that your website address appears in your quote as a part of your business name, or in the back of the magazine in the resources section for articles.
8. Advertising: Whether you advertise in a newspaper/magazine, televi
As an eBay Powerseller, I have had a fair amount of experience selling on eBay. One thing I can tell you for certain- it can be quite a ride! Most of my customers (but unfortunately not all) have been extremely pleasant and honest to work with. That in and of itself makes the eBay experience well worth the time and effort you put in to it. I have met, virtually speaking, some very nice people and have had some wonderful conversations with an interesting variety of people from around the world. If you are looking for an opportunity to interact with some fascinating people, then selling on eBay may be well worth your time.That being said, there have been many, many articles written about how to sell on eBay and how to
4. Promotional Items: Plaster your URL all over any promotional items that you might give away -- mousepads, pens, magnets, notepads, etc.
5. Automobile: Use your car to advertise your website for you as you go to client meeting or run errands around time. Place your website URL on removable vinyl magnetic signs on the doors of your vehicle, vinyl cling signs on your back windshield, or I.D. It Plates (www.iditplates.com) on the back of your car.
6. Clothing: Have clothing printed with your web address and logo and give them to friends and family members to wear around town -- baseball caps, T-shirts, button-down shirts. Or, you can give them away as prizes or promotional items. Have your friends and clients become a walking billboard for your website!
7. Media Opportunities: If you're a guest on a radio or TV show or being interviewed by a newspaper reporter or magazine writer, make sure that your website address is mentioned. For television appearances, have the show scroll your URL across the bottom of the screen. For print media, ensure that your website address appears in your quote as a part of your business name, or in the back of the magazine in the resources section for articles.
8. Advertising: Whether you advertise in a newspaper/magazine, televi
Most people are overwhelmed when they first start marketing online. There are so many things to learn and so many different gurus teaching different techniques that it is almost impossible to figure out what to do.You may just want to throw up your hands in total frustration and quit!It doesn't have to be like this. Yes, there are a lot of things to learn. There are hundreds of techniques and strategies which work to build an online business.You don't have to know all of them to get started. If you wait till you have everything all lined up to get started, then you will never get moving in the first place.I have been doing this for 4 years now and still learn new techniques every month. Another one of my tes
7. Media Opportunities: If you're a guest on a radio or TV show or being interviewed by a newspaper reporter or magazine writer, make sure that your website address is mentioned. For television appearances, have the show scroll your URL across the bottom of the screen. For print media, ensure that your website address appears in your quote as a part of your business name, or in the back of the magazine in the resources section for articles.
8. Advertising: Whether you advertise in a newspaper/magazine, television or radio ad, local cable advertising, program booklet, visitor's guide, coupon promotion, or on the back of a regster tape, make sure your website address appears. If you are listed in your local telephone directory, have your website printed as a part of your listing.
9. Guest Books: If you're in a bed and breakfast, salon, or gift shop with a guest book, sign it and leave your website address. The guest books are usually left in public places and are perused by guests while waiting for appointments.
10.. Virtual Grand Opening: Brick and mortar businesses hold ribbon-cuttings and grand openings all the time. Why not do the same thing with announcing your new (or updated) website? You can send announcements to the local newspapers and media or to current or potential clients. I recommend that you send a postcard with the front page of your website on it, and www.webcards.biz does this beautifully!
Bonus tips:
11. Email Signature: Any time you send out an email, send it from an email address that includes your domain name (instead of your AOL or Earthlink account, for example), and create a signature file in your email program that includes your website URL. You can also create a special offer in your email signature to drive people to visit your website, like giving away a free e-course or special report. You can view my email signature here: http://www.onlinebizcoachingcompany.com/emailsig.htm
12. Business Name Tag: When you go out into your community or are running errands or are attending networking events, wear a custom name tag with your business website URL prominently featured, along with a catchy slogan. Your local printshop should be able to help you design a permanent name tag, or you can purchase an LED scroll message badge (Google "LED scroll message badge" for suppliers) and get noticed!
13. Outgoing Mail: Stamp your website URL (or have special stickers made) on the outside of all outgoing postal mail, and include your business card inside the envelope. Do this for both business and personal mail, as well as when paying your bills.
Don't become a victim of tunnel vision when you're trying to spread the word about your website. Try a few of these simple, off-line marketing techniques and get your site noticed!
Copyright 2006 Donna Gunter
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